Category sponsored by:
Best Social Media Campaign
Social media, the power given to every one of us to share events in our lives and the
opinions they generate, to a global audience has transformed the way we consume
information and the way we choose and purchase products. While the medium is very
much a technological one, the vast majority of the views expressed is based on human
interaction - what we have shared with friends, colleagues and the people we meet in
all walks of our lives.
And shopping is no exception.
How you promote your business and the effectiveness of your online marketing
strategy via social media is the new shop window – with observers able to praise and
criticise almost instantly.
And whereas it used to be said a consumer would tell around 10 people of their
shopping experiences now they can tell hundreds. Do it well and you will reap rewards
with loyal followers, some of who will be customers, others who might not be now, but
could well be in the future.
What are the judges looking for?
Clear demonstration of a well thought out social media strategy that has the buy-in of
all your staff, not just those using social media. The judges will want to see what has
inspired your social media campaign, how you have introduced it, its key elements, the
investment allocated, how you monitor its effectiveness and the impact it has had on
your business on winning and retaining customers - and on the bottom line.
Open to franchised dealers only.
How to enter
1. To request an entry form, please email [email protected] giving
details of which categories you wish to enter.
2. We will then send you the appropriate entry forms for completion.
3. IN ORDER TO FULLY AUDIT EACH RELEVANT ENTRY, ALL ENTRIES
MUST REACH US BY OCTOBER 31, 2014. No entries will be accepted after
this date.