Malaysian Cultural Night
University of Michigan
Of Culture and Global Tourism
Winter 2013 Production of MiMSA
2
MALAYSIAN CULTURAL NIGHT
1.0 INTRODUCTION
1.1
1.2
1.3
1.4
2.0
Throughout the ages, the rivalry between tradition and modernity
has always been prevalent.
In the Malaysian context, where her inhabitants are diverse and of
various origins, memories are important as to preserve the unique
heritage of each different ethnic.
Therefore, Malaysian Cultural Night 2013 (MCN ’13) themed
“Treasuring the Forgotten” is an attempt to reconnect the
forgotten memories that defined Malaysians, to Malaysians
themselves so that these important memories will not be buried,
forgotten.
The essence of this performance will linger in the minds of
everyone, whether you are Malaysian or otherwise, memories of
the past, the forgotten will be treasured henceforth. An event that
will rekindle the font memoirs of your childhood and allow you
relive those times.
OBJECTIVES AND GOAL
2.1
MCN upholds the vision of promoting Malaysian culture to the
university community at large. MCN meets these objectives
because it:
2.1.1 Serves as an opportunity for U of M students to taste
Malaysian delicacies of various sorts and to experience the
dances and cultural performances of diverse ethnic groups
in Malaysia (Malay, Chinese, Indian, Iban, Kadazan etc)
2.1.2 Promote dialogues about culture and tradition, stimulate
other forms of intercultural exchange among audience and
enhance cultural awareness.
2.1.3 Encourage the campus community to learn more about
Malaysia and experience the Malaysian culture.
2.1.4 Serve as a venue for the exploration of humanities in South
East Asia where students are invited to cross the
boundaries of South East Asia and of disciplines to develop
two vital qualities: a deep local knowledge and a broad
global perspective.
2.1.5 Function as an alcohol-free and safe outlet for students on a
Saturday evening.
2.1.6 Reinforce rapport among Malaysians as we work together
in a team to organize a large event
3.0
EVENT DETAIL
3.1
Here is the details of “ TREASURING THE FORGOTTEN 2013”:
3
MALAYSIAN CULTURAL NIGHT
3.1.1 Date:
MARCH 23RD 2013
3.1.2 Time:
5pm to 9:00 pm
3.1.3 Venue:
4804 EAST HALL,
530 Church Street
Ann Arbor, MI 48109-1043
(Seating capacity: 400 people)
4.0
EVENT TIMELINE
4.1
Tentative of “ TREASURING THE FORGOTTEN 2013”
Time
MARCH
23rd,
5.00—
7.30pm
Activity
“TREASURING THE FORGOTTEN 2013”
- A play about contemporary Malaysian
culture incorporating a range of cultural
performances, all performed by Malaysians
Place
4804
EAST HALL.
MARCH
23rd,
7.30—
9.00pm
“Taste of Malaysia”
- A variety of Malaysian delicacies are
provided, including main entrée, appetizer,
desserts, and drinks
4804,
EAST HALL.
“All you need to know about Malaysia”
Exhibition
- Booths equipped with poster boards and
interactive activities
- Includes cultural arts and crafts booth,
photography booth, Malaysian games, trivia
about Malaysia, tourism, dance lessons etc
- Guests will have many opportunities to
win prizes and collect souvenirs to
remember the event
5.0
Target Market
5.1. We aim to reach out to these categories of people:
5.1.1 Proud Michigan Wolverines, students of University of
Michigan
5.1.2 Staffs of Residential House
5.1.3 Malaysians through out of Ann Arbor and United States of
America
5.1.4 Parents and Lecturers of Ann Arbor
4
MALAYSIAN CULTURAL NIGHT
5.2
6.0
We are expecting majority of our audiences are Non-Malaysian to
keep the purpose of educating Non-Malaysian to the estatical value
of Malaysia’s culture.
Committee
6.1
To ensure that ‘TREASURING THE FORGOTTEN 2013” is
organized efficiently, effectively and economically; an organizing
committee has been established.
6.1.1
6.1.2
6.1.3
6.1.4
6.1.5
7.0
MCN Project Director: Ahmad Fikri Ahmad Fisal
MCN Deputy Project Director: Lyndy Tan May Lyn
MCN Performance Director: Nurul Aqasya Anis
MCN Funding Director:Iqbal Azmee
MCN Booth and Event Decoration Director: Mohd Suffian
Hamzah
Financial Budgeting
7.1
To ensure ‘TREASURING THE FORGOTTEN 2013 will be held
economically, the Project Accountant has come up with detailed
budgeting as per below:
MCN’s estimated budget:
Description
Price per item
Quantity
Amount
Space Rental : 4804 , East Hall :
Auditorium for performances to take
place , booth rental
500
1
$500
Price per item
Quantity
Amount
$100
$25 per set
$1.15 per set
$30
$5 per set
1
4
20
1
2
$100
$100
$230
$30
$10
$5 per set
10
$50
$30 per booth
$38 per booth
10
10
$300
$380
$1200
Event Booth and Decoration
Description :
White Cloth
Rice and food coloring
Resin and wax
Tables and chairs rental
Candle
Brushes and other water color
equipment
Stationary
Decorations
Total
5
MALAYSIAN CULTURAL NIGHT
Publicity Description
Bus Sign
Table tent at Unions
Digital ad
Table tent in Dining hall
Glass showcase in Unions
Diag board
Diag banner
Malaysian food for promotion booth
Total
Price
$50
$77
$6
$210
$2
$63
$85
$1 per person
Quantity
1
1
6
1
7
1
1
40
Amount
$50
$77
$36
$210
$14
$63
$85
$40
$762.00
Performance Cost Description
Costume
Stage
Props
Miscellaneous
Total
Price
$25 per set
$125 per set
$300 per set
Quantity
4
4
3
Amount
$100
$500
$900
$100
$1600
Food & Beverages
Price
Description
Amount
24 pc chicken
40 pack potatoes
Coconut Milk
Curry spices
Meehun
Flour
24-egg cartons
Disposable cutlery
Total
$7.00
$5.00
$1.20
$4.00
$3.00
$2.00
$3.00
$1.00
42 ea
8 ea
30 ea
5 ea
25 ea
15 ea
2 ea
300
$500.00
$40.00
$35.00
$20.00
$75.00
$30.00
$6.00
$300
$1000
Grand Total
$5062
7.2
Income
7.2.1 We are currently requesting for funding from various
organizations including (but not limited to) to make our
event a huge success:
7.2.1.1 Michigan Student Assembly (MSA)
7.2.1.2 College of Literature, Science and Art Student
Government (LSA-SG)
7.2.1.3 Residence Hall Association (RHA)
7.2.1.4 Student Affairs Programming Council (SAPC)
7.2.1.5 Center of South East Asian Studies (CSEAS)
7.2.1.6 Office of Academic Multicultural Initiatives (OAMI)
7.2.1.7 Malaysians in Michigan (MAM)
7.2.1.8 Malaysian Student Department in Chicago (MSD)
7.2.2 Sponsors
We need help to make our event successful and you can do
it by becoming one of our sponsors. As part of our gratitude
to our sponsors, we will feature you in our program book
for the Malaysian Culture Night and include you as a
sponsor in our advertisements. We will also reserve special
space and time for our sponsors if required. Last but not
least, we welcome your business card, pamphlet, flyer etc to
be distributed throughout our event.
8.0
Concluding remarks
We hope that this proposal has enlightened you on our program. If you
have any other questions, feel free to contact Duo Ren
([email protected]), Fikri Fisal ([email protected]) or Iqbal Azmee
([email protected]).
Thank you very much.