Gladiator Law Marketing
LouthianLaw.com
CASE STUDY
LOUTHIAN LAW FIRM, P.A.
IMPLEMENT
REDESIGN
HANDS-ON
PARTNERSHIP
Gladiator Law Marketing works
closely with Bert Louthian to ensure
our Web marketing strategies are
tightly aligned with the firm’s goals.
ENGAGING
CONTENT
02
“Content” goes way beyond words on
the screen. The marketing strategy for
Louthian Law Firm integrates a range
of content pieces including web pages,
blog articles, social media materials,
infographics, slideshares, press
releases, whitepapers, video and
other digital production.
01
An analysis showed the firm’s
culture was its greatest
competitive advantage. The new
design focused on telling the firm’s
story in a genuine way –
facilitating higher conversions.
The custom-crafted approach of Gladiator Law
Marketing begins with the website design and
continues throughout the development of all
campaign materials.
Coordinating photo / video shoots;
crafting ongoing content; tailoring
social media materials; et al. Efforts
are customized around the firm and
therefore deliver higher returns on
investment for the firm.
“THIS IS NOT AN
EXAGGERATION, BUT I CAN
TELL YOU I’M GETTING
TRIPLE THE VALUE I WAS
GETTING WITH PREVIOUS
VENDORS – NO JOKE!”
MULTI-FACETED
MARKETING
Attorney Bert Louthian | LouthianLaw.com
03
ONGOING
IMPROVEMENT
The firm’s online success is fueled
by an interlocking network of
supportive marketing strategies. A
broad online footprint is essential
for quality traffic and conversions.
ANNUAL PERFORMANCE
Total Traffic: +173%
Organic Search: +61%
Facebook: +276%
PPC Advertising: +152%
Each piece of content - whether copy or visual
production (think graphics) - is focused on
aligning the marketing objectives with the firm’s
messaging. In short, we tell Bert’s story - but in a
targeted way to achive online results. The content
materials for Louthian Law Firm are strategic and
engaging, helping to deliver valuable connections
for the firm.
“People know when you’re faking it. And
when you’re faking it, they don’t trust you –
you don’t have any credibility. It’s absolutely
critical for people to know who you really,
really are because that’s the only way you’re
going to have any credibility. That’s the only
way they’re going to trust you, and I think
Gladiator has been very, very effective at
communicating who we are in a very true
and honest way.”
04
The Web isn’t static and
neither is Bert’s firm. We
continually evaluate new
tools and opportunities to
deliver increased returns.
Consider the different ways you use the Web. Your potential
clients behave similarly. If you are not where they are
looking, you won’t reach them.
Louthian Law continues to benefit from double- and triple-digital
growth in all primary Web marketing platforms: search engines,
social media, and pay-per-click advertising.
A robust and comprehensive online marketing campaign provides
broad access to potential clients.
“The Gladiator team is always
bringing new suggestions to the
table. For instance, we recently
implemented a new approach to
Twitter they recommended. They
are proactive and I know they
have my best interests at heart.”
“I’ve been in this for a long time, probably 20 years of marketing
on the Web, and it’s been a learning process. Most importantly,
what I learned is that if you go with a company that is too big,
you get passed around before anything gets done and they
nickel-and-dime you, so you end up paying too much. And I’ve
learned that the passion of my vendor is important. I never
expected to end up with someone who really cared, who was
about more than making money. Past vendors were, honestly,
about doing the minimum amount of work to get the most
amount of money out of me. That is the opposite with Gladiator
– I get the maximum amount of work for the minimum amount
of money.
“I can’t walk out of my office or swing a dead cat without
someone saying they saw me online or commenting what an
amazing social campaign we have. My work with Gladiator
is absolutely crucial to people keeping us top of mind. It
is absolutely critical and keeps the flow of business going
smoothly.
“Without hesitation, I would absolutely recommend Gladiator. If
you can get Gladiator to do your Web campaign you should not
look any further, period. I can’t possibly imagine working with
another vendor.”