Aiming to create a society with
consumer-citizenship
Advancing consumer education
The intention behind consumer education is to guide
consumers so that they can acquire knowledge and skills
Consumer Education Portal Site
associated with their consumption life and link them to
appropriate behavior so as to develop abilities to lead a safe
and prosperous consumption life on their own. Consumer
education also has an aspect as an activity of fostering people
capable of coming forward to join in the formation of a society
We have set up the "Consumer Education Portal Site"
as a place to offer resources that are relevant to
consumer education, including learning materials
prepared by various entities:
with consumer-citizenship and contribute to its growth.
In December 2012, the Act on Promotion of Consumer
Education came into force for the purpose of promoting
consumer education in a comprehensive and integrated
fashion.
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The "Basic Policy on the Promotion of Consumer Education"
(June 2013 cabinet decision), which was developed pursuant
Aiming to create a society with consumer-citizenship
to this Act, states that the national government and local
governments should provide opportunities so that anyone,
regardless of where he/she lives, can access consumer
education in various settings, including school, home,
community and workplace, throughout a lifetime from young
age to senior.
http://www.caa.go.jp/kportal/
It is a society in which consumers take active part in the formation
of a fair and sustainable society.
What is a "society with
consumer-citizenship"?
It also implies a society where consumers - each and every one of
them - mutually respect their diversity and lead their daily life with
a mindset to care not only about themselves but also about
people around them, about what will lie ahead of people who are
to be born in the future, and even about the socioeconomic
conditions in and outside of their country and the global
environment.
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