2nd MARESZ DAY
Danubius Hotel Helia
Budapest
29 march 2011
BCB is a program of BarcelonaTurisme.cat
• City Council
• Chamber of Commerce
• Budget: 37.8 M€
• Subventions: 6%
• Marketing: 4 M€
BCB Budget 2 M€
1,5 M€ marketing
90% own resources
28% membership
38% hotels
13% advertisement
11% marketing
10% public
STAFF: 10
- 4 Association
- 4 Corporate
- 1 Assistant / coordinator
- 1 Director
Membership
1983 with 45 members
Budget 50/50 public/private
2011
321 Members
• Conference Centers
• Hotels
• Venues for receptions
• Restaurants
• PCOs, DMCs, event organisers
• Ancillary services
• ....
Rules for membership
• 2 years in operation in Barcelona
except hotels and venues
• Legal and financial healthy situation
• Support letters (2 clients, 2 members)
• PCO/DMC. Operations last 2 years
5 support letters clients, CV Director
Benefits
• Congress Guide + website
• Advertisement
• Monthly confidential bulletin
• Confidential congress calendar
• RFPs
• Participation in trade shows
• Promotional activities
• Data base
• Apply to BCB Committee
• General Assembly
Obligations
• Annual fee + entry fee
• Maintain high quality professional services
• Provide periodical information on their
activities (statistics, quality control)
• Report on bad practice in the market
• Behave according to ethical practices
Fees
• Hotels: x room + 2% on confirmed business
• Conference Centers: x seat + x sq.m
• Others: 420 to 2,200 €
Statistics
Nº of meetings
2008
2009
2010
%
10/09 (%)
Congresses
383
294
310
14.5
+5.4
Seminars and symposiums
286
215
226
10.6
+5.1
Corp. Meetings/Incentives
1,813
1,348
1,602
74.9
+18.8
Total
2,482
1,857
2,138
100
+15.1
Congresses
340,527
342,801
302,561
49.1
-11.7
Seminars and symposiums
43,234
38,943
43,120
7.0
+10.7
312,141
194,413
271,152
44.0
+39.5
576,157
616,833
100
+7.1
Nº of delegates
Corp. Meetings/Incentives
Total
695,902
Marketing Activities
Association
2010
•
•
Research
Bids: ± 70/year
Confirmed: ± 49/year
± 70.500 delegates
± 338.400 overnights
Marketing Activities
Association
• Strong academic, medical & scientific
community
• One dinner per year
• Sales calls local & international
• 1 representative in the US
Marketing Activities
Corporate meetings / Incentives
•
Promotion: 55 to 60 actions/year
– Trade shows. EIBTM, IMEX, AIBTM, IMEX
America, Meedex, …
– Fam trips. Around 10 -12
– Presentations. One road show with members.
– Workshops
– Sales calls in all markets
•
•
Active files: ± 269
Confirmed: ± 63
± 21.000 delegates
± 69.000 overnights
Business booked
Total 2010
• 112 meetings
• 91.500 delegates
• 407.000 overnights
• 170 M€
How to deal with RFPs?
• Venues
• Hotels
• PCOs / DMCs
• The client is always first
• For other services  website
• Follow-up
Recommendations
• Be strong with your members
• Maintain close and regular contact
• Quality control PCO/DMC
• Statistics