Using Labour Market Insight to Win Business
Focus on the Work and Health Programme
CONTENTS
3
Introduction
4
What is granular data and how can it help?
6
Focus on North West England
8
Focus on North East England
10
Focus on Central England
12
Focus on Southern England
14
Focus on Home Counties and London
16
Focus on Wales
18
Case Study: Remploy – Using data to transform the lives of disabled people
ABOUT Emsi
Emsi aims to connect the education, economic development and employment sectors together
through the common language of labour market data. Through our granular market intelligence,
we are partnering with over 100 organisations and institutions in these sectors, helping them better
understand the needs of the labour market in which they operate.
2 | Using Labour Market Insight to Win Business
INTRODUCTION
The long awaited publication by the Government of its new framework for the Work and Health Programme
– Umbrella Agreement for the provision of Employment and Health Related Services (UAEHRS) – clarified a
number of high level issues. For instance, we now know that UAEHRS will account for £1.77 billion over the
next four years. We know that they will be divided into seven lots, including a national one. And we know that
in each of these areas, the five highest scoring suppliers, measured against a number of criteria including
economic and financial standing, previous contract performance, and supply chain management, will be
appointed onto the Umbrella Agreement.
Beyond the frameworks themselves, one of the most prominent themes in the document is that of
localism. For example, point 8.1 states:
“Future contracts that may be called off the Umbrella Agreement will have a greater emphasis on
localism due to the Government’s focus on devolving power to a more local level.”
Successful contractors will need to engage in effective engagement with local partners, which will help
to ensure that programmes “recognise and reflect local needs, priorities, strategies and resources” in
order to “offer a comprehensive service that meets the needs of all of our customers.” According to point
9.5, some of the issues that will be considered at the mini competition or Call-Off stage will be the ability
to demonstrate “Locality knowledge and customer insight” and “Alignment and integration of provision,
services and funding streams within the context of local strategies”.
Put another way, the difference between a successful bid and an unsuccessful one could well be the
ability of the contractor to show they have a truly in-depth understanding of the labour market and
employer needs, in the locality in which they are bidding for a contract. This raises the question of how
such a truly in-depth understanding can be achieved.
We believe that a big part of any solution is the use of granular labour market data. Over the next couple
of pages, we take a look at what exactly is meant by granular labour market data, and then show how this
might be of use to organisations involved in the UAEHRS framework, especially at the Call Off stage.
Then from pages 6 to 17, we present some headline data from each of the six regional UAEHRS areas. On
each left-hand side, there is high level industry and occupation data. Then on the right hand sides, we
hone in on some more specific detail for each region. This information is of course just a tiny snapshot of
the data that exists for each region, but it is intended to give you a flavour of how we can delve into the
data, from high level to the more granular, and so begin to unpick the sector and occupational needs of
each region and the local nuances within.
Finally, on pages 18 and 19, we have included an example of how one organisation – Remploy – has been
using granular data to identify new opportunities, and how this is helping them achieve their goal of
transforming the lives of disabled people.
Focus on the Work and Health Programme | 3
WHAT IS GRANULAR DATA AND HOW CAN IT HELP?
We have made the claim that granular labour market data could be a big help to organisations involved
in the Call Off stage within the UAEHRS framework. But what exactly do we mean by granular labour
market data? By granular, we mean two things: firstly, data that can delve right down to the most specific
geographical areas, and secondly data that can delve down to the most specific industry and occupation
classifications (SIC 4 and SOC 4). Why are these two points so important?
Regarding geographies, the UAEHRS areas are vast, and they cover some very disparate economies. For
instance, the Southern area includes Brighton and Hove, the Cotswolds, Basingstoke and Deane, and
Cornwall. Needless to say, these places have very different economies and therefore very different needs.
Granular data is insight that can go beyond the larger geography, delving down as far as Local Authority
level to reveal the true state of those smaller, very different economies.
As for industries and occupations, it is one thing to look at data for a high level industry category such as
Human health and social work activities, quite another to understand demand in the more specific industry
categories within that sector, such as Hospital activities, Residential nursing care activities, and Residential
care activities for learning disabilities, mental health and substance abuse. It is one thing to look at data for
a high level occupation category such as Caring, leisure and other service occupations, quite another to
understand demand in the more specific occupation categories within that classification, such as Teaching
assistants, Nursing auxiliaries and assistants, and Care workers and home carers. Again, granular data is insight
that can unpick the trends taking place within the most specific categories of industries and occupations.
In addition, when we use the word “demand”, as we have done in the last paragraph, we are not simply
speaking about knowledge of a local situation right now, but also data which looks at the likely situation
in the years to come. Forecast data can tell us which industries are likely to grow over the next few years,
what their occupational requirements are likely to be, and where this growth is likely to take place. Of
course, all forecasting is subject to unforeseen circumstances. However, data that identifies which way a
local or regional economy is moving, and therefore what its needs are likely to be in, say, three or five years,
is bound to be hugely beneficial to any organisation that is looking to plan for the future.
4 | Using Labour Market Insight to Win Business
In summary, the three constituent parts to truly granular labour market data are therefore:
1) Granular industry and occupation data down to the most specific classifications
2) Granular geographical data down to Local Authority level
3) Industry and Occupation forecasting based on past and current trends
THREE USES OF GR ANUL AR DATA
Putting all these parts together into one dataset gives a truly comprehensive window on each local economy,
and can make the difference between a cursory knowledge of local need, and a really in-depth knowledge.
But how can this help Employment-Related Service Providers? There are at least three different ways in
which such data might prove helpful.
Firstly, in terms of bidding at the Call-Off stage, granular labour market data can give an organisation the
opportunity to show just how much they understand the current and future needs of the area and sector
they are bidding for. The difference between bids often lies in the detail, and the ability to add robust
contextual evidence is often the point that marks out the successful from the unsuccessful bid.
For instance, in another sector we are involved in – the Further Education sector – one of our partner
colleges, Leeds City College, recently won a contract worth around £500,000, with their use of granular
labour market data forming an integral part of their bid, and being noted by the bid assessors who
commented that:
“The application provides strong contextual evidence for the need for the project and how it fits
within an established set of processes and procedures… the external impact at all levels has been
comprehensively explained.”
The second use of granular labour market data is in helping organisations formulate a detailed operational
plan to shape business development. This is true of the pre-bid process, where the data can help
inform which sectors and areas to target, and it is also true of the post-bid process, in giving successful
organisations the ability to better identify the employers they should be looking to engage with. For
more details of how this actually works in practice, our Remploy case study on page 18 has a number of
examples of how they are using granular data as part of their overall business strategy.
Thirdly, it is also worth pointing out that data of this type has uses well beyond the Work and Health
Programme. Again, it can be used again for strategic planning – which sectors shall we target, and where
shall we target them – and also for bidding for projects within other funding streams and programmes.
To summarise, granular labour market data gives organisations detailed understanding of the needs of sectors
and areas they are involved in, as well as sectors and areas that they might consider expanding into. It also
increases their chances of winning funding bids by adding robust context and detail to their applications.
Focus on the Work and Health Programme | 5
FOCUS ON NORTH WEST ENGLAND
NUMBER OF
J O BS 2016
NUMBER OF
J O BS 202 1
CHANGE
2016-202 1
AVE R AG E
SA L A RY
3,227,661
3,316,039
88,378
£23,965
BIGGEST INDUSTRIES (SIC 1)
Industry
2016 Jobs
Wholesale and Retail Trade; Repair of Motor Vehicles and Motorcycles
509,987
Human Health and Social Work Activities
473,960
Manufacturing
331,693
Education
277,139
Professional, Scientific and Technical Activities
266,411
B I G G E S T G R OW T H I N D U S T R I E S ( S I C 1 )
Industry
Change In Jobs (2016-2021)
Human Health and Social Work Activities
29,091
Construction
15,149
Professional, Scientific and Technical Activities
15,117
Wholesale and Retail Trade; Repair of Motor Vehicles and Motorcycles
11,496
Accommodation and Food Service Activities
9,387
B I G G E S T O C C U PAT I O N S ( S O C 2 )
Occupation
2016 Jobs
Elementary Administration and Service Occupations
380,186
Administrative Occupations
309,863
Caring Personal Service Occupations
255,713
Business and Public Service Associate Professionals
237,131
Sales Occupations
229,527
B I G G E S T G R OW T H O C C U PAT I O N S ( S O C 2 )
Occupation
Change in Jobs (2016-2021)
Caring Personal Service Occupations
9,997
Elementary Administration and Service Occupations
9,216
Administrative Occupations
8,646
Health Professionals
7,638
Business and Public Service Associate Professionals
7,411
6 | Using Labour Market Insight to Win Business
REGIONAL PICTURE
The graphic below gives a snapshot of the regional situation including
job numbers, average wages, and local hotspots.
Hospital activities
The highest growth sector with
12,955 jobs forecast to be added
between 2016-2021
Care workers and home carers
The highest growth occupation with 5,203
jobs forecast to be added between 2016-2021
North West
Processing of nuclear fuel
The most niche industry with a
Location Quotient* of 9.13
Textile process operatives
The most niche occupation with
a Location Quotient* of 2.03
Copeland
The region’s niche
industry – Processing of
nuclear fuels sector – is
mostly concentrated
here with 9,728 jobs
Manchester
The biggest
employing area
with 348,793
jobs in 2016
Blackburn
The fastest
expected job
growth between
2016-2021
at 5%
Cheshire East
The highest job
growth outside the
region’s major cities
with 7,685 new jobs
from 2016-2021
* Location quotient is a statistical measure of industry concentration in an area compared to the rest of the country.
Focus on the Work and Health Programme | 7
FOCUS ON NORTH EAST ENGLAND
NUMBER OF
J O BS 2016
NUMBER OF
J O BS 202 1
CHANGE
2016-202 1
AVE R AG E
SA L A RY
4,439,205
4,576,399
137,194
£22,231
BIGGEST INDUSTRIES (SIC 1)
Industry
2016 Jobs
Wholesale and Retail Trade; Repair of Motor Vehicles and Motorcycles
726,889
Human Health and Social Work Activities
674,724
Manufacturing
505,924
Education
401,081
Administrative and Support Service Activities
383,003
B I G G E S T G R OW T H I N D U S T R I E S ( S I C 1 )
Industry
Change In Jobs (2016-2021)
Human Health and Social Work Activities
44,932
Construction
21,235
Accommodation and Food Service Activities
16,356
Administrative and Support Service Activities
15,903
Wholesale and Retail Trade; Repair of Motor Vehicles and Motorcycles
15,069
B I G G E S T O C C U PAT I O N S ( S O C 2 )
Occupation
2016 Jobs
Elementary Administration and Service Occupations
544,860
Administrative Occupations
402,354
Caring Personal Service Occupations
346,189
Sales Occupations
325,170
Business and Public Service Associate Professionals
299,123
B I G G E S T G R OW T H O C C U PAT I O N S ( S O C 2 )
Occupation
Change in Jobs (2016-2021)
Elementary Administration and Service Occupations
19,696
Caring Personal Service Occupations
15,449
Administrative Occupations
11,998
Health Professionals
10,644
Business and Public Service Associate Professionals
10,612
8 | Using Labour Market Insight to Win Business
REGIONAL PICTURE
The graphic below gives a snapshot of the regional situation including
job numbers, average wages, and local hotspots.
County Durham
The region’s niche
industry – Manufacture
of coke oven products –
is mostly concentrated
here with 324 jobs
Darlington
The fastest expected
job growth between
2016-2021 at 7%
Leeds
The biggest
employing area with
426,802 jobs in 2016
North East
Hospital activities
The highest growth sector
with 20,592 jobs forecast to be
added between 2016-2021
Wakefield
The highest job
growth outside the
region’s major cities
with 5,345 new jobs
from 2016-2021
Care workers and home carers
The highest growth occupation with
7,216 jobs forecast to be added
between 2016-2021
Manufacture of coke oven products
The most niche industry with
a Location Quotient* of 6.64
Coal mine operatives
The most niche occupation with
a Location Quotient* of 2.67
* Location quotient is a statistical measure of industry concentration in an area compared to the rest of the country.
Focus on the Work and Health Programme | 9
FOCUS ON CENTRAL ENGLAND
NUMBER OF
J O BS 2016
NUMBER OF
J O BS 202 1
CHANGE
2016-202 1
AVE R AG E
SA L A RY
4,155,922
4,290,803
134,881
£23,182
BIGGEST INDUSTRIES (SIC 1)
Industry
2016 Jobs
Wholesale and Retail Trade; Repair of Motor Vehicles and Motorcycles
741,417
Human Health and Social Work Activities
495,436
Manufacturing
472,627
Education
396,111
Administrative and Support Service Activities
345,586
B I G G E S T G R OW T H I N D U S T R I E S ( S I C 1 )
Industry
Change In Jobs (2016-2021)
Human Health and Social Work Activities
31,410
Professional, Scientific and Technical Activities
16,950
Accommodation and Food Service Activities
16,543
Construction
16,453
Wholesale and Retail Trade; Repair of Motor Vehicles and Motorcycles
16,363
B I G G E S T O C C U PAT I O N S ( S O C 2 )
Occupation
2016 Jobs
Elementary Administration and Service Occupations
507,451
Administrative Occupations
388,437
Caring Personal Service Occupations
300,227
Business and Public Service Associate Professionals
299,560
Sales Occupations
293,688
B I G G E S T G R OW T H O C C U PAT I O N S ( S O C 2 )
Occupation
Change in Jobs (2016-2021)
Elementary Administration and Service Occupations
20,193
Caring Personal Service Occupations
13,401
Administrative Occupations
13,048
Business and Public Service Associate Professionals
9,833
Corporate Managers and Directors
9,278
10 | Using Labour Market Insight to Win Business
REGIONAL PICTURE
The graphic below gives a snapshot of the regional situation including
job numbers, average wages, and local hotspots.
Hospital activities
The highest growth sector
with 14,406 jobs forecast to be added
between 2016-2021
Stoke-on-Trent
The region’s niche
industry – Manufacture
of ceramic household
and ornamental articles –
is mostly concentrated
here with 3,228 jobs
Care workers and home carers
The highest growth occupation with 6,642 jobs
forecast to be added between 2016-2021
Manufacture of ceramic
household and ornamental articles
The most niche industry with
a Location Quotient* of 5.18
Footwear and leather working trades
The most niche occupation with
a Location Quotient* of 2.59
Central England
Birmingham
The biggest
employing area
with 510,693 jobs
in 2016
Luton
The fastest expected
job growth between
2016-2021 at 7%
Milton Keynes
The highest job
growth outside the
region’s major cities
with 10,541 new jobs
from 2016-2021
* Location quotient is a statistical measure of industry concentration in an area compared to the rest of the country.
Focus on the Work and Health Programme | 11
FOCUS ON SOUTHERN ENGLAND
NUMBER OF
J O BS 2016
NUMBER OF
J O BS 202 1
CHANGE
2016-202 1
AVE R AG E
SA L A RY
5,470,309
5,678,844
208,535
£25,233
BIGGEST INDUSTRIES (SIC 1)
Industry
2016 Jobs
Wholesale and Retail Trade; Repair of Motor Vehicles and Motorcycles
882,310
Human Health and Social Work Activities
696,013
Education
507,350
Professional, Scientific and Technical Activities
476,720
Accommodation and Food Service Activities
440,262
B I G G E S T G R OW T H I N D U S T R I E S ( S I C 1 )
Industry
Change In Jobs (2016-2021)
Human Health and Social Work Activities
46,918
Professional, Scientific and Technical Activities
31,497
Accommodation and Food Service Activities
29,279
Construction
26,922
Wholesale and Retail Trade; Repair of Motor Vehicles and Motorcycles
22,967
B I G G E S T O C C U PAT I O N S ( S O C 2 )
Occupation
2016 Jobs
Elementary Administration and Service Occupations
644,175
Administrative Occupations
484,936
Business and Public Service Associate Professionals
444,744
Caring Personal Service Occupations
397,681
Corporate Managers and Directors
385,453
B I G G E S T G R OW T H O C C U PAT I O N S ( S O C 2 )
Occupation
Change in Jobs (2016-2021)
Elementary Administration and Service Occupations
27,650
Caring Personal Service Occupations
19,606
Business and Public Service Associate Professionals
16,737
Administrative Occupations
16,191
Science, Research, Engineering and Technology Professionals
15,198
12 | Using Labour Market Insight to Win Business
REGIONAL PICTURE
The graphic below gives a snapshot of the regional situation including
job numbers, average wages, and local hotspots.
Bristol
The biggest
employing area with
262,504 jobs in 2016
Plymouth
The region’s niche
industry – Building of
pleasure and sporting
boats – is mostly
concentrated here
with 2,411 jobs
South Bucks
The fastest expected
job growth between
2016-2021 at 7%
Southern England
Wiltshire
The highest job
growth outside the
region’s major cities
with 9,035 new jobs
from 2016-2021
Restaurants and mobile
food service activities
The highest growth sector with
16,463 jobs forecast to be added
between 2016-2021
Care workers and home carers
The highest growth occupation with 8,674 jobs
forecast to be added between 2016-2021
Building of pleasure and sporting boats
The most niche industry with
a Location Quotient* of 3.53
Boat and ship builders and repairers
The most niche occupation with
a Location Quotient* of 2.62
* Location quotient is a statistical measure of industry concentration in an area compared to the rest of the country.
Focus on the Work and Health Programme | 13
FOCUS ON HOME COUNTIES AND LONDON
NUMBER OF
J O BS 2016
NUMBER OF
J O BS 202 1
CHANGE
2016-202 1
AVE R AG E
SA L A RY
8,366,782
8,759,910
393,128
£29,680
BIGGEST INDUSTRIES (SIC 1)
Industry
2016 Jobs
Wholesale and Retail Trade; Repair of Motor Vehicles and Motorcycles
1,207,932
Professional, Scientific and Technical Activities
974,422
Human Health and Social Work Activities
874,246
Administrative and Support Service Activities
833,082
Education
690,242
B I G G E S T G R OW T H I N D U S T R I E S ( S I C 1 )
Industry
Change In Jobs (2016-2021)
Professional, Scientific and Technical Activities
70,640
Accommodation and Food Service Activities
60,639
Human Health and Social Work Activities
58,083
Construction
43,480
Wholesale and Retail Trade; Repair of Motor Vehicles and Motorcycles
43,058
B I G G E S T O C C U PAT I O N S ( S O C 2 )
Occupation
2016 Jobs
Elementary Administration and Service Occupations
965,923
Business and Public Service Associate Professionals
792,321
Administrative Occupations
791,209
Corporate Managers and Directors
673,047
Business, Media and Public Service Professionals
583,706
B I G G E S T G R OW T H O C C U PAT I O N S ( S O C 2 )
Occupation
Change in Jobs (2016-2021)
Elementary Administration and Service Occupations
51,526
Business and Public Service Associate Professionals
37,840
Administrative Occupations
35,103
Corporate Managers and Directors
32,496
Business, Media and Public Service Professionals
31,077
14 | Using Labour Market Insight to Win Business
REGIONAL PICTURE
The graphic below gives a snapshot of the regional situation including
job numbers, average wages, and local hotspots.
Peterborough
The highest job
growth outside the
region’s major cities
with 7,016 new jobs
from 2016-2021
Home Counties
and London
Hammersmith
and Fulham
The region’s niche
industry – Motion picture,
video and television
programme distribution
activities – is mostly
concentrated here
with 1,670 jobs
Broxbourne
The fastest expected
job growth between
2016-2021 at 9%
Restaurants and mobile
food service activities
The highest growth sector with 33,115 jobs
forecast to be added between 2016-2021
Sales and retail assistants
The highest growth occupation with 12,936 jobs
forecast to be added between 2016-2021
Westminster
The biggest
employing area with
715,806 jobs in 2016
Motion picture, video and television
programme distribution activities
The most niche industry with
a Location Quotient* of 3.01
Arts officers, producers and directors
The most niche occupation with
a Location Quotient* of 2.22
* Location quotient is a statistical measure of industry concentration in an area compared to the rest of the country.
Focus on the Work and Health Programme | 15
FOCUS ON WALES
NUMBER OF
J O BS 2016
NUMBER OF
J O BS 202 1
CHANGE
2016-202 1
AVE R AG E
SA L A RY
1,298,097
1,337,109
39,012
£20,120
BIGGEST INDUSTRIES (SIC 1)
Industry
2016 Jobs
Human Health and Social Work Activities
208,593
Wholesale and Retail Trade; Repair of Motor Vehicles and Motorcycles
184,302
Manufacturing
146,461
Education
124,227
Accommodation and Food Service Activities
98,639
B I G G E S T G R OW T H I N D U S T R I E S ( S I C 1 )
Industry
Change In Jobs (2016-2021)
Human Health and Social Work Activities
13,464
Accommodation and Food Service Activities
6,961
Construction
4,993
Administrative and Support Service Activities
3,572
Professional, Scientific and Technical Activities
3,503
B I G G E S T O C C U PAT I O N S ( S O C 2 )
Occupation
2016 Jobs
Elementary Administration and Service Occupations
145,615
Administrative Occupations
114,024
Caring Personal Service Occupations
111,534
Sales Occupations
91,896
Business and Public Service Associate Professionals
84,474
B I G G E S T G R OW T H O C C U PAT I O N S ( S O C 2 )
Occupation
Change in Jobs (2016-2021)
Caring Personal Service Occupations
5,290
Elementary Administration and Service Occupations
4,719
Administrative Occupations
3,336
Business and Public Service Associate Professionals
3,264
Health Professionals
2,745
16 | Using Labour Market Insight to Win Business
REGIONAL PICTURE
The graphic below gives a snapshot of the regional situation including
job numbers, average wages, and local hotspots.
Hospital activities
The highest growth sector with
4,660 jobs forecast to be added
between 2016-2021
Care workers and home carers
The highest growth occupation with
2,689 jobs forecast to be added
between 2016-2021
Striking of coins
The most niche industry with
a Location Quotient* of 22.67
Carmarthenshire
The highest job
growth outside the
region’s major cities
with 3,620 new jobs
from 2016-2021
Aircraft maintenance
and related trades
The most niche occupation with
a Location Quotient* of 4.20
Wales
Rhondda Cynon Taf
The region’s niche
industry – Striking of
coins – is mostly
concentrated here
with 716 jobs
Carmarthenshire
The fastest expected
job growth between
2016-2021 at 5%
Cardiff
The biggest
employing area with
204,926 jobs in 2016
* Location quotient is a statistical measure of industry concentration in an area compared to the rest of the country.
Focus on the Work and Health Programme | 17
CASE STUDY
–U
sing Data to Transform
the Lives of Disabled People
Transforming the lives of disabled people has been at the heart of Remploy’s mission since it was founded
more than 70 years ago. As the UK’s largest provider of disability employment, the organisation is currently
helping over 2,500 businesses throughout the UK recruit and employ disabled people, and has supported
over 100,000 disabled people into sustainable work in the last five years alone.
A key goal for the organisation is to help disabled people by “facilitating their access to sustainable
employment and careers.” One of the most important factors in achieving this aim is in their ability to
expand into new markets, both in geographies they currently operate in and in areas they do not yet have
a presence in. Yet the desire to open up new markets begs two questions: which markets and where?
E X P LO R I N G DATA TO R E V E A L N E W O P P O R T U N I T I E S
Successfully answering these questions depends to a large extent on being able to understand what the needs
of employers are, and where the needs are greatest. By establishing which sectors are set to see growth, and
where these sectors are, organisation’s can better shape their business at all operational levels and make good
evidence-based decisions about where new opportunities might exist. It was for this reason that Remploy
recently began partnering with Emsi to bring Labour Market Intelligence (LMI) into their business planning.
Emsi’s granular data gives users a window on the labour market, from the national level right down to Local
Authority level, and from the most generic industry and occupation classifications (SIC and SOC 1) down to
the most granular (SIC and SOC 4). For Remploy, access to this level of detail is enormously helpful in terms of
making more informed business decisions about which sectors and areas they might look to target in the future.
18 | Using Labour Market Insight to Win Business
THREE COMPELLING USES OF LMI
LOCALISM
The uses of LMI are multifaceted, and Remploy have already begun using it in a number of ways to improve
their ability to help disabled people into sustainable employment. One of the most important of these
ways involves delving into data for the local areas where their sites are situated, in order to ensure that
these sites are really representing the communities they serve. According to their Director of Business
Development, Ayden Sims:
“Using market data to understand the make-up of local communities allows us to make more
informed decisions about current and future need, forge locally relevant partnerships and consider
the development of new services that better support local people.”
BID-WRITING
Another application of LMI being used by Remploy is in bid-writing. One of the key areas that separates a
successful from an unsuccessful bid is the ability to back up the application with real, hard data. By adding
localised data on labour market trends and forecasts, Remploy have been able to demonstrate in their bids
that they have a clear understanding of the employment needs of the areas in which they are bidding. As
Ayden comments:
“We found this of particular relevance during the recent DWP ESF bidding activity, where we were able
to layer this information over our already detailed knowledge of the areas we bid, in order to create truly
bespoke delivery approaches and reflect the needs of the customer group in that geography.”
EMPLOYER ENGAGEMENT
As you might expect, working with over 2,500 businesses means that Remploy place a heavy emphasis on
employer engagement – both in the maintenance of existing relationships and in seeking out new ones.
Once again, LMI is helping them achieve their goals, by firstly establishing which sectors are growing in an
area, which in turn greatly simplifies the process of identifying which employers to target for engagement.
According to Ayden:
“The access to LMI gives us the opportunity to pro-actively identify and work with employers in
growing sectors, taking time to develop relationships that suit the market needs of our customers
now, as well as planning for what our customers may need in 5 years.”
By using national, regional and local LMI to help shape their business decisions, Remploy looks set not
only to expand in the coming years, but to do so in a way that really will help many more disabled people
find sustainable employment and so transform their lives.
Focus on the Work and Health Programme | 19
To find out more about how our data can help
your organisation, contact Andy Durman:
Email: [email protected]
Phone: 07720 641651
Web: www.economicmodelling.co.uk
Blog: www.economicmodelling.co.uk/blog
Twitter: @Emsi_UK