Trends in Hunter Recreation and Spending: National and Regional Presented to: National Shooting Sports Foundation By: Southwick Associates Summary (To be completed close to final report) 2 Important Methodological Note The National Survey on Fishing, Hunting, and Wildlife-Associated Recreation (Survey) is the data source for all information provided in this report. The Survey has a history spanning back to 1955 that offers a unique opportunity to look at trends in hunting recreation across that period. However, modifications to the survey methodology and the survey instrument itself have occurred. These modifications challenge the exact comparison of reported values over the whole period, and in some cases between survey years. Three notable methodological changes have occurred at two different Survey rounds, 1975 and 1985. In each one of the figures presented in this report, a superscript follow the years 1975 and 1985 (^ and * respectively) to denote these changes in the Survey. The goal is for these to serve as visual reminders that direct comparison of values from year to year is not always possible. The most recently change took place between the 1985 and 1991 survey years. In an effort to reduce the influence of recall bias, survey respondents were contacted three times over the course of the year rather than only once to report on hunting behaviors and spending. Research has shown that respondents tended to over-estimate their responses given the year long recall period. Another notable change occurred prior to 1980. Surveys between 1955 and 1970 reflect only substantial participants in hunting activity. These sportsmen were defined as people who took part in hunting activity at least three days and/or who spent at least $5 (in the 1955 to 1965 Surveys) or $7.50 (in the 1970 Survey) during the survey year. Additionally, a sportsman was defined as 12 years old or older. Beginning with the 1980 survey and through the current Survey year, results reflect all participants, not just substantial participants, and define sportsmen as 16 years old or older. A third notable change occurred during the 1975 Survey year. More specifically, methodological differences changed dramatically during this particular Survey period. As a result, direct comparison of reported survey results is not possible. Comparison is only possible after results are adjusted by estimated correction factors. Results for 1975 that are available and reported here reflect adjusted values. Evolution of the survey instrument and reporting has also taken place. In many cases, total values for recreation and spending consistently span the whole period from 1955 to 2006. The reader will also find that in some instances we highlight the past fifteen years (the four most recent consecutive surveys) in an effort to provide a richer level of data. Consistency across survey years does occur between 1991 and 2006, so direct comparison is possible over this fifteen year time span. 3 Table of Contents National Trends Hunters Hunter days Days per hunter Gender and Age Spending Total Big Game Small Game Migratory Bird Other Regional Trends Hunters Hunter Days Spending Total Total Trip Total Equipment Appendices Definitions Supporting Data 4 NATIONAL TRENDS Hunters and Days Hunting as a sport has seen a reduction in the number of hunters since the 1980s when there were just over 17 million hunters. Currently, there are just over 12 million hunters across the nation. This equates to 5.5% of all men and women in the United States. Despite an increase in national population of 35% since 1980, the percentage of Americans who hunt fell from 10.3% to 5.5%. Figure 1. Hunters by type of hunting (1955-2006) 20,000 18,000 16,000 14,000 Hunters 12,000 10,000 8,000 6,000 4,000 2,000 0 1955 1960 1965 Total, all hunting Waterfowl 1970 1975^ 1980 1985* 1991 Year Big game Other animals 1996 2001 2006 Small game Migratory bird Notes: ^Change from substantial participants 12 years or older to all participants 16 years or older (See Notes Section for more detail). *Adjustment to reduce recall bias (See Notes Section for more detail). Between 1955 and 1980, quarry categories included big game, small game, and waterfowl. Categories included post-1980 include big game, small game, migratory bird, and other. The migratory bird and waterfowl categories are not directly comparable. As the total number of hunters has been falling, the composition of the types of hunters has also been changing. The number of small game hunters has fallen dramatically (66%) since 1975.1 At the same time, big game hunters have shown consistent growth between 1955 1 A portion of the decrease in small game hunters is likely due to a change in the definition of a hunter. In 1975, a hunter was defined as 12 years or older. Since 1980, a sportsman is defined as 16 years or older. Beginning and younger hunters are more likely to pursue small game. As a result, it is likely that the increase in age requirement has the greatest impact and reduction in the small game category. Since 1980, the age requirement has remained consistent, yet the number of small game hunters continues to decline. 5 and 1985 and average 11 million hunters over the last thirty years. In 2006, 85% of hunters report that they pursue big game. Over the last twenty years, both migratory bird and other animal hunters show slight downward trends. Hunters currently spend roughly 220 million days afield.2 Total hunter days have fallen by more than 114 million days (34%) since 1985. Small game hunter days have shown significant declines while big game hunter days have been on the rise, like due in part to recent expansions of big game opportunities such as bow seasons, turkey seasons, and more. Both migratory bird and other animal hunters have fluctuated between 19 and 26 million hunter days over recent years. Figure 2. Hunter days by type of hunting (1955-2006) 450,000 400,000 350,000 Hunter Days 300,000 250,000 200,000 150,000 100,000 50,000 0 1955 1960 1965 1970 1975^ 1980 1985* 1991 Total, all hunting Migratory bird Year Big game Other animals 1996 2001 2006 Small game Waterfowl Notes: ^Change from substantial participants 12 years or older to all participants 16 years or older (See Notes Section for more detail). *Adjustment to reduce recall bias (See Notes Section for more detail). Between 1955 and 1980, quarry categories included big game, small game, and waterfowl. Categories included post-1980 include big game, small game, migratory bird, and other. The migratory bird and waterfowl categories are not directly comparable. 2 Again, a portion of the decrease in hunter days following 1975 is likely due to the change in the definition of a hunter from age 12 years to 16 years and older. A second factor potentially contributing to the lower levels of hunter days following 1985 is the change in methodology to reduce recall bias. Evidence suggests that survey respondents were likely to over-estimate their responses when asked about their hunting behavior only once per year. As a result, a portion of the drop in hunting days is potentially attributable to the methodological adjustment. It is, however, not completely responsible for the decline in days as hunting as a sport has seen a reduction in hunters as well as hunting days. 6 The average number of days per hunter has fluctuated between 20 days and 17 days since the 1980s. Prior to the most recent Survey, hunters who pursue “other animals” logged the highest number of days in the field. Big game hunters are spending increasingly more time hunting. Small game and migratory bird hunters spend the fewest days hunting, 11 and 9, respectively. Figure 3. Average hunter days by type of hunting (1955-2006) 25 Days per hunter 20 15 10 5 1955 1960 1965 1970 Total, all hunting Migratory bird 1975^ 1980 1985* Year Big game Other animals 1991 1996 2001 2006 Small game Waterfowl Notes: ^Change from substantial participants 12 years or older to all participants 16 years or older (See Notes Section for more detail). *Adjustment to reduce recall bias (See Notes Section for more detail). Between 1955 and 1980, quarry categories included big game, small game, and waterfowl. Categories included post-1980 include big game, small game, migratory bird, and other. The migratory bird and waterfowl categories are not directly comparable. 7 Gender and Age Figure 4. Hunters as a percent of population by gender (1955-2006) 25.0% Fewer and fewer males are choosing to take up the sport of hunting. The percent of males in the United States who hunt has fallen by roughly half since the 1980s. Hunters as percent of population 20.0% 15.0% While women make up a small percentage of all hunters, the percent of women in the United States who are hunters has fallen by only 0.6%, from 1.6% in 1985 to 1.0% in 2006. Male Female 10.0% 5.0% 0.0% 1955 1960 1965 1970^ 1980 1985* 1991 1996 2001 2006 Year Notes: ^Change from substantial participants 12 years or older to all participants 16 years or older (See Notes Section for more detail). *Adjustment to reduce recall bias (See Notes Section for more detail). Figure 5. Number of hunters by gender (1955-2006) 100% 4% 7% 6% 6% 8% 9% 92% 91% 1965 1970^ 1980 1985* Hunters 95% 8% 9% 9% 9% 91% 91% 91% 1996 2001 2006 90% 96% 93% 94% 94% 85% 92% Historically, hunting has been a sport dominated by men. At least 91% of all hunters are male. However, more women have been taking up the sport and now account for 9% of all hunters. 80% 1955 1960 1991 Year Male Female Notes: ^Change from substantial participants 12 years or older to all participants 16 years or older (See Notes Section for more detail). *Adjustment to reduce recall bias (See Notes Section for more detail). 8 Since the mid-80s, hunting has not been experiencing a strong influx of younger hunters and active hunters who take part in the sport from year to year are growing older. As a result, hunters, as a group, are aging. The number of hunters younger than 24 years of age has dropped from 5.1 million in 1980 (29% of all hunters) to 1.5 million in 2006 (12% of all hunters). Hunters 45 years and older have grown from 4.2 million in 1980 (24% of all hunters) to 5.9 million in 2006 (47% of all hunters). Figure 6. Percent of hunters by age category (1955-2006) 100% 4% 4% 4% 3% 5% 5% 6% 23% 22% 21% 20% 19% 22% 23% 90% 80% Percent of hunters 70% 60% 23% 20% 19% 17% 18% 22% 40% 30% 21% 0% 16% 14% 28% 17% 7% 22% 17% 14% 1960 1965 1970^ 1980 1985* 1991 6% Year 18 to 24 years 45 to 64 years 38% 27% 28% 7% 16 to 17 years 35 to 44 years 7% 33% 9% 25% 7% 0% 1955 17% 31% 27% 28% 23% 20% 10% 22% 7% 24% 50% 22% 7% 5% 20% 19% 10% 10% 5% 4% 8% 4% 1996 2001 2006 16% 25 to 34 years 65 years and older Notes: ^Change from substantial participants 12 years or older to all participants 16 years or older (See Notes Section for more detail). *Adjustment to reduce recall bias (See Notes Section for more detail). In 1955, the age category 16 to 17 years old was coupled with hunters aged 12 to 15 years old so we are not able to determine the percentage of hunters in that category for this particular Survey year. 9 Hunter Spending As was so eloquently illustrated in the 1955 Survey: “The amount of money spent by hunters is (only) an indication of the value they place on their sports. Since it represents revenue to a variety of businesses serving the sportsmen, this expenditure is an indication of the business value of hunting. It falls short, however, of showing all the values of these sports. There are intangibles beyond the grasp of statistics. The enjoyment, the satisfaction, the recreation of a hunting trip cannot (easily) be expressed in dollars.” Included in this section are two snapshots of hunter spending. The first is a look at total spending as well as three sub-categories (food & lodging, transportation, and hunting equipment) for all hunters and by type of game pursued between 1955 and 2006 inflated to 2009 dollars. Hunting equipment expenditures captures items such as firearms, archery equipment, ammunition, sights, decoys, game calls, and hand loading equipment. For consistency across Survey years, costs associated with hunting dogs are not included in this category. License, stamp, tag and permit spending is also included for all hunters but not across game types. These four categories account for an average of 54% of total dollars spent. One should approach direct comparison of spending over time with great caution due to the evolution of the methodological approach to the Survey. These graphics serve only as a guide to the trends in spending between 1955 and 2006. Direct comparison is possible across the last four Survey years and much of the discussion tries to focus around this period. Additionally, a second graphic explores the amount hunters spend within the hunting equipment category between 1991 and 2006 to look a bit more in depth into “recent” spending behaviors. 10 Figure 7. Expenditures for hunting, total (1955-2006) in 2009$s $8,000,000 $30,000,000 $25,000,000 $6,000,000 $20,000,000 $5,000,000 $4,000,000 $15,000,000 $3,000,000 $10,000,000 Total expenditures ('000) Expenditures by category ('000) $7,000,000 $2,000,000 $5,000,000 $1,000,000 $0 $0 1955 1960 1965 1970 1975^ 1980 1985* 1991 1996 2001 2006 Year Food and lodging Hunting equipment Total, all items Transportation Licenses, stamps, tags, and permits Notes: ^Change from substantial participants 12 years or older to all participants 16 years or older (See Notes Section for more detail). *Adjustment to reduce recall bias (See Notes Section for more detail). Total spending in 1975 reflects estimated total spending adjusted by a correction factor. Adjusted values for each sub-category are not available. Hunting equipment does not include spending associated with hunting dogs. Total hunter spending has grown from an estimated $7.5 billion ($937 million in actual dollars) in 1955 to $24.3 billion ($22.9 billion in actual dollars) in 2006. This equates to a rise from $44 to $111 spent annually per hunter per day. Since 1991, per hunter per day spending on food & lodging has risen by only 11% while hunting equipment spending has grown by 19% and transportation spending has increased by 46%. 11 Figure 8. Hunting equipment expenditures by sub-category (1991-2006) 100% Hunting equipment expenditures 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 1991 1996 2001 2006 Year Guns and rifles Bows, arrows, archery equipment Ammunition Hand loading equipment Telescopic sights Decoys and game calls Other 12 Since 1991, hunting equipment spending, net of costs associated with hunting dogs, has accounted for between 19 and 24% of total spending. Since 1991, hunter equipment spending ranged between a low of $4.6 billion in 1991 and a high of $6.7 billion in 1996. At least 50% of hunting specific equipment spending is on guns and rifles. Ammunition and archery equipment account for an average of 16% and 12% respectively. These three categories comprise approximately 80% of hunting equipment spending. $4,000,000 $14,000,000 $3,500,000 $12,000,000 $3,000,000 $10,000,000 $2,500,000 $8,000,000 $2,000,000 $6,000,000 $1,500,000 $4,000,000 $1,000,000 Total expenditures ('000) Expenditures by category ('000) Figure 9. Expenditures for big game hunting, total (1955-2006) in 2009$s $2,000,000 $500,000 $0 $0 1955 1960 1965 1970 1975^ 1980 1985* 1991 1996 2001 2006 Year Food and lodging, total Hunting equipment, total Transportation, total Total, all items Notes: ^Change from substantial participants 12 years or older to all participants 16 years or older (See Notes Section for more detail). *Adjustment to reduce recall bias (See Notes Section for more detail). Total spending in 1975 reflects estimated total spending adjusted by a correction factor. Adjusted values for each sub-category are not available. Hunting equipment does not include spending associated with hunting dogs Big game hunter spending has grown from an estimated $2.5 billion ($324 million in actual dollars) in 1955 to $12.5 billion ($11.8 billion in actual dollars) in 2006. Interestingly, despite the rise in spending, average spending per day has fallen from and estimated $84 in 1955 to $76 in 2006. Recall that in the face of falling annual hunter days, big game hunter days have been on the rise (Figure 2). Given that the rise in hunter days is greater than the increase in spending, the result is lower per hunter per day spending. Since 1991, per hunter per day spending on food & lodging has fallen by 13% and hunting equipment spending has fallen by 1% yet transportation spending has increased by 17%. 13 Figure 10. Big Game hunting equipment spending by category (1991-2006) 100% 90% Expenditure by category 80% 70% 60% 50% 40% 30% 20% 10% 0% 1991 1996 2001 Year 2006 Firearms Bows, arrows, archery equipment Ammunition Telescopic sights Hand loading equipment Decoys and game calls Other 14 Over the last four Survey cycles, hunting equipment spending (net of costs associated with hunting dogs) by big game hunters has accounted for between 21% and 31% of total spending. Since 1991, hunter equipment spending ranged between a low of $2.5 billion in 1991 and a high of $3.5 billion in 1996. The percentage of spending associated with firearms has fallen from 50% to 45% over recent years. Ammunition and archery equipment account for an average of 11% and 21% respectively. In fact, archery equipment spending has risen by 2% over the period, while ammunition has decreased ___%. These three categories – X, Y & Z - comprise at least three quarters of hunting equipment spending. Sales of telescopic sights and decoys or game calls have also increased by 3% and 2%, respectively. $2,000,000 $10,000,000 $1,800,000 $9,000,000 $1,600,000 $8,000,000 $1,400,000 $7,000,000 $1,200,000 $6,000,000 $1,000,000 $5,000,000 $800,000 $4,000,000 $600,000 $3,000,000 $400,000 $2,000,000 $200,000 $1,000,000 $0 Total expenditures ('000) Expenditures by category ('000) Figure 11. Expenditures for small game hunting, total (1955-2006) in 2009$s $0 1955 1960 1965 1970 1975^1980 1985* 1991 1996 2001 2006 Year Food and lodging, total Hunting equipment, total Transportation, total Total, all items Notes: ^Change from substantial participants 12 years or older to all participants 16 years or older (See Notes Section for more detail). *Adjustment to reduce recall bias (See Notes Section for more detail). Total spending in 1975 reflects estimated total spending adjusted by a correction factor. Adjusted values for each sub-category are not available. Hunting equipment does not include spending associated with hunting dogs. Small game hunter spending has fallen from an estimated $3.9 billion ($494 million in actual dollars) in 1955 to $2.5 billion ($2.4 billion in actual dollars) in 2006. Interestingly, despite the fall in spending, average spending per day has grown from an estimated $33 in 1955 to $48 in 2006. Despite the fact that both small game hunter spending and hunting days have fallen, hunter days have dropped at a greater rate than spending and as a result, per hunter per day spending has risen slightly. In fact, all cost categories have shown recent growth. Specifically, since 1991, per hunter per day spending on food & lodging has grown by 26%, hunting equipment spending is up by 21%, and transportation spending has increased by 63%. 15 Figure 12. Small Game hunting equipment spending by category (1991-2006). 100% Expenditure by category (%) 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 1991 1996 2001 2006 Year Firearms Bows, arrows, archery equipment Ammunition Telescopic sights Hand loading equipment Decoys and game calls Other 16 Between 1991 and 2006, hunting equipment spending, net of costs associated with hunting dogs, by small game hunters has accounted for between 24 and 33% of total spending. Since 1991, hunter equipment spending ranged between a low of $540 million in 2001 and a high of $993 million in 1996. With the exception of 1996, the percentage of hunting specific equipment spending associated with firearms has remained relatively constant at approximately 67% over recent years. This reflects the lesser need for accessories and other equipment compared to big game & migratory bird hunting. Ammunition accounts for an average of 19% of hunting equipment related spending. Together these two categories comprise more than 80% of spending. Sales of telescopic sights and decoy or game call equipment have seen an increase in spending by more than 50% and now account for 6% and 2% of hunting equipment spending. Figure 13.Expenditures for migratory bird/waterfowl hunting, total (1955-2006) in 2009$s $2,500,000 $500,000 $2,000,000 Total expenditure ('000) Expenditure by category ('000) $600,000 $400,000 $1,500,000 $300,000 $1,000,000 $200,000 $500,000 $100,000 $0 $0 1955 1960 1965 1970 1975^ 1980 1985* 1991 1996 2001 2006 Year Food and lodging, total Hunting equipment, total Transportation, total Total, all items Notes: ^Change from substantial participants 12 years or older to all participants 16 years or older (See Notes Section for more detail). *Adjustment to reduce recall bias (See Notes Section for more detail). Total spending in 1975 reflects estimated total spending adjusted by a correction factor. Adjusted values for each sub-category are not available. Hunting equipment does not include spending associated with hunting dogs. Prior to 1980 reflects costs allocated to “waterfowl” Migratory game bird spending has risen from an estimated $951 million ($119 million in actual dollars) in 1955 to $1.4 billion ($1.3 billion in actual dollars) in 2006. Interestingly, despite the fall in spending, average spending per day has grown from and estimated $48 in 1955 to $73 in 2006. The decrease in overall spending is related to the drop in migratory bird hunters as discussed previously. Since 1991, per hunter per day spending on food & lodging has grown by 18%, hunting equipment spending is up by 10%, and transportation spending has increased by 50%. 17 Figure 14.Migratory Bird hunting equipment spending by category (1991-2006). 100% Expenditure by category (%) 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 1991 1996 2001 2006 Year Firearms Ammunition Hand loading equipment Decoys and game calls Other 18 Hunting equipment spending, net of costs associated with hunting dogs, by migratory bird hunters has accounted for between 25% and 34% of total spending. Since 1991, hunter equipment spending ranged between a low of $356 million in 2006 and a high of $521 million in 1996. The percentage of spending associated with firearms has remained relatively constant at approximately 49% over recent years. Ammunition accounts for an average of 28% of hunting equipment related spending. Together, these two categories comprise roughly threequarters of spending. Sales of decoy or game call equipment have seen an increase in spending by 75% and now account for 22% of hunting equipment spending. Hand loading equipment, and likely by default the associated firearms, have seen a reduction in spending and now account for less than 1% of spending within this category. Figure 15. Expenditures for other animal hunting, total (1955-2006) in 2009$s $800,000 $700,000 $250,000 $600,000 $200,000 $500,000 $150,000 $400,000 $300,000 $100,000 $200,000 $50,000 Total expenditure ('000) Expenditure by category ('000) $300,000 $100,000 $0 $0 1980 1985* 1991 1996 2001 2006 Year Food and lodging, total Hunting equipment, total Transportation, total Total, all items Notes: ^Change from substantial participants 12 years or older to all participants 16 years or older (See Notes Section for more detail). *Adjustment to reduce recall bias (See Notes Section for more detail). Total spending in 1975 reflects estimated total spending adjusted by a correction factor. Adjusted values for each sub-category are not available. Hunting equipment does not include spending associated with hunting dogs. Spending by hunters of other animals such as coyotes, crows, prairie dogs or other small animals has fallen from an estimated $654 million ($251 million in actual dollars) in 1980 to $221 million ($207 million in actual dollars) in 2006. This decrease is directly related to fewer hunters pursuing these species. Correspondingly, average spending per day has fallen from an estimated $17 in 1980 to $15 in 2006, approximately 30%. Since 1991, per hunter per day spending on food & lodging has declined by 14% and hunting equipment spending is also down by 36%. Transportation spending has increased by 17%. 19 Figure 16. Other animal hunting equipment spending by category (1991-2006). 100% Expenditure by category (%) 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 1991 1996 2001 Year 2006 Firearms Ammunition Telescopic sights Hand loading equipment Decoys and game calls Other 20 Over the last fifteen years, hunting equipment spending net of costs associated with hunting dogs by other animal hunters has accounted for between 15% and 27% of total spending. Since 1991, hunter equipment spending ranged between a low of $54 million in 2001 and a high of $108 million in 1991. The percentage of hunting specific equipment spending associated with firearms has fluctuated between 44% and 70% over recent years. Ammunition accounts for an average of 17% of hunting equipment related spending. Together these two categories comprise two thirds or more of spending. REGIONAL TRENDS Hunters, Days, and Spending by Region Figure 17. Census Division Regions Nationally, the number of hunters has fallen steadily since the early 1980s. Figure 18 reflects hunting across the nine geographic regions from 1955 through 2006. Across the eastern United States, the largest percentage (19% on average) of hunters has historically lived in the states of Ohio, Indiana, Illinois, Michigan, and Wisconsin (East North Central). Hunters make up approximately 9% of the population in that region. The South Atlantic region contributes the second highest percentage of U.S. hunters at an average of 14%. The lowest percent of hunters reside in New England. This region also happens to be the smallest in size by population yet 5% of the total population in the region hunts. West North Central and West South Central regions rank third and fourth, contributing an average of 13% and 12% of hunters, respectively. 21 22 Figure 18. Percent of hunters by region (1955-2006) 25% 20% Percent 15% 10% Notes: ^Change from substantial participants 12 years or older to all participants 16 years or older (See Notes Section for more detail). *Adjustment to reduce recall bias (See Notes Section for more detail). 1960 1965 1970 1975^ 1980 1985* 1991 1996 2006 New England Pacific Mountain East South Central Middle Atlantic West North Central West South Central South Atlantic East North Central Region 2001 0% 1955 5% Year Figure 19. Percent of hunting days in the region where hunting took place (19852006) 22% 1985* 1991 1996 2001 2006 20% 18% 16% Percent 14% 12% 10% 8% 6% 4% 2% 0% East North Central South Atlantic West South Central Middle Atlantic West North Central East Mountain Pacific South Central Regions Notes: *Adjustment to reduce recall bias (See Notes Section for more detail). 24 New England Figure 19 reflects hunting days per region since 1985 when this measure was first reported. The regions are ordered according to their average rankings over the period. The largest percent of hunter days are spent in the regions of East North Central (19%) and South Atlantic (16%). Paralleling the the number of hunters per region shown in Fig. 20, the third highest ranked region is West South Central (15%). The Middle Atlantic region edged out West North Central for fourth ranking contributing 12% of all hunter days. The consis-tency in rankings is not all together surprising given that 92% of total hunting days are resident days indicating that most hunters choose to spend the better portion of their time afield in their own state of residence. Figure 20 reflects total hunter spending in the region where the spending took place over the last three Surveys when tracking began. Spending across the nation has ranged between a high of $28.1 billion in 1996 and $24.4 billion in 2006. East North Central and South Atlantic regions continue to be leaders in the Eastern US over each of the three years accounting for an average of 15% and 13% of national spending, respectively. Hunters in the regions of West South Central and West North Central lead the regions in the western US contributing 15% and 10% to national spending, respectively. Spending in all regions except the Middle Atlantic was the greatest in 1996 and each region experienced reductions in spending between 1996 and 2001. Notably, hunters in the Middle Atlantic region have consistently increased total spending over the last decade. Hunters in all regions with the exception of East South Central increased spending between 2001 and 2006. However, current spending is still trending below the mid-90s levels. Spending in East South Central states have continued to drop over the last decade. Figure 20. Total hunter spending in region where spending took place (1996-2006) in 2009$s $5,000,000 $4,500,000 1996 2001 2006 Total Spending (2009$) $4,000,000 $3,500,000 $3,000,000 $2,500,000 $2,000,000 $1,500,000 $1,000,000 $500,000 $0 East West South West East MiddleMountainPacific New North South Atlantic North South Atlantic England Central Central Central Central Regions Figure 21. Trip related hunter spending in region where spending took place (1996-2006) in 2009$s. $1,600,000 1996 2001 2006 Trip-related Spending (2009$) $1,400,000 $1,200,000 $1,000,000 $800,000 $600,000 $400,000 $200,000 $0 West South Mountain West East South Atlantic North North Central Central Central Pacific Regions 27 East Middle New South Atlantic England Central Figures 21 and 22 reflect total trip and total equipment related spending. National total trip related spending has ranged between a high of $7.1 billion in 2006 and a low of $6.4 billion in 2001. West South Central leads all regions accounting for 18% of total trip spending. Figure 22. Hunting equipment related spending in region where spending took place (1996-2006) in 2009$S $3,000,000 1996 2001 2006 Equipment Spending (2009$) $2,500,000 $2,000,000 $1,500,000 $1,000,000 $500,000 $0 East South West North Atlantic South Central Central East Middle West South Atlantic North Central Central Regions 28 Pacific Mountain New England National equipment spending has ranged between a high of $15.4 million in 1996 and a low of $11.4 million in 2006. Figure 21 is ranked based upon the average contribution of each region to total equipment spending across the three Survey years. As a result, one might note that the regional rankings change slightly when looking at any one particular year. Two regions in the eastern US, East North Central and South Atlantic, lead the regions in total equipment spending contributing an average of 18% and 16%, respectively. West South Central ranks third, on average, accounting for 15% of equipment spending. Note the drop in spending from 1996 to 2001 and the lack of recovery in the critical East North Central, South Atlantic and East South Central regions. Appendices: Definitions & Supporting Tables DEFINITIONS HUNTER: Prior to 1980, a hunter was defined as a substantial participant who was 12 years or older who took part in hunting activity at least three days and/or who spent at least $5 (in the 1955 to 1965 Surveys) or $7.50 (in the 1970 Survey) during the survey year. Following 1980, a hunter is defined all participants in hunting who are 16 years old or older. HUNTER DAY: Any part of the day spent participating in hunting activities. TRIP EXPENSE: Includes spending on food and lodging as well as both private and public transportation HUNTING EQUIPMENT: Includes spending on firearms, archery equipment, ammunition, …. EQUIPMENT: Includes spending on hunting equipment as well as special equipment and auxiliary equipment. BIG GAME: Bear, deer, elk, moose, wild turkey, and similar large animals that are hunted. SMALL GAME: Grouse, pheasants, quail, rabbits, squirrels, and similar small animals. MIGRATORY BIRD: Ducks, geese, doves, or other birds that regularly migrate from one region to another and may be legally hunted. WATERFOWL: Includes coot, duck, marsh hen, and geese. OTHER GAME: Coyotes, crows, foxes, groundhogs, prairie dogs, raccoons, and similar animals that may be legally hunted and are not classified elsewhere. REGIONS: Illinois Indiana Michigan New Jersey New York Connecticut Maine Massachusetts East North Central Ohio Wisconsin Alabama Kentucky Middle Atlantic Pennsylvania Arizona Colorado Idaho Montana New England New Hampshire Rhode Island Vermont Alaska California Hawaii South Atlantic Delaware North Carolina District of Columbia South Carolina Florida Virginia Georgia West Virginia Maryland Arkansas Louisiana Kansas Iowa Minnesota Missouri West South Central Oklahoma Texas 30 East South Central Mississippi Tennessee Mountain Nevada New Mexico Utah Wyoming Pacific Oregon Washington West North Central Nebraska North Dakota South Dakota Table A1. Number of hunters by type of hunting, age, and gender (1955-2006) 1955 12 years old or older 1960 1965 1970 1975^ 1980 Participants 14,336 17,094 17,445 7,774 11,037 11,806 11,671 14,182 12,362 2,894 4,284 5,311 2,642 Days of Participation 203,689 401,476 330,168 54,536 100,600 112,788 124,041 269,653 151,246 25,113 31,223 42,910 38,431 Days per hunter 14 23 19 7 9 10 11 19 12 9 7 8 15 Age and Gender U.S. population 155230 169942 Total, all hunting Big game Small game Migratory bird Other animals 11,784 4,414 9,822 1,986 14,637 6,277 12,105 1,955 13,583 6,566 10,576 1,650 Total, all hunting Big game Small game Migratory bird Other animals 169,423 30,834 118,630 19,959 192,539 39,190 138,192 15,158 185,819 43,845 128,448 13,526 Total, all hunting Big game Small game Migratory bird Other animals 14 7 12 10 13 6 11 8 14 7 12 8 118366 131226 141928 12130 21790 23730 33220 12917 5548 15216 21929 23523 36287 15513 6920 18916 21444 23740 38694 17580 7799 22377 23957 22349 42764 19684 50,082 53705 62,732 68494 67508 74420 11784 14637 13583 73601 81629 Total hunters 14336 1604 2722 2674 2680 413 996 2329 3051 2890 3157 601 929 2338 2963 2588 2904 559 9,675 418 13,612 1025 12804 779 Total persons Age 16 to 17 years 18 to 24 years 25 to 34 years 35 to 44 years 45 to 64 years 65 years and older Sex Male Female Age 16 to 17 years 18 to 24 years 25 to 34 years 35 to 44 years 45 to 64 years 65 years and older Sex Male Female na - 1048 2489 3143 2493 2826 455 16 years old or older 1991 1996 1985* 2001 2006 16,684 12,520 10,831 5,036 2,837 14,063 10,745 7,642 3,009 1,411 13,975 11,288 6,945 3,073 1,521 13,034 10,911 5,434 2,956 1,047 12,510 10,682 4,797 2,293 1,128 334,013 131,330 132,263 41,682 47,050 235,806 128,411 77,132 22,235 19,340 256,676 153,784 75,117 26,501 24,522 228,368 153,191 60,142 29,310 19,207 219,925 164,061 52,395 19,770 15,205 20 10 12 8 17 17 12 10 7 14 18 14 11 9 16 18 14 11 10 18 18 15 11 9 13 181095 189964 201472 212298 229245 8612 28546 37742 26117 44278 24648 7659 25509 39470 33787 46639 28030 6530 23023 42931 38341 48106 31032 7080 20423 34973 44376 59178 35442 7709 22234 35333 44057 66142 36823 8272 23292 37468 45112 77076 38024 80753 89190 85,781 95,314 90,369 99,595 96,660 104,812 101,916 110,381 110,273 118,972 17445 16684 14063 13975 13034 12510 1288 3870 4917 3128 3385 857 1057 2896 4589 3597 3651 897 662 2016 3930 3369 3250 837 672 1397 2783 3819 4337 967 584 1251 2413 3551 4271 965 501 968 2058 3074 4722 1186 13467 16000 15,195 12,995 12,783 11,845 869 1444 1,489 1,068 1,192 1,190 Percent of U.S.population Male 19.3% 21.7% 19.0% 18.3% 19.8% 17.7% 14.4% 13.2% 11.6% Female 0.8% 1.5% 1.0% 1.1% 1.6% 1.6% 1.1% 1.1% 1.1% Notes: ^Change from substantial participants 12 years or older to all participants 16 years or older (See Notes Section for more detail). *Adjustment to reduce recall bias (See Notes Section for more detail). Hunting equipment does not include spending associated with hunting dogs. 31 11,351 1,159 10.3% 1.0% Table A2. Total, trip-related, and hunting equipment hunter spending by type of game (1955-2006) in 2009$s. Total, Trip and Hunting Equipment Spending (all hunting types) Total, all items $7,498,284 $8,416,533 $7,635,712 TRIP-RELATED EXPENDITURES Food and lodging $435,134 $765,687 $935,463 Transportation $752,256 $1,220,295 $1,146,499 EQUIPMENT EXPENDITURES Hunting equipment $2,809,458 $2,576,357 $2,705,679 Firearms Bows, arrows, archery equipment Ammunition Telescopic sights Hand loading equipment Decoys and game calls Other Licenses, stamps, tags, and permits $352,617 $454,246 $490,166 $11,847,352 $19,739,340 $22,248,185 $20,056,789 $19,431,878 $28,185,721 $24,967,970 $24,362,247 $922,050 $1,129,808 $3,438,822 $3,815,418 $3,755,829 $3,215,064 $2,873,279 $2,108,623 $3,434,945 $2,433,279 $2,967,833 $2,167,563 $2,970,364 $2,869,990 $3,352,821 $2,941,852 $4,833,012 $4,682,698 $2,450,920 $542,232 $836,497 $263,619 $179,754 $92,183 $317,494 $6,691,122 $3,482,925 $806,141 $957,512 $438,252 $277,471 $221,130 $507,691 $4,793,579 $2,382,641 $559,779 $789,700 $371,936 $169,496 $169,214 $350,812 $5,185,387 $2,609,652 $717,376 $741,143 $430,847 $149,061 $199,150 $338,156 $453,718 $681,100 $868,010 $839,163 $891,262 $839,539 $790,151 Total, all items $2,592,928 $2,505,546 $2,852,075 $5,267,011 $8,450,567 $7,263,148 $11,898,128 TRIP-RELATED EXPENDITURES Food and lodging, total $219,596 $328,350 $379,615 $480,154 $1,976,604 $2,208,489 Transportation, total $254,074 $395,292 $484,683 $455,421 $1,783,617 $1,621,268 EQUIPMENT EXPENDITURES Hunting equipment, total $1,003,073 $675,937 $905,476 $1,192,234 $1,557,140 $2,346,901 Firearms Bows, arrows, archery equipment Ammunition Telescopic sights Hand loading equipment Decoys and game calls Other Total, Trip and hunting equipment spending: Small Game Hunting $8,018,270 $13,280,695 $12,220,408 $12,508,403 $1,893,762 $1,287,096 $2,141,675 $1,398,398 $2,044,659 $1,366,890 $2,093,949 $1,928,891 $2,458,594 $1,221,809 $491,134 $255,939 $199,814 $73,577 $27,976 $188,345 $3,539,938 $1,635,844 $732,411 $310,441 $347,644 $107,606 $75,758 $330,235 $2,598,409 $1,115,950 $532,166 $320,242 $294,237 $84,572 $53,920 $197,326 $3,095,792 $1,392,884 $668,753 $331,343 $326,716 $83,062 $77,603 $215,433 Total, all items $3,954,789 TRIP-RELATED EXPENDITURES Food and lodging, total $164,441 Transportation, total $401,713 EQUIPMENT EXPENDITURES Hunting equipment, total $1,491,144 Total, Trip and Hunting Equipment Spending: Big Game Hunting $2,505,546 $4,190,173 $5,228,698 $328,350 $395,292 $461,479 $562,250 $675,937 $1,582,459 $9,023,996 $4,330,929 $3,619,247 $2,441,211 $3,392,918 $2,200,124 $2,517,594 $292,616 $517,101 $952,630 $1,305,939 $859,801 $903,049 $633,467 $512,529 $814,002 $614,675 $530,456 $421,085 $543,709 $568,909 $1,794,641 $1,323,324 $881,980 $722,620 $993,239 $540,043 $592,762 32 Firearms Bows, arrows, archery equipment Ammunition Telescopic sights Hand loading equipment Decoys and game calls Other Total, Trip, and Hunting Equipment Spending: Migratory Bird Hunting Total, all items $950,567 $648,184 $593,457 $1,351,644 $2,264,779 $1,660,967 $2,172,428 TRIP-RELATED EXPENDITURES Food and lodging, total $51,097 $53,410 $94,355 $149,275 $419,295 $541,455 Transportation, total $96,470 $143,182 $99,552 $157,287 $490,217 $433,385 EQUIPMENT EXPENDITURES Hunting equipment, total $315,241 $170,854 $217,745 $365,891 $455,756 $459,560 Firearms Bows, arrows, archery equipment Ammunition Telescopic sights Hand loading equipment Decoys and game calls Other Total, Trip, and Hunting Equipment Spending: Other Animal Hunting Total, all items TRIP-RELATED EXPENDITURES Food and lodging, total Transportation, total EQUIPMENT EXPENDITURES Hunting equipment, total Firearms Bows, arrows, archery equipment Ammunition Telescopic sights Hand loading equipment Decoys and game calls Other $477,943 $8,660 $160,391 $23,665 $23,823 $8,046 $20,091 $707,369 $9,160 $163,196 $29,310 $32,712 $15,565 $35,928 $340,901 $0 $110,484 $23,942 $19,726 $9,326 $33,639 $387,451 $6,064 $99,902 $38,255 $26,847 $12,490 $21,754 $1,080,600 $1,772,524 $1,682,112 $1,435,725 $264,679 $211,971 $360,205 $268,102 $339,636 $298,666 $277,419 $282,937 $366,581 $180,619 $0 $105,558 $0 $13,904 $44,149 $21,378 $521,080 $258,296 $0 $141,983 $0 $16,359 $88,797 $14,538 $500,293 $247,851 $0 $143,095 $0 $6,976 $73,569 $25,569 $357,987 $166,665 $0 $94,107 $0 $1,745 $77,227 $18,168 $654,442 $709,023 $401,164 $591,505 $295,288 $221,194 $90,215 $229,591 $146,087 $257,363 $81,370 $97,027 $118,124 $150,568 $53,083 $80,923 $55,287 $89,253 $97,963 $72,400 $107,549 $58,955 $0 $15,851 $6,926 $5,367 $3,201 $16,802 $90,837 $40,076 $0 $16,471 $6,749 $15,070 $4,458 $7,995 $53,530 $25,525 $0 $11,793 $6,580 $2,520 $3,300 $0 $53,769 $29,332 $0 $4,786 $2,200 $1,378 $2,032 $2,333 Notes: ^Change from substantial participants 12 years or older to all participants 16 years or older (See Notes Section for more detail). *Adjustment to reduce recall bias (See Notes Section for more detail). Total spending in 1975 reflects estimated total spending adjusted by a correction factor. Adjusted values for each sub-category are not available. Hunting equipment does not include spending associated with hunting dogs. 33 Table A3. Regional Number of hunters by type of hunting, age, and gender (1955-2006) 1955 1960 11,784 14,637 New England Middle Atlantic South Atlantic East North Central East South Central West North Central West South Central Mountain Pacific 589 1,608 1,449 2,538 989 1,534 1,165 796 1,116 517 1,723 2,045 2,985 1,510 1,709 1,750 1,120 1,279 New England Middle Atlantic South Atlantic East North Central East South Central West North Central West South Central Mountain Pacific 5% 14% 12% 22% 8% 13% 10% 7% 9% Total, US Total, US 1965 1970 1975^ 1980 1985* Total hunters all types of hunting 13,583 14,336 17,094 17,442 16,684 1991 1996 2001 2006 14,063 13,975 13,034 12,510 582 566 582 557 444 1,731 2,096 2,098 1,976 1,746 1,904 2,494 2,543 2,465 2,083 2,812 3,392 3,132 2,831 2,789 1,162 1,355 1,659 1,502 1,279 1,783 1,863 2,014 1,988 1,709 1,918 2,563 2,549 2,675 1,843 980 1,159 1,292 1,316 1,069 1,466 1,607 1,573 1,373 1,101 Percent of hunters by region 4% 4% 4% 3% 3% 3% 3% 12% 12% 12% 12% 12% 12% 12% 14% 14% 13% 15% 15% 15% 15% 20% 19% 20% 20% 18% 17% 20% 10% 10% 8% 8% 10% 9% 9% 12% 12% 12% 11% 12% 12% 12% 12% 12% 13% 15% 15% 16% 13% 8% 7% 7% 7% 7% 8% 8% 9% 11% 10% 9% 9% 8% 8% Total hunting days where hunting took place (all hunting types) 334,013 235,806 465 1,453 2,050 2,712 1,301 1,917 1,812 1,061 1,203 386 1,633 1,875 2,421 1,164 1,710 1,988 1,020 837 374 1,520 1,884 2,376 1,101 1,779 1,810 868 798 3% 10% 15% 19% 9% 14% 13% 8% 9% 3% 13% 14% 19% 9% 13% 15% 8% 6% 3% 12% 15% 19% 9% 14% 14% 7% 6% 256,676 228,368 219,925 8,607 26,967 42,383 49,075 30,019 30,205 37,792 15,408 17,790 7,466 30,262 37,945 38,402 27,412 28,943 34,576 14,762 10,786 6,264 28,609 34,821 42,093 26,642 27,746 33,445 12,230 9,505 583 1,631 1,900 2,563 1,294 1,620 1,571 988 1,433 New England Middle Atlantic South Atlantic East North Central East South Central West North Central West South Central Mountain Pacific 11,101 36,746 55,591 57,981 36,949 37,435 54,286 22,337 21,098 7,858 31,112 38,762 49,443 27,801 24,683 30,893 13,019 12,243 Percent of hunting days by region New England 3% 3% 3% 3% Middle Atlantic 11% 13% 11% 13% South Atlantic 17% 16% 17% 17% East North Central 17% 21% 19% 17% East South Central 11% 12% 12% 12% West North Central 11% 10% 12% 13% West South Central 16% 13% 15% 15% Mountain 7% 6% 6% 6% Pacific 6% 5% 7% 5% Notes: ^Change from substantial participants 12 years or older to all participants 16 years or older (See Notes Section for more detail). *Adjustment to reduce recall bias (See Notes Section for more detail). 34 3% 13% 16% 19% 12% 13% 15% 6% 4% Table A4. Total, trip-related, and hunting equipment hunter spending by region where spending took place (1996-2006) in 2009$s. Total, US Regions Hunter Spending in Region where spending took place Total Spending 1996 2001 $28,185,721 $24,967,970 New England Middle Atlantic South Atlantic East North Central East South Central West North Central West South Central Mountain Pacific $868,689 $2,212,170 $3,915,663 $4,525,633 $2,955,833 $2,955,785 $3,768,488 $2,466,581 $2,750,475 2006 $24,362,247 $476,533 $2,318,762 $2,818,862 $3,202,623 $2,405,510 $2,222,826 $3,345,028 $2,138,638 $1,528,634 $697,048 $2,629,305 $2,959,609 $3,910,328 $2,245,073 $2,897,517 $4,270,558 $2,172,499 $1,751,835 $125,544 $528,794 $842,211 $718,212 $616,756 $828,870 $1,188,201 $825,848 $652,795 $153,230 $583,665 $941,184 $938,836 $619,133 $924,231 $1,486,446 $937,435 $512,332 $254,890 $1,003,098 $1,781,016 $1,475,907 $1,375,737 $1,079,196 $1,395,589 $979,698 $747,363 $415,685 $1,531,730 $1,618,295 $1,495,373 $1,093,079 $1,234,027 $1,781,054 $1,002,464 $980,678 Total Trip Related Spending Regions New England Middle Atlantic South Atlantic East North Central East South Central West North Central West South Central Mountain Pacific $223,879 $615,326 $889,488 $921,318 $677,702 $893,778 $1,095,703 $901,980 $829,948 Total Equipment Related Spending Regions New England Middle Atlantic East North Central South Atlantic East South Central West North Central West South Central Mountain Pacific $522,073 $1,382,491 $2,614,056 $2,532,368 $1,753,715 $1,481,596 $2,102,102 $1,235,055 $1,666,399 35
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