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Campaign: APR Promotion
Job Name: “It Takes A Pro” messaging planks
Date: February 2016
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OVERVIEW/POSITIONING PLANK
It Takes a Pro.
Profess what you know with the Accreditation in Public Relations (APR).
The APR symbolizes distinction and demonstrates an experienced PR
professional’s mastery of strategic communications and their personal
and professional commitment to lifelong learning and ethical standards.
A true offspring of the PR industry, the APR integrates timeless
communications principles with contemporary strategies and tactics. You
and the rest of the PR community can trust that the APR is an accurate
representation of your present expertise and a true test of your potential
to lead the field.
The APR:
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asserts professional competence
communicates professional expertise, plus personal and
professional dedication and values
reflects progressive PR industry practices and high standards
Quick Overview
The APR is a test and testament of professional expertise, ethics, and
dedication, and your facility within today’s dynamic PR and
communications environment.
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Cutting-edge Industry Knowledge PLANK
Project Your PR Skillset. Become an APR. (OR)
Refine Your Skills With the APR
Dig deeper into PR practice and fine-tune your professional proficiency.
You have years of professional experience and industry knowledge
behind you, and it shows. Prove it with the APR—a unique opportunity to
examine your profession, explore every segment of the industry, and hone
your hard-earned professional skills.
Identify Strengths, Resolve Weaknesses PLANK
Propel Your Career in PR With the APR (OR)
The Next Step for PR Professionals? APR
You’ve gotten this far. Here’s what’s next. The Accreditation in Public
Relations is the next step for PR pros ready to assess and assert their
professional proficiency. Knowing exactly where you stand in the big
world of PR makes a difference. Gauge your professional know-how to
accurately calibrate your craft, contacts, and next move toward your
career future. Always in step with the PR industry and attuned to trends—
with innovative industry insight and strong industry networks—the APR
ensures your readiness for the present and the future of PR.
Recognition PLANK
Promote Your Experience (OR)
Show Your Worth
Let the APR speak for you. Experienced, educated, ethical: That’s what
the Accreditation in Public Relations says about you. In the competitive PR
and communications career market, you can distinguish yourself—
communicate your superior breadth of experience, depth of industry
knowledge, and passion for PR with just three letters.
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