SOCIAL MEDIA
Tournament Director
Workshop
April 18, 2011
Introduction Into
Social Media
WHAT IS
SOCIAL MEDIA?
SOCIAL MEDIA is an umbrella term
that defines the various activities
that integrate technology, social
interaction, and the construction
of words, pictures, videos and
audio.
IN OTHER WORDS…
SOCIAL MEDIA IS A CONVERSATION
SUPPORTED BY ONLINE TOOLS.
Why Should You Care?
> 100,000,000 VIDEOS
200,000,000 USERS
30,000 new users a day
Over 500,000,000 USERS
Numbers Don’t Lie
57% OF ACTIVE ONLINE USERS HAVE
JOINED A SOCIAL NETWORK
55% HAVE UPLOADED PHOTOS
83% HAVE WATCHED ONLINE VIDEOS
Who is Using Social Media?
EVERYONE!
Who is Using Social Media?
PEOPLE OF MIDDLE AGE
ARE MOST “SOCIAL” GROUP
61% OF FACEBOOK’S
USERS HAVE AVERAGE
AGE OF 37
0-17 AGE GROUP WILL
CONTINIUE TO GROW AS
SCHOOLS BEGIN TO INTRODUCE
SOCIAL MEDIA INTO
THEIR CURRICULUM.
The Rules of Social Media
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PARTICIPATION
CONNECTIONS
CONVERSATIONS
COMMUNITY
ACTIVE LISTENING
So Where Do You Start?
Every tournament should have a presence
on Facebook, Twitter and YouTube. You
can link all three platforms and manage
from one site.
WWW.FACEBOOK.COM
• Sign Up!
- Name, email
address, password
• Create page for
organization
- Sports/Athletics, page
name
WWW.FACEBOOK.COM
• Add an image
- Logo or picture
• Basic Info
- Tell people about the purpose of the page
• Promote page
- Suggest to your friends
• Connect to Twitter
- Must already have account set up
WWW.FACEBOOK.COM
• Settings
- Permissions – who can/cannot post
photos, videos, links
WWW.YOUTUBE.COM
• Sign up
- Username
- Postal Code
- DOB
• Need a Google
Account
WWW.YOUTUBE.COM
• Settings
- Title
- Visible?
- Tags (Tennis, USTA,
JTT, etc)
• Upload videos to
your channel
WWW.TWITTER.COM
• Sign Up
- Full name
- Username
- Password
- Email
• Settings
14 out of 17 Sections have a Facebook page
Districts & CTAs are also getting involved!
Championship Pages
How Can Facebook & Twitter Help You?
The average Facebook user has 130 friends
How Can Facebook & Twitter Help You?
• Twitter is the fastest
growing micro-blog
• Reach far beyond
your circle of friends
• “ReTweets” are the
key!
Social Media – Best Uses
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Active listening
Real-time support
Viral marketing
Drive participation
Content distribution
Social branding
Social Media Links
www.facebook.com/USTASouthern
www.twitter.com/USTASouthern
www.youtube.com/USTASouthern
YOU GOT QUESTIONS?
I GOT ANSWERS!
My Contact Info
Katy Roland
@katyroland
Facebook.com/katyroland