Engaging Business
Students with a
T-Shirt Marketing
Project
Using Excel
Georgette Nicolaides
eCOTS 2016
Overview
• Outcomes
– Immediately apply knowledge to real-life
project
– Mitigate anxiety with familiar topic
– Utilize Excel for analysis
– Simple market research project connected to
future classes
“30,000 foot view”
Collect
and clean
data
Analyze
data
Report on
findings
Team roles
•
•
•
•
Coordinator
Recorder
Troubleshooter
Reporter
Brainstorming
• Individual
• Group
• Select variables
Variables
• At least two quantitative
• At least two categorical
• A total of at least six variables
Survey and results
• Google Forms
• At least 50 responses
• Clean data
Descriptive statistics
Number of SU t-shirts I already own
Mean
Standard Error
Median
Mode
Standard Deviation
Sample Variance
Kurtosis
Skewness
Range
Minimum
Maximum
Sum
Count
6.32
0.51
5
5
3.62
13.12
-1.29
0.48
10
2
12
316
50
Histograms & charts
Statistical functions
Pivot table
Probability and inference
• Probability
– Example: What is the probability that over 50% of female students
will buy a small t-shirt?
• Confidence intervals
– Example: Create a 95% confidence interval for the percentage of
male students who will purchase a large or extra large t-shirt.
• Hypothesis tests – one and two populations
– Historically, SU students are willing to spend $15 on a t-shirt. Has
this changed? Test at alpha = 0.05.
– Consider the proportion of males who wear large or extra large tshirts. Then, consider the proportion of females who wear large or
extra large t-shirts. Create a 95% confidence interval for the
difference.
Statistical report outline
•
•
•
•
•
Title
Abstract
Introduction
Methods
Results, Conclusions and
Recommendations
• Appendix
Student feedback
• “The most help was when doing the hypothesis
testing for the project it helped me understand
the information for the test”
• “The t-shirt was helpful because it’s a relatable
example.”
• “…easy to grasp”
• “Was good to relate concepts to personal data”
• “It forced us to apply the formulas we learned in
class to analyze the data”
Contact information
Georgette Nicolaides
[email protected]
www.linkedin.com/in/georgettenicolaides
If you would like copies of the handouts, please visit
http://georgettenicolaides.wordpress.com/ecots-2016
If you use this, I would like to hear about any
improvements you make
Thanks!