Port Melbourne Football Club in 2014
Sponsorship Proposal - 2014
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Overview
* Victorian Football League (AFL Victoria)
• Port Melbourne Football Club Sponsorship
• Media
• VFL Telecast Numbers
• 2013 ABC televised games
• PMFC Further Opportunities
• Current PMFC Partners
• Promotion
• Benefit Summary
• Proposed Term and Investment
Captain John Baird & Coach Gary Ayres
• New Function Room & Administration Facility (to
be completed by August 2014)
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AFL Victoria
• AFL Victoria is the state-level sport governing body for Australian rules football in Victoria
• The AFL collaborates with AFL Victoria based on a philosophy of ‘common objectives, local solutions’
• AFL Victoria’s mission is to ensure Aussie Rules is the most played, attended and supported sport across Victoria,
providing enjoyment and well being within an inclusive environment
• Under AFL Victoria jurisdiction falls 115 leagues – including the Victorian Football league, the TAC Cup, and all the
Victorian metropolitan and country leagues
• The same number of people attend Victorian community football each week as a round of AFL matches
• The Victorian Football League, evolved from the former Victorian Football Association, is the premier league in
Victoria and has been running since 1877
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Port Melbourne Football Club – Sponsorship - 2014
Designations:
• Ground Naming Rights Sponsor of Port Melbourne Football Club
Assets:
• Average attendance for 2013 – 1,650 people per match
• Signage at all PMFC games including telecast games (including VFL Final Series)
Shane Valenti
JJ Liston Trophy Winner
2010/2011
• Port Melbourne ABC telecast games at Port Melbourne in 2013 (5)
• VFL Final Series ABC telecast games in 2013 (6 games)
• VFL fixture cards – 20,000 distributed
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Port Melbourne Football Club – Media
Media:
• In 2013 - 5 x 3 hour broadcasts on ABC TV (Audience figures on next page figures courtesy oOh!media & ABC
Television)
• In 2013 -= 6 x 3 hour broadcast on ABC TV (VFL Final Series)
• In 2013 signage featured in ABC TV pre-game interviews
• advertisement in Weekly VFL Record featuring company brand (4,000 editions per week)
• branding, advertising and editorial on PMFC website with links to VFL and VFL Club websites
• website link on PMFC website
• Radio station coverage – Community Radio (e.g. Casey Radio, SEN, 3AW,ABC)
• Herald Sun provide extensive coverage to AFL Victoria’s premier competitions
• Leader and Weekly Community Newspaper coverage in relevant areas
• Inside Footy weekly section
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Victorian Football League – Telecast Numbers
VFL 2013:
P18+
Regular Season
Qual/Elim Finals
Semi Finals
Preliminary Finals
Grand Final
High
Average
TBC
36,571
37,000
20,500
55,000
123,000
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2013 ABC TV Games
Round 7 v Coburg Tigers @ Port Melbourne (36,000)*
Round 11 v Geelong Cats @ Geelong (40,000)*
Round 13 v Bendigo Gold @ Port Melbourne (25,000)*
Round 16 v Werribee Tigers @ Werribee (35,000)*
Round 18 v Geelong Cats @ Port Melbourne (27,000)*
Elimination Final: Collingwood @ Port Melbourne (51,000)*
Semi Final v Williamstown @ Port Melbourne (20,500)*
Premiership Coach
Gary Ayres
* ABC viewing figures
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Port Melbourne Football Club – Further Opportunities
Opportunities for 2014 and beyond:
• Regional event opportunities for matches in Bendigo,
Craigieburn, Casey and Ballarat
• Match day Promotions
• Themed Round
• PMFC database communication
• PMFC partner networking
• PMFC match day functions
Jubilation Reigns Supreme
• PMFC Game admission for staff and guests
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Current Port Melbourne FC Partnerships
Port Melbourne FC Partners:
PMFC Platinum Sponsors:
Port Melbourne FC Support Sponsors:
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- Promotion
Signage
• signage represented at Port Melbourne include: billboards, arena
signage (fence & other) directed on Williamstown Road, Ingles Street
(monthly total reach + 85,000, figures courtesy oOh!media)
VFL Football Record
* logo featured with a distribution of 4,000 per week reaching regional &
metropolitan areas ( Geelong, Ballarat, Bendigo)
PMFC Hospitality:
* entitled to attend the President’s Luncheon (9)
* entitled to attend the Guernsey Presentation Night, Annual Presentation
Night, JJ Liston Trophy Night, VFL Grand Final.
Dean Galea
Frosty Miller Medallist
2013 – 58 Goals
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Benefits Summary
Designations
Branding
•Platinum Partner of Port Melbourne Football Club
•Ground Naming Rights Sponsor
• Ground Naming Rights
• Arena signage
• Billboard signage
• Website link to PMFC website
Port Melbourne Football Club
•Port Melbourne Football Club to circulate all advertising material via electronic media
•Port Melbourne Football Club to make available club promotional material ie team and
individual photographs, club memorabilia , playing and coaching staff
Media
•ABC telecast games
•VFL Football Record
•Community Radio
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Proposed Term and Investment
Proposed Term:
•
A one year agreement through to the end of the 2014 VFL Premiership Season
•
with option to renew for 2015 and 2016 in July 2014 (terms to be
determined)
Required Investment:
•
In consideration of the outlined rights and benefits presented, $80,000.00 + GST
over the term of the agreement
• Year One
$80,000.00 (negotiable)
• Year Two
$XXX,000 (option)
• Year Three $XXX,000 (option)
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Port Melbourne Football Club
Premiers & Champions
2011
21 Games – 21 Wins
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New Social & Administration Facility
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Floor Plan New Facility
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