CROP WALK
Communication Strategies
Ed King, Recruiter
Carmel United Methodist Church (CUMC)
Communication Tactics
at CUMC
• Church
– Weekly bulletin announcement starting in August (including loose coin
offering)
– Monthly newsletter article (Aug. – Sept. – Oct.)
– Sign-up table and information (Sept. – Oct.)
– Pulpit announcements and mission moments (Sept.- October)
– “E-Mail Blast” to Congregation (Sept. – Oct.)
– Facebook postings
– Targeted face to face announcement to small groups (e.g., youth)
– Competition with St. Marks UMC!
• CWS Online Participation Center online tools
– Targeted Recruiting Messages to Potential Walkers
– Reminder message and encouragement to Walkers
– Soliciting Donations
CWS Online Participation Center
Generated E-Mails
CWS Generated E-Mail
(Individual Soliciting Sponsors)
CWS Generated E-Mail
(Team Captain Recruiting Soliciting Walkers)
CWS Generated E-Mail
(Message of Encouragement From Captain To Walk Team)
“E-Mail Blast” From CUMC To Congregation
CUMC facebook Postings