CASE STUDY
Mainstreet’s expertise supporting legacy systems
gave Stage Stores the ability to maximize its
investment until the company was ready to move
to next generation technologies.
In small to mid-sized communities in the U.S., Stage Stores offers nationally
recognized brand name apparel, accessories, cosmetics, footwear, and
home items. Stage, through its subsidiary Specialty Retailers, Inc., operates
approximately 825 stores in 38 states, as well as an e-commerce business,
under the Bealls, Goody’s, Palais Royal, Peebles, and Stage tradenames.
The Houston, Texas-based retailer was looking to upgrade its legacy IBM
4694 POS system to more efficiently support the new operating system Stage
was using for its business applications.
Stage turned to retail solutions provider Mainstreet, Inc. for a new POS
system. Stage had been working with Mainstreet since June 2011. At that
time, Stage selected Mainstreet as its depot service provider based on the
services, resources, and infrastructure Mainstreet could supply to support
Stage’s business growth. Mainstreet also offered Stage more visibility into
store systems inventory and performance. Mainstreet provides Stage with a
customized portal, in-house repair, and integration and deployment services
for systems in new and remodeled stores.
When the relationship began, a portion of the services Mainstreet provided
centered on maintaining the legacy IBM POS systems. Mainstreet’s expertise
supporting legacy systems gave Stage the ability to maximize its investment
in the IBM POS hardware until the company was ready to move to next
generation technologies. Plus, Mainstreet’s ability to support both the legacy
and the new platform made the rollout easy for Stage.
© Mainstreet, Inc.
Customer:
Stage Stores Inc
Industry:
Retail department store
Solution:
POS system based on the HP’s
RP7 Retail System, Model 7800
Support and Depot Service from
Mainstreet Inc.
www.mainstreetinc.com
CASE STUDY
The Solution
In 2013, Mainstreet assisted Stage as the company reviewed POS system
options from leading manufacturers. Stage chose HP RP7 retail systems
customized and supported by Mainstreet.
The POS platform allowed Mainstreet to provide not only fixed POS lanes, but
also to implement mobility to address Stage’s goals. Touchscreen displays
also offer the option to use the POS terminals as kiosks.
Bob McConnell, Stage’s Senior Director of Store Systems, said, “Most
companies didn’t want to customize the solution for what we wanted.” Not
only did Mainstreet listen, they had some suggestions for improvement that
Stage had not considered. Some of that was based on the experience
Mainstreet gleaned from supporting Stage’s store systems for several years
and their knowledge of what works in their environment.
“Customers want to interact with retailers on their own terms even more
now than ever before,” said Steven Hunter, EVP/CIO for Stage. “The retail
system Mainstreet provided is more than POS. It provides an omni-channel
experience for our customers.”
Mainstreet is providing Stage with 4,000+ POS lanes and a customized
implementation services program that includes staging, configuration, custom
packaging, deployment, logistics, reverse logistics, secure e-disposal,
remarketing, project management, and on-site services.
Results and Benefits
Stage’s new POS system has resulted in enhanced operational efficiencies.
Store associates are more efficient and productive and customers are
delighted with the speed of checkout.
Furthermore, the intuitive, new POS system took only
minutes for sales associates to learn.
Hunter commented that the POS system gives Stage a
platform to implement future in-store initiatives quickly.
“Having this technology allows us to meet business needs
much more rapidly,” he said.
© Mainstreet, Inc.
“Customers want to interact with retailers on their own
terms even more so now than ever before,” said Steven
Hunter, EVP/CIO for Stage Stores. “The retail system
Mainstreet provided is more than POS. It provides an
omni-channel experience for our customers.”
www.mainstreetinc.com