Food Truck Project
WHAT IS A FOOD TRUCK?
A MOBILE VENUE THAT
TRANSPORTS AND SELLS FOOD.
WHY FOOD TRUCKS?
Food trucks have big advantages over brickand-mortar establishments:
low investment costs
no rent
low utilities
no real estate costs
Low marketing costs.
WHY THE SUCCESS??
Food-truck business is increasing largely in
response to the slow-growing economy.
People are seeking inexpensive breakfasts
and lunches.
Also, employees today are often pressed
for time, with more work and shorter lunch
hours.
Food truck owners can actually drive to a
new location if business is poor.
PLACES TO PARK YOUR TRUCK
PARKS AND BEACHES
OFFICE BUILDINGS
TOURIST SPOTS
SHOPPING SPOTS
SPORTS VENUES
FESTIVALS
BUS AND TRAIN STATIONS
COLLEGE CAMPUSES
STEP 1: CHOOSE A THEME
BBQ
ETHNIC (Korean, Mexican, Japanese, Italian, etc)
ETHNIC FUSION (blend of different ethnic cuisines)
SANDWICHES
HAMBURGERS
ORGANIC/GLUTEN FREE
REGIONAL CUSINE (LOBSTER IN MAINE, BBQ IN
TEXAS, SEAFOOD IN MORRO BAY)
CASUAL VS. GOURMET
WAFFLES
DESSERTS ONLY
GOURMET ICE CREAM
HAMBURGER SLIDERS
STEP 2: CHOOSE A
BUSINESS NAME
Asian Persuasion
Bitchin’ Burgers
Cappuccino in the Park
Casanova Fish Tacos
Chip’s Beach Eatz
Chop Sooey
Chubby’s Food Truck
Crabcakes911
Delicioso Food Truck
The Dog Shack
Epic Eatz
Flippin Pizza
Goodyvan
Porkateers
Sushi Bus
STEP 3: CREATE A MENU
 CONSIDER:
 YOUR DEMOGRAPHIC
(WHO WILL BE BUYING FROM
YOU?)
 POPULAR FOODS IN THAT AREA
 GOURMET VS. BASIC FOODS
 BUSINESS COMPETITION
 SPECIALIZING IN ONE OR TWO
TYPES OF FOOD
(“PIZZA TRUCK” FOR EXAMPLE)
YOUR MENU SHOULD INCLUDE:
 AT LEAST 4 MAIN DISHES
 Ex. Tacos, pizza, sandwiches, grilled chicken, hamburger, etc.
 AT LEAST 3 SIDE DISHES
 Ex. Rice, mashed potatoes, coleslaw, fries, etc.
 AT LEAST 2 COMBOS
 Ex. “Slice of pizza, salad and drink”
 AT LEAST 4 BEVERAGES
 Ex. Bottled water, soda, juice, milk
 AT LEAST 2 DESSERTS
 Ex. Cookies, cake, brownies, ice cream, popsicles
STEP 4: DESIGN YOUR
TRUCK’S EXTERIOR
HAVE FUN AND
ENJOY THE
PROJECT!