Badriah Al-Bash
Afnan Al-Dossary
Sara Al-Essa
201101223
201002453
201002374
Background of the
Advertisement
• The product is Coca-Cola.
• 59 second in length .
• Two polar bears watching an American football one of them get out
and receives a Cola drink from a group of polar bears outside the
cave , it slips from him and try to catch it mimicking the movement of
an American football player and the polar bear group as the opposite
team trying to stop him in fact they are trying to help him.
• Directed to all viewers 15+.
The Advertisement
Persuasion Tactics
• They tell the viewers that even if life is hard on you , you can enjoy a
glass of Coca-Cola and try to enjoy it.
• The viewers understand that the polar bear is trying to save the
bottle of Coca-Cola while doing so the other bear are trying to help
the bear and gives you the feeling of the bottle is the ball and the
bear is trying to score a point for his team while avoiding the other
team attempts for stopping him .
Effectiveness
• In my opinion the Ad is good
• it target a wide area of viewers.
• Yes its effective.
Summary
• A 59 sec ad for Coca-Cola with polar bears.
• A video of the Ad.
• what the creators of the Ad do the Persuade viewers.
• My opinion of the ad and effectiveness.