Why Didn’t Our Home Sell?
Do We Have To
Lower The Price?
Price May NOT
Be The Only Issue
Far too often, when a home does not sell, many
real estate agents point to price alone as the
reason. Leading real estate agents, along with
most home sellers however believe there are
many other factors involved.
Won’t Lowering The Price Help It Sell?
While, technically, it may be true that any home can sell if the price is lowered enough, the agent
you select should represent a more comprehensive understanding of why homes, in
general, do not sell. Conversely, only thinking about price is a convinient excuse for those agents
who lack the necessary skills to effectively market a home.
Many well-informed home sellers also understand that there are many other key factors
beyond price that contribute to their home not reaching the desired results, such as:
• Ineffective Marketing & Advertising
•Unsuccessful negotiating
•Bad Staging
•Lack of Technology
By selecting a Chantel Ray Real Estate Agent, you will have the opportunity to work with a proven
real estate professional who understands the many reasons beyond price why homes do not sell.
Besides Price, What’s Important?
Chantel Ray Real Estate agrees that price is one of the many vital marketing factors that
influence the sale of your home. As you re-evaluate the proper pricing strategy for your home,
request an updated market analysis from your real estate agent.
•Days on the market for properties in your specific price range
•The list-to-sales price ratios for homes that have sold
•Square footage costs
•The number of price reductions
•The number of homes currently active in your price point
•Any other information your agent can provide that relates to selecting the proper price
When re-evaluating price, keep in mind that in specific circumstances, a
lower listing price can actually lead to a higher selling price.
Because the laws of supply and demand generally determine pricing, a lower asking price can
create a much higher demand. This demand frequently leads to higher prices. Talk to your
Chantel Ray Real Estate Agent about the current supply and demand metrics influencing home
values in your neighborhood. Also think about the following when pricing your home:
If your market place is one where there is a greater supply than demand, you might want to ask
your agent if you should consider offering creative buyer incentives, such as:
•Offsetting closing costs
•Paying points on their mortgage
•Buying down an interest rate
•Closing date flexibility
•Home warranties
If It Has To Sell... Call Chantel!
•Some buyers in certain
markets will not even
consider a property unless
there has first been a price
reduction. If you are in an
active seller’s market, this
should not be a concern.
•Buyers typically select a
property after exhaustive
shopping. Since buyers are
prone to shop in one price
range, they come to recognize
value in a specific price range
more quickly. Overpricing,
therefore, can carry with it a
significant penalty.
•A significantly overpriced
property is less likely to be
shown by real estate agents.
A lower price can reduce days
on the market, thus avoiding
the stigma of longevity and
protecting the price integrity
of the property.
How many sales
opportunities have you
missed out on?
When you deal with an
individual agent what happens if
they are on vacation or they are
at a soccer game for 4 hours?
They aren’t answering a buyer’s
or another agent’s call - hence
your house missing out on a
showing and a possible sale!
We have a live agent in the
office from 8am to 9pm
Monday through Sunday
guaranteed to answer customer
calls and emails.
Make The Right Choice!
Ask other agencies about their services, Chantel Ray
Real Estate guarantees the best!
Do they...
Chantel Ray
Real Estate
Offer extreme marketing on
over 65 websites?
Yes
Virtual tours or multiple
photos on most websites?
Yes
Maintain a professional image in
the community?
Yes
Advertise with TV
Commercials?
Yes
Advertise on more than 10
different radio stations?
Yes
Offer drive by technology?
Yes
Spend money on Google
Adwords?
Offer a “Love it or Leave It”
Guarantee to Buyers?
Offer unhappy sellers the option
to exit listing contract at anytime?
Offer strong negotiating
skills to net you top dollar?
Offer a powerful marketing plan
specifically designed to
sell your home?
Offer a full administrative staff to
see no detail is overlooked?
Offer a team of real estate agents
for the price of one?
Offer a live agent on duty from
8am to 9pm everyday?
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Guarantee a response to home
inquiries by email within 15
minutes the house within the
hours of 8am and 9pm everyday?
Yes
Guarantee a response to phone
inquiries within three rings between
the hours of 8am and 9pm everyday?
Yes
Total “Yes” Answers
Agent #3
Yes
Have a post sign installed on your
property?
CAN THE AGENT SELL YOUR
HOME?
Agent #2
Absolutely!
22
757-717-1003 www.ChantelRay.com
Before You Just Keep Lowering
Your Price...
LEARN THE FACTS!
The reasons homes don’t sell - is it as simple as price?
Many times it’s not. No matter what town, city, state, or
province in the United States you are in, one of the top
reasons a home does not sell....
MARKETING
That’s right - a home may not sell due to ineffective
marketing. Overall marketing is the overall reason.
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The Team Difference
Psychologists say that moving is one of the leading causes of stress
and anxiety. Even worse, when a home does not sell within a
reasonable period of time, stress can be prolonged and compounded.
The truth is, if you were better informed about the many details
involved in the marketing and selling of your home, you could
avoid - or at least alleviate - much of the stress assoicated with
selling your home. Learn how the Chantel Ray Real Estate Team
- with its guaranteed effective marketing can make that happen.
Want to know your home’s value?
R
1833 Republic Road, Suite 103
Virginia Beach, VA 23454
757-717-1003
www.ChantelRay.com
For all your Real Estate Needs, download our
app, “Chantel Ray Real Estate.” From GooglePlay
or the App Store.