E-Content for Farmers and
Farming Families
- Senthilkumaran, Information
Services
Libraries - knowledge economy
Knowledge Economy and Knowledge Assets
o Overload of content
o Connectivity
o Evaluate content
o Networking and Partnership
o Tailor made information based on local
needs
o Effective use of local technological or
dissemination platforms
o Evaluate the content which is applicable
to target audiences
o Networking and Partnership with multistakeholder towards reach communities
with diversified localized information
Public Libraries
Rationale
o Small and Marginal Fisher-folk, farmers, Livestock owners require tailor made information
– decision making
o Farmers Commission Report, International Telecommunication Reports and various other
research reports illustrate the importance of localized content generation and
dissemination
o National Sample Survey Organization (NSS Report No. 499: Access to Modern Technology
for Farming) confirms that 70% of the farmers did not receive any modern agriculture
advisories
Information Services (2013)
Right Kind of Information from the Right Source to the Right People at Right Time
Multi-channel information /
knowledge provider on rural
prosperity so rural communities
enable them to take right decisions
Identifies their information needs
Managing
content and
communication
media
(RF)
to support decision-making
concerning their livelihoods &
other aspects of health, education
and market information
Builds partnership with various organizations with valid and
authentic information like government bodies, academic
institutions , research institutions, etc.
Universities,
Research
Institutions,
Farmers, Fisher
Folk, Livestock
Owners, Micro-
entrepreneurs,
etc.
Hospitals,
Knowledge
Seekers
Knowledge
providers /
holders
Government
Departments,
Banks,
etc.
Information Services – Direct Reach
Audio / Dial out Conferences
Toll Free Help Line Support System
Camps based services –
Medical, Livestock and Plant
diagnostic and advisories
Direct Reach
Methods
Training / Demonstrations /
Field based advisories
Toll Free Help Line Support System
Knowledge Sharing / Knowledge Debates /
Knowledge Quiz
Information Services – Individuals Mass Broadcast
Local Cable TV – Bulletins, Live Phone in
Programmes, Scroll, Video Modules
Toll Free Help Line Support System
Radio – Bulletins, Recorded
Programmes
Individuals and
Mass Broadcast
with Toll Free
Help Line
Support System
Print – Advisories and Social
Messages
Toll Free Help Line Support System
Mobile – Voice SMS, Text SMS, Whatsapp
Information Services – Reach and Knowledge Base
States – 7 : UT – 2 :
Districts : 82
Users - > 20,00,000
Knowledge Partners –
460 : Grassroots
Partners - 160
Questions Answered
– 1,39,300 (7
languages)
RFIS
Knowledge Base 65,176 video, text and
audio bulletins
Services : Agriculture, Fisheries, Livestock, Health, Education, Weather, Early Warning,
Government / Bank Schemes, Micro-enterprises, Employment, etc.
Indian Public Libraries Movement - Explore
o Sharing the location specific audio / video / text
content through web based Content Dissemination
Repository Platforms
o Sharing various tips and updates through Mobile
applications among librarians network
o Providing dial out conference based interactive
platforms facility among librarians
o Disseminating Voice SMS based tips / advisories
among librarians and the users of libraries
o Providing toll free help line number facility to
provide necessary clarifications to public or among
network – Librarians will act as bridge between
knowledge seekers and providers through Toll Free
Help Line call