AARC Membership Committee
Hassan Alorainy
Suzanne Bollig
Heidi Jo Elmore
Shelley Goldstein
Joe Horn
Foster Johns
Douglas Laher
Tom Lamphere, Co-Chair
Carolyn O’Daniel, Co-Chair
Ruth Krueger-Parkinson
Tom Striplin
Nicholas Widder
Liaison: Asha Desai
Good to Great, Jim Collins
“Good is the enemy of great.”
First Who…Then What?
Confront the Brutal Facts.
The Hedgehog Concept
A Culture of Discipline
The Flywheel Concept
“Good is the enemy of great.”
With the complimentary student
memberships, affiliate membership has
grown.
The AARC now has 40,000 members.
Some affiliates have identified
membership chairs.
First Who…Then What?
Collins talks about having the right people
on the bus:
“…if you have the right people on the bus,
the problem of how to motivate and
manage people largely goes away.”
If not Affiliate Presidents, then who?
Confront the Brutal Facts.
We have over 40,000 members, but every
month, approximately 1,000 members let their
memberships lapse.
Although the complimentary student program
has been successful in introducing students to
the AARC, many students are not renewing their
AARC membership upon graduation.
Many regular AARC members fail to renew each
year.
The number of possible AARC members is much
larger than the actual number.
A Culture of Discipline
“Put your best people on your biggest
opportunities, not your biggest problems.”
Membership growth is one of our biggest
opportunities.
Affiliate leadership is best positioned to
take advantage of opportunity.
Membership Committee will focus efforts
on “opportunity states”
Why is membership so important?
Enhanced leverage with State and Federal
Government and other agencies and
organizations
Greater opportunity for coordinated professional
development and advancement
Other reasons?
* Affiliates can request to become
an “opportunity state.”
The Flywheel Concept
“What do the right people want…? They want to
be part of a winning team.”
Pointing to tangible results helps people feel the
momentum and get on board enthusiastically.
Tremendous power exists in the fact of
continued improvement and the delivery of
results.
(Track affiliate progress through the House of
Delegates)
Why greatness?
“If you’re engaged in work that you love
and care about, for whatever reason, then
the question needs no answer.”
“Get involved in something that you care
so much about that you want to make it
the greatest it can possibly be.”