2. Business model and strategy
At Telefónica
we capture digital
opportunities for
our customers.
Vision of the business
model and strategy
At Telefónica we had already defined our vision of a Digital Telco in 2011. Our combination of
connectivity and digital services has made us a benchmark in innovation and operating models.
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2014 Telefónica Integrated Report
At Telefónica we have defined the concept of a Digital Telco
to encapsulate all the efforts we are making in this direction.
We are motivated by the objective of our customers
accessing and enjoying the best that technology can offer.
The next challenge is to monetise all of this innovative
effort through a service proposal that is convincing for
customers. The role of Telefónica is already key to the digital
development of the societies and economies in which we
are present. We believe that there is a long way to go in the
development of the connectivity business which, currently,
presents significant barriers as it is capital intense, and by its
nature tends to trigger inexhaustible new lines of discovery.
Our business model will be more robust, sustainable and
profitable as our services become a critical mission for our
customers.
Our strategy means bringing into play our capabilities,
directing them towards the customer and continuing the
transformation in order to further strengthen and capitalise
on our positioning in the new value chain. Starting from a
position of leadership in connectivity in terms of technology
and as a way of relating to our customers, Telefónica aspires
to being a benchmark in the sector at this technological and
competitive turning point. This strategy is focused on four
key concepts:
Global Synergies Plan.
Connectivity
as the centre of customer
experience.
To manage the tension between
investment and monetisation which
requires scale, technical evolution
and improvements, both to
processes and to systems.
To provide a response to the
demands for end-to-end ubiquity,
capacity and security.
We are motivated by
the objective of our
customers accessing
and enjoying the
best that technology
can offer.
Differential services
through Big Data.
To build a stronger relationship
with our customers, improving our
capacity for segmentation and
personalised care.
Sustainable
business.
To promote sustainability in
the relationships we have with our
customers, employees, suppliers,
shareholders and society in general,
positioning the Company in
matters relating to the privacy,
security and portability of the
customer's digital life.
Digital technology for people and for businesses
Multi-device
People
Digital services
Connectivity
Cloud and mobility
Businesses
Security
Unified communication
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