Statewide Report on Market Match
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Food stamps
are distributed to low-income
Californians on Electronic Benefit
Transfer (EBT) cards. When a
customer uses their CalFresh
card at a Market Match site, the
shopper receives matching funds
(on average, up to $10) in the
form of Market Match scrip that
can only be spent on fruits and
vegetables.
About FINI - The FINI Grant
program is part of USDA’s Farm
Bill and will provide up to $100M
in funding from 2015-2019. FINI
requires a dollar-for-dollar match
of state, local, or private funds.
Both federal and non-federal
funds are used to incentivize
fruit and vegetable purchases by
CalFresh customers.
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1. CalFresh EBT card provides food assistance for low-income Californians.
2. CalFresh exchanged for scrip at farm-direct sites, like farmers’ markets.
3. Market Match provides matching funds, usually up to $10.
4. Customer can buy more affordable fruits & vegetables.
105,518 Customers Served
Market Match is a powerful draw for customers to shop at
farmers’ markets. Most customers become regulars, and in turn,
report improved health. 52% of customers report difficulty in
purchasing fresh fruits and vegetables outside the farmers’ market.
Since 2009, Market Match has
served 310,000 low-income
Californians and has helped
purchase 18 million servings
of healthy food.
How it Works
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TM
KE
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Market Match incentivizes
healthy food choices at farmers’
markets and farm-direct sites.
When shoppers visit Market
Match sites and use their federal
food assistance benefits, like
CalFresh, their benefits are
matched so they can afford more
fruits and vegetables.
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CH
AT
About Market Match
Market Match Is a Healthy Food Incentive
H
TC
In 2015, the US Department of
Agriculture awarded the Ecology
Center a 2 year, $3.7M Food
Insecurity Nutrition Incentive
(FINI) grant, which funded
California’s Market Match. This
report summarizes the first year
of Market Match’s FINI grant
evaluation, May 2015-April 2016.
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Report: May 2015-April 2016
79%
80%
of Market Match
customers report
their families’
health has
improved due to
Market Match.
of Market Match
customers are
repeat shoppers.
1,602 Farmers Benefit
MM LOGOTYPE COLORS
COMPLIMENTARY MM COLORS
MM Green
PMS 3995
C0 M3 Y100 K64
#7A712E
MM Yellow
PMS 131
C0 M32 Y100 K9
#E6A623
MM Red
PMS 1807
C0 M100 Y96 K28
#B42025
MM Orange
PMS 7414
C0 M46 Y100 K11
#DE8C26
MM Light Yellow
PMS 142
C0 M21 Y80 K5
#F5BD47
MM Light Green
PMS 5803C
C5 M0 Y20 K20
#C5C6A7
39%
81%
of farmers plan to
increase acreage,
operation, or hire
more workers due
to Market Match.
of farmers report
increase in sales
due to Market
Match.
Market Match is a program of the Ecology Center,
a nonprofit dedicated to a sustainable, healthy, and just future.
MM LOGOTYPE COLORS
MM LOGOTYPE COLORS
COMPLIMENTARY MM COLORS
MM Green
PMS 3995
C0 M3 Y100 K64
#7A712E
MM Yellow
PMS 131
C0 M32 Y100 K9
#E6A623
MM Red
PMS 1807
MM Orange
PMS 7414
MM Light Green
PMS 5803C
C5 M0 Y20 K20
#C5C6A7
MM Green
PMS 3995
MM Light Yellow
C0 M3 Y100 K64 PMS 142
#7A712E
C0 M21 Y80 K5
#F5BD47
MM Yellow
PMS 131
C0 M32 Y100 K9
#E6A623
MM Red
PMS 1807
C0 M100 Y96 K28
MM Orange
PMS 7414
C0 M46 Y100 K11
COMPLIMENTARY MM COLORS
MM Light Green
PMS 5803C
C5 M0 Y20 K20
#C5C6A7
MM
PM
C0
#F5
Statewide Report on Market Match
CalFresh Sales at Farmers’ Markets
Since 2009, Market 5,000,000
Match
has served 310,000 lowincome Californians and has
helped purchase 183,750,000
million
servings of healthy food.
With FINI funding, Market
Match continues to expand: Food stamps
2,500,000 switch from paper
number of sites; total sales;
to electronic cards,
customers served; and
leaving farmers’
farmers participating.
1,250,000 markets out of
food stamp access.
Demand still outpaces
Value Axis
$5,392
available funding for
Market Match.
0
$4,116,324
FINI funding
begins June 2015
$1,074,576
First Market
Match incentives.
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Category Axis
Statewide Reach & Expansion
Benefit to Local Economies
Total Market Match Sites
Customers drawn to a neighborhood by Market
Match shop at neighboring businesses as well.
65% of customers plan to spend money at
neighboring businesses when they visit. This is in
addition to CalFresh and Market Match dollars
that add income for local farmers.
263
110
153
Market Match
sites added
due to FINI
In one year,
Market Match
customers spent an
additional
$1.2M
at neighboring
businesses
OPEN
2014 2016
Visit FMFinder.org to locate
Market Match sites statewide.
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Market Match is a program of the Ecology Center,
a nonprofit dedicated to a sustainable, healthy, and just future.
[email protected] | 510-548-1005 | #MarketMatch
www.MarketMatch.org