MID-ATLANTIC CONGRESS
February 15-17, 2018 • Hilton Baltimore Hotel • Baltimore, MD
WHO ARE THE MAC PARTICIPANTS?
Here are a few quick statistics about the 1,525 participants at the 2017 MAC
(the largest gathering ever!)
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65 dioceses are represented and 31 states
Almost 70% came from the (Arch)dioceses of Baltimore, Richmond,
and Washington, DC.
Over 80% came from those 3 plus Arlington and WheelingCharleston.
Over 32% held the position of Catechist, over 15% were a
“director,” followed by 10% who were Cantors and 9% who were
Coordinators.
62% speak English.
28% are under 45 years old
45% are 55 years or older
Over 60% come from parishes and 10% from dioceses
54% plan to come back to MAC in 2018
92% are laypeople
70% are paid staff
To Reserve Exhibit Booth/Advertising/Promotional
Opportunities Online
1. From www.MidAtlanticCongress.org, click on “Exhibits and
Partnerships” and then “Reserve Space Online.” You will be
redirected to the ACP website.
2. Click on “Store.” (Reminder: You will be at the ACP website,
www.catholicpublishers.org.)
3. If you are an ACP member, please sign in to receive the appropriate
member discount.
4. Add the appropriate number of exhibit booths to your shopping
cart. Don't forget to provide the names of your exhibit
representatives before you click “Add Item.”
5. Add any advertising space you want to reserve and the appropriate
quantity.
6. Add any other promotional opportunities you want with the
appropriate quantity.
7. If you are a Platinum, Gold, or Silver Sponsor, please contact us
([email protected]) for your discount code.
8. Go to Check-Out and provide payment information. Credit cards are
accepted.
9. Click “Proceed to Confirmation,” review your information, and click
“Complete Your Order.”
Contact Therese Brown ([email protected] or 410-988-2926) to discuss sponsorship opportunities.
Contact Andrea Massengile ([email protected]) regarding exhibits and advertising.
MID-ATLANTIC CONGRESS
February 15-17, 2018 • Hilton Baltimore Hotel • Baltimore, MD
Booth Information
All booth spaces are located in the Key Ballroom on the 2nd floor of the
Hilton Baltimore Hotel.
Exhibit Booths
Fees
Description
Platinum Partners
Gold Partners
Silver Partners
ACP Members
Non-Members
Tabletop Exhibits~
Fee
3 free booths + $650 for each additional booth
2 free booths + $650 for each additional booth
1 free booth + $650 for each additional booth
$650 per booth
$750 per booth
$250 per tabletop
~Designated for companies or organizations that do not involve sales.
8’x10’ Booth Spaces
 Booth sizes are 8' x 10' with 8’ back drape and 3’ side rails.
 Your booth includes an ID sign only. Tables, chairs, and other
furnishings must be rented from Shepard Expositions at an extra
cost.
 There is carpet in the hall.

Each booth is entitled to 3 complimentary Congress registrations.
Additional exhibit representatives are $25 per person.
Tabletop Exhibits
 Tabletop exhibits include one 6’ long x 24” wide table
 Tabletop exhibits include one chair and an ID sign
Booth Space Assignment
Requests from Platinum, Gold, and Silver Partners receive top priority
when space is assigned. After their space is assigned, all other reservations
are processed on a first-come, first-served basis.
When we receive your payment, your booth assignment will be confirmed
by email beginning in mid-October. Payment may be made when
registering online with a credit card. Only fully-paid booths will be assigned
space.
Contact Therese Brown ([email protected] or 410-988-2926) to discuss sponsorship opportunities.
Contact Andrea Massengile ([email protected]) regarding exhibits and advertising.
MID-ATLANTIC CONGRESS
February 15-17, 2018 • Hilton Baltimore Hotel • Baltimore, MD
Advertising Opportunities
Promotional Opportunities
Engage MAC participants through these promotional opportunities.
Program Book or Worship
Aid
Full Page Ad
Half Page Ad
Quarter Page Ad
Inside Front Cover
Inside Back Cover
ACP Members
$500
$300
$160
$650
$650
Non-ACP
Members
$600
$350
$180
$750
$750
Description
MAC Mobile App
Elevator Cling
Tote Bag Inserts
Window Cling
Mobile App Banner Ad
Quantity
1
2
10
10
Unlimited
Fee
$3,000
$2,000
$500
$500
$250
2018 MAC App for Apple and Android
Want to keep your company, products, and programs in front of MAC
participants throughout the Congress? Sponsor this App for Apple and
Android phones and tablets which includes a banner ad at the bottom of
every screen and a splash page when the user opens the App.
Elevator Cling
Promote your message on vinyl cling that adheres to the doors of the main
elevators in the Hilton Baltimore Hotel on the second floors.
Tote Bag Inserts
Include a single sheet promo piece in all of the participants’ registration tote
bags for $500 plus shipping costs. No storage fees once it is received.
Window Cling
Promote your message on an 18” x 24” vinyl cling displayed on the skywalk
directly across from where the General Sessions and Friday Mass will take
place.
Contact Therese Brown ([email protected] or 410-988-2926) to discuss sponsorship opportunities.
Contact Andrea Massengile ([email protected]) regarding exhibits and advertising.
MID-ATLANTIC CONGRESS
February 15-17, 2018 • Hilton Baltimore Hotel • Baltimore, MD
PARTNERSHIP LEVELS
PLATINUM PARTNER ($20,000.00+ value)
Benefits to Partner
3 booth credits (valued at $1,950)
1 Mobile application banner ad
2 Mobile application push notifications (at partner’s discretion)
30-second video (provided by partner) for video wall
Complimentary display of sponsor-provided banner in Hilton Foyer
(limited to the first three confirmed Platinum Partners)
Recognition at plenary session
Gift in registration bag (provided by partner, stored at MAC’s expense)
Logo and name at website, in program book, on registration tower, on
breakout signage outside room, if applicable
Opportunity to display roller banner outside room of sponsored
speaker
Ad at registration home page with hyperlink to requested site
Two-time use of the participant list (at partner’s discretion)
GOLD PARTNER ($10,000.00 -$19,999.00 value)
Benefits to Partner
2 booth credits (valued at $1,300)
1 Mobile application push notification (at partner’s discretion)
Verbal acknowledgement of sponsored event, if applicable
One-page flyer in registration bag (printed by partner, stored at MAC’s
expense)
Acknowledgement at website, in program book, on registration
tower, on breakout signage outside room, if applicable
Two-time use of the participant list (at partner’s discretion)
SILVER PARTNER ($5,000.00 – $9,999.00 value)
Benefits to Partner
1 booth credit (valued at $650)
Acknowledgement on the website and in the program book
Logo on signage outside room, if applicable
OPPORTUNITIES FOR PARTNERSHIP
The following are partnership opportunities that promote interaction with your
brand and products—and enrich the experience of the participants.
Partnership Opportunity
Lunch on Friday or Saturday
Promotional Brochure
Plug ‘N’ Charge (to charge phones, tablets)
Name Badge Holders
Simultaneous Translation
Mobile Application
Tote Bags
Friday or Saturday Morning Break
Thursday or Friday Afternoon Break
Hotel Keycard Holders
Speakers’ Lounge
Instrument Rental (e.g., pianos)
Ritual Books (plus a copy of the book)
Social Media (Used during the Leadership
Assemblies)
Internet Access
Contact Therese Brown ([email protected] or 410-988-2926) to discuss sponsorship opportunities.
Contact Andrea Massengile ([email protected]) regarding exhibits and advertising.
Quantity
Available
Multiple
Value
Exclusive
Exclusive
Exclusive
Exclusive
Exclusive
Exclusive
2
2
Exclusive
Exclusive
Up to 3
Up to 3
Exclusive
$15,000 each
day
$6,000
$5,000
$3,000
$3,000
$3,000
$2,500
$2,500-$5,000
$2,500-$5,000
$1,500
$1,500
$1,000 each
$250
$250
Exclusive
TBD
MID-ATLANTIC CONGRESS
February 15-17, 2018 • Hilton Baltimore Hotel • Baltimore, MD
Exhibitor Schedule
The following information is also available online at
www.MidAtlanticCongress.org.
Please Note: Exhibits will be closed during all General Sessions (Thursday
afternoon and evening, Friday morning, and Saturday Noon) and Friday
afternoon Mass.
Exhibit Location:
Exhibits will be located in the Key Ballroom of the
Hilton Baltimore Hotel.
EXHIBIT DECORATOR SERVICES (tentative)
Setup Time
Wednesday, February 14, 2018, 5:00 PM
Teardown:
Saturday, February 17, 2018, 12 Noon–4:30 PM
CONFERENCE EXHIBITORS
Setup Time:
Wednesday, February 14, 2018, 8:00 PM (tenta.)
Thursday, February 15, 2018, 7:00 AM-1:00 PM
Exhibit Hall Hours:
Thursday, February 15, 2018, 2:00 PM-5:30 PM
Friday, February 16, 2018, 11:30 AM-5:00 PM
Saturday, February 17, 2018, 8:00 AM-2:00 PM
Teardown:
Saturday, February 17, 2018, 12 Noon-4:30 PM
Please Note
1. Most exhibit time is 60 minutes in length. Exhibitors/Partners are
invited to use the time creatively, e.g., host book signings, short
presentations, or interactive activities with participants.
2. On Saturday, Feb. 17, we expect a large group of catechists,
volunteers, and Hispanic and Filipino ministry leaders. This day will
be promoted specifically to those groups.
Exhibit Decorator Information
Shepard Exposition Services has been retained as the official general
services contractor for the 2018 Mid-Atlantic Congress.
When you have reserved your booth space, you will receive exhibit
decorator information via email to order booth furnishings. There are no
tables, chairs or other furnishings included with your 8x10 booth space.
The exhibit hall is carpeted.
Exhibit Cancellation Policy
Cancellation refund requests must be made in writing. Send your written
request to: Attn: Exhibit Cancellation, 4725 Dorsey Hall Drive, Suite A, PMB
#709, Ellicott City, MD 21042.
For written cancellations postmarked before or by December 15, 2017, a
refund of 50% of the exhibit registration fee will be given. For notifications
postmarked after December 15, 2017, no refund will be given.
Contact Therese Brown ([email protected] or 410-988-2926) to discuss sponsorship opportunities.
Contact Andrea Massengile ([email protected]) regarding exhibits and advertising.
MID-ATLANTIC CONGRESS
February 15-17, 2018 • Hilton Baltimore Hotel • Baltimore, MD
10 miles from the Baltimore downtown area. Major airlines into and
out of BWI include Southwest.
Accommodations and Travel
The Congress hotel is the Hilton Baltimore Hotel located on West Pratt
Street. The contact information is below.
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Ronald Reagan Washington National Airport (DCA): Located across
the Potomac River from downtown Washington, DC, in northern
Virginia, DCA is about 41 miles from downtown Baltimore. United,
American, Delta, and USAir are major carriers into and out of DCA.
Union Station which goes directly into downtown Baltimore is
accessible via the Metrorail from DCA.
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Washington Dulles International Airport (IAD): In the western
suburbs of northern Virginia, IAD is the farthest away from
Baltimore at 70 miles. However, it is often the easiest airport to use
to get non-stop flights especially to and from the west coast.
Hilton Baltimore Hotel
401 W. Pratt Street
Baltimore MD 21201
P: 443-573-8700
 The Congress room rate is $165.00 plus tax for single or double
occupancy. MAC Room Rates are available from three days before
and to three days after the Congress. Free wireless is included.
 Registration may be made directly with the hotel or through the
MAC website. The cut-off date is January 23, 2018.
 To maximize lodging, consider double occupancy.
Please note: When our minimum block is not reserved, the MAC pays a
penalty. Help us eliminate that penalty in two ways: (1) Stay at the Hilton
(this rate is $25 less than in previous years) and (2) only reserve the rooms
that you need. Last minute cancellations mean other people may not be
able to stay at the hotel and may mean the Congress costs increase.
Air Travel
Each of the airports is served by various ground transportation carriers.
Washington Flyer serves DCA and IAD while SuperShuttle serves BWI. Visit
their websites for more information on cost and schedules.
Downtown Baltimore can be reached via Amtrak trains (www.Amtrak.com,
Penn Station is the primary stop) and Light Rail (mta.maryland.gov/light-rail)
from BWI airport. The Light Rail is $1.60 each way. See the conference web
site for more details on schedule and maps.
Parking
There are three airports that serve the greater Baltimore-Washington area.
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Ground Transportation
Baltimore/Washington Thurgood Marshall International Airport
(BWI): BWI is located along the I-95 north-south corridor and about
Parking is available at the Hilton Hotel for $36 per day for in and out
privileges. There will be a list and map of parking alternatives at the MAC
website.
Contact Therese Brown ([email protected] or 410-988-2926) to discuss sponsorship opportunities.
Contact Andrea Massengile ([email protected]) regarding exhibits and advertising.
MID-ATLANTIC CONGRESS
February 15-17, 2018 • Hilton Baltimore Hotel • Baltimore, MD
MAC SCHEDULE
Hope
February 15-17, 2018
THURSDAY, FEBRUARY 15, 2018
8:30 a.m. – 11:30 a.m.
Boot Camps
12:45 p.m. – 2:00 p.m. Opening Session Mass with Cardinal Tagle
2:00 p.m.
Grand Opening of the Learning Resource Center
3:00 p.m. – 4:30 p.m.
Mega-Workshops
4:30 p.m. – 7:00 p.m.
Dinner (on your own)
7:00 p.m. – 8:30 p.m.
General Session
FRIDAY, FEBRUARY 16, 2018
8:30 a.m. – 10:00 a.m. General Session with Dr. Mary Healy
10:30 a.m. – 11:30 a.m. Breakout Sessions—Round 1
11:30 a.m. – 5:00 p.m.
Learning Resource Center Open
1:00 p.m. – 2:00 p.m.
Breakout Sessions—Round 2
3:00 p.m. – 4:00 p.m.
Breakout Sessions—Round 3
5:15 p.m. – 6:30 p.m.
Celebration of the Eucharist
6:30 p.m. – 8:00 p.m.
Dinner (on your own)
8:00 p.m. – 10:00 p.m. Hispanic & Filipino Celebrations
SATURDAY, FEBRUARY 17, 2018
7:30 a.m. – 8:15 a.m.
Celebration of the Eucharist
8:00 a.m. – 2:00 p.m.
Learning Resource Center Open
8:30 a.m. – 9:30 a.m.
Breakout Sessions—Round 4 plus Filipino keynote
10:30 a.m. – 11:30 a.m. Breakout Sessions—Round 5 plus Hispanic keynote
12:00 p.m. – 1:30 p.m. General Session with Curtis Martin
2:00 p.m. – 3:00 p.m.
Breakout Sessions—Round 6
Key Dates for the 2018 Mid-Atlantic Congress (MAC)
Please make a note of the following key deadlines dates for exhibitors and
partners.
June 15, 2017
July 1, 2017
July 31, 2017
November 1, 2017
November 1, 2017
December 16, 2017
TBD
January 15, 2018
January 18, 2018
January 23, 2018
January 26, 2018
February 1, 2018
February 8, 2018
February 15, 2018
Breakout session speakers selected
Reservation for exhibits open to the public
Breakout speaker information due (for promotion and
program book)
All text (biographies, descriptions) for the program
book and worship aid is due
Advertisements for program book and worship aid are
due
Early-Bird registration deadline
Exhibitor services manual available online
Shepard’s discount price deadline for custom orders
First day for warehouse deliveries to Shepard without
an additional surcharge
Hotel cut-off date
Shepard’s discount price deadline for standard orders
All inserts from Platinum and Gold Partners for the
registration bags are due to O’Dwyer Retreat House,
Sparks, MD
Last day for warehouse deliveries without an
additional surcharge
First day freight can arrive at show facility
*Dates related to Shepard are tentative as of 6/1/17
Contact Therese Brown ([email protected] or 410-988-2926) to discuss sponsorship opportunities.
Contact Andrea Massengile ([email protected]) regarding exhibits and advertising.