Seven Functions of Marketing
Focus on the Product
Relating to The Super Bowl
Name:________________
SUPER BOWL
This activity will help you understand how the Super Bowl utilizes all seven functions of
marketing. Use the internet to help you complete the activity.
Seven Functions:
Product
Distribution
Financing
Information Management
Promotion
Pricing
Selling
Visit http://www.nfl.com/superbowl/50 and go to the history tab.
1. Name the teams that played in the last 3 Super Bowls
2. Who have the halftime entertainers been in the last 3 Super Bowl games?
PRODUCT:
1. Define the products offered by the Super Bowl. Write a full description of everything
offered to sports consumers who purchase a ticket to attend the game.
2. How does the “product” change for a fan who watches the game from home?
DISTRIBUTION:
Where will the Super Bowl be held this year?
How will tickets be sold to purchase the “product”? How are ticket sales distributed?
How will people get there?
FINANCE:
What is the projected economic benefit to the hosting city in $’s?
What types of businesses in the area stand to profit from this event? List as many as you
can think of (at least 5):
PROMOTION:
How does the Super Bowl promote itself?
What will a 30 second commercial cost during the Super Bowl?
What is the benefit to the network that broadcasts the game?
Why do you think the Super Bowl falls within the 10 most watched television shows in
history?
What does this viewership mean to advertisers?
Who is the halftime sponsor this year? Explain why sponsoring the halftime show is a
good use of promotional dollars.
INFORMATION MANAGEMENT:
Who watches the Super Bowl? Can you find the demographics of typical viewers?
How many people do you think a single ad will reach?
How much are advertisers paying for a 30 second spot?
Do you think that 30second spot will turn a profit for the company? Why or Why not?
PRICING:
Research the ticket prices to the Super Bowl game..
Highest price found $ (single seat):
Lowest price found $ (single seat):
What is the seating capacity of the stadium?
Multiply the lowest ticket price by the # of seats available = $
Where do you think the NFL is making it’s money?
SELLING:
How are the tickets sold?
What else is sold at the venue?