Simulating an enterprise
 ECAT (Escola de Comerç, Administració i Turisme)
Institut Lluïsa Cura
http://www.lluisacura.cat/
 The students: Grau mitjà de Comerç (1st. year)
 The teachers: the English teacher (Anna) + 2 marketing teachers
(Ariadna and Llorenç) + help of the informatics teacher (Fran).
SEFED PROJECT
 FUNDACIÓ INFORM: http://www.inform.es/
 SEFED PROJECT:
http://simulacionempresa.sefed.es/?lang=ca#
 SEFED FAIR TRADE:
. For practice firms
. Venue: Palau de Fires i Congressos de Barcelona
. European trade fair (international)
. Biannual
Our SEFED room
The company logo (2016)
The products(2016): Tea accessories
 https://padlet.com/annaapari/q8dzaogjgtjh
Organization chart
Timing: SEFED FAIR TRADE 2016
Barcelona 9-11 March
OBJECTIVES (general)
Som treballadors de l’empresa La casa del Te. Des del
departament de màrqueting som els responsables de les
línies de productes complementàries que desenvolupa la
companyia.
Degut a la introducció d’aquestes noves línies anirem a la
fira a donar a conèixer els nous productes i saber el
grau d’intenció de compra dels possibles consumidors
Cada línia de producte la porten quatre responsables
Product Managers que s’encarregaran del desenvolupament
de la línia, realització de l’argumentari de vendes i de
l’enquesta d’intenció de compra per tal de saber el grau
d’acceptació al mercat.
Objectives (English subject)
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To motivate students towards English
To learn to work in a team
To work together towards a mutual goal
To create a cooperative working atmosphere
To apply ICT technologies to English
To help students become autonomous learners
To learn the vocabulary of their professional branch
To bring the “real world” to the classroom
To bring the classroom to the “real world”
To increase the students’ self esteem
To help students to become successful citizens
TASKS (general)
1. Decidir el producte complementari a desenvolupar
(Producte)
2. Posar nom al producte (Producte)
3. Definir el públic objectiu (Segmentació)
4. Determinar el benefici o valor afegit que aporta el
producte (Producte)
5. Definir les característiques del producte des del punt de
vista tècnic i de consum (Producte)
6. Definir els punts de venda on els consumidors podran
trobar aquests productes (Distribució)
7. Fer l’argumentari de vendes (Producte)
8. Determinar tres qüestions per a realitzar el qüestionari
d’intenció de compra (Inv Mercats)
Tasks (in the English class)
 To describe the product and its technical characteristics
 To define the target market for the product
 To describe the features of the sales point
 To write the sales arguments (argumentari de vendes)
 To translate the questionnaire used for the market research
 To assist international visitors at the information stand of
the firm at the SEFED TRADE FAIR 2016
 To make a commercial presentation of the firm and their
products at the SEFED TRADE FAIR 2016
 To make the invitations to the commercial presentation
EVALUATION TASKS
 Power-point presentation of the product before the
class (co-evaluated activity by both, the language
teacher and the subject teacher (the marketing
specialist )
 Participation at the product presentation at the trade
fair (extra points)
Video sequences
 General “souvenir video” made by one student:
https://drive.google.com/open?id=0B8MRCoMqR9yE
UVoyeWhxX2lXR1U
 An example of students giving information at the
stand of the firm:
https://drive.google.com/open?id=0B8MRCoMqR9yE
NEphdWE0cjIwS3c
ICT in the project
 Use of a shared google drive folder
 Use of in-context translators: linguee, bab.la
http://www.linguee.es/espanol-ingles/traduccion/
http://es.bab.la/diccionario/
 Use of text-to-speech conversors: acapela
http://www.acapela-group.com/
How to start using simulations?
 Start by doing simple role-play activities with your
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students
Try to find the common points in the programme of
other subject teachers in the same group or in other
groups you teach
Incorporate ICT in your class because they foster
learner autonomy and they save time (and time
consuming meetings)
Be courageous: It’s not so difficult!
Enjoy the pleasure of working together in a
collaborative environment and see how well it works!
A ready-to-use example for you
 Organizing an event between two classes:
Role A: Assistant to direction
https://drive.google.com/open?id=0B8MRCoMqR9yEZXBi
T2F2dENtN1k
Role B: Commercial assistant
https://drive.google.com/open?id=0B8MRCoMqR9yEbUs5
bFVIdTFhSXM
 Free platforms to create your online forum:
 https://www.proboards.com/
 https://www.forumotion.com/
 https://www.createaforum.com/
Thank you very much
My email adress:
[email protected]
Contact me any time