“Get Backed” by Evan Baehr & Evan Loomis, Wiley, 2016
Source: tech.co/reasons-your-pitch-stinks-how-to-fix-it-2012-09
Jonathan Gottschall
"The Elements of Persuasion" by Richard Maxwell and Robert Dickman
“Winning the Story Wars” by Jonah Sachs
Peter Guber
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