Cashless Gaming Evolution From TITO to Smart Cards Gaming Cashless gaming is evolving as the market and regulatory organizations become more familiar with alternative approaches to transacting money. What began with coins and paper money, led to TITO (Ticket-in Ticket-out) and barcoded vouchers. While this is the most commonly used cashless technology today, markets are now adopting alternatives. More and more casinos are looking toward smarter solutions that offer greater returns and lower costs. Smart card use for cashless gaming is a growing trend that is being implemented in many parts of the world. This state-of-the-art technology, initially used in Secure ID and Telecom markets, offers higher security, greater functionality and higher returns to the gaming industry. The move to TITO technology was an important advancement in the evolution of cashless gaming, streamlining the process of monitoring and issuing players’ winnings. In addition to further streamlining this process, smart cards have revolutionized the way money and information is stored and used. TITO Disadvantages • Single functionality without any interaction with player tracking or marketing programs • Consumables (Paper, Printheads) need constant replenishment and maintenance • Casinos realize little or no float and breakage; tickets are redeemed and balances cleared • Tickets are easily lost • Tickets are insecure; Anyone who finds one can access the value • Labor costs associated with ticket dispenser maintenance The Smart Card Advantage Smart cards are rapidly replacing TITO systems globally and are being adopted in the gaming industry for more than just cashless gaming. Many of the top slot and game manufacturers have integrated solutions to implement as the regulatory environment in each market changes. These solution sets are led by companies like International Games Technology (IGT), Spielo, GameSmart, Betstone, and other industry leaders. Many third party OEM add-on equipment manufacturers and casino operators have also employed smartcard technology for Player Club cards as well. With smart cards, the cards leave with the customer versus a ticket that gets thrown away after cash-out. The advantages of implementing CardLogix smart card technology include: • Increased revenue from float on unspent balances • Income from breakage on balances never redeemed • Multi-functionality: Smart cards can incorporate cashless play, room access, promotions, and identity verification for online play • High level of smart card and software security enables authentication on multiple networks and value stored in the card • Branding with permanence and durability: Players keep the card as an essential part of their casino visit • Operational cost reduction Many governments are looking at smart card-based systems for reducing problem gaming, by having the card carrying selfexclusions or limits on wagers. Worldwide, many jurisdictions have either put in place or are considering card-based methods as regulatory compliance continues to evolve. 7200080A 16 Hughes, Suite 100, Irvine, CA 92618 USA Phone +1 949 380 1312 · Fax +1 949 380 1428 · www.cardlogix.com · [email protected] Smart Cards vs. TITO for Cashless Gaming & Player Tracking — Review Your Total Cost of Ownership CardLogix Smart Cards TITO (Ticket-In, Ticket-Out) Cost of Licenses / Royalty Fees License/royalty fees do not apply to smart card technology $0 IGT and/or Bally’s License cost per machine for use of TITO technology $1,200.00 - $3,000.00 Cost of Slot Machine Software and Hardware In-Machine Hardware $1,350.00 Complete Player Tracking Unit (Includes smart card reader, key pad, display, CPU, power supply, and loom) In-Machine Hardware (Includes barcode, printer, bill validator, keypad, blanking plates, mounting bracket, and harness) Software (Includes core module, casino administration, slot accounting, cashless, loyalty and player rewards, treasury, surveillance interface, count room interface, progressive jackpots, and mystery module) $600.00 Software $325.00 EZ Pay™ license fee (This is a cash replacement solution for the floor and runs “on-top” of a separately purchased monitoring / accounting system) Installation $100.00 Installation $408.00 Total Cost per Machine $2,050.00 Total Cost per Machine $2,342.00 $1,609.00 Cash Desk Software and Hardware Costs Smart Card Reader $100.00 TITO Ticket Reader $160.00 Average number of readers required per cash desk (1 reader required per drawer) 4 Average number of readers required per cash desk (1 reader required per drawer) 4 Slip Printer $490.00 No Slip Printer Required $0 Cost of Cash Desk Software (Already included in Software Package above) $0.00 Cost of Cash Desk Software Including VRT Kiosk Interface License $3,840.00 Total per Cash Desk $890.00 Total per Cash Desk $4,480.00 Consumable Costs Cost per 1,000 Transactions $0.0022 Cost per 1,000 Transactions $7.53 Smart Card Cost $1.10 TITO Ticket Cost $0.01 Smart Card Number of Writes 500,000 TITO Number of Writes 1 Cost per Smart Card Write $0.0000022 Cost per TITO Ticket Write $0.01 Daily Operating Costs Support, maintenance, and upgrades $0.53 Support, maintenance, and upgrades $38.00 • TITO systems are substantially more expensive than CardLogix smart card-based solutions. • The dollar amounts above were estimated using average costs in the marketplace. • Your system costs may vary based on volume, service agreements, and revenue share programs
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