Gender Inclusive Game Design:

Diversity: A Reachable Goal
Sheri Graner Ray
GDC 2006
March 24, 2006
Sheri Graner Ray
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Game designer since 1990
Author of Gender Inclusive Game Design:
Expanding the Market
Worked with Origin Systems/Electronic Arts, Her
Interactive, Sony Online Entertainment, Cartoon
Network and more
Chair and Co-founder of Women in Games
International
Recipient 2005 IGDA's Game Developers' Choice
Award for work in gender and games
Hard Core Gamer (20+ hours/week)
How can we get women to
apply to our company?
Typical recruiting
outlets
Some areas where
barriers exist in our recruiting
 Recruiting
pool
 Awareness
 Outreach
Expand the recruiting pool
 The
game industry isn't even on the
radar for most minorities
Expand recruiting pools
 Recruit
in non-traditional areas
 Liberal
arts programs
 Radio/Television/Film
 Architecture schools
 Graphics arts programs
 Technology organizations
Raise awareness
 Support
clubs and organizations*
Diversity
*this benefits MORE than just the recruiting pool!!
Outreach
Start building tomorrow's employees today
Don't just talk about Diversity...
 Seek
out candidates in non-traditional
areas
 Raise
 Build
awareness through outreach
today for tomorrow's employees
...do something about it!