Sales Engineer, APAC
How we can work together
Presented by: Geoffrey King ● Sales Engineer ● 4th February 2009
© 2009 Eyeblaster. All rights reserved
Agenda
• A little bit about me
• What is a Sales Engineer?
• Support Offered (...And Not Offered)
• How to Ask for Help
© 2009 Eyeblaster. All rights reserved
Introduction to Geoffrey King
• Graduated with honours at Sydney
•
•
University in Bachelor of Engineering –
eCommerce.
Can bench press around 20KG (Total)
First job:
 Ice Cream Transporter, Sedexo
• Last Job:
Online Production Manager , MRN
• Enjoy long walks on the beach
• Enjoys long runs/swims/riding on
beach/grass/roads/footpaths
© 2009 Eyeblaster. All rights reserved
Geoffrey Winning London Marathon
What is a Sales Engineer?
• As products continue to evolve and become more technically and/or
functionally complex...
• Sales Engineer: The role serves to bridge the gap between sales
acumen and engineering expertise
Geoffrey
© 2009 Eyeblaster. All rights reserved
Support Offered by a Sales Engineer?
Assisting APAC Sales Force Through
Sales Life Cycle as a Local Technical
Product Expert
Help Manage Custom Projects,
Innovation and Reporting
Requirements
Updating APAC Sales Force on
Product Innovation, Best Practices +
Success Stories
Work Closely with Product Teams +
Provide Customer Feedback
© 2009 Eyeblaster. All rights reserved
What a Sales Engineer (SE) Is Not?
Needs
SE
Tier 2 Support:
I cannot fix a non-expanding ad or investigate a publisher impression discrepancy .
If I have the time I can certainly help point you in the correct direction.
x
Flash Developer:
I cannot build you that bells & whistles ad with the 20” Mag Wheels that you saw on
China Daily yesterday.
x
Help File:
You aren’t sure what the network play section in an account is used for. I am likely to
refer you to the relevant section of the Eyeblaster Training Zone.
x
Personal Statistician:
Hey Geoffrey, did this campaign perform well? To some level I can help, certainly I
can point you in the direction of worthwhile KPI and Best Practices but I do not have
the means or resources to do full campaign analysis.
Pricing
The price you charge is a matter for Sales Management Team
Creating You a Beautiful Presentations
Our marketing department are exceptionally skilled at this task.
© 2009 Eyeblaster. All rights reserved
x
x
x
How to Ask for Help
• Please feel free to call or email me for any help or advice. I am a
resource for the Sales Management team.
• For complicated issues I much prefer a detailed email from you with an
outline of the issue. By sending me an email you give me a chance to
conduct research and respond in detail.
• If you have contacted somebody else for help on the same matter or
submitted a CRM case please let me know so we can avoid doubling-up
on work.
• If the request includes a custom project, custom report or product
feature request it is important to include a business case. I need to
understand why it is important and the potential opportunity costs to
your business.
© 2009 Eyeblaster. All rights reserved
Recent Work I Have Been Involved In
• Omniture Integrations
• Custom Report Specification and Project Management with Professional
Services.
• Alpha / Beta product management
• New product rollouts, training and ongoing management (for example
CC4S, CC4M and Smart Versioning)
• Process Innovation;
CRM – Custom Sales Report looking at large campaigns
Campaign Tracking – eTrack, WebTrends
© 2009 Eyeblaster. All rights reserved
Thank you
© 2009 Eyeblaster. All rights reserved