LISTEN TO MAJOR LEAGUE BASEBALL
ON RADIO
2016 Edition
RAB / GfK MRI GOLD DIGGER PROSPECTING REPORTS
RADIO FORMAT REPORTS
AAA (subset of Alternative)
Adult Contemporary
Adult Hits
Adult Standards / Easy Listening
All News
All Sports
All Talk
Alternative
CHR / Contemporary Hits
Classic Hits
Classic Rock
Classical
Country
Ethnic
Gospel
Hispanic (all genres)
Hot AC (subset of Adult Contemporary)
Hot Country
Hurban
Jazz
Mexican / Tejano / Ranchera (subset of Hispanic)
News / Talk
Oldies
Public Radio
Religion / Christian
Rhythmic
Rock
Soft AC / Lite Rock
Spanish AC (subset of Hispanic)
Tropical (subset of Hispanic)
Urban (all genres)
Urban AC (subset of Urban)
Urban Contemporary (subset of Urban)
Variety
SPORTS AND TRAFFIC REPORTS
Auto Racing on Radio (excluding NASCAR)
Boxing on Radio
College Baseball on Radio
College Basketball on Radio
College Football on Radio
College Sports on Radio – Total
High School Sports on Radio
Horse Racing on Radio
MLB Baseball on Radio
MLS Soccer on Radio
NASCAR Auto Racing on Radio
NBA Basketball on Radio
NFL Football on Radio
NHL Hockey on Radio
PGA Golf on Radio
Summer Olympics on Radio
Traffic Reports Audience
Winter Olympics on Radio
WNBA Basketball on Radio
WWE Wrestling on Radio
DIGITAL AND SATELLITE AUDIO REPORTS
Listen to FM Radio on Mobile Phone (NEW)
Listen to Radio Online (Any)
Listen to Pure-Play Internet Music / Radio Online
Listen to Streaming AM/FM Radio Online
Listen to Satellite Radio
Podcast Audience
DEMOGRAPHIC AND LIFESTYLE REPORTS
Adults 18+ with Any Children Under Age 18 in Household
Adults 18+ with Any Children Under Age 12 in Household (NEW)
Adults 18+ with Any Children Under Age 6 in Household
Adults 18+ with Any Children Age 3-5 in Household (NEW)
Adults 18+ with Any Children Age 3-11 in Household
Adults 18+ with Any Children Age 6-11 in Household
Affluent Households (Adults with $150K+ Household Income)
African-American Adults 18-34
African-American Adults 25-54
African-American Adults 55+
Blue-Collar Men 18+
Boomer Generation (Born 1946-1964)
Early Boomers (Born 1946-1955) (NEW)
Late Boomers (Born 1956-1964) (NEW)
College Students Market
Empty Nesters I (Adults 40-54, No Children Under 18 in Household)
Empty Nesters II (Adults 55-64, No Children Under 18 in Household)
Empty Nesters III (Adults 65+, No Children Under 18 in Household)
Grandparents / Great-Grandparents Market
Generation X (Born 1965-1976)
Hispanic Adults 18-34
Hispanic Adults 25-54
Hispanic Adults 55+
Live w/Partner, Fiance, Boy/Girlfriend of Same or Opposite Sex (NEW)
Millennials / Generation Y (Born 1977-1944)
Pre-Boomers (Born Before 1946)
Professional / Managerial Men 18+
Professional / Managerial Women 18+
Rural Americans (Adults 18+ Residing in C&D Counties)
Self-Employed in Own Business (Adults 18+)
Self-Employed Professionals (Adults 18+)
Single Persons Households (Adults 18-34) (NEW)
Single Persons Households (Adults 35-49) (NEW)
Single Persons Households (Adults 50+) (NEW)
Teen Households (Adults 18+ with Any Teens 12-17 in Household)
Working Women 18+
Young Couples (Adults 30-39, No Children Under 18 in Household)
Young Singles (Adults 18-24, Single)
RAB’S CONSUMER PROSPECTING REPORTS WILL HELP YOU MAKE MONEY
Looking for new revenue streams?
RAB’S PROSPECTING REPORTS are a great tool to help you develop new business
for your station. These reports generated through GfK MRI’s Gold Digger ™ program
will help you mine the strengths of your format by tapping into the research service’s
2015 Doublebase national database of nearly 50,000 respondents.
Our PROSPECTING REPORTS based on GfK MRI’s Gold Digger ™ program zero in on
how your programming reaches prime users of a wide variety of brands, products and
services. This targeted focus on your listeners’ propensity to buy/use translates to major
sales opportunities for your Radio station.
Our PROSPECTING REPORTS based on GfK MRI’s Gold Digger ™ identify the
heaviest usage patterns for Radio listeners and key demographic segments that are
represented by higher-than-average usage patterns. The “norm” for every category
represents an Index of 100. We’ve sorted through more than 6,000 important category
definitions and rank those that index the highest among listeners to your station’s format,
sports programming, or demographic groups that are part of your audience composition.
The higher the Index, the more likely your listeners are to buy products, use services or
engage in specific activities. With this powerful ammunition, you can find new prospects
in new industries or improve relationships with existing clients.
The intent of these reports is not for you to have to comb through them looking
for a specific data point on product or service usage or other information. When
you want specific information, please don’t hesitate to call on RAB’s Member
Response team to request a standard GfK MRI report on that topic. We’ll quickly
provide you with an in-depth look on any category available in the database.
The new, enhanced PROSPECTING REPORTS based on GfK MRI’s Gold Digger™
program also examine a number of lifestyle and attitudinal questions. This information
can be crucial in writing copy that will appeal to your station’s audience. Your
Programming and Promotion teams can utilize this data to help determine what types of
activities will appeal to listeners and what kinds of products/services top their lists (great
for putting together contests and promos).
Once you have identified the opportunities outlined in RAB’S PROSPECTING
REPORTS based on GfK MRI’s Gold Digger ™ program, be sure to take advantage of
all the additional support information RAB can provide to help you become a valued
long-term marketing partner to your clients. Just call RAB Member Response (toll-free)
at 1-800-232-3131 – or visit RAB.com to access additional information.
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
Total Adults 18+
Regularly listen to Summer Olympics on radio
Regularly listen to Winter Olympics on radio
Listened to NBA basketball playoffs/finals on radio - past year
Listened to college baseball on radio - past year
Listened to regular season NBA basketball on radio - past year
Listened to PGA golf on radio - past year
Listened to horse racing on radio - past year
Listened to NCAA basketball tournament on radio - past year
Listened to NHL hockey playoffs/Stanley Cup on radio - past year
Listened to regular season NHL hockey on radio - past year
Attended Major League Baseball Playoffs/World Series - past year
Listened to college basketball on radio - past year
Listened to WWE wrestling on radio - past year
Listened to NFL football playoffs/Super Bowl on radio - past year
Listened to NFL football Monday or Thursday night games on radio - past year
Listened to NFL football weekend games on radio - past year
Listened to MLS soccer on radio - past year
Listened to tennis on radio - past year
Listened to auto racing (excluding NASCAR) on radio - past year
Attended regular season Major League Baseball games - past year
Listened to any sports events on radio - past year
Attended winter Extreme Sports competitions - past year
Attended figure skating competitions - past year
Attended weightlifting competitions - past year
Listened to college football on radio - past year
Attended Alpine skiing and ski jumping events - past year
Attended NCAA Basketball Tournament games - past year
Attended PGA golf competitions - past year
Attended college baseball games - past year
Attended NFL football playoffs/Super Bowl - past year
Listened to World Cup soccer on radio - past year
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
100
Index
100
1264
Index
100
1188
Index
100
1063
Index
100
1061
Index
100
1013
Index
100
998
Index
100
992
Index
100
980
Index
100
977
Index
100
976
Index
100
949
Index
100
Index
100
885
*
881
Index
100
863
Index
100
857
Index
100
839
Index
100
825
Index
100
807
Index
100
780
Index
100
751
Index
100
Index
100
Index
100
Index
100
739
*
703
*
684
*
682
Index
100
Index
100
676
*
661
Index
100
651
Index
100
631
Index
100
630
Index
100
617
Index
100
612
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
Listened to high-school sports on radio - past year
Listened to NASCAR auto racing on radio - past year
Attended LPGA golf competitions - past year
Attended NHL Playoffs and Stanley Cup Finals - past year
Attended WNBA basketball games - past year
Attended Pro Beach Volleyball competitions - past year
Attended NBA basketball playoffs/finals - past year
Attended NFL football Monday or Thursday night games - past year
Attended women's tennis games - past year
Attended summer Extreme Sports competitions - past year
Attended pro wrestling matches (excluding WWE) - past year
Attended men's tennis games - past year
Attended NFL football weekend games - past year
Attended college basketball games - past year
Collect sports trading cards as a hobby
Attended any tennis games - past year
Attended bicycle races - past year
Attended NHL ice hockey games - past year
Watch baseball specials on TV
Attended motorcycle races - past year
Attended marathon/road running, triathlon and other endurance events - past year
Attended horse races (at track or OTB) - past year
Attended gymnastics competitions - past year
Attended regular season NBA basketball games - past year
Attended MLL Lacrosse games - past year
Attended college football games - past year
Watched regular season MLB baseball on TV - past year
Attended NASCAR auto races - past year
Attended golf competitions (excluding PGA, LPGA) - past year
Attended greyhound racing - past year
Bought golf clubs - past year
Attended boxing matches - past year
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
596
Index
100
Index
100
569
*
567
Index
100
Index
100
Index
100
560
*
543
*
535
Index
100
514
Index
100
Index
100
Index
100
Index
100
513
*
509
*
495
*
491
Index
100
482
Index
100
475
Index
100
455
Index
100
453
Index
100
Index
100
449
*
444
Index
100
440
Index
100
Index
100
438
*
435
Index
100
432
Index
100
Index
100
432
*
429
Index
100
Index
100
424
*
411
Index
100
406
Index
100
401
Index
100
Index
100
Index
100
393
*
392
*
377
Index
100
Index
100
377
*
374
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
Watched NHL ice hockey playoffs/Stanley Cup finals on TV - past year
Ordered from StubHub.com - past year
Attended pro bull riding competitions - past year
Attended WWE wrestling matches - past year
Watched MLB baseball playoffs/World Series on TV - past year
Watched regular season NHL ice hockey on TV - past year
Attended any high-school sports events - past year
Watch hockey specials on TV
Listen to All Sports radio formats
Attended any sports event - past year
Consulted a newspaper for advice on sightseeing/activities - past year
Bought golf balls - past year
Bought golf shoes - past year
Attended track & field events - past year
Participated in Fantasy Sports League - past year
Bought a sportswatch/chronograph - past year
Attended truck and tractor pulls/mud racing events - past year
Acquired or added to Keogh retirement plan - past year
Watched college baseball on TV - past year
Consulted Kayak.com for advice on sightseeing/activities - past year
Attended bowling competitions - past year
Visited Six Flags St. Louis - past year
Participated in baseball - past year
Watched marathon/road running, triathlon and other endurance events on TV - past year
Most recent car rental for personal use was through Zipcar
Played golf on any domestic vacation or honeymoon trip
Ordered by mail or phone from Eddie Bauer - past year
Attended fishing competitions - past year
Consulted Orbitz.com for advice on sightseeing/activities - past year
Watched NCAA basketball tournament on TV - past year
Attended equestrian events - past year
Participated in golf - past year
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
372
Index
100
Index
100
372
*
368
Index
100
368
Index
100
368
Index
100
368
Index
100
359
Index
100
356
Index
100
354
Index
100
354
Index
100
352
Index
100
352
Index
100
Index
100
352
*
347
Index
100
Index
100
Index
Index
100
*
100
345
*
333
*
331
*
329
Index
100
326
Index
100
Index
100
Index
100
325
*
324
*
319
Index
100
319
Index
100
Index
100
315
*
313
Index
100
Index
100
312
*
311
Index
100
308
Index
100
307
Index
100
Index
100
307
*
306
Index
100
305
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
195
196
197
198
199
200
201
202
203
204
205
206
207
208
209
210
211
212
213
214
215
216
217
218
219
220
221
222
223
224
225
226
227
228
229
230
231
232
233
234
235
236
237
238
239
240
241
242
243
244
245
246
247
248
249
250
251
252
253
254
255
256
257
258
Consulted a travel magazine for advice on sightseeing/activities - past year
Consulted Hotwire.com for advice on sightseeing/activities - past year
Participated in softball - past year
Watch golf specials on TV
Attended auto races (excluding NASCAR) - past year
Consulted Travelzoo.com for advice on sightseeing/activites - past year
Consulted a newspaper for advice on fees/travel arrangements - past year
Bought softball/baseball bats - past year
Acquired or added to IRA retirement plan - past year
Watch PGA golf on TV - past year
Acquired 2nd home mortgage (home equity loan) - past year
Consulted TV for advice on sightseeing/activities - past year
Watch college basketball specials on TV
Watched high-school sports on TV - past year
Bought baseball glove - past year
Own racquetball balls
Own racquetball racquet
Bought audio amplifier - past year
Most recent car rental for personal use was through Dollar
Own golf clubs
Attended World Cup Soccer - past year
Bought men's ski jacket - past year
Watched MLL Lacrosse on TV - past year
Own softball/baseball bats
Member of any business club
Watched pro volleyball on TV - past year
Regularly watch Winter Olympics on TV
Stayed at Radisson Hotels - past year
Own golf balls
Watched LPGA golf on TV - past year
Own baseball gloves
Own hockey equipment
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
303
Index
100
302
Index
100
Index
100
302
*
301
Index
100
Index
100
297
*
293
Index
100
293
Index
100
291
Index
100
289
Index
100
288
Index
100
287
Index
100
287
Index
100
286
Index
100
284
Index
100
281
Index
100
280
Index
100
Index
100
280
*
278
Index
100
277
Index
100
Index
100
277
*
275
Index
100
273
Index
100
271
Index
100
271
Index
100
271
Index
100
271
Index
100
270
Index
100
270
Index
100
269
Index
100
269
Index
100
268
Index
100
268
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
259
260
261
262
263
264
265
266
267
268
269
270
271
272
273
274
275
276
277
278
279
280
281
282
283
284
285
286
287
288
289
290
291
292
293
294
295
296
297
298
299
300
301
302
303
304
305
306
307
308
309
310
311
312
313
314
315
316
317
318
319
320
321
322
Watched track and field events on TV - past year
Regularly watch Summer Olympics on TV
Bought a football - past year
Watched college basketball on TV - past year
Referred to Internet Yellow Pages for sports and leisure activities and equipment - past year
Patronized Uno Chicago Grill - past 6 months
Own a sportswatch/chronograph
Collect electric trains as a hobby
Consulted Priceline.com for advice on sightseeing/activities - past year
Attended MLS Soccer games - past year
Most recent car rental for business use was from Alamo
Ordered from Orbitz.com - past year
Ordered by mail or phone from Lands' End - past year
Member of Life Time Fitness
Visited Hershey Park (Pennsylvania) - past year
Personally/jointly have small business loan
My family/friends often ask for and trust my advice on sports
Watch professional basketball specials on TV
Have/had erectile dysfunction (ED) - past year (Men only)
Consulted radio for advice on sightseeing/activities - past year
Bought wine online - past 6 months
Collect stamps as a hobby
Consulted travel guidebook for advice on sightseeing/activities - past year
Personal car rental in past year was through general travel or price comparison website
Household installed vinyl/metal siding - past year; work done by outside contractor
Attended rodeo - past year
Bought weight lifting equipment - past year
Watched men's tennis on TV - past year
Household owns a rowboat
I have a great deal of knowledge/experience in sports
Visited Great America (California) - past year
Bought tennis balls - past year
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
267
Index
100
267
Index
100
267
Index
100
267
Index
100
267
Index
100
266
Index
100
266
Index
100
265
Index
100
265
Index
100
Index
100
263
*
263
Index
100
262
Index
100
261
Index
100
261
Index
100
Index
100
260
*
260
Index
100
260
Index
100
259
Index
100
Index
100
Index
100
258
*
258
*
257
Index
100
256
Index
100
255
Index
100
Index
100
254
*
252
Index
100
251
Index
100
251
Index
100
Index
100
251
*
251
Index
100
Index
100
249
*
248
Index
100
248
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
323
324
325
326
327
328
329
330
331
332
333
334
335
336
337
338
339
340
341
342
343
344
345
346
347
348
349
350
351
352
353
354
355
356
357
358
359
360
361
362
363
364
365
366
367
368
369
370
371
372
373
374
375
376
377
378
379
380
381
382
383
384
385
386
Shopped Shop 'N Save - past 6 months
Personally rented a truck/trailer for commercial/business purposes - past year
Spent $5,000-$6,999 in total on domestic vacation travel - past year
Consulted a travel magazine for advice on fees/travel arrangements - past year
Consumed wine at a bar/club - past month
Spent $150 or more on any sports clothing/apparel - past year
Watch horse racing specials on TV
Consulted Hotels.com for advice on sightseeing/activities - past year
Watched MLS soccer on TV - past year
Consulted TV for advice on fees/travel arrangements - past year
Own cross-country ski boots
Watched bowling on TV - past year
Spent total of $501 or more at fine dining restaurants - past month
Total value of business products/services - personal purchase involvement: $500,000-$999,999
Bought a bicycle helmet - past year
Watch football bowl games/specials on TV
Own cross-country skis
Participated in downhill skiing - past year
Participated in football - past year
Own bowling balls
Shopped Sports Authority - past 3 months
Bought gasoline at SuperAmerica - past 6 months
Ordered from Drugstore.com - past year
Watched any tennis (men's or women's) on TV - past year
Watched women's tennis on TV - past year
Played tennis on any domestic vacation or honeymoon trip
Personally used sports app on mobile/cell phone - past month
Watched NBA basketball playoffs/finals on TV - past year
Watch weekend college football on TV
Went running or jogging on any domestic vacation or honeymoon trip
Own downhill skis
Own downhill ski boots
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
Index
100
247
*
246
Index
100
246
Index
100
246
Index
100
245
Index
100
245
Index
100
245
Index
100
245
Index
100
244
Index
100
244
Index
100
244
Index
100
243
Index
100
242
Index
100
240
Index
100
240
Index
100
240
Index
100
240
Index
100
239
Index
100
239
Index
100
239
Index
100
Index
100
Index
100
238
*
238
*
238
Index
100
237
Index
100
Index
100
237
*
236
Index
100
236
Index
100
236
Index
100
235
Index
100
234
Index
100
234
Index
100
234
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
387
388
389
390
391
392
393
394
395
396
397
398
399
400
401
402
403
404
405
406
407
408
409
410
411
412
413
414
415
416
417
418
419
420
421
422
423
424
425
426
427
428
429
430
431
432
433
434
435
436
437
438
439
440
441
442
443
444
445
446
447
448
449
450
Ordered from Buy.com - past year
Watched regular season NBA basketball on TV - past year
Watch weekend professional football on TV
Bought outdoor or pocket knife - past year
Watch professional football pre-game shows on TV
Air filters for vehicle bought at discount auto store - past year
Patronized Friendly's - past 6 months
Ordered from FTD.com - past year
Most recent car rental for personal use was through National
Most recent car rental for personal use was through Alamo
Patronized Chevy's - past 6 months
Bought liquor at supermarket/grocery - past 6 months
Watched Extreme Sports (Summer) on TV - past year
Household installed clad-wood/wood windows - past year
Referred to Internet Yellow Pages for florists - past year
Watch tennis shows on TV
Ordered from Ticketmaster.com - past year
Domestic travel: Took any trip to Michigan, Wisconsin
Household used a professional moving van line - past yer
Watched college football on TV - past year
Consulted TripAdvisor.com for advice on sightseeing/activities - past year
Belong to any labor union
Watched Alpine skiing and ski jumping on TV - past year
Watched weightlifting competitions on TV - past year
Stayed at W Hotel - past year
Foreign travel: Took any trip to the Dominican Republic
Ordered from LiveNation.com - past year
Watch professional football specials on TV
Attended Mixed Martial Arts (MMA) events - past year
Shopped Cumberland Farms - past 6 months
Most recent car rental for personal use was through Hertz on Demand
I have a great deal of knowledge/experience in sporting equipment
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
*
234
Index
100
234
Index
100
233
Index
100
233
Index
100
Index
100
232
*
232
Index
100
232
Index
100
Index
100
232
*
232
Index
100
231
Index
100
231
Index
100
230
Index
100
Index
100
230
*
230
Index
100
230
Index
100
230
Index
100
230
Index
100
229
Index
100
229
Index
100
229
Index
100
228
Index
100
228
Index
100
228
Index
100
Index
100
227
*
227
Index
100
227
Index
100
227
Index
100
Index
100
226
*
226
Index
Index
100
*
100
226
*
225
Index
100
225
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
451
452
453
454
455
456
457
458
459
460
461
462
463
464
465
466
467
468
469
470
471
472
473
474
475
476
477
478
479
480
481
482
483
484
485
486
487
488
489
490
491
492
493
494
495
496
497
498
499
500
501
502
503
504
505
506
507
508
509
510
511
512
513
514
Listen to All News radio format
Watched World Cup soccer on TV - past year
Played trivia games as leisure activity - past year
Household converted room to home theater - past year
Most recent car rental for business use was from Dollar
Collect comic books as a hobby
Member of any Fraternal Order
Obtained information about an ailment/prescription drug through media advertisement (excluding TV, magazines) past year
Own a tennis racquet
Use portable Mp3 player for listening to podcasts
Member of IHG Priority Club hotel rewards program
Consulted radio for advice on fees/travel arrangements - past year
Went fishing on any domestic vacation or honeymoon trip
Sailed on Holland America Line ship - past 3 years
Spent $1,500-$1,999 in total on domestic vacation travel - past year
Car rental for business use must always be from specified firms
Bought men's business suit - past year
Bought fishing lures or hooks - past year
Watched Extreme Sports (Winter) on TV - past year
Participated in ping-pong/table tennis - past year
Personally did 3 home improvement projects - past year
Shopped Eddie Bauer - past 3 months
Stayed at Hyatt Hotels - past year
Consulted friends/family for advice on sightseeing/activities - past year
Watch track & field games shows on TV
Bought beer at wholesale membership club - past 6 months
Stayed at Courtyard by Marriott - past year
Consulted a magazine other than travel magazine for advice on sightseeing/activities - past year
Attended a specific event on any domestic vacation or honeymoon trip
Patronized Qdoba Mexican Grill - past 6 months
Consumed beer at a bar/club - past month
Business-to-business: Personally involved in real estate/plant site selection
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
225
Index
100
225
Index
100
Index
100
Index
100
225
*
225
*
224
Index
100
223
Index
100
223
Index
100
223
Index
100
223
Index
100
223
Index
100
Index
100
222
*
222
Index
100
Index
100
222
*
221
Index
100
221
Index
100
221
Index
100
221
Index
100
220
Index
100
220
Index
100
220
Index
100
220
Index
100
220
Index
100
220
Index
100
219
Index
100
219
Index
100
219
Index
100
219
Index
100
219
Index
100
219
Index
100
218
Index
100
218
Index
100
218
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
515
516
517
518
519
520
521
522
523
524
525
526
527
528
529
530
531
532
533
534
535
536
537
538
539
540
541
542
543
544
545
546
547
548
549
550
551
552
553
554
555
556
557
558
559
560
561
562
563
564
565
566
567
568
569
570
571
572
573
574
575
576
577
578
Own a football
Watched horse racing on TV - past year
Own tennis balls
Watched NFL football Monday or Thursday night games on TV - past year
Bought baseball/softball shoes - past year
Watch weekend sports anthologies on TV
Household owns a towable folding tent camper (pop-up)
Watched bicycle racing on TV - past year
Stayed at Hampton Inn - past year
Watched NFL football weekend games on TV - past year
Most recent car rental for business use was from National
Business-to-business: Personally involved in selection/purchase of engineering/construction services
Ordered from HP.com - past year
Contribute to environmental organizations/causes
Domestic travel: Took any trip to North Dakota, South Dakota, Minnesota
Went skiing (cross-country or downhill) on any domestic vacation or honeymoon trip
Referred to paper Yellow Pages for sports and leisure activities and equipment - past year
Consulted Travelzoo.com for advice on fees/travel arrangements - past year
Personally rented a truck/trailer from Enterprise - past year
Member of any charitable organization
Consulted travel guidebook for advice on fees/travel arrangements - past year
Participated in paddle tennis - past year
Used hotel or car rental rewards credit/debit card - past year
Stayed at Fairmont Hotels - past year
Listened to or purchased folk music recordings/other audio - past 6 months
Bought any sports/recreation equipment - past year
Spent less than $100 in total on sports/recreation equipment - past year
Participated in hunting with bow and arrow - past year
Foreign travel: Took any trip to Australia/New Zealand/South Pacific
Consumed beer at a restaurant - past month
Used travel agent for advice on sightseeing/activities - past year
Spent $100 or more on any sports clothing/apparel - past year
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
218
Index
100
218
Index
100
217
Index
100
216
Index
100
216
Index
100
Index
100
216
*
216
Index
100
216
Index
100
216
Index
100
216
Index
100
215
Index
100
Index
100
215
*
215
Index
100
215
Index
100
215
Index
100
215
Index
100
214
Index
100
Index
100
214
*
214
Index
100
214
Index
100
214
Index
100
214
Index
100
Index
100
214
*
213
Index
100
213
Index
100
212
Index
100
212
Index
100
Index
100
212
*
211
Index
100
211
Index
100
211
Index
100
211
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
579
580
581
582
583
584
585
586
587
588
589
590
591
592
593
594
595
596
597
598
599
600
601
602
603
604
605
606
607
608
609
610
611
612
613
614
615
616
617
618
619
620
621
622
623
624
625
626
627
628
629
630
631
632
633
634
635
636
637
638
639
640
641
642
Watch soccer shows on TV
Bought tires at gas station - past year
Bought men's sports shirt - past year
Attended rock music concerts - past year
Watched golf (excluding PGA, LPGA) on TV - past year
Means of travel on any domestic trip - past year: Railroad/train
Own roller blades/in-line skates
Member of Hilton HHonors hotel rewards program
Personally rented a truck/trailer from Budget - past year
Referred to Internet Yellow Pages for carpet cleaning - past year
Participated in snorkeling/skin-diving - past year
Acquired or added to 403(b) retirement plan - past year
Went bicycle riding on any domestic vacation or honeymoon trip
Household carries a floater policy(s) or additional coverage on homeowners/personal property insurance for jewelry
or furs
Own a bicycle helmet
Shopped Giant Eagle - past 6 months
Stayed at Hilton Hotels - past year
Watched Mixed Martial Arts (MMA) on TV - past year
Personally used sports app on a tablet or e-reader - past month
Shopped Men's Wearhouse - past 3 months
Own a basketball
Watched NFL football playoffs/Super Bowl on TV - past year
Spent total of $250 or more on sports/recreation equipment - past year
Currently carry travel insurance coverage
Bought liquor at wholesale membership club - past 6 months
Referred to Internet Yellow Page for auto dealers and sales - past year
Household owns a snowblower
Referred to Internet Yellow Pages for home appliance repairs - past year
Bought fishing equipment other than rod, reel, lure/hooks - past year
Shopped Dick's Sporting Goods - past 3 months
Participated in backpacking - past year
Acquired personal line of credit - past year
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
211
Index
100
211
Index
100
210
Index
100
210
Index
100
210
Index
100
210
Index
100
209
Index
100
Index
100
209
*
209
Index
100
207
Index
100
Index
100
207
*
207
Index
100
207
Index
100
207
Index
100
206
Index
100
206
Index
100
206
Index
100
206
Index
100
206
Index
100
206
Index
100
205
Index
100
205
Index
100
205
Index
100
205
Index
100
205
Index
100
204
Index
100
204
Index
100
204
Index
100
204
Index
100
204
Index
100
Index
100
203
*
203
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
643
644
645
646
647
648
649
650
651
652
653
654
655
656
657
658
659
660
661
662
663
664
665
666
667
668
669
670
671
672
673
674
675
676
677
678
679
680
681
682
683
684
685
686
687
688
689
690
691
692
693
694
695
696
697
698
699
700
701
702
703
704
705
706
Flew Frontier Airlines on any domestic trip
Participated in ice skating - past year
Acquired or added to 401(k) retirement plan - past year
Spent $2,000-$2,999 in total on domestic vacation travel - past year
Participated in hunting with a shotgun - past year
Bought liquor at drug store - past 6 months
Watched WNBA basketball on TV - past year
Stayed at Ritz-Carlton - past year
Member of Starwood Preferred Guest hotel rewards program
Travel agent makes decision on hotel reservation for personal/vacation travel
Currently carry small business insurance coverage
Member of a body of local government
Spent total of $100-$249 on sports/recreation equipment - past year
Consulted Orbitz.com for advice on fees/travel - past year
Rented car at airport for personal use - past year
Total value of business products/services - personal purchase involvement: $30,000-$39,999
Spent $100 or more on flowers - past 6 months
Spent total of $201-$500 at fine dining restaurants - past month
Bought wine at wholesale membership club - past 6 months
Listen to News/Talk radio format
Spent $100 or more at barber shop - past 6 months
Spent total of $301 or more at family restaurants/steakhouses - past month
Consulted a magazine other than travel magazine for advice on fees/travel arrangements - past year
Car/other vehicle batteries bought at gas station/garage - past year
Participated in Frisbee - past year
Bought sports sandals - past year
Spent $500 or more in total on watches - past year
Participated in racquetball - past year
Car/other vehicle batteries bought at tire dealer/store - past year
Consulted Travelocity.com for advice on sightseeing/activities - past year
Ever listen to AM radio
Household installed kitchen counter tops - past year; work done by outside contractor
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
*
203
Index
100
203
Index
100
202
Index
100
202
Index
100
202
Index
100
202
Index
100
Index
100
202
*
202
Index
100
Index
100
202
*
202
Index
100
202
Index
100
201
Index
100
201
Index
100
201
Index
100
Index
100
201
*
201
Index
100
201
Index
100
201
Index
100
200
Index
100
200
Index
100
200
Index
100
Index
100
200
*
200
Index
100
200
Index
100
199
Index
100
Index
100
199
*
199
Index
100
Index
100
199
*
199
Index
100
198
Index
100
198
Index
100
198
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
707
708
709
710
711
712
713
714
715
716
717
718
719
720
721
722
723
724
725
726
727
728
729
730
731
732
733
734
735
736
737
738
739
740
741
742
743
744
745
746
747
748
749
750
751
752
753
754
755
756
757
758
759
760
761
762
763
764
765
766
767
768
769
770
Patronized Big Boy - past 6 months
Bought cross-training shoes - past year
Bought beer at drug store - past 6 months
Patronized Baja Fresh Mexican Grill - past 6 months
Used Wi-Fi as in-flight entertainment on last domestic plane trip
Patronized On the Border - past 6 months
Auto/vehicle covered by American Family insurance policy
Watched pro bull riding on TV - past year
Participated in archery - past year
Watched auto racing (excluding NASCAR) on TV - past year
Participated in basketball - past year
Referred to Internet Yellow Pages for auto repair and services - past year
Acquired small business loan - past year
Own weight lifting equipment
Participated in mountain bicycling - past year
Patronized Jimmy John's - past 6 months
Spent total of $101-$200 at fine dining restaurants - past month
Bought hand gun - past year
Personally/jointly have home equity line of credit
Bought home theater/entertainment system - past year
Consulted Expedia.com for advice on sightseeing/activities - past year
Patronized Tim Hortons - past 6 months
Household owns personal watercraft
Own a soccer ball
Acquired or added to 529 College Savings Plan - past year
Own elbow/knee pads (in-line skating protective gear)
Contribute ot National Public Radio (NPR)
Patronized Culver's - past 6 months
Contribute to arts/cultural organizations/causes
Personal car rental was for leisure use - past year
Listened to or purchased blues music recordings/other audio - past 6 months
Bought electric clock radio - past year
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
198
Index
100
198
Index
100
198
Index
100
198
Index
100
198
Index
100
198
Index
100
198
Index
100
198
Index
100
198
Index
100
198
Index
100
197
Index
100
Index
100
197
*
197
Index
100
197
Index
100
197
Index
100
197
Index
100
197
Index
100
196
Index
100
Index
100
195
*
195
Index
100
195
Index
100
Index
100
195
*
195
Index
100
Index
100
195
*
194
Index
100
194
Index
100
194
Index
100
194
Index
100
193
Index
100
193
Index
100
193
Index
100
193
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
771
772
773
774
775
776
777
778
779
780
781
782
783
784
785
786
787
788
789
790
791
792
793
794
795
796
797
798
799
800
801
802
803
804
805
806
807
808
809
810
811
812
813
814
815
816
817
818
819
820
821
822
823
824
825
826
827
828
829
830
831
832
833
834
Shopped Speedway - past 6 months
Bought factory loaded ammunition - past year
Consumed beer in someone else's home - past month
Patronized Romano's Macaroni Grill - past 6 months
Watched fishing competitions on TV - past year
Participated in hockey - past year
Bought boat/deck shoes - past year
Listened to or purchased classic rock music recordings/other audio - past 6 months
Watched NASCAR auto racing on TV - past year
Visited a website for sports on mobile/cell/smartphone - past month
Purchased gift card/prepaid card on Internet/online - past 6 months
Consulted Kayak.com for advice on fees/travel arrangements - past year
Spent $100-$249 in total on men's high-ticket apparel items - past year
Patronized Ben & Jerry's - past 6 months
Currently carry personal liability (not auto/vehicle or homeowners) insurance coverage
Stayed at Homewood Suites (by Hilton) - past year
Visited Cedar Point (Ohio) - past year
Participated in canoeing/kayaking - past year
Own a treadmill
Read movie listings and reviews in weekday newspaper (print)
Own outdoor or pocket knife
Stayed at Embassy Suites - past year
Contribute to social services organizations/causes
Acquired home equity line of credit - past year
Domestic travel: Took any trip to Delaware, Maryland, District of Columbia
Referred to Internet Yellow Pages for electronic equipment, supplies and services - past year
Household owns dehumidifier
Listened to or purchased soft rock music recordings/other audio - past 6 months
Personally used "Daily Deals" app on a tablet or e-reader - past month
Read movie listings and reviews in Sunday/weekend newspaper (print)
Household bought patio/deck cover - past year
Personally/jointly have 2nd home mortgage (home equity loan)
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
193
Index
100
193
Index
100
192
Index
100
192
Index
100
192
Index
100
192
Index
100
192
Index
100
191
Index
100
191
Index
100
191
Index
100
191
Index
100
191
Index
100
191
Index
100
191
Index
100
Index
100
190
*
190
Index
100
190
Index
100
190
Index
100
189
Index
100
188
Index
100
188
Index
100
188
Index
100
Index
100
188
*
188
Index
100
188
Index
100
188
Index
100
188
Index
100
188
Index
100
188
Index
100
Index
100
188
*
188
Index
100
188
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
835
836
837
838
839
840
841
842
843
844
845
846
847
848
849
850
851
852
853
854
855
856
857
858
859
860
861
862
863
864
865
866
867
868
869
870
871
872
873
874
875
876
877
878
879
880
881
882
883
884
885
886
887
888
889
890
891
892
893
894
895
896
897
898
Bought a rifle - past year
Listen to AAA radio format (subset of Alternative)
Contribute to political organizations/causes
Business-to-business: Personally involved in truck purchase/rental/leasing
Consulted TripAdvisor.com for advice on fees/travel arrangements - past year
Domestic travel: Took any trip to Iowa, Missouri
Business-to-business: Personally involved in automobile purchase/rental/leasing
Ordered from Fandango.com - past year
Ordered from BestBuy.com - past year
Shopped Thomasville - past year
Household installed garage door - past year; work done by outside contractor
Filled prescription through Internet/online - past year
Ordered from Travelocity.com - past year
Member of a country club
Shopped Cub Foods - past 6 months
Used lozenge smoking cessation method - past year
Most recent car rental for personal use was through Budget
Secretary/administrative assistant makes decision on hotel reservation for business travel
Own binoculars
Household owns wallpaper stripper
Bought weight lifting/training shoes - past year
Domestic travel: Took any trip to Ohio, Indiana, Illinois
Played chess as leisure activity - past year
Bought men's dress slacks - past year
Stayed at Holiday Inn - past year
Spent $3,000-$4,999 in total on domestic vacation travel - past year
Shopped Acme - past 6 months
Watched boxing on TV - past year
Business-to-business: Personally involved in selection/purchase of consultation services
Participated in tennis - past year
Engaged in general sightseeing on any domestic vacation or honeymoon trip
Personally drove 30,000-39,999 miles - past year
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
*
188
Index
100
188
Index
100
188
Index
100
187
Index
100
187
Index
100
187
Index
100
187
Index
100
186
Index
100
Index
100
Index
100
186
*
186
*
186
Index
100
186
Index
100
186
Index
100
186
Index
100
Index
100
186
*
186
Index
100
186
Index
100
185
Index
100
185
Index
100
Index
100
185
*
185
Index
100
185
Index
100
185
Index
100
185
Index
100
184
Index
100
184
Index
100
184
Index
100
184
Index
100
184
Index
100
184
Index
100
184
Index
100
184
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
899
900
901
902
903
904
905
906
907
908
909
910
911
912
913
914
915
916
917
918
919
920
921
922
923
924
925
926
927
928
929
930
931
932
933
934
935
936
937
938
939
940
941
942
943
944
945
946
947
948
949
950
951
952
953
954
955
956
957
958
959
960
961
962
My family/friends often ask for and trust my advice on sporting equipment
Ordered by mail or phone from L.L. Bean - past year
Have hotel or car rental rewards credit/debit card in own name
Rented car at airport for business use - past year
Went backpacking or hiking on any domestic vacation or honeymoon trip
Stayed at SpringHill Suites (by Marriott) - past year
Purchased gift card/prepaid card at mall - past 6 months
Household owns a canoe
Consulted Hotels.com for advice on fees/travel arrangements - past year
Household carries a floater policy(s) or additional coverage on homeowners or personal property insurance for
collections (antiques, coins, etc.)
Ordered from iTunes.com (Apple Store) - past year
Patronized Red Robin - past 6 months
Have/had prostate problems - past year (men only)
Use Comcast/Xfinity long-distance call services
Personally rented a truck/trailer from U-Haul - past year
Bought tires at Sears - past year
Household installed exterior doors - past year; work done by outside contractor
Consulted Priceline.com for advice on fees/travel arrangements - past year
Own touring motorcycle/street bike
Participated in hunting with a rifle - past year
Collect coins as a hobby
Bought oil filters at discount auto store - past year
Visited King's Island (Ohio) - past year
Member of Marriott Rewards hotel rewards program
Own exercise equipment other than elliptical, treadmill
Bought hand-held massager(s) - past year
Stayed at Crowne Plaze - past year
Referred to Internet Yellow Pages for home improvement and repairs - past year
Filed taxes after the IRS deadline - past year
Total value of business products/services - personal purchase involvement: $100,000-$499,999
Patronized Famous Dave's - past 6 months
I have a great deal of knowledge/experience in politics
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
184
Index
100
184
Index
100
184
Index
100
183
Index
100
Index
100
183
*
183
Index
100
183
Index
100
183
Index
100
183
Index
100
183
Index
100
183
Index
100
183
Index
100
183
Index
100
183
Index
100
Index
100
183
*
183
Index
100
183
Index
100
182
Index
100
182
Index
100
182
Index
100
Index
100
Index
100
182
*
182
*
182
Index
100
182
Index
100
Index
100
182
*
182
Index
100
182
Index
100
181
Index
100
181
Index
100
181
Index
100
181
Index
100
181
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
963
964
965
966
967
968
969
970
971
972
973
974
975
976
977
978
979
980
981
982
983
984
985
986
987
988
989
990
991
992
993
994
995
996
997
998
999
1000
1001
1002
1003
1004
1005
1006
1007
1008
1009
1010
1011
1012
1013
1014
1015
1016
1017
1018
1019
1020
1021
1022
1023
1024
1025
1026
Participated in power boating - past year
Shopped Jennifer Leather/Convertibles - past year
Personal car rental in past year was direct from company via company's website
Patronized Bob Evans Farms - past 6 months
Patronized Buffalo Wild Wings - past 6 months
Spent $1,000-$1,499 in total on fine jewelry - past year
Patronized Smokey Bones - past 6 months
Used gifts rewards credit/debit card - past year
Referred to Internet Yellow Pages for plumbers and electricians - past year
Stayed at Holiday Inn Express - past year
Bought model kits/model sets - past year
Patronized Baker's Square - past 6 months
Bought wireless speakers - past year
Household owns central oil heating
Referred to paper Yellow Pages for real estate - past year
Attended horse races as leisure activity - past year
Watch auto racing specials on TV
Read comic books as leisure activity - past year
Bought beer at liquor store - past 6 months
Stayed at Marriott Hotels, Resorts and Suites - past year
Bought headphones other than ear buds or noise-reduction - past year
Purchase music/other audio at book stores
Consulted Yahoo!Travel for advice on sightseeing/activities - past year
Participated in sailing - past year
Referred to Internet Yellow Pages for banking, finance and insurance - past year
Bought greeting cards at card store - past 6 months
Business-to-business: Personally involved in selection/purchase of web development services
Watched motorcycle racing on TV - past year
Referred to Internet Yellow Pages for airlines/airline tickets - past year
Used Wi-Fi as in-flight entertainment on last international plane trip (includes Alaska, Hawaii)
Bought gasoline at Phillips 66 - past 6 months
My mode of transportation on a typical weekend is walking
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
Index
100
181
*
181
Index
100
181
Index
100
181
Index
100
181
Index
100
Index
100
181
*
181
Index
100
181
Index
100
181
Index
100
181
Index
100
181
Index
100
180
Index
100
180
Index
100
Index
100
180
*
180
Index
100
180
Index
100
180
Index
100
180
Index
100
180
Index
100
180
Index
100
180
Index
100
Index
100
180
*
180
Index
100
180
Index
100
180
Index
100
180
Index
100
180
Index
100
180
Index
100
180
Index
100
179
Index
100
179
Index
100
179
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
1027
1028
1029
1030
1031
1032
1033
1034
1035
1036
1037
1038
1039
1040
1041
1042
1043
1044
1045
1046
1047
1048
1049
1050
1051
1052
1053
1054
1055
1056
1057
1058
1059
1060
1061
1062
1063
1064
1065
1066
1067
1068
1069
1070
1071
1072
1073
1074
1075
1076
1077
1078
1079
1080
1081
1082
1083
1084
1085
1086
1087
1088
1089
1090
Household owns power boat (under 16')
Listened to or purchased hard rock music recordings/other audio - past 6 months
Bought beer at supermarket/grocery - past 6 months
Went to the beach on any domestic vacation or honeymoon trip
Stayed at Comfort Suites - past year
Listened to or purchased oldies ('50s & '60s) music recordings/other audio - past 6 months
Bought gift card/prepaid card for someone other than self, family member or friend - past 6 months
Consulted Hotwire.com for advice on fees/travel arrangements - past year
Referred to paper Yellow Pages for theaters - past year
Bought 1 bottle men's cologne for self - past year
Shopped Crate & Barrel - past 3 months
Bought liquor at convenience store - past 6 months
Purchased gift card/prepaid card at supermarket/grocery - past 6 months
Played billiards/pool as leisure activity - past year
Means of travel on any domestic trip - past year: Charter or tour bus
Spent $100 or more at quick-service copy/printer - past 6 months
Patronized Houlihan's - past 6 months
Read in-flight publication as entertainment on last international plane trip (includes Alaska, Hawaii)
Flew Southwest Airlines on any domestic trip
Acquired 1st home mortgage - past year
Patronized Lone Star Steakhouse - past 6 months
Ordered from PetSmart.com - past year
Bought fishing reel - past year
Obtained sports news/information on Internet/online - past month
Stayed at Ramada Inn - past year
Bought spark plugs at gas station/garage - past year
Business-to-business: Personally involved in selection/purchase of networking hardware/software
Most recent car rental for personal use was through Hertz
Flew American Airlines/American Eagle on any foreign trip (including Alaska, Hawaii)
Spent $250 or more on men's high-ticket apparel items - past year
Household owns sailboat (any size)
Personally drove 15,000-19,999 miles - past year
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
*
179
Index
100
179
Index
100
179
Index
100
179
Index
100
179
Index
100
179
Index
100
179
Index
100
179
Index
100
179
Index
100
178
Index
100
178
Index
100
178
Index
100
178
Index
100
Index
100
Index
100
178
*
178
*
178
Index
100
178
Index
100
178
Index
100
178
Index
100
178
Index
100
Index
100
177
*
177
Index
100
177
Index
100
177
Index
100
Index
100
177
*
177
Index
100
177
Index
100
177
Index
100
177
Index
100
Index
100
176
*
176
Index
100
176
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
1091
1092
1093
1094
1095
1096
1097
1098
1099
1100
1101
1102
1103
1104
1105
1106
1107
1108
1109
1110
1111
1112
1113
1114
1115
1116
1117
1118
1119
1120
1121
1122
1123
1124
1125
1126
1127
1128
1129
1130
1131
1132
1133
1134
1135
1136
1137
1138
1139
1140
1141
1142
1143
1144
1145
1146
1147
1148
1149
1150
1151
1152
1153
1154
Household bought gas built-in range oven - past year
Own a sport watch
Visited relatives or friends on any domestic vacation or honeymoon trip
Bought mufflers at Meineke - past year
Currently carry accidental death and dismemberment insurance coverage
My mode of transportation on a typical weekend is riding a bicycle
Household installed ceramic tile floors - past year; work done by self or other household member
Listened regularly to traffic reports - past year
Own fishing reel
Currently enrolled in any hotels rewards program
Own mountain bicycle
Watched figure skating competitions on TV - past year
Household bought exterior stain - past year
Patronized Black Angus Steakhouse - past 6 months
Shopped Jordan's Furniture - past year
Business-to-business: Personally involved in investment of corporate/employee funds
Own road bicycle
If making decision on new car or truck today, would buy a Chrysler
I have a great deal of knowledge/experience in beer
Bought men's casual slacks - past year
Household carries any floater on homeowners or personal property insurance
Own fishing equipment other than rod, reel, lures/hooks
Consumed wine at a restaurant -past month
Personally rented a truck/trailer from Penske - past year
Member of any school or college board
Ever obtained information about sports on a tablet or e-reader
Read in-flight publication as entertainment on last domestic plane trip
Patronized Hard Rock Cafe - past 6 months
Member of Wyndham Rewards hotel rewards program
Played board games as leisure activity - past year
Household bought cook top - past year
Member of any collector's club
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
*
176
Index
100
176
Index
100
Index
100
176
*
176
Index
100
176
Index
100
Index
100
176
*
176
Index
100
176
Index
100
175
Index
100
175
Index
100
175
Index
100
175
Index
100
Index
100
Index
100
175
*
175
*
175
Index
100
175
Index
100
Index
100
175
*
175
Index
100
175
Index
100
175
Index
100
175
Index
100
175
Index
100
Index
100
175
*
175
Index
100
175
Index
100
174
Index
100
174
Index
100
174
Index
100
174
Index
100
Index
100
Index
100
174
*
174
*
174
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
1155
1156
1157
1158
1159
1160
1161
1162
1163
1164
1165
1166
1167
1168
1169
1170
1171
1172
1173
1174
1175
1176
1177
1178
1179
1180
1181
1182
1183
1184
1185
1186
1187
1188
1189
1190
1191
1192
1193
1194
1195
1196
1197
1198
1199
1200
1201
1202
1203
1204
1205
1206
1207
1208
1209
1210
1211
1212
1213
1214
1215
1216
1217
1218
Business-to-business: Personally involved in selection/purchase of materials handling equipment
Stayed at Country Inns & Suites - past year
Sailed on Norwegian cruise lines ship - past 3 years
Participated in bowling - past year
Household Income: $150,000-$199,999
Patronized Boston Market - past 6 months
Own factory loaded ammunition
Stayed at Fairfield Inn (by Marriott) - past year
Household bought pleated shades - past year
Took a domestic business trip that was paid for by company - past year
Member of Hyatt Gold Passport hotel rewards program
Referred to Internet Yellow Pages for department stores - past year
Household bought central gas heating - past year
Household bought home-office furniture - past year
Ordered from Dell.com - past year
Domestic travel: Took any trip to Massachusetts, Connecticut, Rhode Island
Shopped Champs Sports - past 3 months
Bought a shotgun - past year
Member of any civic club
Used airline miles reward credit/debit card - past year
Referred to paper Yellow Pages for home improvement and repairs - past year
Foreign travel: Took any trip to Central America
Stayed at any non-chain hotel or motel - past year
Currently carry identity theft insurance coverage
Consumed liquor in someone else's home - past month
Most recent car rental for business use was from Avis
Bought gasoline at Gulf - past 6 months
Household used cents-off coupons 41+ times - past 3 months
Shopped Ethan Allen - past year
Watched WWE wrestling on TV - past year
Tracked investments/traded stocks, bonds or mutual funds on Internet/online - past month
Household owns vacation or weekend home
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
174
Index
100
174
Index
100
174
Index
100
174
Index
100
174
Index
100
174
Index
100
174
Index
100
Index
100
174
*
174
Index
100
174
Index
100
174
Index
100
Index
100
173
*
173
Index
100
173
Index
100
173
Index
100
173
Index
100
Index
100
173
*
173
Index
100
173
Index
100
173
Index
100
173
Index
100
173
Index
100
173
Index
100
173
Index
100
173
Index
100
173
Index
100
173
Index
100
173
Index
100
172
Index
100
172
Index
100
172
Index
100
172
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
1219
1220
1221
1222
1223
1224
1225
1226
1227
1228
1229
1230
1231
1232
1233
1234
1235
1236
1237
1238
1239
1240
1241
1242
1243
1244
1245
1246
1247
1248
1249
1250
1251
1252
1253
1254
1255
1256
1257
1258
1259
1260
1261
1262
1263
1264
1265
1266
1267
1268
1269
1270
1271
1272
1273
1274
1275
1276
1277
1278
1279
1280
1281
1282
Own archery bow
Listened to radio as in-flight entertainment on last international plane trip (includes Alaska, Hawaii)
Drank any whisky - past 6 months
Referred to Internet Yellow Pages for hotels/motels - past year
Participated in snowboarding - past year
Filed taxes same day as IRS deadline - past year
Own fishing lures or hooks
Household bought awnings - past year
Household installed vinyl/metal siding - past year
Visited Six Flags Over Georgia - past year
Business-to-Business: Personally involved in purchase of property/group insurance
Highest level education completed/highest degree received: Doctorate degree
Shopped QuikTrip - past 6 months
Shopped Hannaford - past 6 months
Used ATM/other financial services at convenience store - past month
Spent $150 or more in total on any athletic shoes - past year
Own fishing rod
Listened to or purchased soundtrack recordings/other audio - past 6 months
Personally have considerable interest in video ads seen in bars/pubs
Listened to a podcast on mobile/cell/smartphone - past month
Household installed kitchen counter tops - past year
I have a great deal of knowledge/experience in radio
Purchased any fine jewelry at an independent jeweler - past year
Domestic travel: Took any domestic trip to Maine, New Hampshire, Vermont
Bought hiking/backpacking shoes - past year
Patronized Panera Bread - past 6 months
Shopped Coldwater Creek - past 3 months
Used gasoline rewards credit/debit card - past year
Business-to-business: Personally involved in selection/purchase of personal computer (PC) hardware
Visited any zoo - past year
Listen to All Talk radio format
Bought gift card/prepaid card to give to adult family member - past 6 months
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
172
Index
100
172
Index
100
172
Index
100
172
Index
100
172
Index
100
172
Index
100
Index
100
Index
100
Index
100
172
*
172
*
172
*
172
Index
100
172
Index
100
172
Index
100
171
Index
100
171
Index
100
171
Index
100
171
Index
100
171
Index
100
171
Index
100
171
Index
100
171
Index
100
171
Index
100
171
Index
100
171
Index
100
170
Index
100
170
Index
100
170
Index
100
170
Index
100
170
Index
100
170
Index
100
170
Index
100
170
Index
100
170
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
1283
1284
1285
1286
1287
1288
1289
1290
1291
1292
1293
1294
1295
1296
1297
1298
1299
1300
1301
1302
1303
1304
1305
1306
1307
1308
1309
1310
1311
1312
1313
1314
1315
1316
1317
1318
1319
1320
1321
1322
1323
1324
1325
1326
1327
1328
1329
1330
1331
1332
1333
1334
1335
1336
1337
1338
1339
1340
1341
1342
1343
1344
1345
1346
Air filters for vehicle bought at gas station/garage - past year
Patronized Wienerschnitzel - past 6 months
Consulted friends/family for advice on fees/travel arrangements - past year
Consumed beer in own home - past month
Household installed down spouts/gutters - past year; work done by outside contractor
Bought MP3 player docking station - past year
Participated in weight lifting - past year
Household owns an electric wok
Referred to paper Yellow Pages for electronic equipment, supplies and services - past year
Visited a national park on any domestic vacation or honeymoon trip
Listened to or purchased alternative music recordings/other audio - past 6 months
Contribute to educational organizations/causes
Mufflers bought at car dealer - past year
Use Comcast/Xfinity local call services (landline)
Household installed aluminum windows - past year
Listened to or purchased '80s pop music recordings/other audio - past 6 months
Participated in birdwatching - past year
Household bought lawn seed - past year
Acquired mortgage refinance/consolidation loan - past year
Have airline miles rewards credit/debit card in own name
Purchase music/other audio at iTunes
Stayed at Super 8 - past year
Have gifts rewards credit/debit card in own name
Visited Six Flags America (Maryland) - past year
Did Sodoku puzzles as leisure activity - past year
Foreign travel: Took any trip to Alaska
Consulted Travelocity.com for advice on fees/travel arrangements - past year
Personally/jointly have personal loan for education (student loan)
Household installed carpeting - past year; work done by outside contractor
Bought men's dress shirt - past year
Shopped Stop & Shop - past 6 months
Referred to paper Yellow Pages for home appliance repairs - past year
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
Index
100
170
*
170
Index
100
170
Index
100
170
Index
100
Index
100
169
*
169
Index
100
169
Index
100
169
Index
100
169
Index
100
169
Index
100
169
Index
100
Index
100
169
*
169
Index
100
Index
100
169
*
168
Index
100
168
Index
100
168
Index
100
168
Index
100
168
Index
100
168
Index
100
168
Index
100
168
Index
100
Index
100
168
*
168
Index
100
168
Index
100
168
Index
100
168
Index
100
168
Index
100
168
Index
100
168
Index
100
167
Index
100
167
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
1347
1348
1349
1350
1351
1352
1353
1354
1355
1356
1357
1358
1359
1360
1361
1362
1363
1364
1365
1366
1367
1368
1369
1370
1371
1372
1373
1374
1375
1376
1377
1378
1379
1380
1381
1382
1383
1384
1385
1386
1387
1388
1389
1390
1391
1392
1393
1394
1395
1396
1397
1398
1399
1400
1401
1402
1403
1404
1405
1406
1407
1408
1409
1410
My family/friends often ask for and trust my advice on beer
Consumed liquor at a bar/club - past month
Bought men's sports jacket - past year
Ordered by mail or phone from Office Depot - past year
Family member other than self makes decision on hotel reservation for personal/vacation travel
Participated in hiking - past year
Shopped Hy-Vee - past 6 months
Referred to paper Yellow Pages for restaurants - past year
Listened to or purchased classical music recordings/other audio - past 6 months
Car/other vehicle batteries bought at Pep Boys - past year
Flew JetBlue Airways on any domestic trip
Referred to Internet Yellow Pages for restaurants - past year
Patronized Hooters - past 6 months
Listened to or purchased indie music recordings/other audio - past 6 months
Bought a basketball - past year
Participated in road bicycling - past year
Household installed garage door - past year
Total value of business products/services - personal purchase involvement: $20,000-$29,999
Participated in soccer - past year
Own DLP TV set
Household installed skylight - past year
Household owns a lawn sprinkler
Ordered from BedBathandBeyond.com - past year
Bought Mega Millions ticket - past year
Spent $100 or more on professional dry cleaning - past 6 months
Traveled with spouse or mate on any domestic trip - past year
Household added deck/porch/patio - past year; work done by self or other household member
Consulted Expedia.com for advice on fees/travel arrangements - past year
Own a shotgun
Sailed on Celebrity cruise lines ship - past 3 years
Referred to Internet Yellow Pages for auto parts and supplies - past year
Most recent car rental for business use was from Hertz
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
167
Index
100
167
Index
100
Index
100
167
*
167
Index
100
167
Index
100
167
Index
100
167
Index
100
167
Index
100
Index
100
166
*
166
Index
100
166
Index
100
166
Index
100
166
Index
100
166
Index
100
166
Index
100
166
Index
100
166
Index
100
166
Index
100
166
Index
100
Index
100
166
*
166
Index
100
166
Index
100
166
Index
100
166
Index
100
166
Index
100
Index
100
166
*
166
Index
100
166
Index
100
Index
100
166
*
165
Index
100
165
Index
100
165
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
1411
1412
1413
1414
1415
1416
1417
1418
1419
1420
1421
1422
1423
1424
1425
1426
1427
1428
1429
1430
1431
1432
1433
1434
1435
1436
1437
1438
1439
1440
1441
1442
1443
1444
1445
1446
1447
1448
1449
1450
1451
1452
1453
1454
1455
1456
1457
1458
1459
1460
1461
1462
1463
1464
1465
1466
1467
1468
1469
1470
1471
1472
1473
1474
Business-to-business: Personally involved in selection/purchase of computer printers
Read TV listings in Sunday/weekend newspaper (print)
Household installed laminate flooring - past year; work done by outside contractor
Referred to paper Yellow Pages for jewelers/jewelry - past year
Did crossword puzzles as leisure activity - past year
Referred to Internet Yellow Pages for pizza - past year
Total value of business products/services - personal purchase involvement: $1,000,000+
Bought mechanical toys - past year
Bought hearing aid(s) - past year
Shopped Hallmark Gold Crown - past 3 months
Household owns bass/fishing boat (under 16')
Bought outdoor speakers - past year
Engaged in woodworking as leisure activity - past year
Rented car at location adjacent to airport for business use - past year
Ordered from Costco.com - past year
Bought Powerball ticket - past year
Newspapers Three in One: Read newspapers for relaxation, inspiration and information
Served as an officer for a club or organization - past year
Bought wine at supermarket/grocery - past 6 months
Flew Air Canada on any foreign trip (including Alaska, Hawaii)
Ordered from Lowes.com - past year
Spent $1,000-$1,999 in total on clothing - past year
Patronized Carrabba's Italian Grill - past 6 months
Household spent total of $3,000 or more on any home remodeling project(s) - past year
Business-to-business: Personally involved in travel arrangements
Household bought custom-made horizontal blinds - past year
Spent $1,500 or more in total on fine jewelry - past year
Rented car at location adjacent to airport for personal use - past year
Watched gymnastics competitions on TV - past year
Personally played streamed/downloaded game demos/movie trailers through video game player - past month
Participated in fresh-water fishing - past year
Attended country music concerts - past year
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
165
Index
100
Index
100
Index
100
165
*
165
*
165
Index
100
165
Index
100
165
Index
100
165
Index
100
Index
100
165
*
165
Index
100
Index
100
Index
100
Index
100
Index
100
165
*
165
Index
100
164
Index
100
164
Index
100
164
Index
100
164
Index
100
Index
100
164
*
164
Index
100
164
Index
100
164
Index
100
164
Index
100
164
Index
100
164
Index
100
164
Index
100
164
Index
100
164
Index
100
Index
100
164
*
164
Index
100
164
Index
100
163
165
*
165
*
165
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
1475
1476
1477
1478
1479
1480
1481
1482
1483
1484
1485
1486
1487
1488
1489
1490
1491
1492
1493
1494
1495
1496
1497
1498
1499
1500
1501
1502
1503
1504
1505
1506
1507
1508
1509
1510
1511
1512
1513
1514
1515
1516
1517
1518
1519
1520
1521
1522
1523
1524
1525
1526
1527
1528
1529
1530
1531
1532
1533
1534
1535
1536
1537
1538
Currently carry disability/loss of income through medical causes insurance coverage
Household installed down spouts/gutters - past year
Household used cents-off coupons 13-17 times - past 3 months
Referred to Internet Yellow Pages for personal care services other than beauty salons - past year
Household bought room-size rugs - past year
Contributed $250-$499 to charities/causes/other oganizations - past year
Visited any fine-dining restaurant - past 6 months
Own a dress watch
Visited Six Flags Great America (Illinois) - past year
Household owns waterproof/breathable apparel for camping
Domestic travel: Took any trip to Washington, Oregon
Visited indoor water park - past year
Referred to paper Yellow Pages for plumbers and electricians - past year
Spent total of $100-$149 on any sports clothing/apparel - past year
Purchased any fine jewelry as a gift for someone else - past year
Bought Daily Drawing ticket - past year
Household bought refrigerator - past year
Participated in swimming - past year
Ordered from Kohls.com - past year
Visited bars/night clubs - past year
Patronized Outback Steakhouse - past 6 months
If making decision on new car or truck today, would buy a Hyundai
Domestic travel: Took any trip to New York, New Jersey, Pennsylvania
Household owns an electric outdoor blower
Patronized Taco Time - past 6 months
Personally make decision on hotel reservaton for personal/vacation travel
Personally used travel app on a tablet or e-reader - past month
Bought men's underwear - past year
Household installed exterior light fixtures - past year; work done by outside contractor
Total amount spent at convenience stores - past month: $11-$19
Household owns automatic setback thermostat
Household installed hardwood floors - past year; work done by outside contractor
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
163
Index
100
163
Index
100
Index
100
163
*
163
Index
100
163
Index
100
163
Index
100
163
Index
100
Index
100
163
*
163
Index
100
163
Index
100
163
Index
100
163
Index
100
163
Index
100
163
Index
100
163
Index
100
163
Index
100
163
Index
100
163
Index
100
163
Index
100
163
Index
100
163
Index
100
163
Index
100
163
Index
100
Index
100
162
*
162
Index
100
162
Index
100
162
Index
100
Index
100
162
*
162
Index
100
162
Index
100
162
Index
100
162
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
1539
1540
1541
1542
1543
1544
1545
1546
1547
1548
1549
1550
1551
1552
1553
1554
1555
1556
1557
1558
1559
1560
1561
1562
1563
1564
1565
1566
1567
1568
1569
1570
1571
1572
1573
1574
1575
1576
1577
1578
1579
1580
1581
1582
1583
1584
1585
1586
1587
1588
1589
1590
1591
1592
1593
1594
1595
1596
1597
1598
1599
1600
1601
1602
Have/had dandruff/dry scalp - past year
Played video/electronic games on console - past year
Household owns a pasta machine
Watched any sports events on TV - past year
Ordered from HomeDepot.com - past year
Stayed at Baymont Inns & Suites - past year
Spent $100 or more at florist/flower shop - past 6 months
Patronized P.F. Chang’s - past 6 months
Bought men's sweater - past year
Bought gasoline at Quik Trip - past 6 months
Served on a committee for a local organization - past year
I have a great deal of knowledge/experience in newspapers
Visited fine restaurants on any domestic vacation or honeymoon trip
Bought lottery tickets at convenience store - past month
Bought electronic ear thermometer - past year
Rented car for personal use - past year
Always vote in statewide elections
Visited Walt Disney World (Florida): Disney's Hollywood Studios - past year
Business-to-business: Personally involved in selection/purchase of components or parts for machinery
Spent $75 or more in total on any athletic shoes - past year
Shopped Raymour & Flanigan - past year
Consumed liquor at a restaurant - past month
Referred to Internet Yellow Pages for theaters - past year
Household installed down spouts/gutters - past year; work done by self or other household member
Bought running/jogging shoes - past year
Personally/jointly have mortgage refinance/consolidation loan
Mufflers bought at gas station/garage - past year
Bought Lotto or drawing game ticket (other than Lottery, Instant Game/Scratch-Off, Daily Drawing, Mega Millions, or
Powerball) - past year
Contribute to Public Broadcasting Service (PBS)
Household owns a cooler or ice chest or 24 quarts or greater for camping
Flew Virgin Atlantic on any foreign trip (including Alaska, Hawaii)
Personally rented a truck/trailer - past year
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
162
Index
100
162
Index
100
162
Index
100
162
Index
100
Index
100
162
*
162
Index
100
162
Index
100
162
Index
100
162
Index
100
162
Index
100
161
Index
100
161
Index
100
161
Index
100
Index
100
161
*
161
Index
100
161
Index
100
161
Index
100
161
Index
100
161
Index
100
161
Index
100
161
Index
100
161
Index
100
Index
100
161
*
161
Index
100
161
Index
100
Index
100
161
*
161
Index
100
160
Index
100
160
Index
100
Index
100
160
*
160
Index
100
160
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
1603
1604
1605
1606
1607
1608
1609
1610
1611
1612
1613
1614
1615
1616
1617
1618
1619
1620
1621
1622
1623
1624
1625
1626
1627
1628
1629
1630
1631
1632
1633
1634
1635
1636
1637
1638
1639
1640
1641
1642
1643
1644
1645
1646
1647
1648
1649
1650
1651
1652
1653
1654
1655
1656
1657
1658
1659
1660
1661
1662
1663
1664
1665
1666
Household installed bathroom or kitchen plumbing fixtures (excluding faucets) - past year; work done by outside
contractor
Domestic travel: Took any trip to Nebraska, Kansas
Drank any brown goods - past 6 months
Visited Kings Dominion (Virginia) - past year
Member of Planet Fitness
Played cards as leisure activity - past year
Listened to radio for in-flight entertainment on last domestic plane trip
Highest level education completed/highest degree received: Professional school degree
Business-to-business: Personally involved in selection/purchase of heavy machinery or equipment
Patronized White Castle - past 6 months
Referred to Internet Yellow Pages for travel services (excluding airlines, hotels/motels) - past year
Shopped Meijer - past 6 months
Ordered from ToysRUs.com - past year
Usually shop at convenience stores in the morning (6AM-10AM)
Watch late night talk/variety shows on TV
Took a domestic honeymoon trip - past year
Participated in scuba diving - past year
Ordered from Hotels.com - past year
Personally rented a truck/trailer to move personal/household goods - past year
Household installed insulation in ceiling, floor, and/or walls - past year; work done by outside contractor
Household owns a portable workbench
Household installed kitchen cabinets - past year
Household owns pleated shades
Own stationary bicycle
Household bought top soil - past year
Shopped True Value - past year
Bought action games - past year
Household installed ceramic wall tile - past year
Listen to radio for inspiration only
Watch entertainment specials on TV
Bought whole coffee beans at gourmet/specialty shop - past 6 months
Stayed at Best Western - past year
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
160
Index
100
160
Index
100
Index
100
160
*
160
Index
100
160
Index
100
160
Index
100
160
Index
100
160
Index
100
160
Index
100
160
Index
100
160
Index
100
160
Index
100
160
Index
100
160
Index
100
Index
100
160
*
160
Index
100
160
Index
100
160
Index
100
Index
100
160
*
160
Index
100
160
Index
100
159
Index
100
159
Index
100
159
Index
100
159
Index
100
159
Index
100
Index
100
159
*
159
Index
100
159
Index
100
159
Index
100
159
Index
100
159
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
1667
1668
1669
1670
1671
1672
1673
1674
1675
1676
1677
1678
1679
1680
1681
1682
1683
1684
1685
1686
1687
1688
1689
1690
1691
1692
1693
1694
1695
1696
1697
1698
1699
1700
1701
1702
1703
1704
1705
1706
1707
1708
1709
1710
1711
1712
1713
1714
1715
1716
1717
1718
1719
1720
1721
1722
1723
1724
1725
1726
1727
1728
1729
1730
Played portable video/electronic games - past year
I have a great deal of knowledge/experience in the news
Bought anti-freeze/coolant at Sears - past year
Patronized Taco John's - past 6 months
Patronized Perkins - past 6 months
Household installed interior doors - past year
Member of Anytime Fitness
Read circulars/inserts/fliers in Sunday/weekend newspaper (print)
Personally used reference app on mobile/cell phone - past month
Listened to or purchased pop/top 40 music recordings/other audio - past 6 months
Listened to or purchased jazz music recordings/other audio - past 6 months
Bought gasoline at Speedway - past 6 months
Stayed at DoubleTree - past year
Personally drove 20,000-29,999 miles - past year
Purchased gift card/prepaid card at drugstore/pharmacy - past 6 months
Other adult made decision on any theme park visit
Went shopping on any domestic vacation or honeymoon trip
Household bought garbage disposer - past year
Reason for selecting current life insurance: Agent recommendation
Auto/vehicle covered by Travelers insurance policy
Household spent total or $1,000-$2,999 on any home remodeling project(s) - past year
Shopped J. Crew - past 3 months
Listen to radio for both information and inspiration
Total value of business products/services - personal purchase involvement: $50,000-$99,999
Patronized Dave & Buster's - past 6 months
Bought wine at liquor store - past 6 months
My family/friends often ask for and trust my advice on politics
Visited museum - past year
Consumed wine in own home - past month
Foreign travel: Took any trip to the Netherlands (Holland)
Used travel agent for advice on fees/travel arrangements - past year
Bought gift card/prepaid card for self - past 6 months
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
159
Index
100
Index
100
159
*
159
Index
100
159
Index
100
159
Index
100
159
Index
100
158
Index
100
158
Index
100
158
Index
100
158
Index
100
158
Index
100
158
Index
100
158
Index
100
158
Index
100
158
Index
100
158
Index
100
158
Index
100
158
Index
100
158
Index
100
158
Index
100
158
Index
100
158
Index
100
158
Index
100
158
Index
100
158
Index
100
158
Index
100
158
Index
100
158
Index
100
Index
100
158
*
157
Index
100
157
Index
100
157
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
1731
1732
1733
1734
1735
1736
1737
1738
1739
1740
1741
1742
1743
1744
1745
1746
1747
1748
1749
1750
1751
1752
1753
1754
1755
1756
1757
1758
1759
1760
1761
1762
1763
1764
1765
1766
1767
1768
1769
1770
1771
1772
1773
1774
1775
1776
1777
1778
1779
1780
1781
1782
1783
1784
1785
1786
1787
1788
1789
1790
1791
1792
1793
1794
Patronized Fuddruckers - past 6 months
Purchase music/other audio at electronics stores
Household installed interior light fixtures - past year; work done by outside contractor
Means of travel on any domestic trip - past year: Personal vehicle
Stayed at Sheraton Hotels - past year
Drank any imported dinner/table wines - past 6 months
Ordered by mail or phone from Coldwater Creek - past year
Participated in barbecuing as leisure activity - past year
Bought paint/stain at paint store - past year
Wrote or called any politician at the state, local or national level - past year
Ordered from SamsClub.com - past year
Household owns non-electric shears
Business-to-business: Personally involved in convention/meeting site selection
Most recent car rental for business use was from Budget
Household owns central gas heating
Contributed $500 or more to charities/causes/other organizations - past year
Participated in hunting with a handgun - past year
Own dual-purpose (off-road/street) bike/motorcycle
Household used professional carpet cleaning service - past year
Participated in target shooting - past year
Watch awards specials on TV
Household owns a fireplace
Member of AAA auto club/roadside assistance
Patronized Round Table Pizza - past 6 months
Took a domestic vacation trip
Patronized Benihana - past 6 months
Household owns a gas lawn trimmer/edger
Business-to-business: Personally involved in selection/purchse of operating supplies
Member of car dealer/manufacturer/dealer warranty auto club/roadside assistance
Household owns a cooler or ice chest (under 24 quarts) for camping
Own any truck used for business hauling
Bought 3 or more pairs of athletic shoes - past year
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
157
Index
100
157
Index
100
157
Index
100
157
Index
100
157
Index
100
Index
100
157
*
157
Index
100
157
Index
100
157
Index
100
Index
100
157
*
157
Index
100
157
Index
100
Index
100
157
*
157
Index
100
157
Index
100
157
Index
100
Index
100
157
*
156
Index
100
156
Index
100
156
Index
100
156
Index
100
156
Index
100
156
Index
100
156
Index
100
156
Index
100
156
Index
100
156
Index
100
156
Index
100
156
Index
100
156
Index
100
156
Index
100
156
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
1795
1796
1797
1798
1799
1800
1801
1802
1803
1804
1805
1806
1807
1808
1809
1810
1811
1812
1813
1814
1815
1816
1817
1818
1819
1820
1821
1822
1823
1824
1825
1826
1827
1828
1829
1830
1831
1832
1833
1834
1835
1836
1837
1838
1839
1840
1841
1842
1843
1844
1845
1846
1847
1848
1849
1850
1851
1852
1853
1854
1855
1856
1857
1858
Ordered from Hotwire.com - past year
Business-to-business: Personally involved in selection/purchase of electrical or mechanical controls/systems
Shopped Ace Hardware - past year
Shopped Cost Plus World Market (for furniture) - past year
Household added a bathroom - past year
Personally did 4 or more home improvement projects - past year
Bought gasoline at Getty - past 6 months
Means of travel on any domestic trip - past year: Scheduled plane (commercial airline)
Went hunting on any domestic vacation or honeymoon trip
Household remodeled kitchen - past year; work done by self or other household member
Flew American/American Eagle on any domestic trip
Household owns an electric lantern for camping
Car/other vehicle batteries bought at car dealer - past year
Household owns a cordless electric screwdriver
Household Income: $100,000-$149,999
Listened to concerts on radio as leisure activity - past year
Foreign travel: Took any trip to Austria
Household owns a wet-dry shop vacuum
Foreign travel: Took any trip to Italy
Traveled with spouse or mate on any foreign trip - past year
Personal car rental in past year was direct from company by phone
Flew British Airways on any foreign trip (including Alaska, Hawaii)
Household owns an electric popcorn maker
Cut out a newspaper ad for future reference - past month
Bought gift card/prepaid card to give to a friend - past 6 months
Bought paint/stain at home center store - past year
Participated in jogging/running - past year
Use portable Mp3 player for listening to music
Household owns a gas lantern for camping
Shopped Wawa - past 6 months
Used men's aftershave/cologne - past 6 months
Took any domestic round trips by plane - past year
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
156
Index
100
156
Index
100
156
Index
100
Index
100
156
*
156
Index
100
Index
100
Index
100
Index
100
156
*
156
Index
100
156
Index
100
156
Index
100
156
Index
100
156
Index
100
155
Index
100
155
Index
100
Index
100
155
*
155
Index
100
155
Index
100
155
Index
100
155
Index
100
155
Index
100
155
Index
100
155
Index
100
155
Index
100
155
Index
100
155
Index
100
155
Index
100
155
Index
100
155
Index
100
155
Index
100
155
Index
100
155
156
*
156
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
1859
1860
1861
1862
1863
1864
1865
1866
1867
1868
1869
1870
1871
1872
1873
1874
1875
1876
1877
1878
1879
1880
1881
1882
1883
1884
1885
1886
1887
1888
1889
1890
1891
1892
1893
1894
1895
1896
1897
1898
1899
1900
1901
1902
1903
1904
1905
1906
1907
1908
1909
1910
1911
1912
1913
1914
1915
1916
1917
1918
1919
1920
1921
1922
Gas station/garage added or changed motor oil - past year
Referred to paper Yellow Pages for florists - past year
Paid any bills through automatic charge to credit card - past year
Household owns an electric router
Household spent $500-$999 in total on home improvements - past year
Flew Aer Lingus on any foreign trip (including Alaska, Hawaii)
Watched professional wrestling (excluding WWE) on TV - past year
Purchased music/other audio at music stores
Personal car rental was because own car was in accident or in shop for repairs - past year
Sailed on Princess cruise lines ship - past 3 years
Listen to Alternative radio format
Household installed interior light fixtures - past year
Bought any gift cards/prepaid cards - past 6 months
Bought stationary bicycle - past year
Household remodeled rooms other than bathroom, kitchen, bedroom - past year; work done by outside contractor
Consumed liquor in own home - past month
Bought greeting cards at grocery store - past 6 months
Household spent $50-$100 on paint/stain - past year
Household bought kitchen furniture - past year
Auto/vehicle covered by Liberty Mutual insurance policy
My mode of transportation on a typical weekday is taking a train (railroad)
Played word games as leisure activity - past year
Bought greeting cards at drug store - past year
Listen to Classic Rock radio format
Read magazines for relaxation only
Currently own/lease any Subaru
Household used cents-off coupons received or clipped from in-store circulars - past year
Personally used magazine app on a tablet or e-reader - past month
Spent $75-$149 in total on any athletic shoes - past year
Patronized any family restaurant/steakhouse for breakfast - past 6 months
Participated in whitewater rafting - past year
Patronized A&W - past 6 months
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
155
Index
100
155
Index
100
155
Index
100
155
Index
100
Index
100
155
*
155
Index
100
155
Index
100
154
Index
100
154
Index
100
154
Index
100
154
Index
100
154
Index
100
Index
100
Index
100
154
*
154
*
154
Index
100
154
Index
100
154
Index
100
154
Index
100
154
Index
100
154
Index
100
154
Index
100
154
Index
100
154
Index
100
154
Index
100
154
Index
100
154
Index
100
154
Index
100
154
Index
100
154
Index
100
154
Index
100
154
Index
100
154
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
1923
1924
1925
1926
1927
1928
1929
1930
1931
1932
1933
1934
1935
1936
1937
1938
1939
1940
1941
1942
1943
1944
1945
1946
1947
1948
1949
1950
1951
1952
1953
1954
1955
1956
1957
1958
1959
1960
1961
1962
1963
1964
1965
1966
1967
1968
1969
1970
1971
1972
1973
1974
1975
1976
1977
1978
1979
1980
1981
1982
1983
1984
1985
1986
Have/had gout - past year
Patronized Moe’s Southwest Grill - past 6 months
Stayed at Wyndham Hotels - past year
Traveled with child(ren) under age 18 on any domestic trip - past year
Household owns a cordless power ratchet
Participated in spinning exercises - past year
Personally used news app on mobile/cell phone - past month
Household owns decorative paint tools/kits
Have/had muscle strain/sprain - past year
Household owns humidifier
Own off-road/dirt/trail bike/motorcycle (not competition)
Engaged in photography as leisure activity - past year
Household owns an electric coffee grinder
Own any sports/recreation equipment
Flew United/Continental Airlines on any foreign trip
Flew AeroMexico on any foreign trip (including Alaska, Hawaii)
Attended music performances other than country, rock, classical/opera - past year
Patronized Baskin-Robbins - past 6 months
Bought board games - past year
Spent total of $51-$100 at fine dining restaurants - past month
Household owns a portable jig/sabre saw
Business-to-business: Personally involved in selection/purchase of raw materials
Household owns a kerosene heater
Stayed at Renaissance Hotels - past year
Household owns a camping tent
Household used any housekeeping/professional cleaning service 2-3 times a month - past year
Shopped Exxon/Mobil On the Run - past 6 months
Read display advertisements in Sunday/weekend newspaper (print)
Own competition off-road/dirt bike/motorcycle
Mature couples II: adults age 55-64, no children 17 or under living at home
Bought three or more items of men's clothing - past year
Patronized Blimpie Subs & Salads - past 6 months
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
154
Index
100
154
Index
100
154
Index
100
153
Index
100
153
Index
100
153
Index
100
153
Index
100
153
Index
100
153
Index
100
Index
100
153
*
153
Index
100
153
Index
100
153
Index
100
153
Index
100
Index
100
153
*
153
Index
100
153
Index
100
153
Index
100
153
Index
100
153
Index
100
153
Index
100
153
Index
100
Index
100
153
*
153
Index
100
153
Index
100
153
Index
100
153
Index
100
Index
100
152
*
152
Index
100
152
Index
100
Index
100
152
*
152
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
2028
2029
2030
2031
2032
2033
2034
2035
2036
2037
2038
2039
2040
2041
2042
2043
2044
2045
2046
2047
2048
2049
2050
Travel agent makes decision on hotel reservation for business travel
Flew US Airways on any foreign trip (including Alaska, Hawaii)
Business-to-business: Personally involved in selection of freight/express services
Ever listen to Satellite radio (SiriusXM)
Spent $1,000-$1,499 in total on domestic vacation travel - past year
Household owns a portable circular saw
Bought tires at America's Tire - past year
Ordered from Walgreens.com - past year
Visited Walt Disney World (Florida): Disney's Animal Kingdom - past year
Personal political outlook is somewhat liberal
Bought a dress watch - past year
Personally did 2 home improvement projects - past year
Household owns an electric lawn trimmer/edger
Bought binoculars - past year
Shopped IKEA - past year
Shopped BP Food Mart - past 6 months
Listen to Rock radio formats
Shopped Best Buy - past year
Household bought lawn fertilizer without weed control - past year
Participated in environmental groups/causes - past year
Household owns attic/whole-house fan
Household owns gas grill
Household owns saw blades
Personally make decision on hotel reservation for business travel
Ordered from Priceline.com - past year
Household owns a staple gun
Ordered from Barnes&Noble.com - past year
Household installed bathroom or kitchen faucets - past year; work done by self or other household member
Patronized Einstein Bros. Bagel Shop - past 6 months
Patronized Joe's Crab Shack - past 6 months
Most recent vehicle bought/leased is any BMW
Traveled with friend(s) on any domestic trip
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
152
Index
100
152
Index
100
152
Index
100
152
Index
100
152
Index
100
Index
100
152
*
152
Index
100
152
Index
100
152
Index
100
152
Index
100
152
Index
100
152
Index
100
Index
100
152
*
152
Index
100
152
Index
100
152
Index
100
152
Index
100
152
Index
100
152
Index
100
152
Index
100
152
Index
100
152
Index
100
152
Index
100
151
Index
100
151
Index
100
151
Index
100
151
Index
100
151
Index
100
151
Index
100
151
Index
100
151
Index
100
151
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
2051
2052
2053
2054
2055
2056
2057
2058
2059
2060
2061
2062
2063
2064
2065
2066
2067
2068
2069
2070
2071
2072
2073
2074
2075
2076
2077
2078
2079
2080
2081
2082
2083
2084
2085
2086
2087
2088
2089
2090
2091
2092
2093
2094
2095
2096
2097
2098
2099
2100
2101
2102
2103
2104
2105
2106
2107
2108
2109
2110
2111
2112
2113
2114
Bought men's jeans (excluding designer jeans) - past year
Bought surround sound speakers - past year
Outside contractor did work on any home improvement project(s) - past year
Always vote in local elections
Purchase video games or video game systems at toy store
Always vote in national elections
Downloaded podcasts/podcasting on Internet/online - past month
Household spent $1,000-$1,999 in total on home improvements - past year
Patronized Dunkin' Donuts - past 6 months
Referred to Internet Yellow Pages for doctors, dentists and other medical services - past year
Any vehicle currently owned/leased is a convertible
Stayed at Comfort Inns - past year
Household installed insulation in ceiling, floor, and/or walls - past year
Currently carry mortgage insurance coverage
Rented car for business use - past year
Spent $2,000-$2,999 in total on clothing - past year
Household remodeled bathroom - past year; work done by outside contractor
Household owns cookware for camping
Bought a tennis racquet - past year
Business-to-business: Personally involved in selection/purchase of personal computer (PC) software
Domestic travel: Took any trip to Florida
Household owns a shovel
Bought gasoline at BP/Amoco - past 6 months
Household used coupons clipped from weekday newspaper inserts - past year
Household owns a stationary electric mixer
Household bought family room furniture - past year
Listen to radio for information only
Household owns pliers
Means of travel on any domestic trip - past year: Rental vehicle
Attended live theater performances - past year
Referred to paper Yellow Pages for airlines/airline tickets - past year
Household installed interior light fixtures - past year; work done by self or other household member
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
Index
100
151
*
151
Index
100
151
Index
100
151
Index
100
151
Index
100
151
Index
100
151
Index
100
151
Index
100
151
Index
100
151
Index
100
151
Index
100
151
Index
100
151
Index
100
151
Index
100
151
Index
100
151
Index
100
151
Index
100
Index
100
151
*
151
Index
100
151
Index
100
151
Index
100
151
Index
100
151
Index
100
151
Index
100
151
Index
100
150
Index
100
150
Index
100
150
Index
100
150
Index
100
Index
100
150
*
150
Index
100
150
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
2115
2116
2117
2118
2119
2120
2121
2122
2123
2124
2125
2126
2127
2128
2129
2130
2131
2132
2133
2134
2135
2136
2137
2138
2139
2140
2141
2142
2143
2144
2145
2146
2147
2148
2149
2150
2151
2152
2153
2154
2155
2156
2157
2158
2159
2160
2161
2162
2163
2164
2165
2166
2167
2168
2169
2170
2171
2172
2173
2174
2175
2176
2177
2178
Participated in snowmobiling - past year
Patronized Ruby Tuesday - past 6 months
Ordered from Sears.com - past year
Read TV listings in weekday newspaper (print)
Patronized The Cheesecake Factory - past 6 months
Attended auto shows as leisure activity - past year
Household Income: $200,000+
Spent total of $101-$200 at fast-food/drive-in restaurants - past month
Consumed wine in someone else's home - past month
Drank any brandy, cognac, cordials, liqueurs - past 6 months
Obtained information about an ailment/prescription drug through Internet site/online - past year
Bought a sport watch - past year
Own a rifle
Radio Three in One: Listen to radio for relaxation, inspiration and information
Shopped Staples - past year
Listened to or purchased audiobooks - past 6 months
Business-to-business: Personally involved in selection/purchase of building/construction materials
Bought a casual watch - past year
Household owns outboard motor (25-75 HP)
Contributed $100-$249 to charities/causes/other organizations - past year
Own ellipitical equipment
Shopped OfficeMax - past year
Bought massaging shower head - past year
Use Time-Warner long-distance call services
Total amount spent at convenience stores - past month: Under $11
Household bought lawn/porch furniture - past year
Ordered from Zappos.com - past year
Purchase music/other audio at discount department stores
Listen to Public Radio
My family/friends often ask for and trust my advice on the news
Used CPA or other tax professional for tax preparation - past year
Currently carry vision care insurance coverage
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
150
Index
100
150
Index
100
150
Index
100
150
Index
100
150
Index
100
150
Index
100
150
Index
100
150
Index
100
150
Index
100
150
Index
100
150
Index
100
150
Index
100
150
Index
100
150
Index
100
150
Index
100
150
Index
100
150
Index
100
150
Index
100
150
Index
100
150
Index
100
150
Index
100
150
Index
100
150
Index
100
150
Index
100
149
Index
100
149
Index
100
149
Index
100
149
Index
100
149
Index
100
149
Index
100
149
Index
100
149
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
2179
2180
2181
2182
2183
2184
2185
2186
2187
2188
2189
2190
2191
2192
2193
2194
2195
2196
2197
2198
2199
2200
2201
2202
2203
2204
2205
2206
2207
2208
2209
2210
2211
2212
2213
2214
2215
2216
2217
2218
2219
2220
2221
2222
2223
2224
2225
2226
2227
2228
2229
2230
2231
2232
2233
2234
2235
2236
2237
2238
2239
2240
2241
2242
Find out about new video games in newspapers
Household had home delivery of water/seltzer - past 6 months
Household owns a camp stove
Drank any beer/ale - past 6 months
Regularly exercise 2+ times per week at fitness club/gym
Visited chiropractor - past year
Household owns a corded electric drill
Business-to-business: Personally involved in selection/purchase of security systems
Personally used travel app on mobile/cell phone - past month
Household owns drive bits
Household owns a single-cup/pod brewing system
Ordered from Target.com - past year
Means of travel on any domestic trip - past year: Motor home/Recreational Vehicle (RV)
Spent total of $201 or more at fast-food/drive-in restaurants - past month
Bought hunting boots - past year
Participated in marathon/triathlon (training and events) - past year
Spent $1-$49 in total on men's cologne for self - past year
Patronized California Pizza Kitchen - past 6 months
Bought gasoline at Mobil - past 6 months
Personal political outlook is somewhat conservative
Bought brewed coffee at convenience stores - past month
Purchased an advertised product after seeing newspaper ad - past month
Domestic travel: Took any trip to Nevada
Household used cents-off coupons handed out by person in store - past year
Purchased gift card/prepaid card at department store - past 6 months
Foreign travel: Took any trip to Mexico
Bought fountain soft drinks at convenience store - past month
Business-to-business: Personally involved in selection/purchase of office furniture/furnishings
My mode of transportation on a typical weekday is riding a bicycle
Household bought outdoor garden shrubs and plants - past year
Household used cents-off coupons 8-1 times - past 3 months
Drank any diet caffeine-free cola drinks - past 6 months
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
*
149
Index
100
149
Index
100
149
Index
100
149
Index
100
149
Index
100
149
Index
100
149
Index
100
149
Index
100
149
Index
100
149
Index
100
149
Index
100
Index
100
149
*
149
Index
100
149
Index
100
149
Index
100
149
Index
100
149
Index
100
149
Index
100
149
Index
100
149
Index
100
149
Index
100
149
Index
100
149
Index
100
149
Index
100
148
Index
100
148
Index
100
148
Index
100
148
Index
100
148
Index
100
148
Index
100
148
Index
100
148
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
2243
2244
2245
2246
2247
2248
2249
2250
2251
2252
2253
2254
2255
2256
2257
2258
2259
2260
2261
2262
2263
2264
2265
2266
2267
2268
2269
2270
2271
2272
2273
2274
2275
2276
2277
2278
2279
2280
2281
2282
2283
2284
2285
2286
2287
2288
2289
2290
2291
2292
2293
2294
2295
2296
2297
2298
2299
2300
2301
2302
2303
2304
2305
2306
Personally/jointly have 1st home mortgage
Patronized International House of Pancakes (IHOP) - past 6 months
Bought Lottery ticket - past year
Reason for selecting current homeowners/personal property insurance: Agent recommendation
Sometimes vote in local elections
Household installed insulation in ceiling, floor, and/or walls - past year; work done by self or other household member
Visited a product or drug website after exposure to healthcare advertisement(s) - past year
Household owns a gas outdoor blower
Household installed any windows (aluminum/vinyl/clad-wood/wood) - past year; work done by outside contractor
Purchase video games or video game systems at discount department store
Own TV set with stereo broadcast capability
Household had exterior of home painted - past year; work done by self or other household member
Bought men's designer jeans - past year
Total value of business products/services - personal purchase involvement: $10,000-$19,999
Bought gasoline at Sunoco - past 6 months
Air filters for vehicle bought at car dealer - past year
Household owns awnings
My family/friends often ask for and trust my advice on wine
Household installed hardwood floors - past year; work done by self or other household member
Bought wine at convenience store - past 6 months
Patronized Arby's - past 6 months
I have a great deal of knowledge/experience in alcoholic beverages other than wine and beer
Most recent car rental for personal use was through Avis
Patronized Del Taco - past 6 months
Bought liquor at liquor store - past 6 months
Highest level education completed/highest degree received: Master's degree
I have a great deal of knowledge/experience in vacation travel
Spent total of $201-$300 at family restaurants/steakhouses - past month
Referred to Internet Yellow Pages for jewelers/jewelry - past year
Use Cox local call services
Drank any non-cola diet caffeine-free soft drinks - past 6 months
Patronized any fast-food/drive-in restaurant for walk-in takeout - past 6 months
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
148
Index
100
148
Index
100
148
Index
100
148
Index
100
148
Index
100
148
Index
100
148
Index
100
148
Index
100
148
Index
100
148
Index
100
148
Index
100
148
Index
100
148
Index
100
148
Index
100
148
Index
100
148
Index
100
148
Index
100
Index
100
148
*
148
Index
100
148
Index
100
148
Index
100
148
Index
100
148
Index
100
148
Index
100
148
Index
100
148
Index
100
148
Index
100
Index
100
Index
100
148
*
148
*
147
Index
100
147
Index
100
147
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
2307
2308
2309
2310
2311
2312
2313
2314
2315
2316
2317
2318
2319
2320
2321
2322
2323
2324
2325
2326
2327
2328
2329
2330
2331
2332
2333
2334
2335
2336
2337
2338
2339
2340
2341
2342
2343
2344
2345
2346
2347
2348
2349
2350
2351
2352
2353
2354
2355
2356
2357
2358
2359
2360
2361
2362
2363
2364
2365
2366
2367
2368
2369
2370
Household installed exterior light fixtures - past year; work done by self or other household member
Referred to Internet Yellow Pages for real estate - past year
Household added deck/porch/patio - past year; work done by outside contractor
Drank any prepared mixed drinks without liquor - past 6 months
Currently own/lease any compact sport-utility vehicle
Bought whole coffee beans at wholesaler/club store - past 6 months
Bought men's lightweight outerwear jacket - past year
Household owns an electric chain-saw
Affiliated with Republican political party
Household used lawn maintenance service - past year
Household had interior room(s) painted - past year; work done by self or other household member
Wrote something that was published - past year
Use Verizon for local call services
Bought fishing rod - past year
Visited Knott's Berry Farm (California) - past year
Household owns a gas walk-behind lawn mower
Personally used newspaper app on a tablet or e-reader - past month
Ordered from Expedia.com - past year
Patronized Sbarro - past 6 months
Stayed at Hilton Garden Inn - past year
Shopped Value City Furniture - past year
Listened to or purchased light classical music recordings/other audio - past 6 months
Household owns custom-made horizontal blinds
Have gasoline rewards credit/debit card in own name
Spent $50-$99 on men's cologne for self - past year
Read newspapers for both information and inspiration
Household owns an electric knife
Smoked cigars - past 6 months
Bought paint/stain at discount store - past year
Average monthly landline bill for personal local and long-distance calls: $16-$25
Shopped Sherwin-Williams - past year
Took 1 cruise - past 3 years
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
147
Index
100
Index
100
147
*
147
Index
100
147
Index
100
147
Index
100
147
Index
100
147
Index
100
147
Index
100
147
Index
100
147
Index
100
147
Index
100
147
Index
100
147
Index
100
Index
100
147
*
147
Index
100
147
Index
100
147
Index
100
147
Index
100
147
Index
100
147
Index
100
147
Index
100
146
Index
100
146
Index
100
146
Index
100
146
Index
100
146
Index
100
146
Index
100
Index
100
146
*
146
Index
100
146
Index
100
146
Index
100
146
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
2371
2372
2373
2374
2375
2376
2377
2378
2379
2380
2381
2382
2383
2384
2385
2386
2387
2388
2389
2390
2391
2392
2393
2394
2395
2396
2397
2398
2399
2400
2401
2402
2403
2404
2405
2406
2407
2408
2409
2410
2411
2412
2413
2414
2415
2416
2417
2418
2419
2420
2421
2422
2423
2424
2425
2426
2427
2428
2429
2430
2431
2432
2433
2434
Household bought inflatable air mattress (not for camping) - past year
Household bought ceiling fan (not bathroom vent fan) - past year
Paid for gas for vehicle(s) with general purpose credit card - past month
Household installed bathroom or kitchen plumbing fixtures (excluding faucets) - past year
Participated in jet skiing - past year
Bought 1 piece of fine jewelry - past year
Listened to or purchased easy listening music recordings/other audio - past 6 months
Patronized Texas Roadhouse - past 6 months
Household owns any hand tools
Household net worth: $500,000-$749,999
Household used cents-off coupons received/clipped from packages (in or on package) - past year
Patronized Starbucks - past 6 months
Watched equestrian events on TV - past year
Personally used fitness app on a tablet or e-reader - past month
Household used cents-off coupons received from preferred customer/loyalty card - past year
Currently drive a sport-utility vehicle (SUV)
Bought lighted makeup mirror - past year
Referred to paper Yellow Pages for department stores - past year
Household owns inflatable air mattress (not for camping)
Household owns a stationary table saw
Business-to-businss: Personally involved in selection/purchase of copiers/fax machines
Paid for gasoline purchases with general purpose credit card - past month
Business-to-business: Personally involved in selection/purchase of personal computers (PCs)
Household has combined home/auto insurance policy
Foreign travel: Took any trip to Ireland
Household installed bathroom or kitchen faucets - past year; work done by outside contractor
Household installed vinyl flooring - past year
Patronized T.G.I. Friday's - past 6 months
Watched rodeo on TV - past year
Ordered by mail or phone from Nordstrom - past year
Bought archery bow - past year
Bought any men's clothing - past year
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
146
Index
100
146
Index
100
146
Index
100
146
Index
100
146
Index
100
146
Index
100
146
Index
100
146
Index
100
146
Index
100
146
Index
100
146
Index
100
146
Index
100
146
Index
100
146
Index
100
146
Index
100
Index
100
146
*
146
Index
100
146
Index
100
146
Index
100
146
Index
100
146
Index
100
146
Index
100
146
Index
100
146
Index
100
145
Index
100
Index
100
145
*
145
Index
100
145
Index
100
Index
100
Index
100
145
*
145
*
145
Index
100
145
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
2435
2436
2437
2438
2439
2440
2441
2442
2443
2444
2445
2446
2447
2448
2449
2450
2451
2452
2453
2454
2455
2456
2457
2458
2459
2460
2461
2462
2463
2464
2465
2466
2467
2468
2469
2470
2471
2472
2473
2474
2475
2476
2477
2478
2479
2480
2481
2482
2483
2484
2485
2486
2487
2488
2489
2490
2491
2492
2493
2494
2495
2496
2497
2498
Patronized Steak 'n Shake - past 6 months
Currently own/lease any Buick
Househod carries a floater policy(s) or additional coverage on homeowners or personal property insurance for
earthquakes or floods
Consumed flavored bottled water or seltzer - past 6 months
Personally used movies app on a tablet or e-reader - past month
Any currently owned/leased vehicle was serviced by a gas station/garage - past year
Household installed yard fence - past year; work done by outside contrarctor
Contribute to health organizations/causes
Personally used TV/Cable app on a tablet or e-reader - past month
Household bought pool chemicals - past year
Can rent car for business use from any firm
Bought pet food/pet products at wholesale membership club - past year
Household bought lawn fertilizer with weed control - past year
Household used cents-off coupons 18-24 times - past 3 months
Patronized Chili's Grill & Bar - past 6 months
Household's Internet service provider is America On-Line (AOL)
I have a great deal of knowledge/experience in fishing
Currently carry dental insurance coverage
Household used cents-off coupons received at register - past year
My family/friends often ask for and trust my advice on finance/investments
Read circulars/inserts/fliers in weekday newspaper (print)
Currently carry long-term care insurance coverage
Personally drove 50,000 miles or more - past year
Household owns home-office furniture
Listened to or purchased country music recordings/other audio - past 6 months
Household remodeled kitchen - past year
Shopped Apple Store - past year
Drank any white goods - past 6 months
Household had interior room(s) painted - past year
Personally/jointly have auto loan
Went to the beach - past year
Drank any domestic dinner/table wines - past 6 months
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
145
Index
100
145
Index
100
145
Index
100
145
Index
100
145
Index
100
Index
100
145
*
145
Index
100
145
Index
100
145
Index
100
145
Index
100
145
Index
100
145
Index
100
145
Index
100
144
Index
100
Index
100
144
*
144
Index
100
144
Index
100
144
Index
100
144
Index
100
144
Index
100
144
Index
100
144
Index
100
144
Index
100
144
Index
100
144
Index
100
144
Index
100
144
Index
100
144
Index
100
144
Index
100
144
Index
100
144
Index
100
144
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
2499
2500
2501
2502
2503
2504
2505
2506
2507
2508
2509
2510
2511
2512
2513
2514
2515
2516
2517
2518
2519
2520
2521
2522
2523
2524
2525
2526
2527
2528
2529
2530
2531
2532
2533
2534
2535
2536
2537
2538
2539
2540
2541
2542
2543
2544
2545
2546
2547
2548
2549
2550
2551
2552
2553
2554
2555
2556
2557
2558
2559
2560
2561
2562
Personally used news app on a tablet or e-reader - past month
Bought 2 pairs of athletic shoes - past year
Household installed hardwood floors - past year
Household spent $150-$499 in total on home improvements - past year
Played any musical instrument as leisure activity - past year
Personally have considerable interest in video ads seen in warehouse/club stores
Household grew herbs - past year
Shopped 7-Eleven - past 6 months
Car/other vehicle batteries bought at O'Reilly Auto Part - past year
Currently own/lease any foreign/import vehicle bought/leased new in the past year
Currently carry prescription drug insurance coverage
Household owns a paint sprayer
Household installed bathroom or kitchen plumbing fixtures (excluding faucets) - past year; work done by self or
someone else in household
Watch primetime situation comedies on TV
Household installed any windows (aluminum/vinyl/clad-wood/wood) - past year
Made a purchase for business use on Internet/online - past month
Use Cox long-distance call services
Household owns pneumatic tools
Own a casual watch
Referred to paper Yellow Pages for hotels/motels - past year
Household owns a leaf shredder
Bought gasoline at Sinclair - past 6 months
Bought beer at convenience store - past 6 months
Bought water toys - past year
Household owns an electric sander
Household owns lawn/porch furniture
Shopped Wegmans - past 6 months
Personally drove 10,000-14,999 miles - past year
Purchased gift card/prepaid card at bank - past 6 months
Household bought weed killer - past year
Household reused or recycled metal items other than aluminum beverage cans - past month
Visited internist - past year
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
144
Index
100
144
Index
100
144
Index
100
144
Index
100
144
Index
100
144
Index
100
144
Index
100
Index
100
144
*
144
Index
100
144
Index
100
144
Index
100
144
Index
100
144
Index
100
144
Index
100
144
Index
100
Index
100
144
*
144
Index
100
144
Index
100
144
Index
100
144
Index
100
Index
100
144
*
143
Index
100
143
Index
100
143
Index
100
143
Index
100
143
Index
100
143
Index
100
143
Index
100
143
Index
100
143
Index
100
143
Index
100
143
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
2563
2564
2565
2566
2567
2568
2569
2570
2571
2572
2573
2574
2575
2576
2577
2578
2579
2580
2581
2582
2583
2584
2585
2586
2587
2588
2589
2590
2591
2592
2593
2594
2595
2596
2597
2598
2599
2600
2601
2602
2603
2604
2605
2606
2607
2608
2609
2610
2611
2612
2613
2614
2615
2616
2617
2618
2619
2620
2621
2622
2623
2624
2625
2626
Household spent $700 or more on big-ticket furniture/home furnishings - past year
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
143
Index
100
143
Index
100
143
Index
100
143
Index
100
143
Index
100
143
Index
100
143
Index
100
143
Index
100
Index
100
143
*
143
Index
100
143
Index
100
143
Index
100
143
Index
100
Index
100
143
*
143
Index
100
143
Index
100
Index
100
143
*
143
Index
100
143
Index
100
143
Index
100
143
Index
100
142
Index
100
142
Index
100
142
Index
Household installed any windows (aluminum/vinyl/clad-wood/wood) - past year; work done by self or other household
member
Index
100
Listen to radio for both relaxation and information
Have seen video ads seen at gas stations - past 6 months
Household remodeled kitchen - past year; work done by outside contractor
My mode of transportation on a typical weekday is walking
Household has had roofing work done - past year; work done by outside contractor
Shopped Bed Bath & Beyond - past 3 months
I have a great deal of knowledge/experience in business travel
Bought Instant Game (Scratch-Off) ticket - past year
Flew AirTran Airways on any domestic trip
Flew US Airways on any domestic trip
The primary reason I personally drive is for reasons other than driving to work
Patronized any family restaurant/steakhouse for take-out - past 6 months
Purchased any gold fine jewelry pieces - past year
Visited Legoland (California) - past year
Household bought any camping equipment - past year
Business-to-business: Personally involved in selection/purchase of printing services
Household owns inflatable boat
Shopped Circle K - past 6 months
Use Time-Warner local call services
Shopped DSW - past 3 months
Shopped Giant - past 6 months
Collect antiques as a hobby
Domestic travel: Took any trip to California
Referred to Internet Yellow Pages for supermarkets/grocers - past year
Foreign travel: Took any trip to Aruba
Currently own/lease any Mazda
Highest level education completed/highest degree received: Bachelor's degree
Household used cents-off coupons 18+ times - past 3 months
Patronized Dairy Queen - past 6 months
Member of AARP
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
Index
100
142
*
142
*
142
Index
100
142
Index
100
142
Index
100
142
Index
100
142
Index
100
142
100
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
2627
2628
2629
2630
2631
2632
2633
2634
2635
2636
2637
2638
2639
2640
2641
2642
2643
2644
2645
2646
2647
2648
2649
2650
2651
2652
2653
2654
2655
2656
2657
2658
2659
2660
2661
2662
2663
2664
2665
2666
2667
2668
2669
2670
2671
2672
2673
2674
2675
2676
2677
2678
2679
2680
2681
2682
2683
2684
2685
2686
2687
2688
2689
2690
Visited a health spa/retreat on any domestic vacation or honeymoon trip
Household owns an espresso/cappucino maker
Household owns a boat trailer
User Verizon long-distance call services
Household owns an insulated picnic jug for camping
Household owns wall-to-wall carpet
Household bought convection oven - past year
Household bought lawn insecticides - past year
Wrote a letter to the editor of a newspaper or magazine or called a live radio or TV show - past year
Visited art galleries or art shows as leisure activity - past year
Foreign travel: Took any trip to Russia
Any vehicle currently owned/leased uses a combination of gasoline and electricity (hybrid vehicle)
Household owns investment real estate
Household net worth: $1,000,000+
Household used cents-off coupons 11-12 times - past 3 months
Shopped at an advertised store after seeing newspaper ad - past month
Patronized any family restaurant/steakhouse on the weekend - past 6 months
Household owns sterndrive inboard/outboard power boat
Business-to-business: Personally involved in selection/purchase of advertising/promotion
Household reused or recycled glass items other than bottles - past month
Household had exterior of home painted - past year
Stayed at Sleep Inn - past year
Personally used cents-off coupons to save on toiletry items - past year
Currently drive a compact pick-up
Visited Wisconsin Dells - past year
Auto/vehicle covered by Amica insurance policy
Have/had snoring problems - past year
My mode of transportation on a typical weekend is driving in a carpool
Household used cents-off coupons 25+ times - past 3 months
Household owns/leases 4 vehicles
Household owns trash compactor
Purchase video games or video game systems through game console
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
142
Index
100
142
Index
100
142
Index
100
142
Index
100
142
Index
100
Index
100
142
*
142
Index
100
142
Index
100
142
Index
100
Index
100
142
*
142
Index
100
142
Index
100
142
Index
100
142
Index
100
141
Index
100
141
Index
100
Index
100
141
*
141
Index
100
141
Index
100
141
Index
100
Index
100
141
*
141
Index
100
141
Index
100
Index
100
Index
100
141
*
141
*
141
Index
100
141
Index
100
141
Index
100
141
Index
100
141
Index
100
141
Index
100
141
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
2691
2692
2693
2694
2695
2696
2697
2698
2699
2700
2701
2702
2703
2704
2705
2706
2707
2708
2709
2710
2711
2712
2713
2714
2715
2716
2717
2718
2719
2720
2721
2722
2723
2724
2725
2726
2727
2728
2729
2730
2731
2732
2733
2734
2735
2736
2737
2738
2739
2740
2741
2742
2743
2744
2745
2746
2747
2748
2749
2750
2751
2752
2753
2754
Household owns any camping equipment
My family/friends often ask for and trust my advice on newspapers
Drank any dinner/table wine - past 6 months
Requested a free sample after exposure to healthcare advertisement(s) - past year
Bought multi-component audio system - past year
Household reused or recycled paper other than newspapers - past month
Consumed sparkling bottled water or seltzer - past 6 months
Household used cents-off coupons clipped from magazines - past year
Drank any Champagne/sparkling wines - past 6 months
Personally/jointly have personal line of credit
Household owns any camping equipment
I have a great deal of knowledge/experience in real estate
Visited a radio station, radio program or radio personality's website on Internet/online - past month
Took 2 cruises - past 3 years
Bought air filters for vehicle at Pep Boys - past year
Bought bathroom scale - past year
Sailed on Disney Cruise Lines ship - past 3 years
Played PC/computer games offline (with software) - past year
Played PC/computer games online (without software) - past year
Participated in Karaoke as leisure activity - past year
Rented or purchased musical movies/other video - past month
If making decision on new car or truck today, would buy a Lincoln
Use portable Mp3 player to watch video/movies
Reason for selecting current homeowners/personal property insurance: Reputation of company
Household used environmentally friendly/"green" products in any home improvement project - past year
Listen to Oldies radio format
Patronized any family restaurant/steakhouse on a weekday - past 6 months
Referred to Internet Yellow Pages for pharmacies - past year
Personally used local information app on mobile/cell phone - past month
I have a great deal of knowledge/experience in automotive products
Visited Six Flags New England (Massachusetts) - past year
Spent $100-$399 in total on fine jewelry - past year
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
141
Index
100
141
Index
100
141
Index
100
Index
100
141
*
141
Index
100
141
Index
100
141
Index
100
141
Index
100
141
Index
100
141
Index
100
141
Index
100
141
Index
100
141
Index
100
Index
100
141
*
140
Index
100
Index
100
140
*
140
Index
100
140
Index
100
140
Index
100
140
Index
100
Index
100
140
*
140
Index
100
140
Index
100
140
Index
100
140
Index
100
140
Index
100
140
Index
100
140
Index
100
140
Index
100
Index
100
140
*
140
Index
100
140
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
2755
2756
2757
2758
2759
2760
2761
2762
2763
2764
2765
2766
2767
2768
2769
2770
2771
2772
2773
2774
2775
2776
2777
2778
2779
2780
2781
2782
2783
2784
2785
2786
2787
2788
2789
2790
2791
2792
2793
2794
2795
2796
2797
2798
2799
2800
2801
2802
2803
2804
2805
2806
2807
2808
2809
2810
2811
2812
2813
2814
2815
2816
2817
2818
Business-to-business: Personally involved in selection/purchse of telephones/communication equipment or services
Shopped Saks Fifth Avenue - past 3 months
Household installed bathroom or kitchen faucets - past year
Domestic travel: Took any trip to Virginia, West Virginia
I have a great deal of knowledge/experience in finance/investments
Dined out as leisure activity - past year
Read magazines for both relaxation and information
Shopped Dress Barn - past 3 months
Personally used cents-off coupons to try new products - past year
Household owns garbage disposer
Domestic travel: Took any trip to Arizona, New Mexico
Household added deck/porch/patio - past year
Bought gasoline at warehouse/club store - past 6 months
Reason for selecting current homeowners/personal property insurance: Rates
Used cash-back rewards credit/debit card - past year
Obtained information about an ailment/prescription drug through friends or family - past year
Reason for selecting current life insurance: Reputation of company
Had professional massage - past 6 months
Household bought gas grill - past year
Member of any veterans club
Reason for selecting current auto/vehicle insurance: Agent recommendation
Patronized Chipotle Mexican Grill - past 6 months
Listened to streaming AM/FM broadcast radio station on Internet/online - past month
Shopped Kohl's - past 3 months
Personaly spend less than $20 in foodstores in average week
Shopped Trader Joe's - past 6 months
Household bought microwave oven - past year
Household carries a floater policy(s) or additional coverage on homeowners or personal property insurance for
personal items other than jewelry, furs, collections (antiques, coins, etc.)
Bought aerobic/fitness shoes - past year
Currently own/lease any Audi
Household installed exterior light fixtures - past year
Domestic travel: Took any trip to Kentucky, Tennessee
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
Index
100
140
*
140
Index
100
140
Index
100
140
Index
100
140
Index
100
Index
100
140
*
140
Index
100
140
Index
100
140
Index
100
140
Index
100
140
Index
100
140
Index
100
140
Index
100
140
Index
100
140
Index
100
140
Index
100
139
Index
100
139
Index
100
139
Index
100
139
Index
100
139
Index
100
139
Index
100
139
Index
100
139
Index
100
139
Index
100
139
Index
100
139
Index
100
139
Index
100
Index
100
139
*
139
Index
100
139
Index
100
139
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
2819
2820
2821
2822
2823
2824
2825
2826
2827
2828
2829
2830
2831
2832
2833
2834
2835
2836
2837
2838
2839
2840
2841
2842
2843
2844
2845
2846
2847
2848
2849
2850
2851
2852
2853
2854
2855
2856
2857
2858
2859
2860
2861
2862
2863
2864
2865
2866
2867
2868
2869
2870
2871
2872
2873
2874
2875
2876
2877
2878
2879
2880
2881
2882
Shopped BJ's Wholesale Club - past 6 months
Patronized El Torito - past 6 months
Patronized Papa Murphy's - past 6 months
Currently own/lease any Lexus
Household converted room to home office - past year
Reason for selecting current homeowners/personal property insurance: Customer service
Personally used cents-off coupons to save on brands currently used - past year
Household grew berries and brambles - past year
Bought men's all-weather coat - past year
Household had exterior of home painted - past year; work done by outside contractor
Household bought a piano - past year
Foreign travel: Took any trip to Canada
Participated in walking for exercise - past year
Own a hand gun
Visited Six Flags Over Texas - past year
Drank any wine - past 6 months
Most recently acquired vehicle was leased for 24 months or less
If making decision on new car or truck today, would buy a Mazda
Reason for selecting current life insurance: Rates
Household bought bulbs for garden planting - past year
Household owns ready-made vertical blinds
Total value of business products/services - personal purchase involvement: Under $1,000
Bought home blood pressure monitor - past year
Household owns a stationary drill press
Currently own/lease any vehicle bought/leased new in the past year
Traveled with persons other than family, children under 18, friend(s) (such as co-workers, etc.) on any domestic trip
Patronized any family restaurant/steakhouse for supper/dinner - past 6 months
Personally used local information app on a tablet or e-reader - past month
Household used cents-off coupons received from instant coupon machine/shelf coupons in stores - past year
Mufflers bought at auto parts store - past year
Household owns induction range/ove
Acquired or added to 457(b) retirement plan - past year
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
Index
100
139
*
139
Index
100
139
Index
100
Index
100
139
*
139
Index
100
139
Index
100
139
Index
100
139
Index
100
139
Index
100
Index
100
139
*
139
Index
100
139
Index
100
139
Index
100
Index
100
139
*
139
Index
100
139
Index
100
Index
100
139
*
139
Index
100
139
Index
100
138
Index
100
138
Index
100
138
Index
100
138
Index
100
138
Index
100
138
Index
100
138
Index
100
138
Index
100
138
Index
100
Index
100
138
*
138
Index
100
Index
100
138
*
138
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
2883
2884
2885
2886
2887
2888
2889
2890
2891
2892
2893
2894
2895
2896
2897
2898
2899
2900
2901
2902
2903
2904
2905
2906
2907
2908
2909
2910
2911
2912
2913
2914
2915
2916
2917
2918
2919
2920
2921
2922
2923
2924
2925
2926
2927
2928
2929
2930
2931
2932
2933
2934
2935
2936
2937
2938
2939
2940
2941
2942
2943
2944
2945
2946
If making decision on new car or truck today, would buy a BMW
Spent $200+ on gas for vehicle(s) - past month
I have a great deal of knowledge/experience in restaurants
If making decision on new car or truck today, would buy a Buick
Spent $200+ on gasoline for vehicle(s) - past month
Engaged in fund raising - past year
Bought beer at convenience store - past month
Household installed carpeting - past year
Referred to paper Yellow Pages for supermarkets/grocers - past year
Personally have considerable interest in video ads seen in coffee shops, cafes or delis
Listened to traffic reports (regularly or occasionally) - past year
Household owns an electric indoor grill
Shopped Home Depot - past year
Belong to any auto club/roadside assistance program
Collect figurines as a hobby
Currently own/lease any domestic vehicle bought/leased new in the past year
Requested additional information on advertised product after seeing a newspaper ad - past month
I have a great deal of knowledge/experience in home electronics
Spent total of $50 or less at fine dining restaurants - past month
I have a great deal of knowledge/experience in soft drinks
Usually shop convenience stores in the evening (7PM-Midnight)
Listen to Classical radio format
Household owns ceiling fan (not bathroom vent fans)
Household bought vegetable plants for garden - past year
Bought television for $1,000-$1,499 - past year
If making decision on new car or truck today, would buy a Jeep
Household owns an ice cream machine
Bought construction toys - past year
Listen to traffic reports
Participated in roller-blading/in-line skating - past year
Most recent vehicle bought/leased is any Jeep
Stayed at Clarion - past year
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
138
Index
100
138
Index
100
Index
100
138
*
138
Index
100
138
Index
100
138
Index
100
138
Index
100
138
Index
100
138
Index
100
138
Index
100
138
Index
100
138
Index
100
138
Index
100
138
Index
100
138
Index
100
138
Index
100
138
Index
100
138
Index
100
138
Index
100
138
Index
100
138
Index
100
138
Index
100
138
Index
100
138
Index
100
138
Index
100
138
Index
100
138
Index
100
138
Index
100
138
Index
100
138
Index
100
Index
100
137
*
137
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
2947
2948
2949
2950
2951
2952
2953
2954
2955
2956
2957
2958
2959
2960
2961
2962
2963
2964
2965
2966
2967
2968
2969
2970
2971
2972
2973
2974
2975
2976
2977
2978
2979
2980
2981
2982
2983
2984
2985
2986
2987
2988
2989
2990
2991
2992
2993
2994
2995
2996
2997
2998
2999
3000
3001
3002
3003
3004
3005
3006
3007
3008
3009
3010
Spent $100-$249 in total on men's cologne for self - past year
My family/friends often ask for and trust my advice on vacation travel
Bought oil filters at Quick Lube center - past year
Bought any hardcover books - past year
Bought oral irrigation device - past year
Paid any bills through automatic deduction from bank account - past year
Auto repair chain store added or changed motor oil - past year
Patronized any family restaurant/steakhouse of snacks - past 6 months
Household owns a bread-making machine
Household bought convertible sofa-bed - past year
Find out about new video games through radio
Stayed at InterContinental Hotels - past year
Watched movie/used video equipment as in-flight entertainment on last domestic plane trip
Used organic spaghetti/pasta - past 6 months
Patronized any fast-food/drive-in restaurant for snacks - past 6 months
Household spent less than $1,000 in total on any home remodeling project(s) - past year
Referred to Internet Yellow Pages for attorneys - past year
Self or other household member did work on any home improvement project(s) - past year
Personally used navigation/maps app on a tablet or e-reader - past month
Spent $100-$299 in total on watches - past year
Household spent $101-$300 on paint/stain - past year
Took a domestic trip that was part business/part vacation - past year
Magazines Three in One: Read magazines for relaxation, inspiration and information
Reason for selecting current life insurance: Financial stability of company
Own smart TV/Internet connectable TV
Foreign travel: Took any trip to Germany
Watch news specials on TV
Household had interior room(s) painted - past year; work done by outside contractor
Household bought garden fertilizer - past year
Household used cents-off coupons clipped from Sunday newspaper inserts - past year
Business-to-business: Personally involved in selection/purchase of air conditioning/heating equipment
Referred to paper Yellow Pages for pizza - past year
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
137
Index
100
137
Index
100
137
Index
100
Index
100
137
*
137
Index
100
137
Index
100
137
Index
100
137
Index
100
Index
100
Index
100
Index
100
137
*
137
*
137
*
137
Index
100
137
Index
100
137
Index
100
137
Index
100
137
Index
100
137
Index
100
137
Index
100
137
Index
100
137
Index
100
137
Index
100
137
Index
100
137
Index
100
137
Index
100
137
Index
100
136
Index
100
136
Index
100
136
Index
100
136
Index
100
136
Index
100
136
Index
100
136
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
3011
3012
3013
3014
3015
3016
3017
3018
3019
3020
3021
3022
3023
3024
3025
3026
3027
3028
3029
3030
3031
3032
3033
3034
3035
3036
3037
3038
3039
3040
3041
3042
3043
3044
3045
3046
3047
3048
3049
3050
3051
3052
3053
3054
3055
3056
3057
3058
3059
3060
3061
3062
3063
3064
3065
3066
3067
3068
3069
3070
3071
3072
3073
3074
Currently own/lease any Hyundai
Household bought potting soil - past year
Household bought garden soil - past year
Household bought recliner chairs - past year
Spent $200-$499 on children's toys and games - past year
My family/friends often ask for and trust my advice on automobiles
I have a great deal of knowledge/experience in business
Contributed $50-$99 to charities/causes/other organizations - past year
Drank any distilled liquor - past 6 months
Shopped La-Z-Boy Furniture Galleries - past year
Shopped Sheetz - past 6 months
Ordered by mail or phone from JCPenney - past year
Spent $250-$499 on tires - past year
Participated in Pilates - past year
Household owns ready-made horizontal blinds
Household had concrete or masonry work done - past year
Listen to Classic Hits radio format
Household owns a cordless electric drill
Shopped Ashley Furniture HomeStore - past year
Have/had sleep apnea - past year
Ordered from Amazon.com - past year
Patronized Carino's Italian - past 6 months
Household owns convection oven
My family/friends often ask for and trust my advice on home remodeling
Made personal or business travel plans on Internet/online - past month
Read display advertisements in weekday newspaper (print)
Read magazines for information only
Shopped Sears Appliance & Hardware - past year
Wrote an article for a magazine or newspaper - past year
Household bought box spring - past year
Participated in volleyball - past year
Household bought/used fresh or frozen veal - past 6 months
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
136
Index
100
136
Index
100
136
Index
100
136
Index
100
136
Index
100
136
Index
100
136
Index
100
136
Index
100
136
Index
100
136
Index
100
Index
100
136
*
136
Index
100
136
Index
100
136
Index
100
136
Index
100
136
Index
100
136
Index
100
136
Index
100
136
Index
100
136
Index
100
Index
100
136
*
136
Index
100
136
Index
100
136
Index
100
136
Index
100
136
Index
100
136
Index
100
136
Index
100
136
Index
100
136
Index
100
136
Index
100
135
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
3075
3076
3077
3078
3079
3080
3081
3082
3083
3084
3085
3086
3087
3088
3089
3090
3091
3092
3093
3094
3095
3096
3097
3098
3099
3100
3101
3102
3103
3104
3105
3106
3107
3108
3109
3110
3111
3112
3113
3114
3115
3116
3117
3118
3119
3120
3121
3122
3123
3124
3125
3126
3127
3128
3129
3130
3131
3132
3133
3134
3135
3136
3137
3138
Ordered from OldNavy.com - past year
Ordered from CVS.com - past year
Household owns gas built-in range oven
Household owns outboard motor (under 25 HP)
Own TV set with picture-in-picture feature
Household owns central air conditioner
Most recent vehicle bought/leased has OnStar, Tele Aid, or other vehicle monitoring system
Own LCD TV set
Household owns an electric food processor
My family/friends often ask for and trust my advice on alcoholic beverages other than wine and beer
Purchased any fine jewelry at Jared - past year
Most recent car rental for personal use was through Enterprise
Service center or dealer added motor oil additives - past year
Patronized any fast-food/drive-in restaurant for snacks - past 6 months
Own TV with monitor input/output jacks
Attended a political rally, speech, or organized protest of any kind - past year
Business-to-business: Personally involved in selection/purchase of paints/industrial finishes
Household owns family room furniture
Domestic travel: Took any trip to Utah, Colorado
Household owns a piano
Worked for a political party - past year
Household owns automotive tools
Bought headphones (ear buds) - past year
Bought spark plugs at car dealer - past year
Participated in water skiing - past year
Bought any digital books - past year
Patronized Wendy's - past 6 months
Household bought dehumidifier - past year
Shopped Costco Wholesale - past 6 months
My mode of transportation on a typical weekend is driving (not in a carpool)
Made a public speech - past year
Bought television for $1,500-$2,999 - past year
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
135
Index
100
135
Index
100
135
Index
100
135
Index
100
135
Index
100
135
Index
100
135
Index
100
135
Index
100
135
Index
100
Index
100
135
*
135
Index
100
Index
100
135
*
135
Index
100
135
Index
100
135
Index
100
135
Index
100
135
Index
100
135
Index
100
135
Index
100
135
Index
100
135
Index
100
135
Index
100
Index
100
135
*
135
Index
100
135
Index
100
135
Index
100
Index
100
135
*
135
Index
100
135
Index
100
135
Index
100
135
Index
100
135
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
3139
3140
3141
3142
3143
3144
3145
3146
3147
3148
3149
3150
3151
3152
3153
3154
3155
3156
3157
3158
3159
3160
3161
3162
3163
3164
3165
3166
3167
3168
3169
3170
3171
3172
3173
3174
3175
3176
3177
3178
3179
3180
3181
3182
3183
3184
3185
3186
3187
3188
3189
3190
3191
3192
3193
3194
3195
3196
3197
3198
3199
3200
3201
3202
Ordered by mail or phone from 1800PetMeds - past year
I have a great deal of knowledge/experience in education
If making decision on new car or truck today, would buy a GMC
Have tropical fish as a hobby
Member of LA Fitness
Household reused or recycled newspapers - past month
Watch primetime game shows on TV
I have a great deal of knowledge/experience in hunting
Purchased any fine jewelry at Kay Jewelers - past year
Flew United Airlines on any domestic trip
Spent $100-$199 on children's toys and games - past year
Referred to Internet Yellow Pages for household furnishings - past year
Participated in salt-water fishing - past year
Personally decided on brand of tires bought (alone or with someone else) - past year
The primary reason I personally drive is to commute to work
Decision maker for mufflers bought for vehicle in past year was someone else
Household spent $300 or more on low-ticket furniture/home furnishings - past year
Household owns custom-made vertical blinds
Household reused or recycled plastic items other than bottles or bags - past month
Was an active member of any group trying to influence public policy or government - past year
Sometimes vote in statewide elections
Household owns custom-made window coverings
Reason for selecting current auto/vehicle insurance: Reputation of company
Household used cents-off coupons 6-7 times - past 3 months
Household spent less than $100 on baby furniture/equipment - past 6 months
Personally did 1 home improvement project - past year
Household bought sectional sofa - past year
Household bought built-in dishwasher - past year
Household reused or recycled glass bottles - past month
Total amount spent at convenience stores - past month: $20-$39
Household owns electric space heater
If making decision on new car or truck today, would buy a Ford
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
*
135
Index
100
135
Index
100
135
Index
100
135
Index
100
135
Index
100
134
Index
100
134
Index
100
134
Index
100
134
Index
100
134
Index
100
Index
100
134
*
134
Index
100
134
Index
100
134
Index
100
Index
100
134
*
134
Index
100
134
Index
100
134
Index
100
134
Index
100
134
Index
100
134
Index
100
134
Index
100
134
Index
100
Index
100
134
*
134
Index
100
134
Index
100
134
Index
100
134
Index
100
134
Index
100
134
Index
100
134
Index
100
134
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
3203
3204
3205
3206
3207
3208
3209
3210
3211
3212
3213
3214
3215
3216
3217
3218
3219
3220
3221
3222
3223
3224
3225
3226
3227
3228
3229
3230
3231
3232
3233
3234
3235
3236
3237
3238
3239
3240
3241
3242
3243
3244
3245
3246
3247
3248
3249
3250
3251
3252
3253
3254
3255
3256
3257
3258
3259
3260
3261
3262
3263
3264
3265
3266
Household owns a gas chain-saw
Drank any non-premium Champagne/sparkling wine - past 6 months
Read books as leisure activity - past year
Currently own/lease any standard-size car
Most recent vehicle bought/leased has Bluetooth/hands-free phone capability
Household performed own lawn care/maintenance - past year
Bought word games - past year
Household cleaned by professional cleaning service - past year
Personally drove 40,000-49,999 miles - past year
Computer peripherals own at home: External hard drive
Visited Dollywood (Tennessee) - past year
Patronized any fast-food/drive-in restaurant for breakfast - past 6 months
I have a great deal of knowledge/experience in new technology
Household owns a Blu-ray player
The primary reason I personally drive is for leisure activities
Contribute to religious organizations/causes
Traveled with persons other than family, child(ren) under 18, or friends (such as co-workers, etc.) - past year
Referred to paper Yellow Pages for banking, finance and insurance - past year
Household bought interior paint - past year
Business-to-business: Personally involved in selection/use of banking services
Patronized Subway - past 6 months
Most recent vehicle bought/leased is any Subaru
Household used cents-off coupons received in mail - past year
Household reused or recycled any electronic equipment - past month
Household net worth: $400,000-$499,999
Listen to Jazz radio format
Car dealer added or changed motor oil - past year
Household spent $2,000 or more in total on home improvements - past year
Bought tires at NTB National Tire & Battery - past year
Household spent $301 or more on paint/stain - past year
Total value of business products/services - personal purchase involvement: $1,000-$9,999
Personally used cents-off coupons to save on food products - past year
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
134
Index
100
134
Index
100
134
Index
100
134
Index
100
134
Index
100
134
Index
100
134
Index
100
Index
100
134
*
134
Index
100
Index
100
134
*
134
Index
100
134
Index
100
134
Index
100
133
Index
100
133
Index
100
133
Index
100
133
Index
100
133
Index
100
133
Index
100
133
Index
100
133
Index
100
133
Index
100
133
Index
100
133
Index
100
133
Index
100
133
Index
100
Index
100
Index
100
133
*
133
*
133
Index
100
133
Index
100
133
Index
100
133
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
3267
3268
3269
3270
3271
3272
3273
3274
3275
3276
3277
3278
3279
3280
3281
3282
3283
3284
3285
3286
3287
3288
3289
3290
3291
3292
3293
3294
3295
3296
3297
3298
3299
3300
3301
3302
3303
3304
3305
3306
3307
3308
3309
3310
3311
3312
3313
3314
3315
3316
3317
3318
3319
3320
3321
3322
3323
3324
3325
3326
3327
3328
3329
3330
Looked at TV listings on Internet/online - past month
Currently drive a minivan
Spent $50-$99 in total on watches - past year
Member of insurance company roadside assistance other than Allstate Motor Club
Household owns a glue gun
Household Income: $75,000-$99,999
Household's Internet service provider is Cablevision (Optimum)
Foreign travel: Took any trip to Israel
Household owns a stationary band saw
Bought road bicycle - past year
Raise pets as a hobby
Car/other vehicle batteries installed by service center or dealership - past year
I have a great deal of knowledge/experience in wine
Spent total of $101-$200 at family restaurants/steakhouses - past month
Household owns patio/deck cover
Household owns a towable trailer camper
Currently drive a regular pick-up
Participated in any sports - past year
Most recently acquired vehicle was leased for 36 months
Household owns/leases 5 or more vehicles
Bought oil filters at car dealer - past year
Took cruise of more than one day's duration - past 3 years
Watch Monday-Friday late evening local news on TV
Household used any housekeeping/professional cleaning service - past year
Traveled with friend(s) on any foreign trip - past year
Traveled alone on any domestic trip - past year
Have seen video ads in bars/pubs - past 6 months
Household bought vegetable seeds for garden - past year
Patronized any family restaurant/steakhouse to eat in - past 6 months
Currently own/lease any van
Reason for selecting current life insurance: Customer service
Bought oil filters at gas station/garage - past year
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
133
Index
100
133
Index
100
133
Index
100
133
Index
100
133
Index
100
133
Index
100
Index
100
133
*
133
Index
100
Index
100
133
*
133
Index
100
133
Index
100
133
Index
100
133
Index
100
133
Index
100
133
Index
100
133
Index
100
133
Index
100
133
Index
100
133
Index
100
133
Index
100
133
Index
100
133
Index
100
133
Index
100
133
Index
100
133
Index
100
133
Index
100
133
Index
100
133
Index
100
Index
100
133
*
133
Index
100
133
Index
100
133
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
3331
3332
3333
3334
3335
3336
3337
3338
3339
3340
3341
3342
3343
3344
3345
3346
3347
3348
3349
3350
3351
3352
3353
3354
3355
3356
3357
3358
3359
3360
3361
3362
3363
3364
3365
3366
3367
3368
3369
3370
3371
3372
3373
3374
3375
3376
3377
3378
3379
3380
3381
3382
3383
3384
3385
3386
3387
3388
3389
3390
3391
3392
3393
3394
Household used cents-off coupons received/clipped from Internet or e-mail - past year
Member of 24 Hour Fitness
Air filters installed in vehicle by service center or dealership - past year
Entertained friends/relatives at home as leisure activity - past year
I have a great deal of knowledge/experience in magazines
Household owns a chipper/shredder
Computer peripherals own at home: LAN/Network interface cards
Household owns area rugs
Foreign travel: Took any trip to South America
Most recent vehicle bought/leased has electronic fuel injection
Personally used music app on a tablet or e-reader - past month
Household owns an air compressor (not 12-volt inflator)
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
133
Index
100
133
Index
100
133
Index
100
133
Index
100
132
Index
100
132
Index
100
132
Index
100
132
Index
100
132
Index
100
132
Index
100
132
Index
100
132
Index
100
132
Index
100
132
Index
100
132
Index
100
132
Index
100
132
Index
100
132
Index
100
132
Index
100
132
Index
100
132
Index
100
132
Index
100
132
Index
100
132
Index
100
132
Index
100
132
Index
100
132
Index
100
Index
100
132
*
132
Index
100
132
Index
100
132
Index
100
132
Use AT&T long-distance call services (landline)
Business-to-business: Personally involved in selection/purchase of temporary help
Bought tires at Firestone Complete Auto Care - past year
Read or looked into any electronic version of a newspaper, including website - past month
Household owns a stationary radial arm saw
Rented or purchased TV show videos - past month
The primary reason I personally drive is to transport others
Purchase music/other audio at online sites other than Amazon Prime Music, Google Play, iTunes
Reason for selecting current auto/vehicle insurance: Customer service
Household owns room-size rugs
Watch what I eat to maintain regularity
Bought greeting cards at discount/department store - past 6 months
Paid any bills using mobile device - past year
Mufflers installed by service center or dealer - past year
Find out about new video games on TV
Drank any non-cola diet soft drinks - past 6 months
Bought men's formal wear (tuxedo) - past year
Currently own/lease any Mercedes-Benz
Household Composition: Married couple, adult children, no children under 18
Bought gift card/prepaid card to give to child under age 18 in family - past 6 months
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
3395
3396
3397
3398
3399
3400
3401
3402
3403
3404
3405
3406
3407
3408
3409
3410
3411
3412
3413
3414
3415
3416
3417
3418
3419
3420
3421
3422
3423
3424
3425
3426
3427
3428
3429
3430
3431
3432
3433
3434
3435
3436
3437
3438
3439
3440
3441
3442
3443
3444
3445
3446
3447
3448
3449
3450
3451
3452
3453
3454
3455
3456
3457
3458
I have a great deal of knowledge/experience in automobiles
Foreign travel: Took any trip to Hawaii
Independent voter/no political party affiliation
Personally spend $20-$39 in foodstores in average week
Use AT&T local call services (landline)
Have cash-back rewards credit/deibt card in own name
Household bought gas stove/range - past year
Patronized LongHorn Steakhouse - past 6 months
Reason for selecting current auto/vehicle insurance: Rates
Household owns electric air cleaner
Purchased any diamond fine jewelry pieces - past year
Most recent vehicle bought/leased has heated/cooled seats
Household owns coal/wood stove
Had minor engine repair on any vehicle owned/leased - past year
Most recent vehicle bought/leased has front, dual automatic climate control
Currently own/lease any mid-size sport-utility vehicle
Shopped Target Pharmacy - past 6 months
Bought sound games - past year
Ever watched video other than movie or TV show on a tablet or e-reader
Shopped Safeway - past 6 months
Listen to music as a hobby
Most recent vehicle bought/leased has sunroof/moonroof
Shopped Michaels - past 3 months
Personally used cents-off coupons to save on beverages - past year
Male principal shopper for household
Patronized Shoney's - past 6 months
Personally made decision to buy/lease any vehicle bought/leased new
Household owns gas stove/range
Visited Universal Studios (Florida) - past year
My mode of transportation on a typical weekend is taking a taxi/cab
Most recent vehicle bought/leased has MP3 player connection
Household owns draperies
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
132
Index
100
132
Index
100
132
Index
100
132
Index
100
132
Index
100
132
Index
100
132
Index
100
132
Index
100
131
Index
100
131
Index
100
131
Index
100
131
Index
100
131
Index
100
131
Index
100
131
Index
100
131
Index
100
131
Index
100
131
Index
100
131
Index
100
131
Index
100
131
Index
100
131
Index
100
131
Index
100
131
Index
100
Index
100
131
*
131
Index
100
131
Index
100
131
Index
100
Index
100
131
*
131
Index
100
131
Index
100
131
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
3459
3460
3461
3462
3463
3464
3465
3466
3467
3468
3469
3470
3471
3472
3473
3474
3475
3476
3477
3478
3479
3480
3481
3482
3483
3484
3485
3486
3487
3488
3489
3490
3491
3492
3493
3494
3495
3496
3497
3498
3499
3500
3501
3502
3503
3504
3505
3506
3507
3508
3509
3510
3511
3512
3513
3514
3515
3516
3517
3518
3519
3520
3521
3522
Patronized Cold Stone Creamery - past 6 months
Household net worth: $350,000-$399,999
Personally used cents-off coupons to save on cleaning products - past year
Lifestage: Mature couples I: adults age 40-54, no children 17 or under living at home
Shopped Tractor Supply Company - past year
Ever obtained information on travel on a tablet or e-reader
My family/friends often ask for and trust my advice on TV shows
Household bought trees - past year
Ordered from Overstock.com - past year
Household reused or recycled any household batteries - past month
Obtained latest news/current events on Internet/online - past month
Reason for selecting current life insurance: Size of company
Household installed in-ground swimming pool - past year
Member of church board
Household used pet boarding service/kennel - past year
Listen to Hot AC radio format (subset of Adult Contemporary)
Had professional extermination treatment for pests (mice, rats, etc.) problem - past year
Computer peripherals own at home: Wireless router
Watch Monday-Friday early evening local news programs on TV
Shopped 7-Eleven for groceries/food - past 6 months
Most recent vehicle bought/leased is any Hyundai
Spent total of $51-$100 at family restaurants/steakhouses - past month
Household owns a farm
Currently own/lease any foreign/import vehicle bought/leased new
Bought a non-prescription product after exposure to healthcare advertisement(s) - past year
Personally made decision (alone or with someone else) on any theme park visit
Household owns rangehood
Personal car rental in past year was direct from company/walk-in (no reservation)
Listened to or purchased Reggae music recordings/other audio - past 6 months
I have a great deal of knowledge/experience in TV shows
Visited Busch Gardens (Florida) - past year
Member of AARP Roadside Assistance
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
131
Index
100
131
Index
100
131
Index
100
131
Index
100
131
Index
100
131
Index
100
131
Index
100
131
Index
100
131
Index
100
131
Index
100
131
Index
100
Index
100
131
*
131
Index
100
131
Index
100
131
Index
100
131
Index
100
131
Index
100
131
Index
100
130
Index
100
130
Index
100
130
Index
100
130
Index
100
130
Index
100
130
Index
100
130
Index
100
130
Index
100
130
Index
100
130
Index
100
130
Index
100
Index
100
130
*
130
Index
100
130
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
3523
3524
3525
3526
3527
3528
3529
3530
3531
3532
3533
3534
3535
3536
3537
3538
3539
3540
3541
3542
3543
3544
3545
3546
3547
3548
3549
3550
3551
3552
3553
3554
3555
3556
3557
3558
3559
3560
3561
3562
3563
3564
3565
3566
3567
3568
3569
3570
3571
3572
3573
3574
3575
3576
3577
3578
3579
3580
3581
3582
3583
3584
3585
3586
Bought soft drinks in bottles/cans at convenience store - past 6 months
Visited a website for news on mobile/cell/smartphone - past month
Currently own/lease any minivan
Referred to paper Yellow Pages for auto repair and services - past year
Stayed at La Quinta Inns & Suites - past year
Filled prescription at discount/department store - past year
Household bought flower seeds for garden planting - past year
Currently own/lease any BMW
Household net worth: $300,000-$349,999
Household owns bass/fishing boat (16' or larger)
Total value of business products/services - personal purchase involvement: $40,000-$49,999
Household owns an electric fry pan
Household owns built-in dishwasher
Computer peripherals own at home: Scanner
Bought pre-school toys - past year
Played PC/computer games online (with software) - past year
Stayed at Travelodge - past year
Means of travel on any domestic trip - past year: Charter or private plane
Personally used weather app on mobile/cell phone - past month
Household bought exterior paint - past year
Foreign travel: Took any trip to England
Household owns a vacuum sealer
Bought any greeting cards - past 6 months
Used organic meats - past 6 months
Most recent vehicle bought/leased has custom (aluminum) wheels
Household bought flowers/ornamentals for garden - past year
Household spends under $20 in foodstores in average week
Most recent vehicle acquisition was bought/leased with financing from the auto manufacturer
Spent $500+ on tires - past year
Household bought mattress - past year
Obtained information about an ailment/prescription drug through TV advertisement - past year
Most recent vehicle bought/leased has satellite radio
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
130
Index
100
130
Index
100
130
Index
100
130
Index
100
130
Index
100
130
Index
100
130
Index
100
130
Index
100
Index
100
Index
100
130
*
130
*
130
Index
100
130
Index
100
130
Index
100
130
Index
100
130
Index
100
Index
100
130
*
130
Index
100
130
Index
100
130
Index
100
130
Index
100
130
Index
100
130
Index
100
130
Index
100
130
Index
100
129
Index
100
Index
100
129
*
129
Index
100
129
Index
100
129
Index
100
129
Index
100
129
Index
100
129
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
3587
3588
3589
3590
3591
3592
3593
3594
3595
3596
3597
3598
3599
3600
3601
3602
3603
3604
3605
3606
3607
3608
3609
3610
3611
3612
3613
3614
3615
3616
3617
3618
3619
3620
3621
3622
3623
3624
3625
3626
3627
3628
3629
3630
3631
3632
3633
3634
3635
3636
3637
3638
3639
3640
3641
3642
3643
3644
3645
3646
3647
3648
3649
3650
Personally used health/fitness app on mobile/cell phone - past month
Household spends $120-$149 in foodstores in average week
A child was the decision maker for any visit to a family restaurant/steakhouse - past 6 months
Most recent vehicle bought/leased has built-in (not portable) GPS/navigation system
Shopped Ralphs - past 6 months
Household owns cedar chests
Patronized any fast-food/drive-in restaurant for sandwiches - past 6 months
My mode of transportation on a typical weekend is taking a train (railroad)
Shopped Lowe's - past year
Principal driver of most recently bought/leased vehicle is someone elese
Spent $100 or less in total on men's high-ticket apparel items - past year
Took a domestic personal trip (not vacation) - past year
Average monthly landline bill for personal local and long-distance calls: $26-$59
Personally used navigation/maps app on mobile/cell phone - past month
Watched truck and tractor pulls/mud racing on TV - past year
Buy/eat foods labeled as high-protein for weight control/other health reasons
Flew Delta Air Lines on any domestic trip
Purchase video games or video game systems at GameFly
Household owns wall unit/wall system
Paid any bills by mail - past year
Personally spend $80-$99 in foodstores in average week
Used TurboTax computer software program for tax preparation - past year
Household owns an electric slow-cooker
Patronized Schlotzsky's Deli - past 6 months
Household owns indoor/outdoor carpet
Other adult was the decision maker for any visit to a family restaurant/steakhouse - past 6 months
Household owns table/floor lamps
Auto/vehicle covered by Esurance insurance policy
Household owns sectional sofa
Household bought garden insecticides - past year
Personally spend $120-$149 in foodstores in average week
Regularly exercise 2+ times per week at place other than home, fitness club/gym
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
129
Index
100
129
Index
100
129
Index
100
129
Index
100
129
Index
100
129
Index
100
Index
100
129
*
129
Index
100
129
Index
100
129
Index
100
129
Index
100
129
Index
100
129
Index
100
129
Index
100
129
Index
100
129
Index
100
Index
100
129
*
129
Index
100
129
Index
100
129
Index
100
129
Index
100
129
Index
100
129
Index
100
129
Index
100
129
Index
100
129
Index
100
Index
100
129
*
129
Index
100
129
Index
100
129
Index
100
129
Index
100
129
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
3651
3652
3653
3654
3655
3656
3657
3658
3659
3660
3661
3662
3663
3664
3665
3666
3667
3668
3669
3670
3671
3672
3673
3674
3675
3676
3677
3678
3679
3680
3681
3682
3683
3684
3685
3686
3687
3688
3689
3690
3691
3692
3693
3694
3695
3696
3697
3698
3699
3700
3701
3702
3703
3704
3705
3706
3707
3708
3709
3710
3711
3712
3713
3714
Currently own/lease any compact car
Bought milk at convenience store - past month
Any vehicle currently owned/leased has 6-cylinder engine
Total amount spent at convenience stores - past month: $100 or more
Ever listened to/watched a podcast on a tablet or e-reader
Shopped RadioShack - past year
Watch Sunday news/interview shows on TV
Regularly exercise 2+ times per week at home
Patronized Applebee's - past 6 months
Household used any housekeeping/professional cleaning service less than once a month - past year
Visited physical therapist - past year
My family/friends often ask for and trust my advice on business
Drank any alcoholic beverages - past 6 months
Any currently owned/leased vehicle was serviced by a car dealer - past year
Bought basketball shoes - past year
Visited Walt Disney World (Florida): Epcot Center - past year
Household owns miniature screen TV (under 13")
My family/friends often ask for and trust my advice on radio
Ordered from EdibleArrangements.com - past year
Items bought at convenience stores - past month: Any prepared foods/grill items, ice cream, candy, snack foods,
dairy products, break or bakery items
Obtained financial information on Internet/online - past month
Household bought ready-made horizontal blinds - past year
Decision-maker for most recent vehicle bought/leased was myself and someone else
Shopped Harbor Freight Tools - past year
Household owns an electric perk coffee maker
Amount spent on most recent vehicle bought/leased: $30,999-$39,999
Household owns outboard motor (over 75 HP)
Household remodeled bathroom - past year; work done by self or other household member
Voted in federal, state or local election - past year
Personal political outlook is middle-of-the-road
I have a great deal of knowledge/experience in coffee
Currently own/lease any Chrysler
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
129
Index
100
129
Index
100
128
Index
100
128
Index
100
128
Index
100
128
Index
100
128
Index
100
128
Index
100
128
Index
100
128
Index
100
128
Index
100
128
Index
100
128
Index
100
128
Index
100
128
Index
100
128
Index
100
128
Index
100
128
Index
100
128
Index
100
128
Index
100
128
Index
100
128
Index
100
128
Index
100
128
Index
100
128
Index
100
128
Index
100
128
Index
100
128
Index
100
128
Index
100
128
Index
100
128
Index
100
128
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
3715
3716
3717
3718
3719
3720
3721
3722
3723
3724
3725
3726
3727
3728
3729
3730
3731
3732
3733
3734
3735
3736
3737
3738
3739
3740
3741
3742
3743
3744
3745
3746
3747
3748
3749
3750
3751
3752
3753
3754
3755
3756
3757
3758
3759
3760
3761
3762
3763
3764
3765
3766
3767
3768
3769
3770
3771
3772
3773
3774
3775
3776
3777
3778
Currently own/lease any Cadillac
Household converted room to home office - past year; work done by self or other household member
Bought paint/stain at lumber/building supply store - past year
Household remodeled bathroom - past year
Stayed at Days Inn - past year
Purchase video games or video game systems on Internet/online
Obtained information about an ailment/prescription drug through a patient support group - past year
Personally traveled 250+ miles in town, city or suburb as driver or passenger in a car or truck - past week
Bought pet food/pet products at PETCO - past year
I have a great deal of knowledge/experience in vehicles other than automobiles
Bought boy action figures - past year
Household bought a Blu-ray player - past year
Obtained information for new or used car purchase on Internet/online - past month
Own projection TV set
Visited a website for weather on mobile/cell/smartphone - past month
Attended classical music/opera performances - past year
Bought oil filters at NAPA - past year
Computer peripherals own at home: Modem
Household bought bed frame/headboard - past year
Flew Alaska Airlines on any foreign trip (including Alaska, Hawaii)
My family/friends often ask for and trust my advice on physical fitness
Personally have considerable interest in video ads seen in convenience stores
Purchased gift card/prepaid card at discount store - past 6 months
Household owns an electric hand-held mixer
Visited Walt Disney World (Florida): Magic Kingdom - past year
Bought tricycle - past year
Bought a soccer ball - past year
Household's Internet service provider is Charter
Most recent car rental for business use was from Enterprise
Household bought outdoor plant food - past year
Most recent vehicle bought/leased has side impact air bags
Personally used weather app on a tablet or e-reader - past month
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
Index
100
128
*
128
Index
100
128
Index
100
128
Index
100
128
Index
100
Index
100
128
*
128
Index
100
128
Index
100
128
Index
100
128
Index
100
128
Index
100
128
Index
100
128
Index
100
128
Index
100
128
Index
100
128
Index
100
128
Index
100
128
Index
100
128
Index
100
127
Index
100
127
Index
100
127
Index
100
127
Index
100
127
Index
100
127
Index
100
127
Index
100
127
Index
100
127
Index
100
127
Index
100
127
Index
100
127
Index
100
127
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
3779
3780
3781
3782
3783
3784
3785
3786
3787
3788
3789
3790
3791
3792
3793
3794
3795
3796
3797
3798
3799
3800
3801
3802
3803
3804
3805
3806
3807
3808
3809
3810
3811
3812
3813
3814
3815
3816
3817
3818
3819
3820
3821
3822
3823
3824
3825
3826
3827
3828
3829
3830
3831
3832
3833
3834
3835
3836
3837
3838
3839
3840
3841
3842
Household bought area rugs - past year
Household reused or recycled plastic bags - past month
I have a great deal of knowledge/experience in movies
Patronized Quiznos - past 6 months
Shopped Banana Republic - past 3 months
Bought television for $3,000+ - past year
Kind of fine jewelry purchased in past year: Any necklace
Computer peripherals own at home: Flash drive
Household owns 4 or more televisions
Ever used a map/navigation program on a tablet or e-reader
Bought mountain bicycle - past year
Discussed an ailment/remedy with a friend or relative after exposure to healthcare advertisement(s) - past year
Drank any premium Champagne/sparkling wine - past 6 months
Read classified advertisements in Sunday/weekend newspaper (print)
Watch pageant specials on TV
Bought builder sets - past year
Obtained information about real estate on Internet/online - past month
Currently own/lease any domestic vehicle bought/leased new
Visited online blogs - past month
Patronized any fast-food/drive-in restaurant for lunch - past 6 months
I have a great deal of knowledge/experience in mobile/cellphones
Ordered from Belk.com - past year
Total amount spent at convenience stores - past month: $40-$50
Spent $400-$749 in total on fine jewelry - past year
Household used professional furniture cleaning service - past year
Personally used cents-off coupons to save as much money as possible - past year
Domestic travel: Took any trip to North Carolina, South Carolina
Household has had roofing work done - past year
Currently carry comprehensive auto/vehicle insurance
Patronized Olive Garden - past 6 months
My family/friends often ask for and trust my advice on home electronics
Ever obtained financial information on a tablet or e-reader
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
127
Index
100
127
Index
100
127
Index
100
127
Index
100
127
Index
100
127
Index
100
127
Index
100
127
Index
100
127
Index
100
Index
100
127
*
127
Index
100
127
Index
100
127
Index
100
127
Index
100
127
Index
100
127
Index
100
127
Index
100
127
Index
100
127
Index
100
127
Index
100
Index
100
127
*
127
Index
100
127
Index
100
Index
100
127
*
127
Index
100
127
Index
100
127
Index
100
127
Index
100
127
Index
100
127
Index
100
127
Index
100
127
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
3843
3844
3845
3846
3847
3848
3849
3850
3851
3852
3853
3854
3855
3856
3857
3858
3859
3860
3861
3862
3863
3864
3865
3866
3867
3868
3869
3870
3871
3872
3873
3874
3875
3876
3877
3878
3879
3880
3881
3882
3883
3884
3885
3886
3887
3888
3889
3890
3891
3892
3893
3894
3895
3896
3897
3898
3899
3900
3901
3902
3903
3904
3905
3906
Bought windshield wipers - past year
Visited a TV network or TV show's website on Internet/online - past month
Attended a public meeting on town or school affairs - past year
Household owns a car vacuum
Bought gasoline at Marathon - past 6 months
Bought any paperback books - past year
Visited a theme park - past year
Household used any housekeeping/professional cleaning service once a month - past year
Shopped Art Van Furniture - past year
Most recent vehicle bought/leased is any Cadillac
Usually shop convenience stores in afternoon (2PM-7PM)
Bought juice drinks at convenience store - past month
Went on picnics as leisure activity - past year
Most recent vehicle bought/leased has four-wheel drive/all-wheel drive
Any vehicle currently owned/leased is a sport-utility vehicle (SUV)
Most recent vehicle bought/leased has turbo charger
I have a great deal of knowledge/experience in books
Consumer Confidence : Economy/business in the U.S. is better now than it was a year ago
Filed taxes before IRS deadline - past year
My family/friends often ask for and trust my advice on restaurants
Foreign travel: Took any trip to Jamaica
My family/friends often ask for and trust my advice on the Internet
Currently carry boat owners insurance coverage
Stayed at Extended StayAmerica - past year
Spent less than $1,000 in total on domestic vacation travel - past year
Most recent vehicle acquisition was bought/leased with financing from a dealer
Bought 1 bottle men's cologne as gift - past year
If making decision on new car or truck today, would buy an Audi
Household owns recliner chair
Purchase video games or video game systems at electronics store
Patronized Jack in the Box - past 6 months
Shopped Rite Aid - past 6 months
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
127
Index
100
127
Index
100
127
Index
100
127
Index
100
127
Index
100
126
Index
100
Index
100
126
*
126
Index
100
126
Index
100
126
Index
100
126
Index
100
126
Index
100
126
Index
100
126
Index
100
126
Index
100
126
Index
100
126
Index
100
126
Index
100
126
Index
100
126
Index
100
126
Index
100
126
Index
100
Index
100
126
*
126
Index
100
126
Index
100
126
Index
100
Index
100
126
*
126
Index
100
126
Index
100
126
Index
100
126
Index
100
126
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
3907
3908
3909
3910
3911
3912
3913
3914
3915
3916
3917
3918
3919
3920
3921
3922
3923
3924
3925
3926
3927
3928
3929
3930
3931
3932
3933
3934
3935
3936
3937
3938
3939
3940
3941
3942
3943
3944
3945
3946
3947
3948
3949
3950
3951
3952
3953
3954
3955
3956
3957
3958
3959
3960
3961
3962
3963
3964
3965
3966
3967
3968
3969
3970
Watch what I eat for physical fitness reasons
Purchased a watch as a gift for a women - past year
Own TV set with closed-captioning feature
Household net worth: $750,000-$999,999
Reason for selecting current life insurance: Simplicity of application
I have a great deal of knowledge/experience in home remodeling
Bought air filters for vehicle at Quick Lube center - past year
Patronized any fast-food/drive-in restaurant for supper/dinner - past 6 months
Ever obtained information on news or current events on a tablet or e-reader
Household owns an electric blender
Patronized any fast-food/drive-in restaurant on the weekend - past 6 months
Signed a petition - past year
Household used cents-off coupons 4-5 gimes - past 3 months
Bought NAPA muffler(s) for vehicle - past year
Household reused or recycled plastic bottles - past month
Personally used books app on mobile/cell phone - past month
Spent less than $100 on any sports clothing/apparel - past year
Used Internet/online gambline site - past month
Read any magazine on a magazine app showing digital magazine - past 6 months
Purchase music/other audio at Amazon Prime Music
Participated in cross-country skiing - past year
Scanned a QR code or other tag on mobile/cell/smartphone - past month
Shopped Target - past 3 months
Purchased a watch for self - past year
Made contributions of less than $50 to charities/causes/other organizations - past year
Affiliated with Democratic political party
Bought gasoline at full-service station - past 6 months
Audio/entertainment system in vehicle most recently bought/leased was upgraded with vehicle purchase
Household owns retirement real estate
I have a great deal of knowledge/experience in computers
Bought anti-freeze/coolant at gas station - past year
Filled prescription through mail order - past year
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
126
Index
100
126
Index
100
126
Index
100
126
Index
100
126
Index
100
126
Index
100
126
Index
100
126
Index
100
126
Index
100
126
Index
100
126
Index
100
126
Index
100
Index
100
126
*
126
Index
100
126
Index
100
126
Index
100
126
Index
100
126
Index
100
126
Index
100
126
Index
100
125
Index
100
125
Index
100
125
Index
100
125
Index
100
125
Index
100
125
Index
100
125
Index
100
125
Index
100
125
Index
100
125
Index
100
125
Index
100
125
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
3971
3972
3973
3974
3975
3976
3977
3978
3979
3980
3981
3982
3983
3984
3985
3986
3987
3988
3989
3990
3991
3992
3993
3994
3995
3996
3997
3998
3999
4000
4001
4002
4003
4004
4005
4006
4007
4008
4009
4010
4011
4012
4013
4014
4015
4016
4017
4018
4019
4020
4021
4022
4023
4024
4025
4026
4027
4028
4029
4030
4031
4032
4033
4034
Most recent vehicle bought/leased has front-wheel drive
Household spent under $150 in total on home improvements - past year
Shopped The Gap - past 3 months
Amount spent on most recent vehicle bought/leased: $15,000-$19,999
Paid any bills on Internet/online - past year
I have a great deal of knowledge/experience on physical fitness
Business-to-business: Personally involved in selection/purchase of video-conferencing equipment
Household reused or recycled any aluminum beverage cans - past month
Used organic soups - past 6 months
Currently own/lease any intermediate-size car
Own 3D TV set
Tax return prepared by friend or family member - past year
I have a great deal of knowledge/experience on the Internet
Spent $2,000 or more in total on clothing - past year
Stayed at Motel 6 - past year
Used organic peanut butter - past 6 months
Was personally the decision maker for any visit to a family restaurant/steakhouse - past 6 months
Average monthly landline bill for personal local and long-distance calls: $15 or less
Household grew vegetables - past year
Business-to-business: Personally involved in selection/purchase of packaging/containers
Drank any diet cola drinks - past 6 months
Find out about new video games in magazines
Bought pet food/pet products online/Internet - past year
Have/had ulcer(s) - past year
Used organic poultry - past 6 months
Spent $750-$999 in total on fine jewelry - past year
I have a great deal of knowledge/experience in insurance
Household owns a snowmobile
Patronized Orange Julius - past 6 months
Household owns an electric walk-behind lawn mower
Consulted Yahoo!Travel for advice on fees/travel arrangements - past year
Watched greyhound racing on TV - past year
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
125
Index
100
125
Index
100
125
Index
100
125
Index
100
125
Index
100
125
Index
100
125
Index
100
125
Index
100
125
Index
100
125
Index
100
125
Index
100
125
Index
100
125
Index
100
125
Index
100
125
Index
100
125
Index
100
125
Index
100
125
Index
100
125
Index
100
125
Index
100
125
Index
100
125
Index
100
Index
100
125
*
125
Index
100
125
Index
100
125
Index
100
Index
100
Index
100
124
*
124
*
124
Index
100
Index
100
Index
100
124
*
124
*
124
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
4035
4036
4037
4038
4039
4040
4041
4042
4043
4044
4045
4046
4047
4048
4049
4050
4051
4052
4053
4054
4055
4056
4057
4058
4059
4060
4061
4062
4063
4064
4065
4066
4067
4068
4069
4070
4071
4072
4073
4074
4075
4076
4077
4078
4079
4080
4081
4082
4083
4084
4085
4086
4087
4088
4089
4090
4091
4092
4093
4094
4095
4096
4097
4098
I have a great deal of knowledge/experience in music
My family/friends often ask for and trust my advice on coffee
Drank any port, sherry and dessert wines - past 6 months
Patronized Au Bon Pain - past 6 months
Currently drive a heavy-duty truck
Household owns power boat (16' or larger)
Bought paint/stain at hardware store - past year
Bought television for $100-$299 - past year
Purchased fine jewelry at retail chain (other than Jared, Kay Jewelers, Zales) - past year
Visited a website for maps/directions on mobile/cell/smartphone - past month
My family/friends often ask for and trust my advice on education
Foreign travel: Took any trip to Hong Kong
Had vehicle transmission serviced at Cottman - past year
Obtained any product samples in-store - past 6 months
Rented or purchased Western movies/other video - past month
Participated in book clubs as leisure activity - past year
Spent $100-$149 on gas for vehicle(s) - past month
Currently own/lease any Jeep
Household owns kitchen furniture
Listened to or purchased rap music recordings/other audio - past 6 months
Household installed yard fence - past year
Shopped Sears - past 3 months
Spent $100-$149 on gasoline for vehicle(s) - past month
Reason for selecting current homeowners/personality property insurance: Location
Searched for information about a product on mobile/cell/smartphone - past month
Currently own/lease any luxury car
Used organic pasta - past 6 months
Personally used cents-off coupons to save on cosmetics - past year
Ever obtained information about weather on a tablet or e-reader
Air filters installed in vehicle by self - past year
Had brake lining or pad replacement done on any vehicle owned/leased - past year
Ordered from eBay.com - past year
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
124
Index
100
124
Index
100
124
Index
100
124
Index
100
124
Index
100
124
Index
100
124
Index
100
124
Index
100
124
Index
100
124
Index
100
Index
100
Index
100
124
*
124
*
124
Index
100
124
Index
100
124
Index
100
124
Index
100
124
Index
100
124
Index
100
124
Index
100
124
Index
100
124
Index
100
124
Index
100
124
Index
100
124
Index
100
124
Index
100
124
Index
100
124
Index
100
124
Index
100
124
Index
100
124
Index
100
124
Index
100
124
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
4099
4100
4101
4102
4103
4104
4105
4106
4107
4108
4109
4110
4111
4112
4113
4114
4115
4116
4117
4118
4119
4120
4121
4122
4123
4124
4125
4126
4127
4128
4129
4130
4131
4132
4133
4134
4135
4136
4137
4138
4139
4140
4141
4142
4143
4144
4145
4146
4147
4148
4149
4150
4151
4152
4153
4154
4155
4156
4157
4158
4159
4160
4161
4162
Patronized Carl's Jr. - past 6 months
My ideal car is green and suitable
Currently carry uninsured motorist auto/vehicle insurance
Household spent $50 or less on paint/stain - past year
Ever listened to music on a tablet or e-reader
Bought tires at Discount Tire Co. - past year
Used organic tea - past 6 months
Patronized Chick-Fil-A - past 6 months
Currently carry medical payments auto/vehicle insurance
Personally used banking/finance app on a tablet or e-reader - past month
Used organic fish/seafood - past 6 months
Household bought wall-to-wall carpet - past year
Bought pet food/pet products at veterinarian - past year
My mode of transportation on a typical weekday is driving (not in a carpool)
Watch what I eat to maintain weight
Household bought interior stain - past year
Held or ran for political office - past year
Personally, manually prepared tax return - past year
Read electronic version of any magazine (digital reproduction or magazine app) - past 6 months
Household's Internet service provider is Comcast/Xfinity
Watch video (other than TV show or movie) on Internet/online - past month
Patronized any fast-food/drive-in restaurant for drive-through takeout - past 6 months
Young couples: adults age 30-39, no children 17 or under living at home
Bought tennis shoes - past year
Reason for selecting current homeowners/personal property insurance: Financial stability of company
Patronized any fast-food/drive-in restaurant to eat in - past 6 months
Ever obtained local informaton on a tablet or e-reader
Personally used social networking app on a tablet or e-reader - past month
Used chewing gum smoking cessation method - past year
Household used cents-off coupons - past year
Paid any bills by phone using credit card - past year
Household owns bed frame/headboard
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
124
Index
100
124
Index
100
124
Index
100
124
Index
100
124
Index
100
124
Index
100
124
Index
100
124
Index
100
124
Index
100
124
Index
100
124
Index
100
124
Index
100
124
Index
100
124
Index
100
124
Index
100
Index
100
124
*
124
Index
100
124
Index
100
124
Index
100
123
Index
100
123
Index
100
123
Index
100
123
Index
100
123
Index
100
123
Index
100
123
Index
100
123
Index
100
Index
100
123
*
123
Index
100
123
Index
100
123
Index
100
123
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
4163
4164
4165
4166
4167
4168
4169
4170
4171
4172
4173
4174
4175
4176
4177
4178
4179
4180
4181
4182
4183
4184
4185
4186
4187
4188
4189
4190
4191
4192
4193
4194
4195
4196
4197
4198
4199
4200
4201
4202
4203
4204
4205
4206
4207
4208
4209
4210
4211
4212
4213
4214
4215
4216
4217
4218
4219
4220
4221
4222
4223
4224
4225
4226
Household Composition: Married couple only (no other adults, no children)
Household owns box spring
Personally decided on brand of air filters to buy for vehicle - past year
Household owns an electric car polisher
Visit the Internet for both relaxation and information
Currently own/lease any Kia
Shopped Whole Foods Market - past 6 months
Household owns an electric steam cooker
Ever watched a TV show on a tablet or e-reader
Domestic travel: Took any trip to Montana, Idaho, Wyoming
I like to look through hardware or automotive stores.
Personally used social networking app on mobile/cell phone - past month
Bought child's bicycle - past year
Personally played MMO (Massive multi-player online game) - past month
Referred to paper Yellow Pages for auto dealers and sales - past year
Household owns custom-made picture frames
Bought gasoline at Citgo - past 6 months
Another adult made the decision for any fast-food/drive-in restaurant visit - past 6 months
Have seen video ads in warehouse/club stores - past 6 months
Personally traveled 151-250 miles in town, city or suburb as driver or passenger in a car or truck - past week
Household owns refrigerator
Personally used games app on mobile/cell phone - past month
Drank any prepared mixed drinks with liquor - past 6 months
Bought gasoline at Hess - past 6 months
Household owns separate freezer
Ever played a multi-player game on a tablet or e-reader
Purchased any fine jewelry at a warehouse/club store - past year
Household owns a lawn or garden tractor
Ever visited a search engine on a tablet or e-reader
Household converted garage/attic/basement into living space - past year
My family/friends often ask for and trust my advice on computers
I have a great deal of knowledge/experience in video games
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
123
Index
100
123
Index
100
123
Index
100
123
Index
100
123
Index
100
123
Index
100
123
Index
100
123
Index
100
123
Index
100
123
Index
100
123
Index
100
123
Index
100
123
Index
100
123
Index
100
123
Index
100
123
Index
100
123
Index
100
123
Index
100
123
Index
100
123
Index
100
123
Index
100
123
Index
100
123
Index
100
123
Index
100
123
Index
100
Index
100
123
*
122
Index
100
122
Index
100
122
Index
100
122
Index
100
122
Index
100
122
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
4227
4228
4229
4230
4231
4232
4233
4234
4235
4236
4237
4238
4239
4240
4241
4242
4243
4244
4245
4246
4247
4248
4249
4250
4251
4252
4253
4254
4255
4256
4257
4258
4259
4260
4261
4262
4263
4264
4265
4266
4267
4268
4269
4270
4271
4272
4273
4274
4275
4276
4277
4278
4279
4280
4281
4282
4283
4284
4285
4286
4287
4288
4289
4290
Household installed exterior doors - past year
Shopped Citgo convenience store - past 6 months
Household currently has 2 autos/vehicles covered by insurance policy
Shopped GNC - past 6 months
Used organic frozen foods - past 6 months
Personally used a reference app on a tablet or e-reader - past month
Household bought electric space heater - past year
Household bought ready-made vertical blinds - past year
Spent $7,000 or more in total on domestic vacation travel - past year
Patronized any family restaurant/steakhouse for lunch - past 6 months
Visited dentist - past year
Household owns giant screen TV (over 42")
Shopped A & P - past 6 months
Household installed ceramic tile floors - past year
Watched live TV on mobile/cell/smartphone - past month
Reason for selecting current auto/vehicle insurance: Location
Patronized Bonefish Grill - past 6 months
Referred to paper Yellow Pages for carpet cleaning - past year
Own HDTV set
Most recent vehicle bought/leased has anti-lock braking system (ABS)
Stayed at any bed and breakfast - past year
Foreign travel: Took any trip to Switzerland
Household owns a DVD player
Visited a search engine on mobile/cell/smartphone - past month
Household owns cook top
I have a great deal of knowledge/experience in photography
Watch skating specials on TV
TV Three in One: Watch for relaxation, inspiration, information
Household owns dining room furniture
Buy/eat foods labeled as low-cholesterol for weight control/other health reasons
Computer peripherals own at home: Microphone
Visited a website for financial information on mobile/cell/smartphone - past month
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
122
Index
100
122
Index
100
122
Index
100
122
Index
100
122
Index
100
122
Index
100
Index
100
122
*
122
Index
100
122
Index
100
122
Index
100
122
Index
100
122
Index
100
122
Index
100
122
Index
100
122
Index
100
122
Index
100
122
Index
100
122
Index
100
122
Index
100
122
Index
100
Index
100
122
*
122
Index
100
122
Index
100
122
Index
100
122
Index
100
122
Index
100
122
Index
100
122
Index
100
122
Index
100
122
Index
100
122
Index
100
122
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
4291
4292
4293
4294
4295
4296
4297
4298
4299
4300
4301
4302
4303
4304
4305
4306
4307
4308
4309
4310
4311
4312
4313
4314
4315
4316
4317
4318
4319
4320
4321
4322
4323
4324
4325
4326
4327
4328
4329
4330
4331
4332
4333
4334
4335
4336
4337
4338
4339
4340
4341
4342
4343
4344
4345
4346
4347
4348
4349
4350
4351
4352
4353
4354
Reason for selecting current auto/vehicle insurance: Financial stability of company
Bought television for $700-$999 - past year
Read magazines for both information and inspiration
Acquired auto loan - past year
Personally used food/cooking app on a tablet or e-reader - past month
Have/had heartburn/acid reflux - past year
Currently own/lease any Volkswagen
Household owns electric built-in range oven
Computer peripherals own at home: CD-RW drive (CD burner)
Household owns mattress
Currently own/lease any Chevrolet
Heard about current auto/vehicle insurance carrier through an insurance agent
Bought any books - past year
Bought gas at convenience store - past month
Auto/vehicle insurance acquired through workplace or union
Bought women's ski jacket - past year
Spent $300-$499 in total on clothing - past year
Valvoline Instant Oil Change added or changed motor oil - past year
Stayed at Wingate Hotels - past year
Interest In Advertising: For me, advertising on radio is repeated too often.
Watched movie/used video equipment as in-flight entertainment on last international plane trip (includes Alaska,
Hawaii)
Auto/vehicle covered by MetLife insurance policy
Auto/vehicle covered by Mercury insurance policy
Heard about current auto/vehicle insurance carrier through direct mail sent to home
Household owns a toaster oven
Watch what I eat to control cholesterol level
Household owns separate room air conditioner
My family/friends often ask for and trust my advice on music
Bought noise-reduction headphones - past year
Bought anti-freeze/coolant at Pep Boys - past year
Bought any tires - past year
Purchased any sterling fine jewelry pieces - past year
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
122
Index
100
122
Index
100
122
Index
100
122
Index
100
122
Index
100
122
Index
100
122
Index
100
121
Index
100
121
Index
100
121
Index
100
121
Index
100
121
Index
100
121
Index
100
121
Index
100
121
Index
100
121
Index
100
121
Index
100
Index
100
121
*
121
Index
100
121
Index
100
121
Index
100
Index
100
121
*
121
Index
100
121
Index
100
121
Index
100
121
Index
100
121
Index
100
121
Index
100
Index
100
121
*
121
Index
100
121
Index
100
121
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
4355
4356
4357
4358
4359
4360
4361
4362
4363
4364
4365
4366
4367
4368
4369
4370
4371
4372
4373
4374
4375
4376
4377
4378
4379
4380
4381
4382
4383
4384
4385
4386
4387
4388
4389
4390
4391
4392
4393
4394
4395
4396
4397
4398
4399
4400
4401
4402
4403
4404
4405
4406
4407
4408
4409
4410
4411
4412
4413
4414
4415
4416
4417
4418
Listened to music on mobile/cell/smartphone - past month
My family/friends often ask for and trust my advice on fishing
Personally used shopping/retail app on mobile/cell phone - past month
Computer peripherals own at home: Wireless mouse
Most recent vehicle bought/leased is a sport-utility vehicle (SUV)
Own any truck used for personal hauling
Any currently owned/leased vehicle was serviced by an auto repair chain store - past year
Shopped Aldi - past 6 months
My family/friends often ask for and trust my advice on hunting
Ever listen to any Internet or Satellite radio
Obtained information about entertainment or celebrities on Internet/online - past month
Bought wine at drug store - past 6 months
Shopped PacSun - past 3 months
Rented or purchased comedy movies/other video - past month
Most recent vehicle acquired was bought/leased new
Household owns convertible sofa-bed
Shopped Finish Line - past 3 months
Bought gasoline at Conoco - past 6 months
Spent $100-$249 on tires - past year
Patronized any fast-food/drive-in restaurant on a weekday - past 6 months
Household bought organic soil additives - past year
Bought pet food/pet products at PetSmart - past year
Bought tires at Big O Tires - past year
Made a purchase for personal use on Internet/online - past month
Purchased a product on mobile/cellular/smartphone - past month
Referred to paper Yellow Pages for travel services (excluding airlines, hotels/motels) - past year
Household owns continuous cleaning oven
My family/friends often ask for and trust my advice on books
My family/friends often ask for and trust my advice on movies
Visited osteopath - past year
I have a great deal of knowledge/experience in pets
Shopped Office Depot - past year
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
121
Index
100
121
Index
100
121
Index
100
121
Index
100
121
Index
100
121
Index
100
121
Index
100
121
Index
100
121
Index
100
121
Index
100
121
Index
100
121
Index
100
121
Index
100
121
Index
100
121
Index
100
121
Index
100
121
Index
100
121
Index
100
121
Index
100
121
Index
100
121
Index
100
Index
100
121
*
120
Index
100
120
Index
100
Index
100
120
*
120
Index
100
120
Index
100
120
Index
100
Index
100
120
*
120
Index
100
120
Index
100
120
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
4419
4420
4421
4422
4423
4424
4425
4426
4427
4428
4429
4430
4431
4432
4433
4434
4435
4436
4437
4438
4439
4440
4441
4442
4443
4444
4445
4446
4447
4448
4449
4450
4451
4452
4453
4454
4455
4456
4457
4458
4459
4460
4461
4462
4463
4464
4465
4466
4467
4468
4469
4470
4471
4472
4473
4474
4475
4476
4477
4478
4479
4480
4481
4482
Bought electronic games - past year
Household owns microwave oven
Spent $150-$199 on gasoline for vehicle(s) - past month
Spent $150-$199 on gas for vehicle(s) - past month
Patronized any fast-food/drive-in restaurant for Mexican food - past 6 months
Shopped AM/PM - past 6 months
Had professional hair cut - past 6 months
Most recent vehicle bought/leased was bought/leased to replace a vehicle
Patronized Wing-Stop - past 6 months
Household currently has 3+ autos/vehicles covered by insurance policy
Household bought indoor/outdoor carpet - past year
Have/had allergies/hay fever - past year
Most recent vehicle acquisition was bought/leased with a credit union loan
Most recent vehicle bought/leased has security/burglar alarm
Household owns regular size screen TV (13"-26")
Rented or purchased action/adventure movies/other video - past month
If making decision on new car or truck today, would buy a Subaru
Household owns curtains
Currently carry liability/property damage auto/vehicle insurance
Household owns an automatic-drip coffee maker
Used organic fresh milk - past 6 months
Purchased any fine jewelry - past year
Household owns a toaster
Most recent vehicle bought/leased is any Honda
Member of any religious club
Someone else decided brand of motor oil to buy - past year
Buy/eat foods labeled as low-fat for weight control/other health reasons
Bought television - past year
Household owns big screen TV (36"-42")
Own regular (tube) TV set
Acquired personal loan for education (student loan) - past year
Personally made decison for any fast-food/drive-in restaurant vist - past 6 months
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
120
Index
100
120
Index
100
120
Index
100
120
Index
100
120
Index
100
120
Index
100
120
Index
100
120
Index
100
120
Index
100
Index
100
120
*
120
Index
100
120
Index
100
120
Index
100
120
Index
100
120
Index
100
120
Index
100
120
Index
100
120
Index
100
120
Index
100
120
Index
100
120
Index
100
120
Index
100
120
Index
100
120
Index
100
120
Index
100
120
Index
100
120
Index
100
120
Index
100
120
Index
100
Index
100
120
*
120
Index
100
120
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
4483
4484
4485
4486
4487
4488
4489
4490
4491
4492
4493
4494
4495
4496
4497
4498
4499
4500
4501
4502
4503
4504
4505
4506
4507
4508
4509
4510
4511
4512
4513
4514
4515
4516
4517
4518
4519
4520
4521
4522
4523
4524
4525
4526
4527
4528
4529
4530
4531
4532
4533
4534
4535
4536
4537
4538
4539
4540
4541
4542
4543
4544
4545
4546
I like being in charge of a group.
Bought any toys - past year
Patronized Burger King - past 6 months
Household owns/leases 2 vehicles
Have/had high cholesterol - past year
Listened to or purchased new age music recordings/other audio - past 6 months
Use magicJack long-distance call services
Currently own/lease any subcompact car
Household installed laminate flooring - past year
Kind of fine jewelry purchased in past year: Any bracelet
Paid for gasoline purchases with oil company/gasoline credit card - past month
Any vehicle currently owned/leased has 4-cylinder engine
Watched a TV program on Internet/online - past month
Participated in cooking for fun/as leisure activity - past year
Ever sent an e-mail on a tablet or e-reader
Used Wi-Fi or wireless connection outside of home in past month
Currently own/lease any Toyota
Race: White
Household remodeled rooms other than bathroom, kitchen, bedroom - past year; work done by self or other
household member
Paid for gas for vehicle(s) with oil company/gasoline credit card - past month
Stayed at Westin Hotels - past year
Currently own/lease any Honda
Currently have auto/vehicle insurance for towing
Amount spent on most recent vehicle bought/leased: $20,000-$29,999
Wired or sent monty through U.S. Postal Service - past year
Read electronic version of any magazine on magazine's own website - past 6 months
Household owns 3 televisions
Personally used books app on a tablet or e-reader - past month
Household owns charcoal grill
Household owns electric stove/range
Shopped Macy's - past 3 months
Currently own/lease any compact pickup
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
119
Index
100
119
Index
100
119
Index
100
119
Index
100
119
Index
100
Index
100
119
*
119
Index
100
119
Index
100
119
Index
100
119
Index
100
119
Index
100
119
Index
100
119
Index
100
119
Index
100
119
Index
100
119
Index
100
119
Index
100
119
Index
100
119
Index
100
119
Index
100
119
Index
100
119
Index
100
119
Index
100
119
Index
100
119
Index
100
119
Index
100
119
Index
100
119
Index
100
119
Index
100
119
Index
100
119
Index
100
119
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
4547
4548
4549
4550
4551
4552
4553
4554
4555
4556
4557
4558
4559
4560
4561
4562
4563
4564
4565
4566
4567
4568
4569
4570
4571
4572
4573
4574
4575
4576
4577
4578
4579
4580
4581
4582
4583
4584
4585
4586
4587
4588
4589
4590
4591
4592
4593
4594
4595
4596
4597
4598
4599
4600
4601
4602
4603
4604
4605
4606
4607
4608
4609
4610
Bought boxed chocolates as a gift - past 6 months
Most recent vehicle acquisition was bought/leased with trade-in
Household bought/used any environmentally friendly/"green" light bulbs - past year
Had extermination treatment from professional service other than Orkin, Terminix - past year
Bought pet food/pet products at discount store - past year
Personally added gasoline additives - past year
Any vehicle currently owned/leased is a station wagon
Computer peripherals own at home: Wireless keyboard
Obtained information about an ailment/prescription drug through a doctor or other healthcare professional - past year
Bought pet food/pet products at pet specialty store other than PETCO, PetSmart - past year
Personally used games app on a tablet or e-reader - past month
I have more ability than most people.
My family/friends often ask for and trust my advice on automotive products
Personally responsible (alone or with someone else) for maintenance work on any vehicle owned/leased
Attended any adult education courses - past year
If making decision on new car or truck today, would buy a Toyota
Bought 2 bottles men's cologne for self - past year
Own LED TV set
Own any truck used for recreational purposes
Bought frozen beverage at convenience store - past month
Listened to or purchased hip-hop music recordings/other audio - past 6 months
Service center or dealer installed oil filters in vehicle - past year
My ideal car is basic and functional
Have seen video ads in shopping malls - past 6 months
Rented or purchased drama movies/other video - past month
Participated in baking as leisure activity - past year
Patronized McDonald's - past 6 months
Household owns electric outdoor grill
Obtained any product samples delivered in the mail - past 6 months
Bought gasoline at Clark - past 6 months
Any vehicle currently owned/leased is a sedan/hard-top/4-door
Currently own/lease any GMC
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
119
Index
100
119
Index
100
119
Index
100
119
Index
100
119
Index
100
119
Index
100
119
Index
100
118
Index
100
118
Index
100
118
Index
100
118
Index
100
118
Index
100
118
Index
100
118
Index
100
118
Index
100
118
Index
100
118
Index
100
118
Index
100
118
Index
100
118
Index
100
118
Index
100
118
Index
100
118
Index
100
118
Index
100
118
Index
100
118
Index
100
118
Index
100
118
Index
100
Index
100
118
*
118
Index
100
118
Index
100
118
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
4611
4612
4613
4614
4615
4616
4617
4618
4619
4620
4621
4622
4623
4624
4625
4626
4627
4628
4629
4630
4631
4632
4633
4634
4635
4636
4637
4638
4639
4640
4641
4642
4643
4644
4645
4646
4647
4648
4649
4650
4651
4652
4653
4654
4655
4656
4657
4658
4659
4660
4661
4662
4663
4664
4665
4666
4667
4668
4669
4670
4671
4672
4673
4674
Household owns a riding lawn mower
Read digital reproduction of any magazine (such as Zinio, Nook, or Kindle Fire versions) - past 6 months
Used organic breakfast cereals - past 6 months
Listened occasionally to traffic reports - past year
Visited a website for entertainment information on mobile/cell/smartphone - past month
I have a great deal of knowledge/experience in snacks
I like to lead others.
My family/friends often ask for and trust my advice on video games
Personally have considerable interest in video ads seen in large discount/department stores
Computer peripherals own at home: Speakers
Have seen video ads in coffee shops, cafes or delis - past 6 months
Interest In Advertising: For me, advertising on mobile phones appears at inconvenient moments.
Personal political outlook is very liberal
Household's Internet service provider is Verizon Online
Internet Three in One: Visit the Internet for relaxation, inspiration and information
Bought whole coffee beans - past 6 months
Patronized Taco Bell - past 6 months
Listened to any radio on Internet/online - past month
Have/had kidney ailments - past year
Have seen video ads in airports - past 6 months
Consumed unsweetened bottled water or seltzer - past 6 months
Looked up movie listings or show times on Internet/online - past month
Household owns an electric juicer
Recycled any products - past year
Shopped The Disney Store - past 3 months
Household bought table/floor lamps - past year
Used organic bread - past 6 months
Visited general/family practitioner - past year
Most recent vehicle bought/leased has passenger side air bags
Had paint job done on any vehicle owned/leased - past year
Obtained information about an ailment/prescription drug through a magazine advertisement - past year
Shopped Walgreens - past 6 months
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
118
Index
100
118
Index
100
118
Index
100
118
Index
100
118
Index
100
118
Index
100
118
Index
100
118
Index
100
118
Index
100
118
Index
100
118
Index
100
118
Index
100
118
Index
100
118
Index
100
118
Index
100
118
Index
100
118
Index
100
Index
100
118
*
118
Index
100
118
Index
100
118
Index
100
118
Index
100
117
Index
100
117
Index
100
117
Index
100
117
Index
100
117
Index
100
117
Index
100
117
Index
100
117
Index
100
117
Index
100
117
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
4675
4676
4677
4678
4679
4680
4681
4682
4683
4684
4685
4686
4687
4688
4689
4690
4691
4692
4693
4694
4695
4696
4697
4698
4699
4700
4701
4702
4703
4704
4705
4706
4707
4708
4709
4710
4711
4712
4713
4714
4715
4716
4717
4718
4719
4720
4721
4722
4723
4724
4725
4726
4727
4728
4729
4730
4731
4732
4733
4734
4735
4736
4737
4738
Listened to or purchased dance music recordings/other audio - past 6 months
Used an application or "app" on mobile/cell/smartphone - past year
Personally used any app on mobile/cell phone - past month
Rented or purchased science fiction movies/other video - past month
Bought 3 pieces of fine jewelry - past year
Visited Disneyland (California) - past year
If making decision on new car or truck today, would buy a Honda
Most recent vehicle bought/leased is any Kia
Personal political outlook is very conservative
Household owns large size screen TV (27"-35")
Spent $500-$999 on children's toys and games - past year
My family/friends often ask for and trust my advice on mobile/cellphones
Bought electronic dolls/animals - past year
Most recent vehicle bought/leased has custom audio speakers
Bought 3+ bottles men's cologne for self - past year
Bought car/other vehicle batteries at Advance Auto Parts Store - past year
Patronized any fast-food/drive-in restaurant for home delivery - past 6 months
Any vehicle currently owned/leased is a van or minivan
Interest In Advertising: For me, advertising on the Internet appears at inconvenient moments.
Consumed non-sparkling bottled water or seltzer - past 6 months
Business-to-business: Personally involved in selection/purchase of mainframes and related equipment/services
Collect art as a hobby
Referred to Internet Yellow Pages for beauty salons - past year
Household carries pet insurance
Finance Attitudes: I regularly read financial news or financial publications.
Household owns/leases 3 vehicles
Most recent vehicle bought/leased has manual transmission
Foreign travel: Took any trip to France
Shopped Vons - past 6 months
Currently carry collision auto/vehicle insurance
Refinished furniture as leisure activity - past year
Personally used education app on mobile/cell phone - past month
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
117
Index
100
117
Index
100
117
Index
100
117
Index
100
117
Index
100
117
Index
100
117
Index
100
117
Index
100
117
Index
100
117
Index
100
117
Index
100
117
Index
100
117
Index
100
117
Index
100
117
Index
100
117
Index
100
117
Index
100
117
Index
100
117
Index
100
Index
100
117
*
117
Index
100
117
Index
100
117
Index
100
117
Index
100
117
Index
100
117
Index
100
117
Index
100
117
Index
100
117
Index
100
117
Index
100
116
Index
100
116
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
4739
4740
4741
4742
4743
4744
4745
4746
4747
4748
4749
4750
4751
4752
4753
4754
4755
4756
4757
4758
4759
4760
4761
4762
4763
4764
4765
4766
4767
4768
4769
4770
4771
4772
4773
4774
4775
4776
4777
4778
4779
4780
4781
4782
4783
4784
4785
4786
4787
4788
4789
4790
4791
4792
4793
4794
4795
4796
4797
4798
4799
4800
4801
4802
Had brakes installed at Monro Muffler/Brake - past year
Bought 2 pieces of fine jewelry - past year
My family/friends often ask for and trust my advice on new technology
Referred to Internet Yellow Pages for education/schools - past year
I am very interested in how mechanical things such as engines work.
Participated in skateboarding - past year
Currently drive an automobile
My mode of transportation on a typical weekday is driving in a carpool
Have/had sinus congestion/headache - past year
Auto/vehicle insurance acquired from an agent
Shopped CVS Pharmacy/Longs Drugs - past 6 months
Patronized Fazoli's - past 6 months
Used organic cheese - past 6 months
Personally drove 8,000-9,999 miles - past year
Bought gasoline for vehicle once a week - past 6 months
Personally played streamed/downloaded TV show/TV content through video game player - past month
Personally traveled 101-150 miles in town, city or suburb as driver or passenger in a car or truck - past week
Most recent vehicle bought/leased was leased
Household bought central air conditioner - past year
Had alignment service/repair done on any vehicle owned/leased - past year
Domestic travel: Took any trip to Arkansas, Oklahoma
Listened to or purchased R&B music recordings/other audio - past 6 months
A child made the decision for any fast-food/drive-in restaurant visit - past 6 months
Bought educational toys - past year
Had professional makeup application/makeover - past 6 months
Any currently owned/leased vehicle was serviced by a discount department store - past year
Most recent vehicle bought/leased is any Infiniti
Computer peripherals own at home: Blu-ray RE (Blu-ray burner)
Most frequently shopped grocery store is 1-2 miles from home
Own any truck used for local transportation
Household used cents-off coupons 25-40 times - past 3 months
Auto/vehicle covered by SafeAuto insurance policy
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
*
116
Index
100
116
Index
100
116
Index
100
116
Index
100
116
Index
100
116
Index
100
116
Index
100
116
Index
100
116
Index
100
116
Index
100
Index
100
116
*
116
Index
100
116
Index
100
116
Index
100
116
Index
100
116
Index
100
116
Index
100
116
Index
100
116
Index
100
116
Index
100
116
Index
100
116
Index
100
116
Index
100
Index
100
116
*
116
Index
100
Index
100
116
*
116
Index
100
116
Index
100
116
Index
100
116
Index
100
Index
100
116
*
116
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
4803
4804
4805
4806
4807
4808
4809
4810
4811
4812
4813
4814
4815
4816
4817
4818
4819
4820
4821
4822
4823
4824
4825
4826
4827
4828
4829
4830
4831
4832
4833
4834
4835
4836
4837
4838
4839
4840
4841
4842
4843
4844
4845
4846
4847
4848
4849
4850
4851
4852
4853
4854
4855
4856
4857
4858
4859
4860
4861
4862
4863
4864
4865
4866
Household owns a non-power lawn mower
Spent $300-$499 in total on watches - past year
Household remodeled bedroom - past year; work done by self or other household member
Household bought electric air cleaner - past year
Patronized Panda Express - past 6 months
Rented car at home (local rental) for personal use - past year
Marital status: currently married
Household remodeled rooms other than bathroom, kitchen or bedroom - past year
Bought 2 bottles women's perfume/cologne as gifts - past year
Amount spent on most recent vehicle bought/leased: $10,000-$14,999
Household spends $150 or more in foodstores in average week
Spent under $50 on children's toys and games - past year
Spent $75-$99 on gas for vehicle(s) - past month
Jiffy Lube added or changed motor oil - past year
My family/friends often ask for and trust my advice on real estate
Most recent vehicle bought/leased is a sedan/hard-top/4-door
Spent $75-$99 on gasoline for vehicle(s) - past month
Household bought dining room furniture - past year
Household owns a heat pump
Reason for selecting current life insurance: Years in business
Sailed on Carnival cruise lines ship - past 3 years
Household has any cats as pets
Audio/entertainment system in vehicle most recently bought/leased was standard equipment with vehicle
Drank any caffeine-free regular carbonated soft drinks (excluding colas) - past 6 months
Computer peripherals own at home: CD ROM drive
Have seen video ads in office building lobbies - past 6 months
Household grew fruit (not trees) - past year
Computer peripherals own at home: Webcam
Most recent vehicle bought/leased has CD player
Own custom street bike/motorcycle
Decision maker for car/other vehicle batteries was myself (alone or with someone else) - past year
Have/had backache/back pain - past year
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
116
*
116
Index
100
Index
100
Index
100
116
*
116
Index
100
116
Index
100
116
Index
100
116
Index
100
116
Index
100
116
Index
100
116
Index
100
116
Index
100
115
Index
100
115
Index
100
115
Index
100
115
Index
100
115
Index
100
115
Index
100
115
Index
100
115
Index
100
115
Index
100
115
Index
100
115
Index
100
115
Index
100
115
Index
100
115
Index
100
115
Index
100
115
Index
100
115
Index
100
Index
100
115
*
115
Index
100
115
Index
100
115
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
4867
4868
4869
4870
4871
4872
4873
4874
4875
4876
4877
4878
4879
4880
4881
4882
4883
4884
4885
4886
4887
4888
4889
4890
4891
4892
4893
4894
4895
4896
4897
4898
4899
4900
4901
4902
4903
4904
4905
4906
4907
4908
4909
4910
4911
4912
4913
4914
4915
4916
4917
4918
4919
4920
4921
4922
4923
4924
4925
4926
4927
4928
4929
4930
Patronized Village Inn Restaurant - past 6 months
Visit the Internet for both information and inspiration
Find out about new video games on Internet/online
Rented or purchased news/information/documentary movies/other video - past month
Interest In Advertising: For me, advertising on mobile phones has no credibility.
The primary reason I personally drive is to run errands
Patronized Papa John's - past 6 months
Household used pet grooming service - past year
Auto/vehicle covered by USAA insurance policy
Someone else decided on brand of air filters to buy for vehicle - past year
Reason for selecting current auto/vehicle insurance: Size of company
Personally used music app on mobile/cell phone - past month
Drank any regular carbonated soft drinks (excluding colas) - past 6 months
Shopped Shell convenience store - past 6 months
Filled prescription at drug store/pharmacy - past year
Wealth: Having material possessions, a lot of money is very important
Watch primetime general drama shows on TV
Any vehicle currently owned/leased has V-6 engine
Referred to paper Yellow Pages for doctors, dentists and other medical services - past year
Read newspapers for relaxation only
Personally decided brand of motor oil to buy (alone or with someone else) - past year
Spent total of $31-$50 at family restaurants/steakhouses - past month
Installed oil filters in vehicle myself - past year
My family/friends often ask for and trust my advice on insurance
Computer peripherals own at home: DVD drive
Spent $100-$249 in total on men's cologne as gifts - past year
Downloaded a song on mobile/cell/smartphone - past month
Bought gasoline for vehicle 2 times per week - past 6 months
Spent $50-$74 in total on any athletic shoes - past year
Personally spend $100-$119 in foodstores in average week
Stayed at Microtel - past year
Visited urologist - past year
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
*
115
Index
100
115
Index
100
115
Index
100
115
Index
100
115
Index
100
115
Index
100
115
Index
100
115
Index
100
115
Index
100
115
Index
100
115
Index
100
115
Index
100
115
Index
100
115
Index
100
115
Index
100
Index
100
115
*
115
Index
100
115
Index
100
Index
100
115
*
115
Index
100
115
Index
100
115
Index
100
115
Index
100
115
Index
100
115
Index
100
114
Index
100
114
Index
100
114
Index
100
114
Index
100
Index
100
114
*
114
Index
100
114
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
4931
4932
4933
4934
4935
4936
4937
4938
4939
4940
4941
4942
4943
4944
4945
4946
4947
4948
4949
4950
4951
4952
4953
4954
4955
4956
4957
4958
4959
4960
4961
4962
4963
4964
4965
4966
4967
4968
4969
4970
4971
4972
4973
4974
4975
4976
4977
4978
4979
4980
4981
4982
4983
4984
4985
4986
4987
4988
4989
4990
4991
4992
4993
4994
I would like to understand more about how the universe works.
Ever played a single-player game on a tablet or e-reader
Have seen video ads in fast-food or family restaurants - past 6 months
Currently carry liability/bodily injury auto/vehicle insurance
Currently own/lease any Acura
Foreign travel: Took any trip to Bermuda
I am often interested in theories.
Most recent vehicle bought/leased has driver side air bags
Household bought electric outdoor grill - past year
Sex: Achieving a fulfilling sexual life is very important
Personally spend $60-$79 in foodstores in average week
Household visited veterinarian - past year
Bought motor oil at O'Reilly Auto Parts to personally add/change - past year
Find out about new video games through friends
Bought infant toys - past year
Any vehicle currently owned/leased is a sedan/hard-top/2-door
Currently own/lease any foreign/import vehicle
Shopped Express - past 3 months
I have a great deal of knowledge/experience in parenting
Personally used photography app on a tablet or e-reader - past month
Flew Lufthansa on any foreign trip (including Alaska, Hawaii)
Participated in aerobics - past year
Had treatments from professional exterminator - past year
Most recent vehicle acquired was bought/leased 1-2 years ago
Obtained information about an ailment/prescription drug through pamphlets/brochures - past year
Interest In Advertising: For me, advertising on the Internet is repeated too often.
Household owns combination range/microwave
Total amount spent at convenience stores - past month: $51-$99
Visited or used a social networking site on mobile/cell/smartphone - past month
Bought air filters for vehicle - past year
Received a text message "alert" on mobile/cell/smartphone - past month
Heard about current auto/vehicle insurance carrier through friends or family
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
114
Index
100
114
Index
100
114
Index
100
114
Index
100
Index
100
114
*
114
Index
100
114
Index
100
Index
100
114
*
114
Index
100
114
Index
100
114
Index
100
114
Index
100
114
Index
100
114
Index
100
114
Index
100
114
Index
100
114
Index
100
114
Index
100
114
Index
100
114
Index
100
114
Index
100
114
Index
100
114
Index
100
114
Index
100
114
Index
100
114
Index
100
114
Index
100
114
Index
100
114
Index
100
114
Index
100
114
Index
100
114
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
4995
4996
4997
4998
4999
5000
5001
5002
5003
5004
5005
5006
5007
5008
5009
5010
5011
5012
5013
5014
5015
5016
5017
5018
5019
5020
5021
5022
5023
5024
5025
5026
5027
5028
5029
5030
5031
5032
5033
5034
5035
5036
5037
5038
5039
5040
5041
5042
5043
5044
5045
5046
5047
5048
5049
5050
5051
5052
5053
5054
5055
5056
5057
5058
Most recent vehicle bought/leased is any Toyota
Interest In Advertising: For me, all ads on mobile phones are alike.
Referred to paper Yellow Pages for personal care services other than beauty salons - past year
Household has any pets other than dogs, cats, birds, horses
Bought Midas muffler(s) for vehicle - past year
I like to learn about art, culture, and history.
Most recent vehicle bought/leased is any Scion
Shopped American Eagle - past 3 months
Interest In Advertising: Advertising on radio provides me with useful information about new products and services.
Reason for selecting current homeowners/personal property insurance: Size of company
Household bought curtains - past year
Household owns upholstery fabric
Audio/entertainment system in any vehicle currently owned/leased was an aftermarket purchase
Used organic granola - past 6 months
Kind of fine jewelry purchased in past year: Any ring (excluding engagement ring)
Used text messaging to communicate with friends or family on mobile/cell/smartphone - past month
Paid bills on Internet/online - past month
Shopped LOFT - past 3 months
Consumer Confidence: Economy/business in the U.S. will be better in the coming year
Bought whole coffee beans at supermarket/grocery store - past 6 months
Spent $51-$99 in total on children's clothing - past 6 months
Bought gasoline at 76 - past 6 months
Have seen video ads in office building elevators - past 6 months
Have seen video ads in movie theater lobbies - past 6 months
Auto/vehicle covered by AAA insurance policy
Household owns an electric can-opener
Attitudes Toward Advertising: Advertising is more manipulative than it is informative.
Rented or purchased classic movies/other video - past month
Used e-mail on Internet/online - past month
Foreign travel: Took any trip to the Virgin Islands
Bought toy cars - past year
Redeemed a mobile coupon on mobile/cell/smartphone - past month
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
113
Index
100
Index
100
113
*
113
Index
100
Index
100
Index
100
Index
100
113
*
113
Index
100
113
Index
100
113
Index
100
113
Index
100
113
Index
100
113
Index
100
113
Index
100
113
Index
100
113
Index
100
113
Index
100
113
Index
100
113
Index
100
113
Index
100
113
Index
100
113
Index
100
113
Index
100
113
Index
100
113
Index
100
113
Index
100
113
Index
100
113
Index
100
113
Index
100
Index
100
113
*
113
Index
100
113
Index
100
113
113
*
113
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
5059
5060
5061
5062
5063
5064
5065
5066
5067
5068
5069
5070
5071
5072
5073
5074
5075
5076
5077
5078
5079
5080
5081
5082
5083
5084
5085
5086
5087
5088
5089
5090
5091
5092
5093
5094
5095
5096
5097
5098
5099
5100
5101
5102
5103
5104
5105
5106
5107
5108
5109
5110
5111
5112
5113
5114
5115
5116
5117
5118
5119
5120
5121
5122
Household installed clean-air filter - past year
Most recent vehicle bought/leased is a station wagon
Most recent vehicle bought/leased has DVD player
Buy/eat foods labeled as natural or organic for weight control/other health reasons
Most recent vehicle bought/leased is any Ford
Own HDTV-ready TV set
Someone else decided on brand of tires bought - past year
Auto/vehicle covered by State Farm insurance policy
Patronized Red Lobster - past 6 months
Bought television for $300-$699 - past year
Had professional extermination treatment for insects (ants, roaches, etc.) problem - past year
General Attitudes: I often find myself in a leadership position.
Auto/vehicle insurance acquired from an insurance company via phone
Household Composition: Married couple, no adult children, children under 18
Flew Alaska Airlines on any domestic trip (excludes Alaska, Hawaii)
Participated in surfing/windsurfing - past year
Interest In Advertising: For me, advertising on TV is repeated too often.
Fashion & Style Attitudes: I only buy shoes and clothing when I have to replace something.
Attitudes Toward Advertising: Too many products do not perform as well as the ads claim.
Filled prescription at supermarket - past year
Domestic travel: Took any trip to Texas
Most recent vehicle bought/leased has Radar detector
Buy/eat foods labeled as low-calorie for weight control/other health reasons
Spent $500-$999 in total on clothing - past year
Someone else decided on brand of oil filters - past year
Personally added or changed motor oil - past year
Buy/eat foods labeled as low-carb for weight control/other health reasons
Downloaded a game on mobile/cell/smartphone - past month
Bought motor oil at Advance Auto Parts Store to personally add/change - past year
Have not changed auto/vehicle insurance coverage in last 5 years
Bought doll accessories - past year
Reason for selecting current homeowners/personal property insurance: Years in business
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
113
Index
100
113
Index
100
113
Index
100
113
Index
100
113
Index
100
113
Index
100
113
Index
100
113
Index
100
113
Index
100
113
Index
100
113
Index
100
112
Index
100
112
Index
100
Index
100
Index
100
112
*
112
*
112
Index
100
112
Index
100
112
Index
100
112
Index
100
112
Index
100
112
Index
100
112
Index
100
112
Index
100
112
Index
100
112
Index
100
112
Index
100
112
Index
100
112
Index
100
112
Index
100
112
Index
100
112
Index
100
112
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
5123
5124
5125
5126
5127
5128
5129
5130
5131
5132
5133
5134
5135
5136
5137
5138
5139
5140
5141
5142
5143
5144
5145
5146
5147
5148
5149
5150
5151
5152
5153
5154
5155
5156
5157
5158
5159
5160
5161
5162
5163
5164
5165
5166
5167
5168
5169
5170
5171
5172
5173
5174
5175
5176
5177
5178
5179
5180
5181
5182
5183
5184
5185
5186
Household installed yard fence - past year; work done by self or other household member
Used text messaging to vote in a contest or make a choice on mobile/cell/smartphone - past month
Can connect to Internet from home using a wireless connection (excluding cellphones)
Household remodeled bedroom - past year
If making decision on new car or truck today, would buy a Chevrolet
Engaged in making photo albums/scrapbooking - past year
Find out about new video games through family
My family/friends often ask for and trust my advice on business travel
Ever downloaded music on a tablet or e-reader
Visited Universal Studios Islands of Adventure (Florida) - past year
Household bought/used fresh or frozen lamb - past 6 months
Have seen video ads in large discount/department stores - past 6 months
Patronized El Pollo Loco - past 6 months
Have/had hypertension/high blood pressure - past year
Visited eye doctor - past year
Household used pet training service - past year
Personally used banking/finance app on mobile/cell phone - past month
Watch TV for both relaxation and information
Most recent vehicle bought/leased is any Buick
Used any organic foods - past 6 months
Most recent vehicle bought/leased is any Acura
I have a great deal of knowledge/experience in grocery shopping
Household installed laminate flooring - past year; work done by self or other household member
Reason for selecting current homeowners/personal property insurance: Simplicity of application
Most recent vehicle acquired was bought/leased in past year
Engaged in home decoration and furnishing as leisure activity - past year
Currently own/lease any domestic vehicle
Household installed clean-air filter - past yer; work done by self or other household member
Drank any regular caffeine-free cola drinks (not diet ) - past 6 months
Heard about current auto/vehicle insurance carrier through a newspaper or magazine (print) ad
Bought anti-freeze/coolant at grocery/supermarket - past year
Listen to Adult Hits radio format
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
*
112
Index
100
112
Index
100
112
Index
100
112
Index
100
112
Index
100
112
Index
100
112
Index
100
112
Index
100
Index
100
112
*
112
Index
100
112
Index
100
112
Index
100
112
Index
100
112
Index
100
112
Index
100
112
Index
100
112
Index
100
112
Index
100
112
Index
100
Index
100
112
*
112
Index
100
Index
100
112
*
111
Index
100
111
Index
100
111
Index
100
111
Index
100
111
Index
100
111
Index
100
111
Index
100
Index
100
111
*
111
Index
100
111
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
5187
5188
5189
5190
5191
5192
5193
5194
5195
5196
5197
5198
5199
5200
5201
5202
5203
5204
5205
5206
5207
5208
5209
5210
5211
5212
5213
5214
5215
5216
5217
5218
5219
5220
5221
5222
5223
5224
5225
5226
5227
5228
5229
5230
5231
5232
5233
5234
5235
5236
5237
5238
5239
5240
5241
5242
5243
5244
5245
5246
5247
5248
5249
5250
Any vehicle currently owned/leased is a coupe/sports coupe/2-door
Most recent vehicle bought/leased is any Lincoln
Patronized Ruth's Cris Steak House - past 6 months
Sent an electronic greeting card on Internet/online - past month
Own cruiser street bike/motorcycle
Currently own/lease any full-size sport-utility vehicle
Listened to Internet-only radio or other online music or audio services (e.g., Pandora, Rhapsody, Spotify, etc.) on
Internet/online - past month
Health Attitudes: To save money, I would buy prescription drugs from countries other than the United States.
Fashion & Style Attitudes: When I find a haircut that suits me, I stick with it.
Any vehicle currently owned/leased has V-8 engine
Patronized any family restaurant/steakhouse for home delivery - past 6 months
Consumed non-flavored bottled water or seltzer - past 6 months
Purchase video games or video game systems at GameStop
Bought unleaded gasoline for vehicle - past 6 months
Have changed auto/vehicle insurance coverage 1 time in last 5 years
Ever watched a movie on a tablet or e-reader
Any vehicle currently owned/leased uses diesel fuel only
Acquired a new or different auto/vehicle insurance policy - past year
Household installed ceramic tile floors - past year; work done by outside contractor
Buy/eat foods labeled as low-sodium for weight control/other health reasons
Family member other than self makes decision on hotel reservation for business travel
Household owns a garden tiller
If making decision on new car or truck today, would buy a Mercedes-Benz
Have seen video ads in grocery stores - past 6 months
Personally used education app on a tablet or e-reader - past month
Had tune-up done on any vehicle owned/leased - past year
Household bought/used any environmentally friendly/"green"/non-toxic/biodegradable household cleaning/laundry
products - past year
Interest In Advertising: For me, advertising on radio appears at inconvenient moments.
Ever read a book on a tablet or e-reader
Car/other vehicle batteries installed by self - past year
Participated in sport motorcycling - past year
I consider myself an intellectual.
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
Index
100
Index
100
111
*
111
*
111
Index
100
111
Index
100
111
Index
100
111
Index
100
111
Index
100
111
Index
100
111
Index
100
111
Index
100
111
Index
100
111
Index
100
111
Index
100
111
Index
100
111
Index
100
111
Index
100
111
Index
100
Index
100
111
*
111
Index
100
111
Index
100
111
Index
100
Index
100
111
*
111
Index
100
111
Index
100
111
Index
100
111
Index
100
111
Index
100
111
Index
100
111
Index
100
111
Index
100
111
Index
100
111
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
5251
5252
5253
5254
5255
5256
5257
5258
5259
5260
5261
5262
5263
5264
5265
5266
5267
5268
5269
5270
5271
5272
5273
5274
5275
5276
5277
5278
5279
5280
5281
5282
5283
5284
5285
5286
5287
5288
5289
5290
5291
5292
5293
5294
5295
5296
5297
5298
5299
5300
5301
5302
5303
5304
5305
5306
5307
5308
5309
5310
5311
5312
5313
5314
Personally decided on brand of oil filters (alone or with someone else) - past year
Rented or purchased romance movies/other video - past month
Obtained medical information on Internet/online - past month
Interest In Advertising: For me, advertising on TV appears at inconvenient moments.
Household bought separate room air conditioner - past year
Spent total of $41-$50 at fast-food/drive-in restaurants - past month
Most recent vehicle bought/leased has automatic transmission
Bought regular grade gasoline for vehicle - past 6 months
Foreign travel: Took any trip to Spain/Portugal
Currently own/lease any Ford
Listened to or purchased contemporary Christian music recordings/other audio - past 6 months
Watch syndicated general adult programs on TV
Any currently owned/leased vehicle was serviced by myself - past year
Bought men's casual/non-business suit - past year
Household bought custom-made picture frames - past year
Have/had asthma - past year
Foreign travel: Took any trip to Scotland
Took a domestic business trip personally paid for - past year
Tire dealer added or changed motor oil - past year
Listen to Adult Standards/Easy Listening radio formats
Shopped Albertsons - past 6 months
My mode of transportation on a typical weekend is riding a motorcycle
Visited Disney's California Adventure - past year
Foreign travel: Took any trip to South-East Asia
Any vehicle currently owned/leased is a 2-door truck
Patronized HomeTown Buffet - past 6 months
Bought air filters for vehicle at Advance Auto Parts Store - past year
Anti-freeze/coolant added/changed by service center/auto dealer - past year
Technology Attitudes: Technology helps make my life more organized.
Shopped Pier 1 - past 3 months
Household net worth: $250,000-$299,999
Wired or sent any money - past year
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
111
Index
100
111
Index
100
111
Index
100
111
Index
100
111
Index
100
111
Index
100
111
Index
100
111
Index
100
111
Index
100
111
Index
100
Index
100
111
*
111
Index
100
111
Index
100
111
Index
100
111
Index
100
Index
100
111
*
111
Index
100
Index
100
Index
100
110
*
110
*
110
Index
100
110
Index
100
110
Index
100
Index
100
110
*
110
Index
100
Index
100
110
*
110
Index
100
110
Index
100
110
Index
100
110
Index
100
110
Index
100
110
Index
100
110
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
5315
5316
5317
5318
5319
5320
5321
5322
5323
5324
5325
5326
5327
5328
5329
5330
5331
5332
5333
5334
5335
5336
5337
5338
5339
5340
5341
5342
5343
5344
5345
5346
5347
5348
5349
5350
5351
5352
5353
5354
5355
5356
5357
5358
5359
5360
5361
5362
5363
5364
5365
5366
5367
5368
5369
5370
5371
5372
5373
5374
5375
5376
5377
5378
Interest In Advertising: For me, advertising on mobile phones is repeated too often.
Patronized Cracker Barrel - past 6 months
Shopped Nordstrom - past 3 months
Had extermination treatment from Orkin - past year
Shopped FedEx Office - past year
Used any computer software program for tax preparation - past year
Personally used photography/camera app on mobile/cell phone - past month
Household owns a deep fryer
Participated in stationary/outdoor rowing - past year
Watch what I eat to lose weight
Currently own/lease any Infiniti
Have seen video ads in medical offices - past 6 months
Most recent vehicle bought/leased is any Chevrolet
Bought oil filters at Pep Boys - past year
Most recent vehicle bought/leased is a coupe/sports coupe/2-door
Patronized Domino's Pizza - past 6 months
Most recent vehicle bought/leased is any Chrysler
Personally spend $40-$59 in foodstores in average week
Took 4 or more cruises - past 3 years
Consumed any bottled water or seltzer - past 6 months
Personally have considerable interest in video ads seen in grocery stores
Bought gasoline at self-service station - past 6 months
Bought doll clothing - past year
Currently have valid driver's license
Watch TV for relaxation only
Household bought draperies - past year
Traveled with child(ren) under 18 on any foreign trip
Car/other vehicle batteries bought from mobile battery service/tow truck - past year
Used cigarette rolling papers - past 6 months
Spent $400 or more in total on children's clothing - past 6 months
Finance Attitudes: I would be happy to use the Internet to carry out day to day banking transactions.
Downloaded an application or "app" on mobile/cell/smartphone - past month
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
110
Index
100
110
Index
100
110
Index
100
110
Index
100
110
Index
100
110
Index
100
110
Index
100
Index
100
110
*
110
Index
100
Index
100
110
*
110
Index
100
110
Index
100
Index
100
110
*
110
Index
100
110
Index
100
110
Index
100
110
Index
100
Index
100
110
*
110
Index
100
110
Index
100
110
Index
100
110
Index
100
110
Index
100
110
Index
100
110
Index
100
110
Index
100
Index
100
110
*
110
Index
100
110
Index
100
110
Index
100
110
Index
100
110
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
5379
5380
5381
5382
5383
5384
5385
5386
5387
5388
5389
5390
5391
5392
5393
5394
5395
5396
5397
5398
5399
5400
5401
5402
5403
5404
5405
5406
5407
5408
5409
5410
5411
5412
5413
5414
5415
5416
5417
5418
5419
5420
5421
5422
5423
5424
5425
5426
5427
5428
5429
5430
5431
5432
5433
5434
5435
5436
5437
5438
5439
5440
5441
5442
Referred to paper Yellow Pages for attorneys - past year
Bought battery-operated clock - past year
Visited podiatrist - past year
Read classified advertisements in weekday newspaper (print)
Most recent vehicle bought/leased is a 3-door hatchback/runabout
Shopped Famous Footwear - past 3 months
Mufflers installed by auto repair chain store - past year
Most recent vehicle acquired was bought/leased 3-4 years ago
Spent under $100 on tires - past year
Personally added anti-freeze/coolant in vehicle - past year
Patronized O'Charley's - past 6 months
General Attitudes: To me, it is important to keep up-to-date with news and current affairs.
Average monthly landline bill for personal local and long-distance calls: $100 or more
Usually shop convenience stores mid-day - (10AM-2PM)
Have seen video ads in convenience stores - past 6 months
Patronized Checkers - past 6 months
Heard about current auto/vehicle insurance carrier through an Internet quote comparison service
Interest In Advertising: For me, advertising on TV is amusing.
Bought gasoline additives - past year
Ordered by mail or phone by Fingerhut - past year
Technology Attitudes: I enjoy learning about technology or electronic products from others.
Most recent vehicle acquisition was bought/leased with a bank loan
Bought oil filters for vehicle - past year
Auto/vehicle covered by Farmers Insurance Group insurance policy
Have had osteoarthritis - past year
Attitudes Toward Advertising: Much of advertising is way too annoying.
Interest In Advertising: For me, advertising on radio is amusing.
Patronized any fast-food/drive-in restaurant for burgers/hot dogs - past 6 months
Any vehicle currently owned/leased uses gasoline (non-diesel) fuel only
Flew Delta Air Lines on any foreign trip (including Alaska, Hawaii)
Bought diesel fuel for vehicle - past 6 months
Shopped King Soopers - past 6 months
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
110
Index
100
110
Index
100
110
Index
100
Index
100
110
*
110
Index
100
Index
100
109
*
109
Index
100
109
Index
100
109
Index
100
109
Index
100
109
Index
100
109
Index
100
109
Index
100
109
Index
100
109
Index
100
109
Index
100
109
Index
100
109
Index
100
Index
100
109
*
109
Index
100
109
Index
100
109
Index
100
109
Index
100
109
Index
100
109
Index
100
109
Index
100
109
Index
100
109
Index
100
109
Index
100
109
Index
100
Index
100
109
*
109
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
5443
5444
5445
5446
5447
5448
5449
5450
5451
5452
5453
5454
5455
5456
5457
5458
5459
5460
5461
5462
5463
5464
5465
5466
5467
5468
5469
5470
5471
5472
5473
5474
5475
5476
5477
5478
5479
5480
5481
5482
5483
5484
5485
5486
5487
5488
5489
5490
5491
5492
5493
5494
5495
5496
5497
5498
5499
5500
5501
5502
5503
5504
5505
5506
Technology Attitudes: Computers can be a good source of entertainment.
Affiliated with political party other than Democratic or Republican
Bought greeting cards on Internet/online - past 6 months
Bought 1 pair of athletic shoes - past year
Used organic chocolate - past 6 months
Bought motor oil at Pep Boys to personally add/change - past year
I have a great deal of knowledge/experience in living a healthy lifestyle
If making decision on new car or truck today, would buy a Kia
Technology Attitudes: I'm fascinated by new technology.
Household owns a pressure-cooker
Referred to paper Yellow Pages for auto parts and supplies - past year
Had brakes serviced in past year
Spent total of $51-$100 at fast-food/drive-in restaurants - past month
Listen to Adult Contemporary radio format
If making decision on new car or truck today, would buy a Cadillac
Patronized any fast-food/drive-in restaurant for chicken - past 6 months
Visited any restaurant - past month
Amount spent on most recent vehicle bought/leased: $40,000-$49,999
Household owns/leases any vehicles
Most recent vehicle bought/leased was bought
Household owns portable dishwasher
Drank any regular cola drinks (not diet) - past 6 months
Interest In Advertising: Advertising in newspapers provides me with useful information about bargains.
Purchase video games or video game systems at video store
Household bought humidifier - past year
Visited Six Flags Great Adventure (New Jersey) - past year
Bought premium/super gasoline for vehicle - past 6 months
Member of The Y (YMCA/YWCA)
Shopped JCPenney - past 3 months
Interest In Advertising: For me, all ads on radio are alike.
Patronized Long John Silver's - past 6 months
Watch reality-based TV shows
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
Index
100
109
*
109
Index
100
109
Index
100
109
Index
100
Index
100
109
*
109
Index
100
Index
100
109
*
109
Index
100
109
Index
100
109
Index
100
109
Index
100
109
Index
100
109
Index
100
109
Index
100
109
Index
100
109
Index
100
109
Index
100
108
Index
100
108
Index
100
108
Index
100
108
Index
100
108
Index
100
108
Index
100
108
Index
100
Index
100
108
*
108
Index
100
108
Index
100
108
Index
100
108
Index
100
108
Index
100
108
Index
100
108
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
5507
5508
5509
5510
5511
5512
5513
5514
5515
5516
5517
5518
5519
5520
5521
5522
5523
5524
5525
5526
5527
5528
5529
5530
5531
5532
5533
5534
5535
5536
5537
5538
5539
5540
5541
5542
5543
5544
5545
5546
5547
5548
5549
5550
5551
5552
5553
5554
5555
5556
5557
5558
5559
5560
5561
5562
5563
5564
5565
5566
5567
5568
5569
5570
Technology Attitudes: I'm willing to pay more for top quality electronics.
Technology Attitudes: Before buying electronics, I do as much research as possible.
Bought non-prescription/OTC medications - past month
Shopped Sam's Club - past 6 months
Patronized Old Country Buffet - past 6 months
Ever purchased a product or service on a tablet or e-reader
Ordered from Joann.com - past year
Had professional extermination treatment for termites problem - past year
Bought oil filters at O'Reilly Auto Parts - past year
Engaged in drawing, painting as leisure activity - past year
Romance: Having romance in my life is very important
I like to learn about things that may never be of any use to me.
Bought motor oil at Walmart to personally add/change - past year
Rented or purchased family/child-oriented movies/other video - past month
Currently own/lease any Lincoln
Shopped Price Chopper - past 6 months
Any vehicle currently owned/leased has 5-cylinder engine
Household spends $100-$119 in foodstores in average week
Social Networking is important to me to meet or network with professional contacts.
I like doing things that are new and different.
Household owns a pet
I often crave excitement.
Currently own/lease any full-size pickup
Personally played streamed/downloaded movie through video game player - past month
Spent less than $50 in total on watches - past year
Watch Monday-Friday early evening network news on TV
Bought gasoline for vehicle - past 6 months
Automotive Attitudes: Having a versatile vehicle to accommodate my busy lifestyle is important to me.
Household spent $100 or more on baby furniture/equipment - past 6 months
Currently own/lease any domestic vehicle bought/leased used in the past year
Spent $200-$399 in total on children's clothing - past 6 months
Stayed at Red Roof Inn - past year
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
108
Index
100
108
Index
100
108
Index
100
108
Index
100
108
Index
100
Index
100
108
*
108
Index
100
108
Index
100
108
Index
100
108
Index
100
108
Index
100
108
Index
100
108
Index
100
108
Index
100
108
Index
100
108
Index
100
107
Index
100
107
Index
100
107
Index
100
107
Index
100
107
Index
100
107
Index
100
107
Index
100
107
Index
100
107
Index
100
107
Index
100
107
Index
100
107
Index
100
107
Index
100
107
Index
100
Index
100
107
*
107
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
5571
5572
5573
5574
5575
5576
5577
5578
5579
5580
5581
5582
5583
5584
5585
5586
5587
5588
5589
5590
5591
5592
5593
5594
5595
5596
5597
5598
5599
5600
5601
5602
5603
5604
5605
5606
5607
5608
5609
5610
5611
5612
5613
5614
5615
5616
5617
5618
5619
5620
5621
5622
5623
5624
5625
5626
5627
5628
5629
5630
5631
5632
5633
5634
Health Attitudes: I follow a regular exercise routine.
Finance Attitudes: I always know broadly how much is in my bank account at any one time.
Bought blood glucose monitor - past year
Household bought/used any environmentally friendly/"green" products - past 6 months
Household subscribes to any Internet service provider
Shopped Toys 'R' Us - past 3 months
Technology Attitudes: I enjoy reading about new technology products.
Bought 1 bottle women's perfume/cologne as gift - past year
Obtained information about an ailment/prescription drug through a pharmaceutical company - past year
Fashion & Style Attitudes: I prefer fashion that is classic and timeless as opposed to trendy.
Used H&R Block TaxCut Internet/Online program for tax preparation - past year
Visited gastroenterologist - past year
Vacation Travel Attitudes: I'd rather book a trip over the Internet than meet with a travel agent.
Obtained any product samples delivered with the newspaper - past 6 months
Shopped Ulta - past 3 months
Household's Internet service provider is AT&T
Bought men's overcoat - past year
Watch documentary/informational shows on primetime TV
Ever visited a social networking site other than Facebook on a tablet or e-reader
Spent $50-$99 in total on men's cologne as gifts - past year
Household used a home decorating service/interior designer - past year
Paid for gas for vehicle(s) with debit card - past month
Fashion & Style Attitudes: I generally wear sunscreen.
Most recent vehicle acquisition was bought/leased with cash
Fashion & Style Attitudes: When buying fashion products, the overall look is more important than the brand.
Paid for gasoline purchases with debit card - past month
Personally used cents-off coupons to save on tobacco products - past year
Watched a movie on Internet/online - past month
Interest In Advertising: Advertising on radio provides me with useful information about bargains.
Bought any flea, tick or parasite products for dogs/cats - past year
Food Attitudes: When I find a restaurant I like, I stick with it.
Watched a video clip on mobile/cell/smartphone - past month
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
107
Index
100
Index
100
107
*
107
Index
100
107
Index
100
107
Index
100
107
Index
100
107
Index
100
Index
100
107
*
107
Index
100
107
Index
100
107
Index
100
107
Index
100
107
Index
100
107
Index
100
107
Index
100
107
Index
100
107
Index
100
107
Index
100
107
Index
100
Index
100
107
*
107
Index
100
107
Index
100
107
Index
100
107
Index
100
107
Index
100
107
Index
100
107
Index
100
107
Index
100
107
Index
100
107
Index
100
107
Index
100
107
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
5635
5636
5637
5638
5639
5640
5641
5642
5643
5644
5645
5646
5647
5648
5649
5650
5651
5652
5653
5654
5655
5656
5657
5658
5659
5660
5661
5662
5663
5664
5665
5666
5667
5668
5669
5670
5671
5672
5673
5674
5675
5676
5677
5678
5679
5680
5681
5682
5683
5684
5685
5686
5687
5688
5689
5690
5691
5692
5693
5694
5695
5696
5697
5698
Shared photos though an Internet/online website - past month
Visited cardiologist - past year
Automotive Attitudes: I'm loyal to my vehicle brands and stick with them.
Personally/jointly have personal loan (not for education)
Signed up for a text message "alert" service on mobile/cell/smartphone - past month
Spent $200 or more on children's shoes - past 6 months
Most recent vehicle acquired was bought/leased 5+ years ago
Interest In Advertising: For me, all ads on the Internet are alike.
Spent $100 or more at laundry/laundromat - past 6 months
Automotive Attitudes: The quality of workmanship/construction of a vehicle is more important than anything else.
Watch TV for both relaxation and inspiration
Someone else responsible for maintenance work on any vehicle owned/leased
Used organic coffee - past 6 months
My family/friends often ask for and trust my advice on gardening
Household bought/used fresh or frozen beef - past 6 months
Watched video (other than streamed or live TV or movie) on mobile/cell/smartphone - past month
Bought tires at Pep Boys - past year
Ordered from Walmart.com - past year
Consulted a pharmacist after exposure to healthcare advertisement(s) - past year
Auto/vehicle covered by Encompass insurance ppolicy
Ordered from Michaels.com - past year
Household used any outdoor insecticides - past 6 months
Curiosity: Wanting to explore and learn about new things is very important
Internet/Online Attitudes: The Internet is a great way to gather information on products/services I'm considering
purchasing.
Bought Flowmaster muffler(s) for vehicle - past year
I have a great deal of knowledge/experience iin dieting
Posted a comment or review on a blog, online forum, message or bulletin board - past month
Having fun: Having a good time is very important
Heard about current auto/vehicle insurance carrier through a radio or TV ad
Interest In Advertising: For me, advertising on the Internet has no credibility.
Have/had cancer - past year
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
107
Index
100
107
Index
100
107
Index
100
107
Index
100
107
Index
100
106
Index
100
106
Index
100
106
Index
100
106
Index
100
106
Index
100
106
Index
100
106
Index
100
106
Index
100
106
Index
100
106
Index
100
Index
100
106
*
106
Index
100
106
Index
100
Index
100
Index
100
106
*
106
*
106
Index
100
106
Index
100
106
Index
100
Index
100
106
*
106
Index
100
106
Index
100
106
Index
100
106
Index
100
106
Index
100
106
Index
100
106
Index
100
106
Any vehicle currently owned/leased is a 2- or 4-door truck
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
5699
5700
5701
5702
5703
5704
5705
5706
5707
5708
5709
5710
5711
5712
5713
5714
5715
5716
5717
5718
5719
5720
5721
5722
5723
5724
5725
5726
5727
5728
5729
5730
5731
5732
5733
5734
5735
5736
5737
5738
5739
5740
5741
5742
5743
5744
5745
5746
5747
5748
5749
5750
5751
5752
5753
5754
5755
5756
5757
5758
5759
5760
5761
5762
Technology Attitudes: I like to read reviews before buying technology or electronics.
Public image: Protecting my reputation, saving face is very important
Child made decision on any theme park visit destination
Shopped Jo-Ann Fabric and Craft - past 3 months
Bought gasoline for vehicle less than once a week - past year
Decison maker for mufflers bought for vehicle in past year was myself (alone or with someone else)
General Attitudes: I consider myself to be very sociable.
I like trying new things.
Internet/Online Attitudes: The Internet is a great way to actually buy products.
Household bought any baby furniture/equipment - past 6 months
4 children under age 18 currently living at home
I like my life to be pretty much the same from week to week.
Read newspapers for information only
Technology Attitudes: I give others advice when they are looking to buy technology or electronics products.
Attended dance performances as leisure activity - past year
Bought pet food/pet products at grocery/supermarket - past year
Automotive Attitudes: I look forward to technology advances in new vehicles.
Health Attitudes: Medication has improved the quality of my life.
Food Attitudes: I typically celebrate special occasions at restaurants.
Finance Attitudes: Investing for the future is very important to me.
I like the challenge of doing something I have never done before.
Have/had cold sores - past year
Finance Attitudes: There are one or two financial institutions that I always turn to first.
Fashion & Style Attitudes: I'm willing to use the Internet to shop for fashion products.
Patronized Sonic Drive-In - past 6 months
Ambition: Aspiring to get ahead is very important
Social Networking is important to me to follow the activities of my friends and family.
Bought tires at auto parts store - past year
No children under age 18 currently living at home
Being youthful: Feeling young is very important
Patronized Pizza Hut - past 6 months
Own plasma TV set
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
106
Index
100
106
Index
100
106
Index
100
106
Index
100
106
Index
100
106
Index
100
106
Index
100
106
Index
100
106
Index
100
106
Index
100
106
Index
100
106
Index
100
106
Index
100
106
Index
100
106
Index
100
106
Index
100
106
Index
100
106
Index
100
106
Index
100
106
Index
100
106
Index
100
106
Index
100
106
Index
100
106
Index
100
105
Index
100
105
Index
100
Index
100
105
*
105
Index
100
105
Index
100
105
Index
100
105
Index
100
105
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
5763
5764
5765
5766
5767
5768
5769
5770
5771
5772
5773
5774
5775
5776
5777
5778
5779
5780
5781
5782
5783
5784
5785
5786
5787
5788
5789
5790
5791
5792
5793
5794
5795
5796
5797
5798
5799
5800
5801
5802
5803
5804
5805
5806
5807
5808
5809
5810
5811
5812
5813
5814
5815
5816
5817
5818
5819
5820
5821
5822
5823
5824
5825
5826
Stayed at Howard Johnson - past year
Household bought/used fresh, frozen or fully-cooked poultry - past 6 months
Interest In Advertising: Advertising in newspapers provides me with useful information about new products and
services.
Household owns central electric heating
Spent $100 or more at beauty parlor/salon - past 6 months
Buy/eat foods labeled as high-fiber for weight control/other health reasons
Patronized KFC - past 6 months
Visited dermatologist - past year
Car/other vehicle batteries bought at Sears - past year
Shopped Old Navy - past 3 months
Automotive Attitudes: I research and compare as many vehicles as possible before making my final purchase
decision.
Participated in Yoga - past year
Knowledge: Being well educated is very important
General Attitudes: I prefer a set routine in my daily life.
Never vote in local elections
Referred to paper Yellow Pages for pharmacies - past year
Food Attitudes: Food is a comfort to me.
Household spends $20-$39 in foodstores in average week
Fashion & Style Attitudes: I am content with my appearance.
I like a lot of variety in my life.
Bought walking shoes - past year
Fashion & Style Attitudes: Comfort is one of the most important factors when selecting fashion products to purchase.
Adventure: Seeking adventure and risk is very important
Change anti-freeze/coolant in vehicle in winter only
Watch early morning talk/information/news shows on TV
Most recent vehicle bought/leased is any Mercedes-Benz
Personally added motor oil additives - past year
Any vehicle currently owned/leased is a 4-door truck
Have/had obesity/overweight - past year
General Attitudes: I am typically willing to pay more for high-quality items.
Patronized any fast-food/drive-in restaurant for pizza/pasta - past 6 months
Shopped Bloomingdale's - past 3 months
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
*
105
Index
100
105
Index
100
105
Index
100
105
Index
100
105
Index
100
105
Index
100
105
Index
100
105
Index
100
105
Index
100
105
Index
100
105
Index
100
105
Index
100
105
Index
100
105
Index
100
105
Index
100
105
Index
100
105
Index
100
105
Index
100
105
Index
100
105
Index
100
105
Index
100
105
Index
100
105
Index
100
105
Index
100
Index
100
105
*
105
Index
100
105
Index
100
105
Index
100
105
Index
100
105
Index
100
105
Index
100
105
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
5827
5828
5829
5830
5831
5832
5833
5834
5835
5836
5837
5838
5839
5840
5841
5842
5843
5844
5845
5846
5847
5848
5849
5850
5851
5852
5853
5854
5855
5856
5857
5858
5859
5860
5861
5862
5863
5864
5865
5866
5867
5868
5869
5870
5871
5872
5873
5874
5875
5876
5877
5878
5879
5880
5881
5882
5883
5884
5885
5886
5887
5888
5889
5890
Bought any clothing for child 3-5 years old - past 6 months
Personally used shopping/retail app on a tablet or e-reader - past month
Have changed auto/vehicle insurance coverage 2 times in last 5 years
Own combination TV/DVD
Excitement: Having stimulating experiences is very important
Bought air filters for vehicle at NAPA - past year
Interest In Advertising: Advertising on radio provides me with meaningful information about the product use of other
consumers.
Health Attitudes: Generic medications are as effective as brand-name prescription drugs.
Health Attitudes: I rely on my physician to recommend drug brands.
Household bought/used fresh or frozen pork - past 6 months
Open-mindedness: Being broad-minded is very important
Principal driver of most recently bought/leased vehicle is myself (alone or with someone else)
Called directory assistance on mobile/cell/smartphone - past year
Participated in horseback riding - past year
Stable personal relationships: Maintaining a long-term commitment to friends and love ones is very important
Vacation Travel Attitudes: I often take the opportunity to discuss my knowledge of vacation options with others.
Downloaded a movie on Internet/online - past month
Household bought electric stove/range - past year
Vacation Travel Attitudes: Last-minute travel specials are a great way to get a bargain.
Household's Internet service provider is Cox
Food Attitudes: I rarely eat frozen dinners.
Computer peripherals own at home: Blu-ray ROM
Bought men's nightwear - past year
Fashion & Style Attitudes: It is important to me to be well-groomed.
Purchased a watch as a gift for anyone (man/women) - past year
I have a great deal of knowledge/experience in gardening
Friendship: Having close, supportive friends is very important
General Attitudes: I try to eat dinner with my family almost every night
Automotive Attitudes: I prefer buying models of vehicles that I or people I know have owned and like.
Automotive Attitudes: I enjoy learning about automobiles from others.
Spent $1-$49 in total on men's cologne as gifts - past year
Personaly played multiplayer game online using a computer - past month
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
105
Index
100
105
Index
100
105
Index
100
105
Index
100
105
Index
100
105
Index
100
105
Index
100
105
Index
100
105
Index
100
105
Index
100
105
Index
100
105
Index
100
104
Index
100
104
Index
100
104
Index
100
104
Index
100
Index
100
104
*
104
Index
100
104
Index
100
104
Index
100
104
Index
100
104
Index
100
104
Index
100
104
Index
100
104
Index
100
104
Index
100
104
Index
100
104
Index
100
104
Index
100
104
Index
100
104
Index
100
104
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
5891
5892
5893
5894
5895
5896
5897
5898
5899
5900
5901
5902
5903
5904
5905
5906
5907
5908
5909
5910
5911
5912
5913
5914
5915
5916
5917
5918
5919
5920
5921
5922
5923
5924
5925
5926
5927
5928
5929
5930
5931
5932
5933
5934
5935
5936
5937
5938
5939
5940
5941
5942
5943
5944
5945
5946
5947
5948
5949
5950
5951
5952
5953
5954
Ever listen to FM radio
Participated in on-line dating on Internet/online - past month
Have/had acne - past year
Modesty: Being modest, self-effacing is very important
Most recent vehicle bought/leased is any Lexus
Household has any dogs as pets
Auto/vehicle covered by Progressive insurance policy
Spent $100-$199 on children's shoes - past 6 months
General Attitudes: Even if things look messy, I know where everything is.
Bought any condoms - past 6 months
Self-reliance: Being self reliant, choosing my own goals is very important
Looked for recipes on Internet/online - past month
Technology Attitudes: When I find a technology or electronics product I like, I typically recommend it to people I
know.
Health Attitudes: If a drug brand works, I stick with it.
Bought men's parka - past year
Used TurboTax Internet/Online program for tax preparation - past year
Had major engine repair on any vehicle owned/leased - past year
Authenticity: Being true to myself is very important
Technology Attitudes: I often ask the advice of others when it comes to technology or electronic products.
Internet/Online Attitudes: The Internet has allowed me to learn things I probably wouldn't have learned otherwise.
Purchased any fine jewelry at a department store - past year
Fashion & Style Attitudes: I dress more to please myself than others.
Most frequently shopped grocery store is 3-5 miles from home
Stayed at Four Seasons - past year
Finance Attitudes: I like to take risks when investing for the chance of a high return.
Kind of fine jewelry purchased in past year: Engagement ring
Listen to Country radio format
Ever visited Facebook on a tablet or e-reader
Have/had hair loss - past year
Respecting ancestors: Showing respect to those who came before us is very important
Finance Attitudes: My parents tend/tended to be savers.
Most frequently shopped grocery store is 6-10 miles from home
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
104
Index
100
104
Index
100
104
Index
100
104
Index
100
104
Index
100
104
Index
100
104
Index
100
104
Index
100
104
Index
100
104
Index
100
104
Index
100
104
Index
100
104
Index
100
104
Index
100
104
Index
100
104
Index
100
104
Index
100
104
Index
100
104
Index
100
104
Index
100
104
Index
100
104
Index
100
Index
100
104
*
104
Index
100
104
Index
100
104
Index
100
104
Index
100
104
Index
100
104
Index
100
104
Index
100
104
Index
100
104
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
5955
5956
5957
5958
5959
5960
5961
5962
5963
5964
5965
5966
5967
5968
5969
5970
5971
5972
5973
5974
5975
5976
5977
5978
5979
5980
5981
5982
5983
5984
5985
5986
5987
5988
5989
5990
5991
5992
5993
5994
5995
5996
5997
5998
5999
6000
6001
6002
6003
6004
6005
6006
6007
6008
6009
6010
6011
6012
6013
6014
6015
6016
6017
6018
Any vehicle currently owned/leased is a 3-door hatchback/runabout
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
104
Index
100
104
Index
100
104
Index
100
Index
100
104
*
104
Index
100
104
Index
100
104
Index
100
104
Index
100
104
Index
100
104
Index
100
104
Index
100
Index
100
104
*
103
Index
100
103
Index
100
103
Index
100
103
Index
100
103
Index
Technology Attitudes: I often take the opportunity to discuss my knowledge of technology or electronic products with
others.
Index
100
103
100
103
Index
100
103
Index
100
103
Index
100
Index
100
103
*
103
Index
100
103
Index
100
103
Index
100
103
Index
100
103
Index
100
103
Index
100
103
Index
100
103
Index
100
103
Index
100
103
Helpfulness: Making the effort to assist others is very important
Wired or sent money through a bank wire transfer - past year
Enjoying life: Doing things because I like them is very important
Used instant messaging/IM through online gaming service site - past month
Honesty: Being sincere, having integrity is very important
Sometimes vote in national elections
Auto/vehicle covered by GEICO insurance policy
Duty: Fulfilling obligations to family, community and country is very important
Automotive Attitudes: When I find a vehicle that I like, I typically recommend it to people I know.
Bought fashion dolls - past year
Freedom: Having freedom of action and thought is very important
Read newspapers for both relaxation and information
Reason for selecting current auto/vehicle insurance: Years in business
Read any magazines (paper or electronic versions) - past 6 months
Spent $100-$199 in total on children's clothing - past 6 months
Protecting the family: Having safety for loved ones is very important
Bought fresh fruit/vegetables - past 6 months
Learning: Continuing to learn throughout my life is very important
Bought any clothing for child 1-2 years old - past 6 months
Used any Internet/Online tax preparation program or service for tax preparation - past year
Household bought rangehood - past year
General Attitudes: Spending time with my family is my top priority.
Rented or purchased horror movies/other video - past month
Auto/vehicle covered by Allstate insurance policy
Played games on Internet/online - past month
Bought boxed chocolates for self - past 6 months
Internet/Online Attitudes: I think people put too much private information about their lives on the Internet.
Any tire care/maintenace - past year
Downloaded a video game on Internet/online - past month
Bought plush dolls/animals - past year
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
6019
6020
6021
6022
6023
6024
6025
6026
6027
6028
6029
6030
6031
6032
6033
6034
6035
6036
6037
6038
6039
6040
6041
6042
6043
6044
6045
6046
6047
6048
6049
6050
6051
6052
6053
6054
6055
6056
6057
6058
6059
6060
6061
6062
6063
6064
6065
6066
6067
6068
6069
6070
6071
6072
6073
6074
6075
6076
6077
6078
6079
6080
6081
6082
Automotive Attitudes: I want a vehicle that has both the comforts of a car and the capabilities of a truck.
Have/had dry eyes - past year
Social Networking is important to me to find information about news or other current events.
Visited Walt Disney World (Florida): Blizzard Beach - past year
Spent $26-$50 on children's shoes - past 6 months
Used any fresh milk - past 6 months
Household Income: $60,000-$74,999
Most recent vehicle acquired was bought/leased used (certified pre-owned)
Personally decided on brand of anti-freeze/coolant to buy for vehicle (alone or with someone else) - past year
Visit the Internet for inspiration only
I like making things from wood, metal, or other such material.
Fashion & Style Attitudes: I prefer to shop for fashion products on my own, rather than with friends.
My family/friends often ask for and trust my advice on grocery shopping
Finance Attitudes: I hate to borrow money.
Preserving the environment: Helping to preserve nature is very important
Household used any indoor insecticides - past 6 months
Health Attitudes: I take my prescription medicines exactly as prescribed.
Watched a downloaded or streamed TV programm on mobile/cell/smartphone - past month
Shopped Abercrombie & Fitch - past 3 months
Automotive Attitudes: Rebates and incentives strongly influence my new vehicle purchase decisions.
Buy/eat foods labeled as fat-free for diet control/other health reasons
Downloaded music on Internet/online - past month
Automotive Attitudes: I typically look at several vehicle brands when shopping for a new vehicle.
Food Attitudes: I'm a creature of habit, and stick to the food I know I like.
I must admit I like to show off.
General Attitudes: Given the choice, I would be my own boss.
Decision-maker for most recent vehicle bought/leased was myself
Ever took a picture or video on a tablet or e-reader
Shopped IGA - past 6 months
Have/had constipation - past year
Social Networking is important to me to keep in touch with family/friends.
Household Composition: Married couple, adult children and children under 18
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
103
Index
100
103
Index
100
Index
100
103
*
103
Index
100
103
Index
100
103
Index
100
103
Index
100
103
Index
100
103
Index
100
103
Index
100
103
Index
100
103
Index
100
103
Index
100
103
Index
100
102
Index
100
102
Index
100
102
Index
100
102
Index
100
102
Index
100
102
Index
100
102
Index
100
102
Index
100
102
Index
100
102
Index
100
102
Index
100
102
Index
100
102
Index
100
102
Index
100
102
Index
100
102
Index
100
102
Index
100
102
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
6083
6084
6085
6086
6087
6088
6089
6090
6091
6092
6093
6094
6095
6096
6097
6098
6099
6100
6101
6102
6103
6104
6105
6106
6107
6108
6109
6110
6111
6112
6113
6114
6115
6116
6117
6118
6119
6120
6121
6122
6123
6124
6125
6126
6127
6128
6129
6130
6131
6132
6133
6134
6135
6136
6137
6138
6139
6140
6141
6142
6143
6144
6145
6146
Fashion & Style Attitudes: You can tell a lot about a person by the clothes they wear.
Working hard: Always giving my best effort is very important
Tradition: Preserving time-honored customs is very important
Consumer Confidence: Economy/business in the U.S. will be worse in the coming year
Paid any bills in person - past year
Bought any clothing for child 6-12 years old - past 6 months
Watch weekend early evening network news on TV
Household bought electric built-in range oven - past year
Interest In Advertising: Advertising on TV provides me with useful information about new products and services.
Technology Attitudes: I like to have a lot of gadgets.
Food Attitudes: Fast food is junk food.
I would like to spend a year or more in a foreign country.
Bought television for less than $100 - past year
Spent total of $10 or less at fast-food/drive-in restaurants - past month
Highest level education completed/highest degree received: Associate degree, academic
General Attitudes: I like to give the impression that my life is under control.
General Attitudes: I enjoy maintaining traditions.
My family/friends often ask for and trust my advice on cooking
Took 3 cruises - past 3 years
Vacation Travel Attitudes: I'd rather travel myself or with just a small group of people.
Bought girl action figures - past year
Bought women's formal wear (evening dress) - past year
Bought women's skirt suit - past year
Consumed sweetened bottled water or seltzer - past 6 months
My family/friends often ask for and trust my advice on vehicles other than automobiles
Spent under $50 in total on any athletic shoes - past year
Visited ear, nose & throat specialist - past year
Bought any clothing for child under age 12 - past 6 months
Bought swing set - past year
Ordered from Gap.com - past year
Used H&R Block on-site office for tax preparation - past year
Have had Rosacea or skin disease - past year
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
102
Index
100
102
Index
100
102
Index
100
102
Index
100
102
Index
100
102
Index
100
Index
100
102
*
102
Index
100
102
Index
100
102
Index
100
102
Index
100
102
Index
100
102
Index
100
102
Index
100
102
Index
100
102
Index
100
102
Index
100
Index
100
102
*
101
Index
100
101
Index
100
101
Index
100
Index
100
101
*
101
Index
100
101
Index
100
101
Index
100
101
Index
100
101
Index
100
Index
100
Index
100
101
*
101
*
101
Index
100
101
Index
100
101
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
6147
6148
6149
6150
6151
6152
6153
6154
6155
6156
6157
6158
6159
6160
6161
6162
6163
6164
6165
6166
6167
6168
6169
6170
6171
6172
6173
6174
6175
6176
6177
6178
6179
6180
6181
6182
6183
6184
6185
6186
6187
6188
6189
6190
6191
6192
6193
6194
6195
6196
6197
6198
6199
6200
6201
6202
6203
6204
6205
6206
6207
6208
6209
6210
Household bought custom-made vertical blinds - past year
Social Networking is important to me to find local information.
Any currently owned/leased vehicle was serviced by myself and someone else in household/friend - past year
I like a lot of excitement in my life.
Personally listened to music through online gaming service site - past month
If making decision on new car or truck today, would buy a Nissan
Spent total of $30 or less at family restaurants/steakhouses - past month
Social tolerance: Respecting ethnic, religious, and racial differences is very important
Foreign travel: Took any trip to Greece
Have seen video ads in drug stores - past 6 months
Reason for selecting current auto/vehicle insurance: Simplicity of application
Shopped Foot Locker - past 3 months
General Attitudes: It’s important to me that my children continue my family’s cultural traditions.
Health Attitudes: I am willing to take prescription drugs even if my insurance company doesn't cover them.
Bought car/other vehicle batteries - past year
Food Attitudes: If generic brands are on sale, I will purchase them over my normal name-brand.
Household owns a welder
General Attitudes: I am so busy, I often can't finish everything I need to in a day.
Household spends $60-$79 in foodstores in average week
My family/friends often ask for and trust my advice on pets
Used "cold turkey' smoking cessation method - past year
Vacation Travel Attitudes: I enjoy learning about vacation options from others.
Household's Internet service provider is Time Warner Cable
Asked doctor to prescribe a specific drug after exposure to healthcare advertisement(s) - past year
Bought large/baby dolls - past year
Spent $50-$99 in total on women's perfume/cologne as gifts - past year
General Attitudes: I choose to have a small group of friends rather than a large group of acquaintance.
Used calcium-added/vitamin-fortified fresh milk - past 6 months
Used instant messenger/IM on Internet/online - past month
Shopped any Military Exchange - past 3 months
Most frequently shopped grocery store is less than 1 mile from home
Bought two items of men's clothing - past year
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
*
101
Index
100
101
Index
100
101
Index
100
101
Index
100
101
Index
100
101
Index
100
101
Index
100
Index
100
101
*
101
Index
100
101
Index
100
101
Index
100
101
Index
100
101
Index
100
101
Index
100
101
Index
100
101
Index
100
101
Index
100
101
Index
100
101
Index
100
101
Index
100
101
Index
100
101
Index
100
101
Index
100
101
Index
100
101
Index
100
101
Index
100
101
Index
100
101
Index
100
Index
100
101
*
101
Index
100
101
Index
100
101
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO MAJOR LEAGUE BASEBALL ON RADIO
A
Extremely high indices for many sports categories have been left in this report to show the various other sports these
listeners favor. This information may be valuable for events, cross-promotions, attracting advertisers to place
messages in this programming, etc.
1
6211
6212
6213
6214
6215
6216
6217
6218
6219
6220
Food Attitudes: Often, I eat my meals on the run.
Domestic travel: Took any trip to Alabama, Georgia
Shopped David's Bridal - past 3 months
Vacation Travel Attitudes: Traveling to foreign places is a great way for me to learn about other cultures.
Shopped Williams-Sonoma - past 3 months
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
B
C
Total
Adults
18+
D
Adults 18+ Listened to Major
League Baseball
on Radio - Past
Year
Index
100
101
Index
100
Index
100
101
*
101
Index
100
101
Index
100
101