POSTER CONTEST
BRIEF 2017
CREATE A POSTER FOR THE 12TH EDITION
OF THE MENA CRISTAL FESTIVAL!
(8TH TO 9TH OF FEBRUARY 2017 IN EGYPT AT AL GOUNA)
THE MENA CRISTAL FESTIVAL
The MENA Cristal Festival was created in 2005 to introduce a new and ambitious creative
advertising award, bringing together the Middle Eastern and North African regions for the first
time. The festival stands as the Middle Eastern & North African version of the Cristal Festival),
which is held each December in Courchevel in the French Alps.
The MENA Cristal Festival gathers a friendly crowd of communication professionals: agencies,
advertisers, producers, directors, media, research agencies. The awards draw a close to the
creative year, whilst announcing major trends for the upcoming international competitions.
Originally dedicated to “classic media” (Film, Magazine, Daily Press, Outdoor, Radio and
Integrated for cross media campaigns) the festival has progressively evolved with the industry
to include the following categories:
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Marketing Services
Cyber & Mobile
Media Strategies
Corporate & PR
Production/Film craft
Print Craft & Design
The coveted “Cristal” rewards the best creations of the year for each media type. Awards are
judged by a mixed panel of industry leaders and advertisers.
Since its creation, the festival has become a regional ‘must-attend’ event where delegates from
fourteen countries attend two days of workshops, exhibitions, screenings, master classes and
high-profile seminars by industry leaders.
The 12th edition of the MENA Cristal Festival will be held from the 8th to 9th of February 2017 in
Egypt at Al Gouna.
PREVIOUS WINNING DESIGNS
MENA Cristal Festival –www.menacristal.com
THE OBJECTIVE
The MENA Festival invites all designers to showcase their creativity by designing a poster to
promote the festival. The winning artwork will be used in an international communication
campaign (press insertions, website, invitations, newsletters, catalogue, programs...).
We'll be looking for creativity and originality!
THE TARGET
Advertisers, advertising agencies, marketing, interactive and media agencies, producers,
directors, industry leaders, journalists…the communication industry at large!
THE POSITIONING
Celebrating innovation, young talent and the best of creativity in the MENA region.
THE CONSUMER INSIGHT
I want to attend the MENA Cristal Festival to get inspired and to take a breath of fresh ideas!
MENA Cristal Festival –www.menacristal.com
THE MESSAGE
The poster should be designed around a simple and symbolic visual associating the advertising
world (the different competitions: film, outdoor, magazine, daily press, radio, integrated, cyber,
marketing, production) with the mountains, creation, business and the conviviality of meetings
in a magical landscape.
Key words: cristal, innovation, talent, creativity, mountain, snow, advertising/communications,
exchanges, meetings, business, networking, conviviality, MENA region, awards,...
THE TECHNICAL CONDITIONS
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Promote the mountain environment and the resort
The artwork must integrate the mountain environment and the resort brand name
Do not copy an existing ad
Avoid the use of characters
Do not use existing brands or emblematic figures such as the Michelin Man, the Jolly
Green Giant etc., or any other elements where reproduction rights can be infringed.
 Do not use any visual which might reflect negatively on the image of the ski resort (such
as plaster casts, blood, traffic signs...)
 The poster design should be easy to reproduce with reasonable means
 Don't forget that the poster will be distributed worldwide, please ensure all copy is in
English
THE FORMAT (any incomplete entry will be rejected)
The poster will be used as a poster, a catalogue cover, a website banner, on invitations,
newsletters, press insertions...
The entry should contain:
 An A3 poster on a cardboard backing
 The poster in .jpg format and 4/5 lines rationale, explaining your creation
 The entry form completed (see last page)
MENA Cristal Festival –www.menacristal.com
THE DEADLINE
All entries must be submitted no later than the 25th of January 2017, by email:
Entries submitted after this date will not be accepted for the year in course.
T. : +33 (0)1 49 12 07 19
Email: [email protected]
ELIGIBILITY
 Single or two member teams max
 Several entries per team can be submitted
THE PRIZE
For the winner(s):
 A complete stay in Mzaar for the team (2 people maximum) during the 12th edition of
the MENA Cristal Festival from the 8th to 9th February 2017. The transportation, the
accommodation and the delegate pass (access to all the places of the festival, the
lunches and dinners)
 A 10% discount on the global invoice of the winners’ agency
 A dedicated page in the official MENA Cristal Festival catalogue
 Online and press coverage
For the recommendation by country:
 A delegate pass will be offered to the recommended poster.
 The finalist shortlist will be featured on our website and in press releases
THE JURY
A selected jury composed of accomplished industry professionals and advertisers will gather in
Egypt to select the winner. All winners will be notified no later than the 30th of January 2017.
MENA Cristal Festival –www.menacristal.com
CONTEST RULES
Art 1. – Competition organizer
Cristal Events, the company which initiates, produces and organizes the festival, organizes each year a
competition to design the poster for its next edition.
Art 2. – The participants
The competition is opened to both agencies and independent creatives. Any other creative spirit is also
allowed to participate: students of graphic design and/or advertising…. Participants may compete as a
two person team, or as individuals. They may present one or several entries.
Art 3. – Prizes
- The winning creative team will be invited to the 12th MENA Cristal Festival taking place from the
8th to 9th of February 2017.
The stay includes the accommodation and the festival delegate pass giving access to the complete
program, the ceremonies, official lunches & dinners.
- The agency of the winning team will benefit from a 10% discount on its global invoice
(competitions, registration and accommodation).
- The winning team will be mentioned in the festival official catalogue, website and on a
newsletter
- The 4 finalists will receive a delegate pass for the festival.
- The shortlist will be shown on the website and the finalists on a newsletter.
Art 4. – Rights
All rights relating to the winning creation will be granted to Cristal Events (the MENA Cristal Festival
production company). Cristal Events assumes all entries are original and are the works and property of
the entrant, with all rights granted therein. Cristal Events is not liable for any copyright infringement on
the part of the entrant and will not become involved in copyright disputes.
Art 5. – Obligations
The winning team agrees to accompany the MENA Cristal Festival in the finalization of the poster and
communication tools to ensure coherence in any adaptation.
Art 6. – Participation
To participate, you should fill in the form below, and return it by email:
[email protected]
You can also download the form at: www.menacristal.com
Art 7. – Acceptance
Participating in the contest implies acceptance of these rules.
ENTRY FORM - To be submitted by the 25th 2017 at the latest
MENA Cristal Festival –www.menacristal.com
PROJECT NAME:
TEAM MEMBER 1
FIRST NAME:
FAMILY NAME:
TEAM MEMBER 2
FIRST NAME:
FAMILY NAME:
AGENCY:
JOB TITLE:
AGENCY:
JOB TITLE:
WORK ADDRESS:
WORK ADDRESS:
COUNTRY:
COUNTRY:
TEL WORK:
MOBILE:
EMAIL:
TEL WORK:
MOBILE:
EMAIL:
YOUR PART IN THE POSTER CREATION:
YOUR PART IN THE POSTER CREATION:
ACCEPTANCE
I certify that I have read the poster contest rules and that I agree to grant the creative rights of
all submitted artwork to the 12th MENA Cristal Festival to CRISTAL EVENTS.
Signed at
, on
/
/ 2017
Signatures:
MENA Cristal Festival –www.menacristal.com