Team Captain West Fight On: Cycle. Run. Walk.
Email Timeline
1) Initial Recruitment Email
When: Within one week of signing up to be a Team Captain
What: Send out emails to friends, family & co-workers asking them
to join your team.
2) Recruitment Follow up
When: Within one week of Initial Recruitment Email
What: For those who have not responded, follow up with a 2nd ”Join
my Team” email.
3) First Donation Request
When: Within one week of joining West Fight On: Cycle. Run. Walk.
What: Send your first round of donation request emails and ensure
all of your participants do the same when they join your team.
4) Follow up Ask
When: Within two weeks of First Donation Request
What: Send your second round of Donation Request emails to your
friends and family who have not responded, and ensure all of your
participants do the same.
5) 3rd Time is the charm
When: Within one month of 2nd Request
What: Studies show that typically it takes 3 requests to get a single
donation so ensure you and your participants send at least 3
donation request emails.
6) Thank You / Join Us
When: Two Weeks before West Fight On: Cycle. Run. Walk.
What: Encourage all participants send this email encouraging
friends, family and co-workers to join them at West Fight On: Cycle.
Run. Walk. on September 17 .
Tips to success
Personalize your webpage! It’s proven that those
who share personal stories and photos have more
success fundraising.
Promote with Facebook by cutting and pasting
your personal Fight On web address into your
Facebook Status
Don’t give up! Most donations do not come on the
first ask so stick with it.