Assistant Governor
Training
Promoting a Positive Public Image
Penny Offer
March 7 2014
Assistant Governor Responsibility
Your primary role is to assist the governor
with the administration of
your assigned Rotary clubs
by helping them
to be more effective
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Rotary International Strategic Plan
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Internal and External Club Communications
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Target
Audience
General
Public
Engage
Media as
Sponsors
Civic
Leader
Strategic
Partners
Informed
Members
Vital
Community
Projects
Weekly
Meetings
Newsletter
Website
New /Old
Member
Training
SM
Facebook
& Twitter
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Public Relations and Public Image
Public Relations:
Informs the community about your club activities,
events and services … builds awareness and
credibility
Public Image:
What your club stands for and how you are
perceived… your clubs image in the community
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Effective Public Relations
Clubs will be able to do :
 Enhance the club’s public image
 Gain support and resources for projects
 Build links with other community organizations
 Attract qualified members
 Recognize Rotary members for their contribution
to the community
 Correct misconceptions about the club and Rotary
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Club Public Relations Committee
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Public Relations Committee Role
To develop and execute a plan to tell the public
about Rotary and promote the club’s service projects
and activities
 Develop goals
 Become familiar with PI public relations resources
 Create awareness within the club and the
community
 Understand the components of public relations
 Know key Rotary messages
 Work with other club committees
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Key Rotary Messages
Rotary is an International humanitarian organization
Rotary’s top goal is to eradicate polio worldwide
Rotary is on the forefront of tackling major humanitarian
issues facing the world
Rotary invests in people to generate sustainable economic
growth
Rotary builds peace and international understanding
through education
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Public Relations Public Image Resources
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Rotary’s New Voice and Visual Identity Guidelines
Strengthen Rotary Initiative
Conveys clarity, consistency and focus
Delivers the same voice and message
Refreshed our visual identity
Identified how Rotary is different from other
organizations
Helps Rotarians BRING OUR STORY TO LIFE
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Essence Statement
Rotary unites leaders from
all continents, cultures and occupations
to exchange ideas and take action
for communities around the world.
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Key PR Resources
Rotary Brand Center:
www.rotary.org/brandcenter
Effective Public Relations: A Guide for
Rotary Clubs
Rotary public image coordinators
(RPICs)
PR writing
www.rotary.org: Working with media
Public Image grants
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Brand Center – www.rotary.org
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How can the AG help clubs?
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How can you help the clubs?
You do not need to be an expert in Public
Relations and Public Image
 Know the available resources and where to find them
 Encourage clubs to have a Public Relations Committee
 Share ideas on promoting Rotary and their club
 Connect clubs with district and zone PI resources
 Understand the importance of a positive public image to
the club and Rotary
 Inform, inspire and empower the clubs about the
Strengthen Rotary Initiative
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Questions?
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