Inline Product Carousel Specifications
Definition
The Inline Product Carousel is a native ad interwoven into the fabric of the site’s content. The ad allows
an Advertiser’s product messaging to be organically integrated into the user experience and
contextually relevant to page content, thus achieving high interaction rates.
The Inline Product Carousel cycles through 3 panels, showcasing product features. Each panel is
composed of a Product Image, Headline, Main Copy, and Call to Action. A Logo is also included for
persistent branding. The user can engage with the ad unit by navigating through each panel via the left
and right navigational arrows or panel indicators.
Inline Product Carousel Example (Desktop):
Product Image
Headline
Call to Action
Logo
Main Copy
Inline Product Carousel Example (Mobile Web):
Product Image
Logo
Headline
Call to Action
© 2014 CBS Interactive. All Rights Reserved. Updated on 4.7.2014
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Technical Specification/Submission Form
Enter your data in the orange shaded boxes. When complete, follow the Submission Instructions at the
end of this document.
Inline Product Carousel Specifications
Item
Specification
Dimensions
470w x 353h pixels
Maximum File Size
40 KB
File Format
GIF/JPG
Animation
None
Dimensions
241w x 33h pixels
File Format
Transparent GIF
Product Image
Logo
Headline
40 characters maximum including spaces
Main Copy
200 characters maximum including spaces
Call to Action
25 characters maximum including spaces
Linking URL
For each panel, Product Image, Logo, Headline, and Call to Action link out to
the same URL destination. An active URL must be provided.
Item
Enter content in orange box.
Product Image file name:
Headline text:
Panel 1
Main Copy text:
Call to Action text:
Linking URL:
Product Image file name:
Headline text:
Panel 2
Main Copy text:
Call to Action text:
Linking URL:
© 2014 CBS Interactive. All Rights Reserved. Updated on 4.7.2014
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Product Image file name:
Headline text:
Panel 3
Main Copy text:
Call to Action text:
Linking URL:
Logo Image file name:
Logo
Linking URL:
Accepted Third Party
Tracking (optional)
1x1 Impression Tracking Pixel, Click-through Redirect URLs
Submission Instructions
Save this document as advertiser’s name_Inline_Product_Carousel.doc file and send to your CBS
Interactive representative. If applicable, submit creative assets via e-mail or post creative assets to a
webpage or FTP site and send the location via e-mail to your CBS Interactive sales representative.
Deadlines:
CBS Interactive requires that all creative be submitted 10 business days prior to launch date.
If the submitted creative does not conform to the above specifications, it will not be placed online and
may result in a delayed launch date.
Contacts
Questions about this opportunity
Please contact your CBS Interactive representative.
Technical questions about your creative E-Mail [email protected].
© 2014 CBS Interactive. All Rights Reserved. Updated on 4.7.2014
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