Two Audiences, One Game:
Shattered Planet on Mobile and Steam
Jongwoo Kim
Co-Founder/Gameplay Programmer, Kitfox Games
@kitfoxgames
Shattered Planet
iOS
Android
Steam
Soft Launch
Early Jan 2014
Late Jan 2014
Global Launch
March 2014
April 2014
July 2014
Installs
294 000
135 000
10 700
Revenue
12.5%
4.2%
83%
Installs
120000
App Store
Feature #1
100000
Units
80000
60000
iOS
Google Play App Store
Feature
Feature #2
40000
Android
Steam
Steam
Launch
20000
0
1
6
11
16
21
26
31
Weeks
36
41
46
51
56
61
Four Pillars
●
●
●
●
.
Accessible Concept, Optional Depth
Maximize Compatibility
Community Transition
Make a mobile port an awesome Steam game.
Accessible Concept, Optional Depth
● Simple, Tap based UI
● Short Session Length
● Permanent Stat
Progression
● Different Each Time
● Tactical gameplay
Maximize Compatibility
Maximize Compatibility
Community Transition
●
●
●
Primary purpose of mobile release is
community building
Focus on retention and user experience
Lighthanded Monetization
Directing Mobile Traffic to Steam
Generous, lighthanded monetization
Steam Forums
Making an Awesome PC Game
● Higher resolution, better performance,
removal of IAP
● Add meaningful features based on
expectations and feedback
UI
Mobile
PC
Making an Awesome PC Game
Takeaways
●
●
●
.
Releasing F2P mobile first generates great
exposure and traction
Convert free players into Steam fanbase
Demonstrate good will and added value
Jongwoo Kim
Co-Founder/Gameplay Programmer
[email protected]
@kitfoxgames
Two Audiences, One Game:
Shattered Planet on Mobile and Steam
Jongwoo Kim
Co-Founder/Gameplay Programmer, Kitfox Games
Standing Out from the Crowd
Defense Technica
Defense Grid
iOS Retention
80.00%
70.00%
Retention %
60.00%
Tutorial Completion
50.00%
Partial Tutorial
Day 1
40.00%
Day 3
30.00%
Day 7
Day 14
20.00%
Day 30
10.00%
0.00%
1
4
7
10
13
16
19
Week
22
25
28
31
34
Android Retention
80.00%
70.00%
Retention %
60.00%
50.00%
Day 1
Day 3
40.00%
Day 7
30.00%
Day 14
Day 30
20.00%
10.00%
0.00%
1
4
7
10
13
16
Week
19
22
25
28
31