station opportunities
in social media
Radio Off
This presentation was developed by Jake Shapiro,
Executive Director, and John Barth, Managing Director,
of PRX: The Public Radio Exchange for the Station
Resource Group’s 2006 Annual Planning Retreat.
PRX: Public Radio Exchange
12 Arrow Street, Cambridge, MA 02138
617.576.5455
www.prx.org
[email protected] and [email protected]
Copyright © 2006 Station Resource Group
Source: Edison Media Research 2005
Source: Edison Media Research 2005
Core
Franchise
Trust
Broadcasting
AM FM
More “Push”
Streaming Satellite HD
“Pull”
Archives Downloads
Podcasts Search
Create &
Present
Authenticate &
Recommend
Connect &
Convene
some themes
• social media - a third zone emerges
• audience expectations
• relevance
• authenticity - authority - trust
social media
• tools: blogs, podcasts, wikis, tags
• services: flickr, de.licio.us, digg,
myspace
• architecture:
participation and
conversation
• syndication:
content and service
Source: Gather.com presentation IMA 2006
growth of social media
Source: Feedburner
growth of social media
Source: Technorati
growth of social media
Source: Technorati
growth of social media
Source: Technorati
growth of social media
a larger role
•
•
•
strategic position: trusted and sophisticated
producers, selectors, and context setters
for content of high quality and depth
build out capacities as authenticators and
recommenders in an interactive community
leverage trust and reach to convene on the
civic and cultural issues and interests of our
time
challenges
• boundaries
• culture
• resources
• tools
• metrics
• risks
to do
• connect conversations in your
community
• curate local content
• blog
• link link link
• experiment
strategic choice
• long-term position as public media
institutions
• preserving and growing the substantial
investments that don’t come from listener
support and underwriting
• distinctive identity and close connection
to community will eventually pay off in
public support
station opportunities
in social media
Radio Off