An Inside Look Into Market
Structures
Degree of
Competition
Monopoly
Oligopoly
Monopolistic
Competition
Pure
competition
Many
3-5
More than 5
Many
Market Entry
Easy or
difficult?
Very difficult
Very difficult
Somewhat easy
easy
Control of the
market price
Complete control
As a group they
come up with
prices
Some control
No control
No competition
Customer
service, some
differentiation
Some
differentiation
No
differences
Type of
products
Electricity
Cars/Cereals
Restaurants/
clothing
Stocks and
agriculture
Examples
“HL&P”
Microsoft
The big three
car companies
Jack in the box,
Wendy’s, Gap
Stock
market….Ag
producers
How many
sellers
Non price
competition