Best and Recommended
Practices For Your CSIA
Exchange Profile
How to Get the Most Out of
The Exchange
Agenda and Details
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30 Minutes
Overview, not a How To
Best Practices
Recommended Practices
Exchange
There’s only one Exchange- the CSIA
Industrial Automation Exchange.
The Exchange is not associated with
our friends at Control Engineering or
VanDoren Industries or any other
directory of system integrators.
The Exchange is
not a Directory
No Default Images
Change Out Your Banner
The names
have been
obscured to
protect the
innocent.
That’s better!
To show up in
Search/Filtering:
Choose your
Industries,
Specialties,
(and Products if
applicable)
End Users Ask
System Integrators
questions, they
answer!
The Exchange is
not a Directory
“Work” your profile
Post Content Regularly
• Case Studies
• Testimonials
• Data Sheets
• News
Content Marketing101
[The purpose is to “attract
and retain customers
by…creating and curating
relevant and valuable
content with the intention of
changing or enhancing
consumer behavior”]
As defined by the Content Marketing Institute.]
Quoted from: http://www.koroberi.com/
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Silver Profiles can post Papers,
Media, Links
Gold Profiles can post papers
media, links and news stories or
blog-type entries
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•
Silver Profiles can post Papers,
Media, Links
Gold Profiles can post papers
media, links and news stories or
blog-type entries
Make the Exchange part
of your Marketing Mix
Exchange
Social
Media
Website
Inter-connect and link to
the Exchange in your offline
and online properties
Exchange
Social
Media
Website
“wait…why would I want
to send traffic away from my
website?”
In 2010 Google identified a "Zero Moment of
Truth" to identify what's shaping B2B and B2C
decisions on the path to purchase...88% of
consumers research before they buy, consulting
an average of 10.4 sources.
Source:
https://www.thinkwithgoogle.com/research-studies/the-zero-moment-of-truth-macro-study.html
Best
Practice:
Digital Badges on
Partner Page
Best
Practice:
Blog ArticlesFooter Links
Best
Practice:
Signature File
Best
Practice:
Landing Page
Recommended
Practices
Category Ad
SI Partner
Programs
SI Partner
Programs
Q&A
Whew!
Let’s Stay Connected
Follow me on Twitter:
@tonyveroeven
Connect with me:
LinkedIn:
linkedin.com/in/tonyveroeven
608-217-7450
[email protected]
CSIA Exchange Community Manager