Teams: The Heart of Walk Now for Autism Speaks
New Team Acquisition, Cultivation, Goal Setting and Recognition
Purpose and Goals
New Team Strategies
• Identification
• who to target
• where you can find them
• Recruitment/Acquisition
• how to get them
• what motivates them
• Goal Setting
• how much can they raise
• Recognition
• How do we show our appreciation
• Renewal/Cultivation
• when to reach out – cultivation calendar
Types of Teams
•
•
•
•
•
Service Provider
Schools (Youth Teams and HOSA/DECA, AXD)
Corporate
Community
Family
Starting Point
• Know your Teams
• Utilize your Team Details sheet from the
Walk Reporting Tool
• Identify current teams and what category
they fall into
• Calculate % of teams for each category
• Calculate % of revenue for each category
Where we are Today
4 Sample Market Division*:
# of Teams
%#
Total $
%$
Team Avg
Family
216
78%
$363,822.52
75%
$1,684.36
Corporate
16
6%
$31,489.45
6%
$2,031.58
Service Provider
8
3%
$21,648.19
4%
$2,624.02
School
28
10%
$48,752.75
10%
$1,741.17
Community
9
3%
$20,921.00
4%
$2,324.56
Total Walk Revenue
$486,633
$1,808
Team Growth
Team Benchmarks
$450,000.00
$ raised
$400,000.00
$350,000.00
$300,000.00
Community
School
$250,000.00
Service Provider
$200,000.00
Corporate
$150,000.00
$100,000.00
Family
$50,000.00
$-
1
2
3
4
Community
$3,000.00
$4,500.00
$7,500.00
$28,000.00
School
$3,000.00
$9,000.00
$20,000.00 $40,000.00
Service Provider
$6,000.00
$9,000.00
$15,000.00 $24,000.00
Corporate
$3,000.00
$7,500.00
$20,000.00 $48,000.00
Family
$85,000.00 $120,000.0 $187,500.0 $260,000.0
Service Providers: Benchmarks
PITTSBURGH WALK NOW FOR
AUTISM 07
Total Walk Team Revenue*
$880,931.60
Total # of Teams*
Team Average*
PITTSBURGH Team Division*:
Family
373
$2,361.75
# of Teams
% of Total
Total $
% of Total
Team Average
291
78%
$681,232.15
77%
$2,341.00
Corporate
13
3%
$38,239.25
4%
$2,941.48
Service Provider
20
5%
$98,447.48
11%
$4,922.37
School
42
11%
$59,713.45
7%
$1,421.75
7
2%
$3,299.27
0%
$471.32
Organization
*Teams who raised at least $1
% of total teams
Family
Corporate
Service Provider
School
Organization
% of total team revenue
Family
Corporate
Service Provider
School
Organization
Service Providers: Identification
• Why are Service Provider Teams
important?
– Often 1st contact with newly diagnosed
families
– Families who participate with Service
Provider Teams often form their own team in
future
– Provides collaboration and unity within
community
Service Providers: Identification
• Who are they?
– Wrap Around Agencies
– Speech Therapists
– Occupational Therapists
– Physical Therapists
– Schools specializing in Autism services
– Government Agencies/Regional Centers
– Recreational Activity Groups
–?
Service Providers: Identification
• How to develop your Service Provider Detail
Sheet (Resource Fair)
– Past Resource Fair Participants
– Access Resources from the Family Services OnLine Resource Database
– Identify new Service Providers by attending local
conferences and fairs
– Google search/alert
– Subscribe to local autism e-newsletters
– Visit your local Service Provider Agency and take a
tour – get yourself known.
Service Providers: Acquisition
How do we get them to form a team?
Service Providers: Recognition
• Always follow up with a THANK YOU
– Meetings, visits, luncheons, conferences,
walk participation, kickoff and awards.
• Invite Service Providers and Include in:
– Kickoff
– Awards
– Special Events
• Awareness
• Community
Service Providers: Recognition
Include Service Provider information in:
• Include Service Provider Upcoming
Events on Community Calendar
• Include a “Service Provider Highlight” on
your Community Page
Service Providers: Cultivation
Post Walk:
– Follow up with Non-Returning Service
Provider Teams and ask “WHY”?
– Follow up with Service Provider teams and
ask How was it?
– Ensure that all Resource Fair participants
are included in the online Resource Guide
– Ask Service Provider Team Members to
become members of next year’s Planning
Committee
Service Providers: Cultivation
Year Round:
• Notify Service Providers of Community Grants
program and application deadlines
– Segment in Kintera for easy eBlast list
• Participate in conferences or workshops that
they sponsor
• Offer to be a speaker at one of their meetings
Service Providers: Cultivation
• Hold Service Provider Roundtable and/or
Breakfast
– Prior to Kickoff Event, stress the importance of
attending the Kickoff
– Ask established Service Provider Team to host
event at a local restaurant or office
– Provide information on importance of participating in
Walk (Resource Fair, Team Building)
– Provide fundraising information and materials
(consider this a mini kickoff)
School Teams:
Strategies for growing your School Teams
School Teams: Identification
Where to Find Schools:
• Preschools
– Local parent magazines
• Public schools
– Local school districts
– Jr. Chamber of Commerce
– Google search <city name> schools
• Private schools
– Yellow pages
– Local parent magazines
• After-school programs
• Colleges/Junior Colleges
School Teams: Identification
Who to Target at each level
Pre-K Teams
– Pre-K Department
– EC Teachers @ Individual Schools
– Therapists/ Counselors @ Individual Schools
•
Elementary School Teams
– Superintendants/ Regional Superintendants
– Exceptional Children's Department
– EC Teachers @ Individual Schools
– Therapists/ Counselors @ Individual Schools
•
Middle & High School Teams
– Exceptional Children's Department
– EC Teachers @ Individual Schools
– Therapists/ Counselors @ Individual Schools
– Student Volunteer Hours
– Clubs (HOSA, DECA, Junior Civitan, etc)
School Teams: Identification
Who to target:
State Supervisor - Department of Education Staff
State Advisor – Teacher
Regional Advisors (Teachers)
School Advisors (Teachers)
State President – Student
State Council (Students)
Conferences (State, Regional, Leadership):
Presenter – General Assembly
Session Presenter
Vendor Fair
School Teams: Identification
Who to target:
College/Jr. College Teams
Departments
(Special Education, Psychology, Biology, etc)
Clubs/ Greek
Masters/ Honor Projects
Student Volunteer Hours
School Teams: Acquisition
What information to give them:
Create a School Packet
Autism Speaks Info
Autism 101 (Facts)
Walk Now for Autism Speaks Info
Walk Blurb for Communication
Sample Fundraising Idea List
Office Contact Info
*School/Community toolkit 1 sheet flyer
Provide Community Speakers
Committee Members
Top Fundraisers
Parent from school’s local community
School Teams: Cultivation Activities
Pre-K, Elementary, Middle & High School Teams
Exceptional Children's Department
EC Department Meeting Presentation
EC Teacher Meetings Presentation
Emails to Teachers & Parents
Newsletter insert to Teachers & Parents
Website Posting
EC Teachers @ Individual Schools
Emails to Parents
Newsletters to Parents
Weekly Report to Parents
Website Posting
(sample)
School Teams: Cultivation Activities
HOSA & DECA Clubs:
Educate/ Communicate with each Level:
State Supervisor - Department of Education Staff
Teachers – State Advisor, Regional Advisor, School Advisors
Students - State Council & Individual Members
School Team Packet
Conferences - (State, Regional, Leadership):
Presenter – General Assembly
Session Facilitator
Vendor Fair
Transitioning teams to Student Clubs or Youth Leaders for 2010
School Teams: Cultivation
• Youth Kickoff
– Youth Community Chair
School Teams: FUNdraising Tips
School Teams: Recognition
• Recognize based on a School Year
(not calendar year)
• Include in Kick Off, Walk & Awards
• “Team Spotlight”
• School Newsletter Thank You
• Principal/ Department Chair Thank You
• Press release about a school who puts
forth a special effort
• Spotlight on Student Initiatives Website
or eNewsletter
Community Teams: Benchmarks
Community Teams: Identification
• Other groups in your area
– Junior Chamber of Commerce
– Chamber of Commerce
– Elks Lodge
– Kiwanis Club
– Boy and Girl Scouts
– Rotary
– Local Police Benevolent Association
– Junior League
– Soroptimist Club
– Worship Groups
Community Teams: Identification
What is a Community Team:
• grow out of existing walk teams
• connected to their community through
schools, support groups or other community
based groups.
• formed by a team in their second or third
year of participation.
Know your teams and you can easily identify
those teams who can expand into
community teams.
The Importance of
Community Teams
• Raises awareness amongst groups and organizations
that would not otherwise have any interaction with the
autism community.
• Builds a momentum beyond that of any other type of
team.
• Families who participate with Community Teams often
form their own team in future. (Community teams do not
gobble up existing teams – they engage new participants
to start their own teams.)
• Provide Local Media opportunities
Community Team Transformation
Step 1: Rename team to include the name of the
town.
Williams Wonders
Hillsborough’s Hope
Step 2: Team Captain Strategy
– Who do they have a relationship with in the community?
– How are they going to bring them into the fold?
– How are they going to start the momentum?
Community Team Transformation
Step 3: Team Captain Tools to help them
“Take on the Town”
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–
–
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–
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Sample Press Release
Councilmember Website and Newsletter
Paper Puzzle Pieces
Dine to Donate Flyers
Wrap Around Event Ideas
You as a presenter
• Support all of your community team events.
– Empower the team captain with confidence in knowing
that they are as much a representative of the
organization as you are.
Community Team Transformation
• More Tools
– Thanks to the Family Services Department, there are lots of
tools that captains can use to reach out to the community
•
•
•
•
•
•
•
School Community Tool Kit
First Responders Tool Kit – Coming Soon!
Community Grants
100 Day Kit
Online Resource Database and Library
Online Video Glossary
Community Pages
– (How we are giving back to the local community)
Community Team Transformation
• Step 4: Inspiration provided by other communities who
already participate.
– At the Walk Kick-off, past Community Team Captains speak.
– Through E-Blasts, highlight the wrap around events being held
by community teams. Direct people to the Community
Calendar.
– Engage past Community Team captains as mentors to those
who are just getting started.
– At the Walk – It is inspiring to see entire communities come
together. For some, it is the only time outside of a sporting
event that they come together - and this time as allies.
– Have a great event, and word will spread throughout the
community to be a part of it next year!
Community Team: Recognition
• Offer to send a release to the local paper
– Highlighting the groups involvement in the Walk.
– Use quotes from team captain and walkers.
– Use team photo.
• Highlight Community Teams
– Newsletters
– E-Blasts
– Walk and Community Pages
• Awards Reception
– As always, highlight individual’s fundraising accomplishments.
If a Community Team is made up of two merged teams, you
will be sure to acknowledge each person’s accomplishments.
Community Teams
• Identify
• Inspire
• Empower
Family Teams
Family Teams: Identification
• http://www.mapalist.com (need gmail account to utilize)
Family Teams: Acquisition
Be a resource:
•Newly Diagnosed Families – 100 day tool kit
•Online Video Glossary
• Pediatricians, Hospitals
• Head Start, Regional Centers
• Hispanic Outreach
• Service Providers
• Local libraries
• Local parenting magazines
•Early Childhood Educator dvd
• Preschools
• Service Providers
• Elementary schools
Family Teams: Acquisition
Be a resource:
•School/Community Tool Kit
• School districts
• Individual Elementary, Middle, High Schools
•Community Grants
• Service providers
• Schools
•1st Responders
• Law enforcement
• Firemen, EMT
•Resource Fair
Family Teams: Acquisition
Provide opportunities to engage new families:
•Science
• Lecture Series
• Local grant recipients
• ATN sites
• Clinical Trials
• AGRE
• Family Participation in research
•Government Relations
• Autism Votes - Grassroot initiatives
• State insurance legislation
• Autism coalitions
Family Teams: Acquisition
Provide opportunities to engage new families:
•Family outings
• Dine Out nights
• Movie screenings
• Pumpkin patch
•Brown Bag series
•Grandparents Pancake breakfast
•Awareness Nights
•Book drive/toy exchange
•Student Club activities – Buddy program
•Community Calendar
Family Teams: Recognition
•Awards reception
•Stage announcements
•Highlight in e-newsletters and on walk/community
pages
•Use photos on community pages
•Local Autism Heroes Award/Lunch
•Personal letter or phone call
New Family Teams:
• Welcome wagon for new teams
– Send them walker welcome packet
– Call new teams with high goals
– Offer assistance with website
(photo, sending emails)
– Help with goal setting and letter writing
Teams: Goal Setting & Fundraising
Identify what is important to you
Why are you walking?
Tie goal to the mission
Use your goal to help write your
fundraising letter