Campaign Name
5/31/2008 - 8/1/2008
Campaign Summary Report
Campaign Name
Campaign Performance
Total Campaign Performance
Eyeblaster Data
Total
Served Impressions
1,580,618
Average Dwell Time
41
Interaction Rate
0.33 %
CTR
0.20 %
Eyeblaster
Benchmark
CTR Rich Media:
0.54%
CTR Std Banner:
0.15%
Clicks
3,210
Unique Impressions
840,720
Average Frequency
1.88
Unique Interacting
Users
3,979
Unique Clicking Users
2,848
Video Start Rate
9.00 %
Unique Video Viewers
86,865
Expansion Rate
0.00 %
Unique Expanding
Users
0
Publisher
Publisher
Publisher
Publisher
Publisher
Publisher
Publisher
61.76%
56.01%
Publisher
Publisher
Publisher
* The Summary Presentation data appears in GMT -5 EST
Publisher
Campaign Name
Campaign Performance
Engagement Summary
Publisher Name
Interaction Rate
CTR
Users Average Dwell Time Video Started
(Sec)
Rate
Video Average
Duration (sec)
Publisher
0.13 %
0.12 %
0
0.00 %
0.00
Publisher
0.59 %
0.34 %
62
9.88 %
19.72
Publisher
1.24 %
0.61 %
24
32.70 %
11.94
Publisher
0.17 %
0.08 %
36
9.94 %
14.56
Publisher
0.10 %
0.09 %
0
0.00 %
0.00
Publisher
0.17 %
0.15 %
0
0.00 %
0.00
Publisher
0.26 %
0.24 %
0
0.00 %
0.00
Publisher
0.17 %
0.15 %
0
0.00 %
0.00
Publisher
0.05 %
0.05 %
0
0.00 %
0.00
Publisher
0.20 %
0.12 %
45
19.28 %
14.14
Publisher
0.63 %
0.31 %
53
26.91 %
11.23
Totals
0.33 %
0.20 %
41
9.00 %
13.27
Campaign Name
Campaign Performance
Engagement Summary
Publisher
Publisher
Publish
Publisher
Publisher
Publisher
Publisher
* Top 10 Publishers sorted by Served Impressions
Eyeblaster Benchmarks For: Q1 '07 - Q4 '07, Europe, Retail
Interaction Rate
CTR Rich Media
Total Expansion Rate
Video Started Rate
20.93%
0.54%
56.01%
61.76%
Publisher
Publisher
Publisher
Campaign Name
Campaign Performance
Engagement Summary
Publisher Publisher
Publisher Publisher Publisher Publisher
* Top 10 Publishers sorted by Served Impressions
Eyeblaster Benchmarks For: Q1 '07 - Q4 '07, Europe, Retail
Expansion Average Duration (sec.)
Video Average Duration (Sec)
45.28
44.96
Publisher
Publisher
Publisher
Publisher
Campaign Name
Campaign Performance
Unique Metrics
Publisher Name
Unique
Average
impressions Frequency
Unique
Clicking
Users
Unique
Clicking
Users Rate
Unique
Interacting
Users
Unique
Interacting
Users Rate
Unique
Video
Viewers
Unique
Video
Viewers
Rate
Publisher
326,962
1.06
500
0.15 %
500
0.15 %
0
0.00 %
Publisher
43,028
3.54
163
0.38 %
212
0.49 %
11,582
26.92 %
Publisher
74,709
1.96
438
0.59 %
747
1.00 %
36,417
48.75 %
Publisher
47,545
3.06
69
0.15 %
69
0.15 %
0
0.00 %
Publisher
125,585
1.13
483
0.38 %
735
0.59 %
14,007
11.15 %
Publisher
40,920
3.43
577
1.41 %
1,042
2.55 %
19,974
48.81 %
Publisher
65,221
2.06
100
0.15 %
159
0.24 %
5,209
7.99 %
Publisher
23,506
4.65
92
0.39 %
92
0.39 %
0
0.00 %
Publisher
46,886
2.30
160
0.34 %
160
0.34 %
0
0.00 %
Publisher
31,861
2.50
97
0.30 %
97
0.30 %
0
0.00 %
Publisher
37,496
2.03
182
0.49 %
182
0.49 %
0
0.00 %
Totals
840,720
1.88
2,848
0.34 %
3,979
0.47 %
86,865
10.33 %
Campaign Name
Campaign Performance
Unique Metrics
Publisher Publisher
Publisher Publisher Publisher Publisher
* Top 10 Publishers sorted by Served Impressions
Publisher
Publisher
Publisher
Publisher
Campaign Name
Campaign Performance
Performance By Frequency
Campaign Name
Frequency
Served Impressions
CTR
Interaction Rate
Ad Average
Duration (Sec)
User Average Dwell
Time(Sec)
1,580,487
0.20 %
0.33 %
56.06
41.43
1
840,465
0.15 %
0.19 %
54.00
40.49
2
224,920
0.42 %
0.86 %
68.12
48.83
3
102,175
0.27 %
0.41 %
41.82
32.54
4
74,147
0.25 %
0.48 %
47.46
34.87
5
53,183
0.24 %
0.34 %
42.30
31.73
6+
285,597
0.14 %
0.28 %
42.83
32.90
1,580,487
0.20 %
0.33 %
56.06
41.43
Name
Totals
Campaign Name
Campaign Performance
Performance By Frequency
Campaign Name
Campaign Performance
Publisher Unique Overlap
Publisher Name
Unique
Impressions
Exclusive Unique
Impressions
Exclusive Unique % Overlap
Out Of Unique
Unique
Impressions
Impressions
Overlap Unique
Impressions with
One Publisher
Overlap Unique
Impressions with
Two Publishers
Overlap Unique
Impressions with
Three Publishers
Publisher
43,028
39,648
92.14 %
3,380
3,211
153
12
Publisher
37,496
36,605
97.62 %
891
810
74
6
Publisher
47,545
43,066
90.58 %
4,479
3,758
619
95
Publisher
23,506
22,178
94.35 %
1,328
1,144
163
17
Publisher
46,886
42,990
91.69 %
3,896
3,329
481
78
Publisher
31,861
23,475
73.68 %
8,386
7,280
979
117
Publisher
40,920
36,539
89.29 %
4,381
3,673
612
86
Publisher
74,709
73,823
98.81 %
886
833
50
3
Publisher
326,962
325,662
99.60 %
1,300
1,228
61
11
Publisher
125,585
120,448
95.91 %
5,137
4,845
255
34
Publisher
65,221
55,032
84.38 %
10,189
8,979
1,080
121
Total
Campaign Name
Campaign Performance
Publisher Unique Overlap
Publisher
* Top 5 Publishers sorted by Exclusive Unique Rate
Publisher
Publisher
Publisher
Publisher
Campaign Name
Campaign Performance
Publisher Unique Overlap
Various
Publisher
combinations
Publisher
* Top 5 Publishers sorted by Exclusive Unique Rate
Publisher
Publisher
Publisher
Publisher
Campaign Name
Campaign Performance
Video Metrics - Play Rate
Publisher Name
Served
Impressions
Video Started Rate
Video Average
Duration (sec)
Video 25% Played
Rate
Video 50% Played
Rate
Video 75% Played
Rate
Video Fully Played
Rate
Publisher
18,900
74.19 %
19.72
89.18 %
78.28 %
68.47 %
60.48 %
Publisher
68,754
66.86 %
11.94
64.79 %
43.01 %
30.68 %
23.37 %
Publisher
21,641
61.75 %
14.56
74.38 %
55.64 %
42.99 %
34.12 %
Publisher
50,706
57.92 %
14.14
70.47 %
54.33 %
43.78 %
36.66 %
Publisher
82,072
48.09 %
11.23
57.21 %
39.37 %
29.23 %
23.08 %
Total
242,073
58.74 %
13.27
67.17 %
49.00 %
37.87 %
30.70 %
Campaign Name
Campaign Performance
Video Metrics - Play Rate
Top 5
Publishers
* Top 5 Publishers sorted by Served Impressions
Eyeblaster Benchmarks For: Q1 '07 - Q4 '07, Europe, Retail
Interaction Rate
CTR Rich Media
Video Average Duration (sec.)
Video Started Rate
Video 50% Played Rate
Video Fully Played Rate
20.93%
0.54%
44.96
61.76%
62.28%
49.23%
Campaign Name
Campaign Performance
Video Metrics - Play Rate
Publisher
Publisher
Publisher
Publisher
Publisher
* Top 5 Publishers sorted by Served Impressions
Eyeblaster Benchmarks For: Q1 '07 - Q4 '07, Europe, Retail
Interaction Rate
CTR Rich Media
Video Average Duration (sec.)
Video Started Rate
Video 50% Played Rate
Video Fully Played Rate
20.93%
0.54%
44.96
61.76%
62.28%
49.23%
Campaign Name
Campaign Performance
Creative Comparison
Ad Name
Interaction
Rate
CTR
Average Dwell Video
Video
Time (sec)
Started Rate Average
Duration (sec)
Creative
0.17 %
0.15 %
0.00
0.00 %
0.00
Creative
0.17 %
0.15 %
0.00
0.00 %
0.00
Creative
1.25 %
0.49 %
41.43
58.74 %
13.27
Creative
0.11 %
0.11 %
0.00
0.00 %
0.00
Campaign Name
Campaign Performance
Creative Comparison
Creative
Creative
Creative
* Top 10 Ad Names sorted by Served Impressions
Eyeblaster Benchmarks For: Q1 '07 - Q4 '07, Europe, Retail
Interaction Rate
CTR Rich Media
Total Expansion Rate
Video Started Rate
20.93%
0.54%
56.01%
61.76%
Creative
Campaign Name
Campaign Performance
Creative Comparison
Creative
Creative
* Top 10 Ad Names sorted by Served Impressions
Eyeblaster Benchmarks For: Q1 '07 - Q4 '07, Europe, Retail
Expansion Average Duration (sec.)
Video Average Duration (Sec)
45.28
44.96
Creative
Creative
Campaign Name
Campaign Performance
Ad Format Comparison
Ad Format (Unit Size)
Served Impressions
CTR
Interaction Rate
Conversion Rate
Avrage Dwell Time (Sec)
Standard Banner (120x600)
971,761
0.15 %
0.17 %
0.00 %
0.00
Standard Banner (160x600)
346,122
0.15 %
0.17 %
0.04 %
0.00
Polite Banner (300x250)
242,073
0.49 %
1.25 %
0.00 %
41.43
Standard Banner (468x60)
20,662
0.11 %
0.11 %
0.00 %
0.00
Totals
1,580,618
0.20 %
0.33 %
0.01 %
41.43
Campaign Name
Campaign Performance
Ad Format Comparison
* Top 10 Ad Formats and Unit Sizes sorted by Served Impressions
Campaign Name
Campaign Performance
Ad Format Comparison
Publisher
Publisher
Publisher
Publisher
* Top 10 Ad Formats and Unit Sizes sorted by Served Impressions
Publisher
Publisher
Publisher
Publisher
Publisher
Publisher
Campaign Name
Campaign Performance
Conversions Summary
Publisher Name
Served
Impressions
Interaction Rate Average Dwell
Time (sec)
CTR
Total Conversions Rate Post Impressions
Conversions Rate
Post Click Conversions Rate
Publisher
79,611
0.13 %
0.00
0.12 %
0.00 %
0.00 %
0.00 %
Publisher
141,963
0.59 %
61.77
0.34 %
0.01 %
0.01 %
0.00 %
Publisher
140,556
1.24 %
23.96
0.61 %
0.00 %
0.00 %
0.00 %
Publisher
134,372
0.17 %
35.86
0.08 %
0.00 %
0.00 %
0.00 %
Publisher
109,283
0.10 %
0.00
0.09 %
0.00 %
0.00 %
0.00 %
Publisher
107,911
0.17 %
0.00
0.15 %
0.00 %
0.00 %
0.00 %
Publisher
76,104
0.26 %
0.00
0.24 %
0.01 %
0.01 %
0.00 %
Publisher
346,122
0.17 %
0.00
0.15 %
0.04 %
0.04 %
0.00 %
Publisher
145,673
0.05 %
0.00
0.05 %
0.00 %
0.00 %
0.00 %
Publisher
152,340
0.20 %
45.46
0.12 %
0.00 %
0.00 %
0.00 %
Publisher
146,683
0.63 %
53.16
0.31 %
0.00 %
0.00 %
0.00 %
Totals
1,580,618
0.33 %
41.43
0.20 %
0.01 %
0.01 %
0.00 %
Campaign Name
Campaign Performance
Conversions Summary
Conversion
Tag
* Top 10 Conversion tags sorted by Conversions
Conversion
Tag
Conversion
Tag
Conversion
Tag
Conversion
Tag
Campaign Name
Campaign Performance
Conversions Summary
Publisher
Publisher
* Top 10 Publishers sorted by Total Conversions
Publisher
Publisher Publisher Publisher
Publisher
Publisher Publisher
Publisher
Campaign Name
Campaign Performance
Eyeblaster Benchmarks For: Q1 '07 - Q4 '07
Basic Metrics
Video Metrics
Expandable Metrics
Ad Format
IR
CTR
Average Video
Duration (Sec)
Video Started
Rate
Video 50%
Video Fully Total Expension
Played Rate Played Rate Rate
Impressions with a
Specific Panel
Expansion - Rate
Expantion Average
Duration (Sec)
Polite Banner
10.18%
0.25%
42.55
64.52%
67.73%
51.52%
N/A
N/A
N/A
Standard Banner
N/A
0.14%
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Basic Metrics
Video Metrics
Expandable Metrics
Vertical
IR
CTR
CTR
(Standard (Rich
Media)
Media)
Average Video
Duration (Sec)
Video Started
Rate
Video 50%
Played Rate
Video Fully
Played Rate
Total
Expension
Rate
Impressions with a
Specific Panel
Expansion - Rate
Expantion
Average
Duration (Sec)
Retail
20.93%
0.15%
44.96
61.76%
62.28%
49.23%
56.01%
21.87%
45.28
0.54%
Campaign Name
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