DO IT BETTER WITH LECHIA,
JOIN US!
DEAR MADAM/SIR,
We would like to present especially dedicated offer which explains broad business opportunities for your company in co-operation with Lechia Gdańsk Football Club.
Promotion via football is the most effective, valuable and modern approach for business strategy. Football is the
most popular sport in Poland and across the world.
We believe that our offer will present range of benefits for Your company and impact decision to co-operate
with Lechia Gdańsk.
„We make the history” – it is our motto.
Join us!
LECHIA GDAŃSK: PRICELESS VALUE
70 YEARS OF FOOTBALL HISTORY
Legendary
Lechia Gdańsk
is founded
1945
First promotion to top
football division in Poland
1948
seasons in Ekstraklasa
- top football league
in Poland
24
17903
1983
WINNER
POLISH CUP
second highest attendance
at home game in Ekstraklasa
1983
WINNER
POLISH SUPERCUP
INTEGRATE
YOUR COMPANY
WITH LEGENDARY
FOOTBALL CLUB
LECHIA GDAŃSK - TODAY
AT T E N DA N C E AT H O M E G A M E S
OF LECHIA GDAŃSK IN 2016/2017
SEASON
Wisła Kraków
Korona Kielce
Bruk-Bet Termalica Nieciecza
Lech Poznań
Ruch Chorzów
Piast Gliwice
Pogoń Szczecin
Wisła Płock
Górnik Łęczna
Śląsk Wrocław
Jagiellonia Białystok
Cracovia
Legia Warszawa
TOTAL:
AVERAGE:
15740
15386
17140
26054
15433
17206
14461
12921
11075
13757
15573
13018
37220
224984
17306
37220
HIGHEST HOME ATTENDANCE
IN 2016/2017 SEASON
NATIONWIDE MEDIA PRESENCE
COVERAGE TIME
TV COVERAGE:
400
hours
broadcasts covered for
Lechia Gdańsk
24%
1700
event
impressions
REBROADCAST
LIVE
76%
The most important TV broadcaster is Canal + Sport, which has 53 % of total value.
EVENT IMPRESSIONS
96% of event impressions came from the live broadcasts
4%
TOTAL VIEWING NUMBERS
LIVE - 6,32 mln
REBROADCAST - 0,28 mln
ln
LIVE
96%
REBROADCAST
NATIONAL VISIBILITY IN MEDIA
OUR FANS ARE ALWAYS RELIABLE
31
HOURS
OF TV BROADCASTING
400 EXPOSITIONS
IN MEDIA – CANAL+
167000+
Fans on Facebook
16500+
Followers on Twitter
22000+
Followers on Instagram
Average TV attendance 115 000 viewers/game
351,82 mln –average season attendance
in total broadcasting
1000000
Visitors on official webpage
LECHIA GDAŃSK
A S PA RT O F E K ST R A K L A S A
Lechia was the most sport effective Club in previous season, thankfully for
players such as Jakub Wawrzyniak, Sławomir Peszko, Sebastian Mila and
Rudinilson who have performed for its national teams numerous time.
Additionally, Lechia was also ranked as a best team regarding numbers of
young players who were born after 1994. Totally, 10 players performed for
Lechia in 2015/2016 season.
Lechia Gdańsk as a best sport effective team was also one of the top ranked
Club in terms with business terms. Lechia reached 3rd place in terms with
media value and total Club’ revenues. Those achievements were made
mainly due to high home attendance and well scored advertising value
equivalent (AVE).
Estimated value of the AVE for Lechia Gdańsk was 43 million PLN which contributes to satisfied returns of investment for our business Partners.
BUSINESS BENEFITS
I N CO - O P E R AT I O N W I T H L EC H I A G D A Ń S K
Advertise your company at one of the most modern and beautiful football stadium in Europe – Stadion Energa Gdańsk
Media advertisements are well visible during live TV broadcasting you can easily reach your potential clients. Football TV broadcasting is much more effective than an ordinary
TV advertisement.
Sport, particularly football is perceived as a healthy lifestyle, team success and prestigious environment so advertising via football contributes to strength your brand with a positive
image.
Recent research confirms that consumers are more willing to identify with brands that co-operate with sport teams in comparison with traditional advertising activities.
Practically, sport sponsoring is more effective, more emotional and associated with wealth, modernity and wellbeing.
Sport sponsorship gives a unique value in comparison with other competitions present on your market. You can reach a wide range of consumers who are emotionally associated
with Club.
Achievement effect of consumers loyalty and opportunity to gain new business relations.
Marketing platform to create tailored and effective promotions activities for your company’s needs.
ESTIMATED FINANCE SCORE AS
A RETURN OF INVESTMENT IS:
1 PLN = 430 PLN
LECHIA GDAŃSK FAN PROFILE
250000
FANS IN OUR DATABASE
Children up 12 y.o. – 4,86 %
OVER HALF OF GDAŃSK CITY
POPULATION
Youth 13-16 y.o. – 2,39 %
Fans between 16-18 y.o. – 4,72 %
Fans between 18-25 y.o. – 15,87 %
Fans between 25-50 y.o. – 59,19 %
Fans over 50 y.o. – 12,98 %
!
19,18%
75,96%
4,86%
NU MB E R OF FOOT BA L L FA NS IN R EG ION:
250 000
N U MB E R OF FA N S C A R D D IST R IB U T E D :
145 000
NU MB E R OF FA N S IN EU ROPE :
50 000
N U MB E R OF FA N S IN POL A N D :
20 000
STADION ENERGA GDAŃSK
TOP EMOTIONS ON THE TOP PLACE
UNFORGOTTEN MEMORIES
O N S TA D I O N E N E R G A G D A Ń S K
The stadium was designated for the finals
of Euro 2012. It hosted four matches during
the tournament.
Stadion Energa Gdańsk is ranked at the highest
4-UEFA category, and is one of the largest and
most modern stadium in Central Europe.
The stadium is the third largest arena
in Ekstraklasa and the fourth largest in Poland
The capacity of the stands is 41620 spectators,
all seated and roofed.
Among an emotional football atmosphere,
air conditioned rooms with 5 star catering
are for disposal
SPONSORSHIP OF TEAM SPORT
GUARANTEED RETURN OF INVESTMENT
Sponsorship works! It is an efficient and multifaceted
marketing platform which offers a complex set of tools
to strength your brand.
Strategy and a global communication platform which
allows you to form the market environment around
the brand.
ANALYSIS OF BRANDING EFFECTIVENESS
BY MEDIUM
2nd ROW STATIC BOARDS
17:35:18
JERSEY
14:14:14
1st ROW STATIC BOARDS
5:28:35
LED BOARDS
5:12:58
INTERVIEW WALL
3:48:59
AUDIODESCRIPTION
2:13:49
CORNICE BETWEEN THE STANDS
0:59:15
SUBSTITUTES BENCH
0:29:33
STADIUM AREA BRANDING
0:09:46
SPORTSWEAR
0:06:36
MASCOT
0:00:36
LOTTO EKSTRAKLASA
IN NUMBERS
Football is the most watching discipline in polish TV
Up to 93 % of Poles are interested of watching live
football regularly
Ekstraklasa has a very high recognizibility (83%) and interest (67%)
Main media in Poland consistently shows growth of
interest in Ekstraklasa
USE THIS VALUE TO REACH YOUR TARGET
PROFESSIONAL
SECURE
FAIR
MODERN
NEW SPONSORSHIP HIERARCHY
OF LECHIA GDAŃSK
Our philosophy is based on one basic rule:
COMMON ADVANTAGE.
New sponsorship hierarchy of Lechi Gdańsk and its new sponsorship
packages is been tailored to meet your company’s individual requirements.
Our sponsorship packages are made in a different and unique way than
our competitiors . It gives an important value for your company to reach
your company’s strategic targets.
We offer 7 levels of co-operation to increase your company’s recognition,
tbrand awareness and make strong position on the market.
LECHIA GDAŃSK SPONSORSHIP PYRAMID:
MAIN SPONSOR
(25% DISCOUNT)
LEADING PARTNER
(20% DISCOUNT)
PREMIUM CLUB PARTNER
(15% DISCOUNT)
TOP SPONSOR
INDIVIDUAL SPONSORSHIP PACKAGES:
Increase of brand recognition and awareness
Ensure best brand exposition to reach your target
Return of investment
(10% DISCOUNT)
OFFICIAL PARTNER
(5% DISCOUNT)
TEAM PARTNER
REGIONAL PARTNER
INDIVIDUALLY TAILORED SPONSORSHIP PACKAGES TO MEET YOUR REQUIREMENTS
BRANDING ON OFFICIAL
MATCH KIT
YOUR
LOGO
10
BRANDING ON THE MATCH KIT IS THE MOST POWERFUL TOOL
TO COMMUNICATE YOUR COMPANY AND REACH YOUR TARGET
YOUR COMPANY
J U S T I N T H E M I D D L E O F TA C K L E
IT IS A VERY VITAL THAT YOUR COMPANY LOGOTYPE APPEARS DURING THE GAME.
BRANDING ON LED BANDS
CAM CARPET
YOUR COMPANY’S VISIBILITY AT THE STADIUM
INCREASE RECOGNITION OF YOUR BRAND
CREATE BRAND RECOGNITION AND ENDORSEMENT BY USING AN EFFECTIVE MARKETING TOOLS.
ADNET GOAL SYSTEM
BRANDING IN 2ND ROW BANDS
BRANDING OF UPPER BANDS
OTHER MEDIA
CREATE BRAND RECOGNITION AND ENDORSEMENT BY USING AN EFFECTIVE MARKETING TOOLS.
LCD SCREENS
STADIUM TV
SOCIAL MEDIA & WEBSITE
RANGE OF RIGHTS
T H E I N D I V I D U A L LY S U I T E D PA C K A G E C A N C O N TA I N :
EXPOSITION ON
MATCH KIT
STADIUM
EXPOSITION
EXPOSITION
ON THE PITCH
Front, back, sleeves, shorts
TV sponsorship walls,
Mixed Zone, Official bus
LED boards, Cam Carpet,
Adnet System
DIGITAL
RIGHTS
IMAGE
RIGHTS
HOSPITALITY
& B2B
Official website, Facebook
Twitter, Instagram, mobile apps
Website, Facebook, Twitter,
Instagram, mobile apps
Top standards of hospitality
services and great networking
ADDITIONAL MARKETING TOOLS
1
Brand exposition on the football pitch
2
Exposition on stadium
3
Tickets and hospitality services
4
Social media
5
Marketing activities
6
Club exposition
7
Marketing and media rights
8
Merchandising
9
Customer Social responsibility
1
2
3
4
5
6
7
8
Kontakt:
Tomasz Koprowski, Head of Sponsorship
+48 505 118 574, [email protected]
Marlena Grzesiak, Sponsorship Manager
+48 506 511 025, [email protected]
Marcin Zyskowski, Sponsorship Assistant
+48 501 073 147, [email protected]