HDM Interactive Ltd
Strategic Plan and Budget 2011
October 2010
Executive Summary

HDM Interactive Ltd (HDM) was incorporated in September 2000.

70% of its shares are held by HDM Investments Holdings Ltd and
30% are held by Mauritius Telecom Ltd.

Main lines of business:
o Web & Multimedia Services
o Data Cabling and CCTV
HDM INTERACTIVE LTD – Strategic Plan and Budget 2011
Organization Chart
HDM currently employs
administration staffs.
24
FTEs
including
management
and
HDM INTERACTIVE LTD – Strategic Plan and Budget 2011
Situation Analysis

HDM is in line with Budget 2010.

Web and Multimedia
- Gap in the market for Search Engine Optimization.
- Training acquired by HDM staffs (August 2010) to cater for
SEO.
- New Digital Signage solution provider was identified at more
competitive price.

Data Cabling and CCTV
-
Successful completion of ABH in 2009 has gained HDM new
projects of similar nature in 2010.
-
HDM approached its partner MT for new ventures.
-
Optical Cabling Services was identified as an innovative
product line.
-
CCTV Cameras were negotiated at better prices from
supplier.
-
Training in CCTV equipments were provided to staffs in order
to provide a better service.
HDM INTERACTIVE LTD – Strategic Plan and Budget 2011
Financial Performance
 Product Line – Forecast Turnover Dec 2010
12%
19%
50%
19%
HDM INTERACTIVE LTD – Strategic Plan and Budget 2011
Financial Performance
 Trend Analysis - (2010 – 2015)
50,000
45,000
40,000
MUR ‘000
35,000
30,000
Revenue
25,000
Cost of Sales
Gross Profit
20,000
15,000
10,000
5,000
0
2010
2011
2012
2013
2014
2015
HDM INTERACTIVE LTD – Strategic Plan and Budget 2011
Financial Performance
 Forecast for period 2010 – 2015
HDM INTERACTIVE LTD – Strategic Plan and Budget 2011
Business Objectives
The business objectives of HDM moving into 2011 are as follows:

Attract, integrate, retain and motivate the
management, personnel and sub- contractors.
highest
quality

Develop the highest quality Web and Multimedia Services to attract
and retain our clients through personal selling, referrals and the
internet.

Establish the K-Guard CCTV Surveillance System as a brand name
for security in Mauritius through advertising and personal selling
thus to achieve a reasonable market share of at least 15–20%.

Partnering with Mauritius Telecom on Data Cabling and Optical
projects to secure more revenues for HDM and hence expand our
brand name as a provider of these services on the external market
in order to achieve a minimum of 5-10% of the market share.

Successfully execute our business strategies.
HDM INTERACTIVE LTD – Strategic Plan and Budget 2011
Strategic Choice & Initiatives
Strategies
Market
Objectives
ST
-
Introduce new pricing strategies: offer prices lower than competitors.
-
High quality CCTV products.
MT
-
Build customer relationship.
LT
-
Review/increase prices related to Web and multimedia.
-
Introduce customer loyalty schemes.
-
Introduce SEO as an additional product line for the Web and
Penetration
Product
ST
Development
Multimedia Department.
MT
-
R&D on Optical Cabling Services.
-
Become the leading SEO Specialist Company offering affordable SEO
services in Mauritius.
LT
-
Recruit staffs with Optical Cabling competency.
-
Introduction of new innovative CCTV products such as Cameras in
bus.
-
Offers Optical Cabling Services.
HDM INTERACTIVE LTD – Strategic Plan and Budget 2011
Strategic Choice & Initiatives
Strategies
Market
Objectives
ST
-
Development
Seek out new geographical market: client in France, Canada and UK
for Web Development and SEO.
-
Research on Web Development companies in France.
-
Research on high criminality areas and plan for an advertising
campaign for CCTV.
MT
-
Establish partnership with Web Development Companies in France
and act as a BPO/Outsourcing company.
-
Use Push Strategy for Multimedia Presentations.
-
Adverting of CCTV: Distribution of Flyers to targeted residential
areas.
LT
-
Partner with construction companies to acquire large scale Data
Cabling projects.
Diversification
ST
-
Seek out new clients for Digital Signage.
MT
-
Offer Digital Signage as a new service to HDM.
LT
-
Introduce new innovative services related to Digital Signage.
-
Become the leading supplier of GPS devices in Mauritius.
HDM INTERACTIVE LTD – Strategic Plan and Budget 2011
Strategic Partners
HDM has key strategic alliances with major companies that help to
bring credibility, public relations, as well as technological assistance to
the Company. These organizations include the following:
Company
Product
Service Offering
MarCom Co. Ltd
Marketing and Communication
Design of Creative Templates for
Websites
TMS Ltd
Software Solutions, Consulting,
Technical Assistance and Networking
Switch and Network Connectivity
Global Access
Web Hosting Specialists
Domain Name and Hosting Provider
Maurisoft
Software Solutions
Software for Web and Multimedia
Hyperion Ltd
Domain Registrar
Registration of Domain Name
Apollinaire Auffret
Outsourcing Company
Outsource Web Projects to HDM
Pro Omega
Data Cabling and Data Testing
Distributors of Data Cable (Nexan),
Equipments
Equipments and Training
Elsewedy
Distributor of Data Cable
Data Cabling
K-GUARD Security
CCTV Equipments
Manufacturer and Distributor
Services
HDM INTERACTIVE LTD – Strategic Plan and Budget 2011
Key Performance Indicators
Key Performance Indicators, also known as KPIs will help HDM to
define and measure progress toward its goals and objectives. KPIs for
the two departments include:

Sales
The target is to achieve a minimum of 60% of the total revenue outside the
BA Group. Three Sales Executives will be recruited and their sales target will
be defined as per the set ratio above.

Customer Service
Customer service is the most important factor of any organization. A
Customer Feedback Form will be introduced which will provide an idea of
customer satisfaction and which will help HDM to improve its customer
service in the long term thus increasing revenue and bring new sales.

Quality Control
Quality has always been an important aspect when it comes to the success
of a company or to a business. In fact, when quality is promised by a
company to its customers and the company itself makes do on that promise
very well, then the chances of customer satisfaction retention will mostly be
high. Thus, it comes as a must for HDM to develop metrics for quality. KPIs
will be set for each department to make sure that projects are delivered
error free and up to the standard.
HDM INTERACTIVE LTD – Strategic Plan and Budget 2011
Human Resources
Planning for human resources will determine how HDM will meet its
current and future needs in terms of human resources and how people
will be supported and nurtured within the company.
Human Resource planning will consist of the following strategies:

Recruitments of Sales Executives, SEO Specialists, Web Developer
and Cabling Assistants.

Review of Job Descriptions, Rewards Systems and Retention
Strategy for high caliber employees.

Training of staffs in the following fields: Management, Customer
Care, Communication, Networking, Sales and Marketing.

Implementation of a centralized time attendance system to
monitor the punctuality of employees.

Preparation of a succession plan for key positions.

Regular staff welfare activities.
HDM INTERACTIVE LTD – Strategic Plan and Budget 2011
Sales & Marketing
1. CCTV Systems
Actions done:
1. Introduced CCTV Systems in the
portfolio of product offerings as
from April 2007.
2. Importing its own CCTV product as
from June 2009 from K-Guard
(Taiwan based company with high
quality product at a very competitive
price.
Future actions:
1. To establish HDM CCTV solutions as one of the
leading CCTV companies in Mauritius.
2. CCTV Combo System/DIY Kit.
To develop the branded K-Guard Combo System
inclusive of 8 channel DVR and 8 weather proof
Infrared cameras costing MUR 12K.
3. Innovative Mobile CCTV Surveillance in public
vehicles such as buses and taxis with a central
monitoring system. This product will allow HDM
to be the innovators of Mobile CCTV Surveillance in
Mauritius.
HDM INTERACTIVE LTD – Strategic Plan and Budget 2011
Sales & Marketing
2. Web and Multimedia
Actions done:
1. Introduced Web Development as a product line to HDM in June 2005 in order to drive the
revenue stream and cater for the needs of the Group.
2. Started with few static websites and has since evolved into developing ecommerce
websites for our clients both internally and externally.
HDM has up to now developed four websites for Canadian based companies, one for UK and one
for Arcasa based in France.
3. Recruitment of Sales Executive
During 2009, we have developed 9 websites for companies based in Mauritius externally to the
Group. This is due to recruitment of Sales Executive in 2009.
HDM INTERACTIVE LTD – Strategic Plan and Budget 2011
Sales & Marketing
2. Web and Multimedia
Future actions:
1. Multimedia Presentation
Embarked on multimedia presentation during 2009 with the BA Investment annual report being used at
high level presentations.
2. Search Engine Optimization (SEO)
HDM has embarked on providing this service to its clients. A test phase is already in process with the
Apollo Bramwell Hospital Website.
With around 40 clients at MUR 5,000 this could be an additional revenue stream for HDM. However,
we could also look into taking other websites done by competitors to increase our revenue stream in
this sub product line.
3. Digital Signage
Research was carried out during 2010 for a software that would cater for digital signage. As a result, a
provider of digital signage solutions was identified and the software was successfully tested. This
company is offering this service based on the same concept as cloud computing hence eliminating huge
investments on powerful servers and expensive software. The first clients for digital signage is
expected in January 2011.
HDM INTERACTIVE LTD – Strategic Plan and Budget 2011
Sales & Marketing
3. Data Cabling
Actions done:
1. Started Data Cabling interventions
only at the beginning of 2007.
However during 2007, HDM saw a need
within the Group and seize the
opportunity to cater for all projects
within the Group thus enhancing the
revenue stream.
2. Data Cabling for the period 2009
relates to 80% of total revenue of
HDM.
This is the main growing
business
of
HDM
with
lots
of
opportunities on the external market as
well. HDM is in process of expanding
its team in order to cater for much
bigger projects.
Future actions:
1. Become preferred supplier of Data Cabling with
construction and consultancy companies so
that HDM can tender for bigger projects worth
millions.
2. Initiated negotiations with MT to acquire Data
Cabling projects.
2. Introduction of Fiber Optics Cabling as a new
product line to Data Cabling Services.
HDM INTERACTIVE LTD – Strategic Plan and Budget 2011
Thank You