CROSS-INDUSTRY tool cards 21 different principles to go cross-industry. The steps for using this card set: 1. Concept 1. Cut out the 21 cards 3. Create B CONCEPT 2. Investigate the principle: What is the essence? 3. Make a direct association (copy-paste) for your situation 4. Make two conceptual associations (copy-adapt-paste) for your situation 5. What should we do or use? And how might we test this quickly? B COMBINE B COMBINE 2. Combine B CREATE Sharing — examples — BlaBlaCar Zipcar Sharedesk collaborative consumption sharing is the new buying fractional ownership TOOL CARDS FROM THE BOOK: ‘NOT INVENTED HERE’ crossindustryinnovation.com Sharing Low Tech solutions Hybrid solutions Shortcutting Transparency — examples — — examples — — examples — — examples — — examples — BlaBlaCar Zipcar Sharedesk Aravind A liter of light One laptop per child Hybrid cars Solar sailor Hybrid notebook Airbnb Farm to table Zopa Mint (finance) Open restaurant kitchen Salesforce.com’s Trust website collaborative consumption sharing is the new buying frugal/jugaad innovation reverse innovation combination innovation co–creation desintermediation cut out the middleman corporate governance open data From product to solution Internet of things Big data Peer to peer Digitisation — examples — — examples — — examples — — examples — — examples — Rolls-Royce power by the hour Hilti John Deere services Ninja Blocks Smart cities Mimo baby monitor Patientslikeme Twitter Facebook Zopa Gidsy Bitcoin Wikipedia Netflix Dropbox corporate governance open data cloud of things smart networked objects internet of things business model innovation shortcutting crowdsourcing lean e-commerce TOOL CARDS FROM THE BOOK: ‘NOT INVENTED HERE’ crossindustryinnovation.com Simplify Add experience Co-branding Low cost Go green — examples — Starbucks Walt Disney Red Bull Solar road Eco font Zero energy home less is more service design experience economy exclusivity co-creation brand alliances business model frugal innovation eco-innovation circular economy Mass customisation Community building Storytelling Customer in control Do it yourself — examples — — examples — — examples — — examples — — examples — Nike ID My M&M’s Unique bag Harley Davidson Apple IKEA Ben & Jerry’s KFC Facebook Fixmystreet Parcel tracking information LEGO digital designer Ikea Self check-in Employee self service personalisation 3D printing consumer tribes personal branding authenticity roots prosumers co–creation self-service lean crowdfunding open innovation — examples — Easy group H&M Ryanair — examples — — examples — Nike + iPod Senseo Heinz TomTom Map Share Kickstarter Open source software — examples — Crowdsourcing — examples — Nest thermostat One click buy Universal phone charger TOOL CARDS FROM THE BOOK: ‘NOT INVENTED HERE’ crossindustryinnovation.com
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