INVITATION TO EXHIBIT
AUGUST 24-25, 2016
NAVY PIER, CHICAGO, IL
WWW.P3PETSHOW.COM
INTRODUCING P3 | PROGRESSIVE PET PRODUCTS
A Unique Trade Show Experience
THE RIGHT PLACE. THE RIGHT TIME. THE RIGHT MARKET FOR MIDWEST RETAILERS.
If you’re looking to expand your Midwest retail pet business, this is your show. P3 will deliver a forward-looking, P3 will deliver a forward-looking,
fun trade show experience to one of America’s top destination cities – pairing the market’s newest pet products with exceptional educational
programming and networking events. And, the show’s August timing is ideal for 4th quarter purchasing, as well as enjoying Chicago’s fantastic late
summer weather!
A SHOWCASE FOR MARKET INNOVATORS.
New is the name of the game at P3! Special spotlights on the newest, hottest items entering the market, including:
• Natural Food And Treats
• Made In The USA
• Safety Certified Products
• Interactive Toys
• P3 Technology
These will all be part of the mix. What’s more, our special Incubator Feature Area provides a cost-effective way for brand new companies and
inventors to participate.
ATTRACTING RETAILERS TO
THE CENTER OF IT ALL.
Because of Chicago’s central location, cost-competitive
reputation, and easy accessibility – P3 will attract independent
retailers, multi-chain retailers and big-box stores from
throughout the region, including:
• Minnesota
• Wisconsin
• Michigan
• Iowa
• Illinois
• Indiana
• Ohio
• Missouri
• Kentucky
These retailers will represent every category, including:
• Aquarium Shops
• Boarding Kennels
• Bookstores
• Boutiques
• Department | Discount |
Variety Stores
• Feed Stores
• Garden Centers
• Grooming Businesses
• Halloween & Party Stores
• Hardware Stores | Lawn &
Garden
• Mail Order Catalogs
• Museum Shops
• Online Pet Stores
• Pet Shops
• Pet Superstores
• Souvenir | Resort |
Destination Retailers
• Specialty/Gift Stores
• Veterinary Clinics
• Many Others
www.p3petshow.com
BOOTH PACKAGES
P3 offers a number of booth packages to meet your needs and show budget. As a special thank you to companies
participating in the inaugural 2016 show, founding exhibitors will receive special benefits, including:
• Favorable pricing and booth location
• Additional free promotion
Inaugural Show Pricing
One 10’ x 10’ Booth - $2195 per booth
Two-Three 10’ x 10’ booths - $1975 per booth
Four or more 10’ x 10’ Booths- $1755 per booth
Corner Premium - $400
Incubator Feature Area
Available for exhibitors in business less than two years
(one time only)
4’ x 6’ table - $495 per table
Incubator Feature Area Package
• One 4’ x 6’ draped table
• One chair
• One wastebasket
• Booth ID sign
• Directory Listing
• Buyer Postcard Invitations & Stickers
• Admission to all show events
Standard Booth Package Includes:
• Booth ID Sign
• Pipe & drape
• Directory listing
• Buyer postcard invitations and stickers
• Admission to all show events
Standard Promotional Package Included In Booth Fees
This program is part of all booth packages, for all exhibitors, ensuring
maximum marketing exposure.
•Show website and mobile listing, including links to your website , extensive company information, including
show specials and new products
• Access to full attendee list.
Additional promotional packages are also available. See the 2016
Media Kit for details.
MAXIMUM MARKETING TARGETING KEY BUYERS
A full-scale marketing campaign is already underway. Elements will include advertising in leading trade publications, online/digital promotions,
direct mail/print, social media/PR, email marketing, buyer relations and more.
SHOW WITH THE EXPERTS
Show producer Urban Expositions has a long history in the B2B space and we plan to create a whole new trade show experience
for Midwest pet professionals. To ensure that P3 effectively responds to the changes taking place in today’s pet marketplace, as
well as the specialized needs of the region’s retailers, we’re working closely with leading pet industry veterans, too.
In addition, the Urban Expositions team will call upon relationships and alliances it has built through its strong portfolio of shows in
the gift, souvenir and Halloween industries to provide access to a new base of retailers for pet industry vendors.
WHERE BUSINESS IS
FUN. AND EVERYONE
HAS FUN DOING IT!
A full roster of educational and
networking events, special promotions
and buyer services will all be part of the
daily event line-up at P3. What’s more,
the show setting – Navy Pier – is an
ideal event location. Overlooking the
lake front, its diverse exhibit space is
surrounded by the Pier’s many leisure,
dining and entertainment options and
just steps from Michigan Avenue with
thousands of hotels nearby.
#P3PETSHOW
FAST FACTS
WHEN: August 24–25, 2016
WHERE: Navy Pier
600 E. Grand Ave
Chicago, IL 60611
SHOW HOURS:
Wednesday 10 am – 5 pm
Thursday
10 am – 5 pm
SHOW CONTACTS:
Stacey Barrett-Brooks
678.831.4579
[email protected]
Chris Menefee
678.370.0332
[email protected]
Dean Russo
203.242.8716
[email protected]
Evan Shoda
678.370.0322
[email protected]
BOOST YOUR BRAND AND BOOTH TRAFFIC WITH
EXHIBITOR PROMOTIONAL PACKAGES AND SPONSORSHIPS
EXPAND YOUR BRAND AND ATTRACT EVEN MORE ATTENTION AND BOOTH TRAFFIC WITH ENHANCED
PROMOTIONAL OPPORTUNITIES AVAILABLE THROUGH SPECIAL SHOW PROMOTIONAL PACKAGES!
STANDARD PROMOTIONAL PACKAGE
(included for all exhibitors)
• This program is part of all booth packages, for all exhibitors, ensuring maximum marketing exposure.
• Show website and mobile listing, including links to your website, extensive company information, including show specials and
new products
• Access to full attendee list
• Opportunity to present a special or discount in Virtual Event Bag, a special online bag we are sharing with pre-registered buyers to
provide you additional value.
SILVER PACKAGE -- $300
GOLD PACKAGE -- $500 PACKAGE
Includes all of the Standard Package, PLUS
Includes all of the Standard Package, PLUS
• “Preferred Exhibitor” web and mobile listing highlighting
your company as a preferred exhibitor, including new
products, show specials, social media engagement and
scroll through background product listings
• Company logo and product image inclusion in 2 pre-show
emails sent to all pre-registered attendees
• Company logo and product image inclusion in email to
all pre-registered VIP attendees with a special invitation to
visit your booth
• “Preferred Exhibitor” web and mobile listing highlighting
your company as a preferred exhibitor, including new
products, show specials, social media engagement and
scroll through background product listings
• Company logo and product image inclusion in 2 pre-show
emails sent to all pre-registered attendees
• Company logo and product image inclusion in email to
all pre-registered VIP attendees with a special invitation to
visit your booth
• Featured web and mobile exhibitor “pop up” when buyers
do an exhibitor search
• Featured website home page exhibitor button/logo
• 25% discount on advertising on mobile application
LOOK FOR INFORMATION COMING SOON ON A WIDE RANGE OF OTHER
SPONSORSHIP OPPORTUNITIES, INCLUDING PRINT, DIGITAL AND MORE!
INSERTION ORDER
REGISTRATION
□ EXCLUSIVE Registration Sponsorship
□ EXCLUSIVE Registration Express Pass™
Confirmation Sponsorship
□ EXCLUSIVE Lanyard
□ Sample Hand Out At Registration
$1000
$5000
$500
WEBSITE | DIGITAL
□ EXCLUSIVE Page Peel
□ EXCLUSIVE Welcome Ad
□ Website Banner
□ Show Daily Eblast Product Spotlight
$2500
$2500
$995
$350
SIGNAGE
□ Stand Alone Board
□ Floor Decals
$500
$1500
$2500
August 24-25, 2016
Chicago, IL
ON-SITE SPONSORSHIPS
PRINT ADVERTISING | PREVIEW GUIDE
□ EXCLUSIVE Show Bag
$1000 □ Full Page
$750
□ Survival Kit
Call for details □ Half Page
$600
□ Prize Drawings
Call for details □ Quarter Page
$450
□ Show Party Sponsor
$2500 PROMOTIONAL PACKAGES
□ New Product Showcase
$150 □ Silver Package
$300
□ Café Table Sponsorship
$300 □ Gold Package
$500
PRINT ADVERTISING | SHOW DIRECTORY
□ Inside Front Cover
$950
Return form and payments to: Fax: 678.285.7469
□ Inside Back Cover
$950
Email: [email protected]
□ Page 1 (Premium Position)
$950
Mail: Attention Stacey Barrett-Brooks
□ Back Cover
$950
□ B&W Interior Full Page
$400
Urban Expositions
□ B&W Interior Half Page
$250
1690 Roberts Blvd NW, Ste 111
□ Logo Listing
$100
Kennesaw, GA 30144
□ EXCLUSIVE Directory
Addendum Sponsorship
$500
RETURN THIS FORM with payment to Urban Expositions or provide credit card info below:
Exhibiting Company Name: ________________________Contact Name: __________________________
Billing Address:____________________________City________________State:________Zip:_____________
Phone: _______________________________________ Fax:__________________________________________
Email :_________________________________________ Web:_________________________________________
Option to Pay by Credit Card:
GRAND TOTAL (Amount To Be Charged) _________ □ Visa □ Mastercard □ Discover
Expiration Date: ____________ Name of Card Holder:__________________________________________________________
Card Number: _________________________ Security Code: ___________ Zip Code of Cardholder: __________________
678.285.EXPO (3976)
II
www.p3petshow.com
II
#p3petshow
11
APPLICATION & LICENSE AGREEMENT FOR EXHIBITION PARTICIPATION
P3 Progressive Pet Products
August 24 – August 25, 2016
Navy Pier, Hall A, Chicago, IL
EXHIBITOR CORRESPONDENCE (*the below information will be used for all show correspondence) *This name will be listed on all show materials Firm: _______________________________________________________ Exhibiting As*: _______________________________________ Key Contact Name: ____________________________________________ Title: _______________________________ Email Address: _________________________________ Address: ___________________________________________________________________________________________________________________________________________ City: ___________________________________________ State: ________________ Zip:_________________ Country: ________________________________________ Telephone: _____________________ Cell: ______________________ Fax: ______________________________________ Website: __________________________________ Product Description for Booth Placement: ________________________________________________________________________________________________________________ Booth Space Preferences:
1. _____________ 2. _____________ 3. _____________ BILLING INFORMATION (if different from above): Address: __________________________________________________________________________________________ City: ________________________ State: ________ Zip:________ Country:______________________________ Telephone: ___________________________________ Fax: ____________________________________________ Total Sq. Footage: _______ □
Corner □
Inline
EXHIBIT SPACE & EVENT MARKETING Inaugural Show Pricing: □ One 10 x 10 Booth □ Two – Three 10 x 10 Booths □ Four or more 10 x 10 Booths Corner Premium □ Incubator Feature Area: (Available for exhibitors in business less than two years.) $2,195 per booth $1,975 per booth $1,755 per booth $400 $495 per table Standard Booth Package: booth I.D. sign, pipe and drape, directory listing, buyer postcard invitations & stickers. Incubator Feature Area Package: one 4’ x 6’ draped table, one chair, one wastebasket, booth I.D. sign, directory listing, buyer postcard invitations & stickers. Please check all that apply: □ Natural / Organic Products □ Interac ve Toys □ Made in USA Products □ Child Safety Certified Products I would like to be beside or near the following companies or products: _________________________________________________________ I would not like to be beside or near the following companies or products: _________________________________________________________ We would like to thank the exhibitors participating in the 2016 inaugural show!! Founding exhibitors participating in the 2016 show will receive following special benefits at the 2017 show:  Favorable pricing and booth location  Additional free promotion Additional Promotional Packages*: Standard Promotional Package included in booth fees (except as noted) □
□
This program is part of all booth packages, for all exhibitors, ensuring maximum marketing exposure. 
Show website and mobile listing, including links to your website, extensive company information, including show specials and new products 
Access to full attendee list 
Opportunity to present a special or discount in Virtual Event Bag ‐‐ a special online bag we are sharing with pre‐
registered buyers to provide you additional value
*See attached promo sheet for details PAYMENT TERMS, SCHEDULE, & CANCELLATION POLICY Mail payments to: 1690 Roberts Blvd. NW, Suite 111, Kennesaw GA 30144. Please make checks payable to Urban Expositions and include show code P3PET0816 on your check. PAYMENT SCHEDULE: Deposit of 10% due upon signing of contract; and 40% due by February 1, 2016. All applications submitted past February 1, 2016 must include a 50% deposit. Booth assignments will not be final until 50% deposit is received. Final payment: due by July 1, 2016. Full payment due with contracts submitted after July 1, 2016. Silver Package ‐ $300 Gold Package ‐ $500 (For Use by Show Management) A cancellation fee of 50% of the total exhibit space will be applied for cancellations 90 days or more prior to the show opening, deposits
are non-refundable. A cancellation fee of 100% of the total exhibit space will be applied for cancellations less than 90 days prior to the
how. Exhibit space assignment cannot be made without the required payment. Exhibit space reservation cannot be guaranteed if
ayment schedule is not maintained. By signing this agreement the exhibitor agrees to receive fax and e-mail correspondence from
Urban Expositions.
Signature: ________________________________________Date_______________________
Typing your name here authorizes as an official signature.
PLEASE RETURN THIS CONTRACT TO: URBAN EXPOSITIONS FAX: 678‐285‐7469 ● PHONE: 678‐285‐3976 or 800‐318‐2238 MAIL: 1690 Roberts Blvd NW, Suite 111, Kennesaw, GA 30144 ● www.urban‐expo.com TERMS AND CONDITIONS
1. CONTRACT: This Application, Properly Executed by applicant (Exhibitor), shall, upon written acceptance by Urban Exposition, LLC (herein after called Show
Management), constitutes a valid and binding contract.
2. ASSIGNMENT OF SPACE: It is understood by Exhibitor that space will be assigned to Exhibitor by Show Management at Show Management’s sole discretion.
Notification of space assignment shall be mailed to Exhibitor. After assignment, space location may not be changed, transferred or canceled except on written request and
with the subsequent written approval of Show Management. Space assignments may be revoked or changed by Show Management if Exhibitor fails to meet payment
deadlines. The size and location of Exhibitor’s space may, at Show Management’s election, differ from show to show. Notwithstanding and aforementioned, Show
Management reserves the right to relocate Exhibitor. Show Management will make every effort by phone, fax and mail to notify Exhibitor of such relocation. Show
Management assumes no responsibility whatsoever for exhibitor’s goods, products or fixtures before, during or after the show.
In assigning exhibit space, Show Management shall carefully consider and at its sole discretion weigh collectively such factors (NOTE--factors are not presented in priority
order nor to be construed to be weighed or prioritize) as:
A.
The size of exhibit space requested versus the overall space available for allocation to eligible exhibitors;
B.
The need to accommodate and encourage the introduction of new products for the buyer’s benefit;
C.
The quality and creativity of the product displays;
D.
The continuity and length of an Exhibitor’s previous exhibit activity;
E.
The size and shape of the space need as it relates to the effective display of an applicant’s products for the convenience and benefit of the buyers;
F.
The Exhibitor’s commitment to aggressively promote buyer attendance both independently and in cooperation with Show Management; and
G.
The need to balance traffic and promote buyer activity in all exhibit areas.
3. PAYMENT OF FEES: A minimum deposit of fifty percent (50%) per booth is required by Show Management with the application, no later than the deposit due date
specified on the space application, which, upon acceptance, shall be non-refundable except under conditions stated in 4 below. The balance will be the final balance due date
specified on the space application. Acceptance of deposited fees does not guarantee exhibit space in the show. There will be a twenty ($20) service charge for all checks
returned by the bank.
4. REFUND POLICY: Policy for written cancellations will be governed as follows (effective date of cancellation is upon receipt by Show Management): A cancellation fee
of 50% of total exhibition space will be applied for cancellations 90 days or more prior to the show. A cancellation fee of 100% of total exhibition space will be applied for
cancellations less than 90 days prior to the show. Show Management will implement an additional $250 Administrative Fee for every contracted booth that is cancelled less
than 90 days prior to the show. Exhibit space assignment cannot be made without required payment. Exhibit space reservation cannot be guaranteed if payment schedule is
not maintained.
5. DEFAULT: A. Failure on the part of Exhibitor to meet payment deadlines as required herein shall entitle Show Management, at its election, to terminate this contract and
retain all fees previously paid to Show Management. B. It is further understood that in the event of cancellation by Exhibitor, Show Management shall, at its discretion,
reassign exhibit space assigned to Exhibitor without any obligation of refund to Exhibitor, except as provided in 4 above. C. Show Management reserves the right to prohibit,
close, correct, remove or eliminate any exhibit or display or any part thereof including signs, printed matter, souvenirs, visuals and catalogs or any conduct, action, noise or
activity which, in Show Management’s corrective response is specifically covered in this contract or in the Rules & Regulations for Exhibitors attached hereto as Exhibit A
and incorporated herein (the “Rules”). Show Management’s rights as set forth in 5(C) include, without limitation, the cancellation of this lease, the closing of Exhibitor’s
exhibit or display of the Exhibitor’s merchandise. In exercising its rights under this paragraph, Exhibitor agrees that Show Management shall have no liability whatsoever to
Exhibitor. D. Failure on the part of Exhibitor to set up booth space or fail to notify Show Management that Exhibitor cannot set up booth space by 6:00 p.m. on the
last move-in day shall result in the forfeiture of exhibitor space. Show Management at its sole discretion shall attempt to contact Exhibitor prior to forfeiture of
space but is not obligated to so do. In the event that Exhibitor arrives after booth space has been forfeited, Show management shall make every reasonable attempt
to reassign Exhibitor booth space within the show.
6. RULES & REGULATIONS FOR EXHIBITORS: The exhibitor shall abide by the Rules, together with any amendments thereto adopted by Show Management from
time to time of which Exhibitor shall receive notice. Under unusual circumstances, and at its own discretion, Show Management may also make specific exceptions to or
changes in, the Rules without necessarily establishing a precedent or applying the modification beyond the specific case involved. Show Management shall have final
authority as to the interpretation of the Rules, and their application, and shall have the authority to establish penalties in the event of violations.
7. SUBLETTING PROHIBITED: Subletting, licensing or sharing of space by Exhibitor, or use of space assigned to Exhibitor by anyone other than Exhibitor, is expressly
prohibited. Exhibitor shall not display signs, issue literature, exhibit or permit to be exhibited in the space allotted to it any merchandise other than specified in the exhibit
contract. Violation of the terms of this paragraph will result in immediate dismissal from the current show and exclusion from participation in future shows. No refund of
exhibit fees will be made.
8. SAMPLE SELLING POLICIES: In keeping with the wholesale nature and intent of the show, the sale of samples or merchandise for delivery at point of sale during the
show is expressly prohibited and, therefore, no merchandise will be permitted to leave the exhibit floor. This does not apply to exhibitors that have been identified and
approved by show management as immediate delivery (cash & carry) exhibitors, when exhibiting in Urban Expositions shows that have a designated area for immediate
delivery/cash and carry. All booths must remain fully intact until the official close of show for the benefit of the buyers. Violations of the terms of this paragraph may result in
immediate dismissal from the current show and exclusion from participation in future shows. No refund of exhibit fees will be made.
9. RELEASE & INDEMNIFICATION: If the show or any part thereof is prevented from being held, is canceled by Show Management, or the exhibit space applied for
herein becomes unavailable because of war, fire, strike, government regulation, public catastrophe, act of God or the public enemy or other cause. Show Management shall
determine and refund to Exhibitor its proportionate share of the balance or the aggregate exhibit fee received which remains after deducting expenses incurred by Show
Management and reasonable compensation to Show Management, but in no case shall the amount of refund to exhibitor exceed the amount of the exhibit fee paid. Neither
Show Management nor any of its owners, officers, agents, employees and other representatives or advisors shall be held accountable or liable for, and the same are hereby
released from. accountability or liability for any damage, loss, harm or injury to the person or any property of Exhibitor or any of its officers, agents, employees or other
representatives, resulting from theft, fire, water, accident or any other cause. Exhibitor hereby agrees to indemnify, defend, protect and hold Show Management and its
owners, officers, agents, employees and other representatives or advisors harmless against any an all claims, demands suits, liability, damages, loss, costs, attorney fees, and
expenses of whatever kind or nature that might result from or arise out of any action or failure to act of Exhibitor or any of its officers, agents, employees, invitees, or other
representatives.
10. COMPLIANCE: The Exhibitor assumes all responsibility for compliance with all pertinent ordinances, regulations and codes of duly authorized local, state and federal
governing bodies concerning fire, safety and health, together with the rules and regulations of the operators and or owners of the property wherein the show is held. It is
further agreed that the Exhibitor will abide by and comply with the rules and regulations concerning local unions having jurisdiction in the property wherein the show is held
or with authorized contractors employed by Show Management.
11. MISCELLANEOUS: You have provided your fax and/or email to Urban Expositions as part of the exhibitor application process. Urban Expositions
does not use customer lists for any activities not associated with our shows. Periodically, messages, containing information, updates and special offers about this or other
Urban Expositions Shows will be sent to you at this email or fax number. You will have the opportunity to be removed from these lists when/if you receive messages.
12. EXHIBITOR INSURANCE: Exhibitors are urged to obtain exhibition insurance through their own insurance company to cover their personnel, exhibit material and
equipment for the duration of move-in, show days, and move-out including public liability, property damage, fire and theft, etc.
13. These Terms & Conditions supersede any and all previous negotiations, understandings, brochures, procedures, rules and practices that may have governed the conduct of
the show. In signing this contract, Exhibitor acknowledges that there are no representations between Show Management and the Exhibitor other than those contained in this
contract.
Navy Pier - Chicago, IL
Aug 24-25, 2016
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