Television everywhere
Lauri Kivinen
CEO - Yle, the Finnish Broadcasting
Company
Changing technologies,
changing business models,
changing habits
one technology
simple
everyone
Screen size: Wall - Lap - Pocket
Growth of Complexity
Content Format:
Program
Series
Clip
Way to watch:
Live
Catch-up
On demand
Screen size:
Wall
Lap
Pocket
Distribution:
Antenna
Cable
Internet
Business model:
Producer
Distributor
Device maker
Payment model:
Free
Buy
Rent
Sports: IAAF Beijing 2015
Content Format:
Program
Series
Clip
Way to watch:
Live
Catch-up
On demand
Screen size:
Wall
Lap
Pocket
Distribution:
Antenna
Cable
Internet
Business model:
Producer
Distributor
Device maker
Payment model:
Free
Buy
Rent
Series: House of Cards
Content Format:
Program
Series
Clip
Way to watch:
Live
Catch-up
On demand
Screen size:
Wall
Lap
Pocket
Distribution:
Antenna
Cable
Internet
Business model:
Producer
Distributor
Device maker
Payment model:
Free
Buy
Rent
News: Obama in Anchorage
Content Format:
Program
Series
Clip
Way to watch:
Live
Catch-up
On demand
Screen size:
Wall
Lap
Pocket
Distribution:
Antenna
Cable
Internet
Business model:
Producer
Distributor
Device maker
Payment model:
Free
Buy
Rent
Mastering complexity
1) Easy and affordable
television everywhere
2) Total offering =
Content + Publishing
Our TV offering: Strategy 2015-25
Yle
TV Broadcast
Yle
Player
Yle Television
Yle TV + Yle Player = Yle Television
4 million
Daily total
Television
audience
3 million
2 million
1 million
2014
2017
2020
2023
Examples of our experience
in new type of viewing
Hospital drama series, “Pulse”
The most streamed drama series
ever in Finland
An example of innovation
in development and script writing
20 x 50 minutes
“Pulse” reached an average
of 18% in Ratings
Rating %
Episode
1
2
3
4
First run
5
6
7
Rerun
8
9
10
11
2. Rerun
12 13
14
15 16
Yle Player
17 18
19 20
In Total watching of “Pulse”,
Yle Player share was
exceptionally large at 17 %
Yle Player
17%
Timeshift on TV
24%
Live
59%
Given a chance for a preview,
the audience did use it
Average Minute Rating
2. season, 5 episodes at the time to Yle
Player
Episode
Player Preview
Player Catch-up
Crazy
School
Animated series
10 x 8 minutes
Most of the viewing came
from Yle Player
Live
14%
Yle Player
85%
Timeshift on TV
1%
TV will not die, but go everywhere
➔ more platforms
➔ new business models
➔ engagement with audiences
= TOTAL OFFERING APPROACH
TELEVISION
EVERYWHERE