Excellence in Open Innovation
The three best open innovation companies 2012
of cross-industry and business model innovation
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and delivered to an expert committee for evaluation.
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in the categories „best overall implementation of
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At the Innovat ion 2012, one of Europe’s leading
innovation conferences, the Dr. Manfred
Bischoff Institute for Innovation Management
of EADS together with a renowned practitioner
consortium elected Henkel, J.W. Ostendorf, and
Ravensburger for excellence in open innovation.
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her team.
Best practice in open innovation - The winners
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and technologies in three different business areas:
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and Loctite. Both product and business model
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Henkel regards innovations to be the basis for the
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meaning the early involvement of external actors in
the innovation process play an important role for
Henkel.
Increase of innovation performance within and
beyond open innovation
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industry innovation.
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26
Excellence in Open Innovation
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open innovation as excellent orchestration and
option for linking internal and external competencies.
Henkel pursues numerous open innovation
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early and systematic integration of cross-industry
innovation partners delivers the greatest value for
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launched a variety of radical innovations during
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take place on a regular basis.
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management.
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Henkel has systematized its cross-industry
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technologies in more or less distant industries.
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J.W. Ostendorf is a leading manufacturer of
decorative paints and varnishes for do-it-yourself
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a broad value chain from the development and
production of decorative paints to the marketing
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concept of sustainability. In 2011 the company
employed around 650 people and realized sales
of 350 million euros. In the case of brand strategy
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responds to the changing consumer needs.
Foundation of the company‘s success is the
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achieved for the innovation measures.
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numerous medium-sized cleaning businesses.
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individuals can bring their dirty clothes to special
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„Innovation Fairs“ every six months to discuss
relevant future innovation topics and trends.
With respect to the long-term documentation of
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has set up a comprehensive information technology
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27
Excellence in Open Innovation
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leading company in the spray equipment industry
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achieve the highest possible quality level at the
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the expertise of numerous external partners in its
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industry over the entire value chain provides the
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universities and research institutions are active.
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the integration of end users and market operators
from the do-it-yourself sector is an important source
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customer feed-back and customer needs collected
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activity products. With production facilities in Germany
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online-based games.
Ravensburger considers itself as a premium
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quality oriented market position in the business of
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daily business the company strives to ensure that all
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community.
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company. In order to develop ideas or to improve
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company.
Caused by the historical roots as a traditional
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external idea givers is anchored in the company culture.
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other partners such as universities or consultancies
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a “learning from the partner“ to be able to use the
acquired abilities in later projects again.
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Business model innovations play a central role
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28
Excellence in Open Innovation
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innovation strategies belongs to the major tasks.
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departments of the company about current and future
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the sustainable integration of partners for the
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as the stabilization of an open innovation culture
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play market due to the increasing digitalization.
With foresight on this change the company builds
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the innovation strategy is based on three columns
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and the use of exploratory approaches such as the
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for this again.
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29