AQUAHACKING
web strategy & social media
A Q U A H A C K I N G | w e b s t r a t e g y an d s o cia l m e d ia |
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Table of content
context
Why AquaHacking? 3
Long-term Visibility 3
Link to the River Mission Project 4
Ongoing Interaction 5
web strategy
Stage 1 website structure
6
Stage 2 website structure
7
Production calendar 8
social media
Objectives 9
Strategy 10
Necessary Resources 11
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context
Why AquaHacking?
The success of the collaborative experiment HackingHealth sparked the idea to
create an organization that would bring together hackers from around the world
interested in contributing their expertise to the cause of water, a basic need we all
have in common.
With a nod to HackingHealth, the term AquaHacking expresses both the cause
of water and the targeted field of expertise. The universal scope and simplicity of
the name will foster search engine optimization, making it easy to find on the Web.
Long-term Visibility
Water is essential to all human beings and is the universal symbol of life.
Information technology, for its part, is increasingly predominant in all spheres of
modern society. The combination of these two concepts is the inspiration behind
this innovative idea, which will resonate with both current and future generations.
The name, which blends the universal term “aqua” with the widely recognized
English word “hacking,” firmly establishes AquaHacking on the Web as a solid,
global organization.
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context (continuation)
Link to the River Mission Project
AquaHacking is a unique term that will be used for both the domain name and
the site’s positioning on search engines. We will use URL forwarding to direct
Internet user searches to the same website. Thus, www.missionriviere.com will be
redirected to www.aquahacking.com to present the River Mission project as part
of the AquaHacking movement.
Once the River Mission Project is in full swig, other AquaHacking events will be
showcased on the home page. For example, if the next event were called “H2O
Quebec,” searches for H2O Quebec would be redirected to www.aquahacking.
com/events/h2o-quebec, whose specific title would be H2O Quebec –
AquaHacking.
Internet users searching for River Mission on the Web will be directed to
the AquaHacking home page, which will be clearly entitled River Mission –
AquaHacking.
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context (continuation)
Ongoing Interaction
To help hackers get fully involved in advance of the various events to be held
throughout the province, a form will be available on the website to allow them to
record problems they experience in this area and suggest technological solutions.
The hackers will be linked by a spark board on the website that will enable them
to present their projects and assemble teams to get them done before the event.
A number of opportunities will be available to us after each event:
Applications could be released directly on the website, and a new download
section would be created so people can download the apps.
Event statistics could be archived so people can get information on the
objectives achieved and projects completed.
A Twitter feed will be added and made available throughout the various events
via the site’s home page so people can follow the interactions among hackers.
Hackathons will be broadcast in real time on the website.
A Q U A H A C K I N G | w e b s t r a t e g y an d s o cia l m e d ia |
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web strategy
stage 1 website structure
FRANÇAIS
ENGLISH
STAGE 1
MISSION
RIVER MISSION
RIVIÈRE
• Gallery
À ABOUT
PROPOS
• AquaHacking description
• Blog
• Team
• Contact
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web strategy (continuation)
stage 2 website structure
FRANÇAIS
STAGE 2
ABOUT
• AquaHacking description
UPCOMING EVENTS
PAST EVENTS
GET INVOLVED
EVENTS
EVENTS
FORM
• Place
• Date
• Supporters
• Programmers
• Informations about the event
(date, supporters, cause, etc.)
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web strategy (continuation)
production calendar
period highlighted
aquahacking
activities
planning
planning
real
start
duration
start
real
duration
planning
real
percentage
achieved
periods
1
2
3
4
5
6
7
8
9
10
11
12
strategy, quality assurance and project management
1
12
0
0
0%
Responsive adaptation
1
1
0
0
0%
HTML/CSS integration
2
2
0
0
0%
Logo
1
1
0
0
0%
Graphic charter
1
1
0
0
0%
Graphic and UX design
1
3
0
0
0%
HTML/CSS integration
3
4
0
0
0%
Responsive adaptation
6
1
0
0
0%
Content and management system implented
5
6
0
0
0%
Quality assurance and testing
10
2
0
0
0%
Website launch
12
1
0
0
0%
Project management and coordination
design and development : river mission section
design and development : aquahacking website
design and development : management system
A Q U A H A C K I N G | w e b s t r a t e g y an d s o cia l m e d ia |
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social media
Objectives
Influencers and deciders
Define a common plan of action, three main priorities and a preliminary structure
for the implementation of the solutions retained; the committee will remain in place
until the base structure is established.
 Pre-event: discussions on the topic
During the event: live updates on Twitter
 Post-event: sharing blog articles using Storify
Participants and supporters
Mobilize them to protect the river while educating them on its current state.
 Pre-event: discussions on the topic, influencers to contact, data visualization,
creation of a large collection of images, creation of a Vine video, creation of
a Facebook event, make the River Mission page animated, interactive and
creative with the data to create a “wow” effect that will encourage sharing (ex:
www.evian.fr), publish a series of images associated with a special presenter,
share at least one communication that will go viral
Youth
Show them how technology can be used to help manage water sustainability by
proposing a series of concrete solutions that will help improve the situation.
During the event: live updates on Twitter (with photos), presenting precise facts
 Pre-event: discussions on the topic, publication of messages on Facebook and
Twitter as well as videos on Vine
In general: raise awareness among individuals like business and government
on the role that they can play in preserving the river and on the fact that the efforts
made will have repercussions on us and future generations.
During the event: AquaHacking, live updates on Twitter
 Post-event: sharing blog articles and messages on various social media
Post-event: sharing blog articles, API, publication of messages on various
social media
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social media (continuation)
Strategy
The strategy consists of kicking off the event and concentrating efforts on the three majors steps in the timeline. The challenge will be to create interesting content for
participants and to provide them with enough time and space to interact and share this content.
Notoriety
A public relations push that will culminate with a press conference announcing the
event; as soon as the social media activity begins and the first videos and images
are shared, we will concentrate on factual information; the partners will have to
communicate this initiative; the Facebook event will already be created and the
objective will be to invite the maximum number of people.
Engagement
The content on the event will be built through the exchanges between the
participants and the different stakeholders; encourage as many organizations as
possible to take ownership of the event and to create their own content around it.
Action
Invite people to the event; encourage a maximum number of people to participate
(as many different types of participants as possible); ask them to confirm their
presence, to share our content and to invite other people; incite our followers to
talk about the event and provide them with tools to do so easily.
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social media (continuation)
Necessary Resources
Human Resources
Tools
 Community manager: person responsible for all social media relating to the
event from the beginning to the end of the three stages; this person will be
in charge of the editorial calendar, of the content strategy, of managing the
production of content as well as managing the related daily tasks.
 Event website: an action-oriented site, with a focus on social media
communications; the site should be a strong call to action.
 Content creator: designers, writers and videographers participating in the
initiative to create continuous content (images, Vine videos, blog articles, data
visualization).
 Influencers: people responsible for building engagement among participants;
we need to involve influencers (individuals known in the community as well
as celebrities) for each target group. Ideally we can get them to willingly and
actively participate. At the very least, we could ask these influencers to let us
use their image in order to increase the visibility of the event.
During the event:
Screen to showcase live updates on Twitter (with photos)
The community manager will feed online discussions
Maximize publications of hashtags #AquaHacking, #MissionRiviere and
#RiverMission to encourage online participation.
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