Deloitte Business Simulation Game
How to use the power of games to
engage employees on sustainability
Februari 26, 2013
Content
Deloitte & sustainability
2
What is gamification?
6
Benefits of gamification to engage people on
sustainability
8
Experiences of gamification at Deloitte
13
Tips
22
Louise van Hoof
Director Online
Services
Game: Zelda
Q&A
Arjan ten Cate
Manager Risk
Consulting &
Sustainability
Game: WordFeud
1
© 2013 Deloitte The Netherlands
Deloitte & Sustainability
2
Deloitte: Integrating sustainability in all professional services
Sustainability & Climate
Change Strategy
Sustainability Governance &
Risk Intelligence
Developing a roadmap to help
address sustainability issues in
support of business objectives
Developing strategies and
governance to address sustainability
and climate related risks
Energy & Natural
Resource Management
Human Capital &
Stakeholder Engagement for
Sustainability
Managing energy, natural
resource consumption, and
emissions within sustainable limits
Strategic communications and
organizational design to engage
employees in sustainability initiatives
Sustainable Operations
& Supply Chain
IT for
Sustainability
Integrating sustainability
throughout supply chains, product
lifecycles, and internal operations
Information management
capabilities to enable sustainability
strategies, programs, and reports
Sustainability Reporting,
Assurance, & Compliance
Collecting and reporting data in
compliance with laws, regulations,
and stakeholder expectations
Sustainable Innovation
Create business opportunities
focused on sustainable value.
Using Fast, Innovator or Growth
Track methodologies.
© 2013 Deloitte The Netherlands
Deloitte: Practice what you preach
4
(example NL Annual Report 2012)
© 2013 Deloitte The Netherlands
Key to success: Engage the hearts, the mind and leadership
5
© 2013 Deloitte The Netherlands
What is gamification?
6
What is gamification?
Gamification is about taking the essence of games – fun, play and passion – and
applying it to real-world, non-game situations.
The average game player today is 37 years old, and 42% of game players are
women.
There are different types of motivators and incentives:
7
© 2013 Deloitte The Netherlands
Benefits of gamification
8
Learning
People learn best from the mistakes they’ve made...
People remember what they(1)
More
DO
SAY or WRITE
HEAR
“Tell me, and I will forget
– show me, and I
may remember –
involve me, and I will
understand”
- Confucius, 450 B.C.
SEE
READ
Less
(1) Edgar Dale (1969)
9
© 2013 Deloitte The Netherlands
Megatrend: gaming
All over the world we have
500 million gamers today
An average WoW game player spends
22 hours on gaming - per week
So far, we spent 5.93 million years
playing World of Warcraft
10.000 hours of gameplay of kids between 5th grade and
high school (in countries with gaming culture)
Malcolm Gladwell ‘10.000 hours rule’: if you spend
more than 10.000 hours on anything before 21 you
will be ‘virtuous’ at it (see ‘Outliers’)
Within one decade we will have
1.5 billion gamers consuming
more than 10 billion hours
gaming time a week
3 billion hours of
online gaming - weekly
Games create collective
intelligence – the WoW
Wiki is the world’s second
Largest (after Wikipedia)
Epic adventures have the potential
to create ‘transformative experience’
The next generation gaming will be
low-energy, wireless, totally online
(cloud sourced)
Games offer the opportunity to
achieve epic wins and realities
Gamers are ‘super-empowered
hopeful individuals’
We are seeing a
mass exodus to
virtual worlds and
online game
environments
…so let’s use the power of gaming to solve real sustainability issues and
learn about the opportunities of systemic changes … let’s create future!
“By 2015, more than 50 per cent of organizations that manage innovation
processes will gamify those processes”
- Gartner
© 2013 Deloitte The Netherlands
Area’s of application (examples)
•
Effectively implement change management
•
Prototype new business models or processes
(complex/innovative)
•
Management / Leadership Development
•
Recruitment assessment
•
Raise awareness
• Corporate Responsibility / Sustainability
• Integrity
• Compliance
• Risk Management
• ......
• ‘Learning by doing’ method
- enable immersive
learning
• Creates impact on
behaviour
• Appeal to:
• solution-oriented
consensus building
• generation-Y
employees
• Connect cross silo’s
• Effective talent
development
• Increase ‘out of the box’
thinking
11
© 2013 Deloitte The Netherlands
Experiences of
gamification at Deloitte
12
References
SHELL
13
© 2013 Deloitte The Netherlands
Deloitte Business Simulation game: Finding the Right Balance
14
© 2013 Deloitte The Netherlands
Aim of the Game (leadership example)
Take a seat in the management board
Experience pressure, team collaboration
& decision-making
Lead your company to success and beat
the other teams
Explore your idea of future strategy and
leadership
Share your thoughts & experiences with
the group
Last, but definitely not least: Have Fun!
15
© 2013 Deloitte The Netherlands
The World of Globeaus
Focus on value drivers and balanced performance...
Employee satisfaction
Social acceptance
Business reputation
Customer satisfaction
Profit
Resource optimization
Process & Product innovation
Environmental performance
16
© 2013 Deloitte The Netherlands
Company specific events
20 main themes are included. Company specific I/Os can be defined within any of these themes, or new
themes can be defined when relevant.
1
Brand Strategy & Reputation
11 Innovation through joint venture
2
Criminal act
12 Investment decisions
3
Customer satisfaction
13 Merger & Acquisition
4
Disaster
14 Optimization of depots
5
Emission trading
15 Philanthropy
6
Employee satisfaction
16 Policy alignment
7
Environmental management
17 Shareholder influence
8
Facilitation payments
18 Staff layoff
9
Fuel supply
19 Subcontracting
10 HR program
17
20 Transport dangerous goods
© 2013 Deloitte The Netherlands
Example feedback slides
Sustainability
Program
Some observations
Accept drop of demand
Cash or KPI
awareness?
Good (& sometimes long)
discussions
Team Roles &
Responsibilities
Remember your
strategy & risk
profile?
A lot of fun
Decision-making
models
Balanced vs ad hoc
decisions
18
© 2013 Deloitte The Netherlands
Tips
Important: Framing & Follow up
Introduction
Example set up
Playing the Game
Feedback /
Analysis
Plenary wrap-up
Report
Follow up
20
© 2013 Deloitte The Netherlands
Q&A
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms,
each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of
Deloitte Touche Tohmatsu Limited and its member firms.
Deloitte provides audit, tax, consulting, and financial advisory services to public and private clients spanning multiple industries. With a globally
connected network of member firms in more than 150 countries, Deloitte brings world-class capabilities and deep local expertise to help clients
succeed wherever they operate. Deloitte's approximately 182,000 professionals are committed to becoming the standard of excellence.
This publication contains general information only, and none of Deloitte Touche Tohmatsu Limited, its member firms, or their related entities
(collectively, the “Deloitte Network”) is, by means of this publication, rendering professional advice or services. Before making any decision or
taking any action that may affect your finances or your business, you should consult a qualified professional adviser. No entity in the Deloitte
Network shall be responsible for any loss whatsoever sustained by any person who relies on this publication.
© 2013 Deloitte The Netherlands