Web Strategy
GOOGLE
Search
Back Links
Outcomes
SEO
Blogs
Organic Searches
SEM
PURCHASE
Google Adwords
Buy
News Websites
Upsell
Guest Blog Posts
Continuity
Renew
Testimonials
Speaker Bios
Expert Articles
Industry Partners
ENQUIRE
Mobile & Tablet
Friendly Site
WEBSITE
Landing Pages
Blog Directories
Contact Us Form
Phone / Book an
Appointment
Email Us
News Releases
YouTube
Aff iliates
Blog
Awards
Galleries
Facebook
Email
Marketing
LinkedIn
Infographics
Events
Reddit
StumbleUpon
Digg
Joint Ventures (JVs)
Subscribe to Email
Newsletter
Marketing Funnel /
Email Autoresponder
Webinars / Facebook Live
SOCIAL MEDIA &
CONTENT
MARKETING
Webinars
Vine
CONNECT
Google +
Connect on Social
Media
FREE DOWNLOAD
Twitter
Pinterest
Flagship Content
Lead Magnet
Instagram
Podcasts
E-books
Templates
Apps
Free Download at www.bluewiremedia.com.au/web-strategy-planning-template
Bluewire Media www.bluewiremedia.com.au @Bluewire_Media
David Meerman Scott www.webinknow.com @dmscott
© 2017 by Bluewire Media and David Meerman Scott v9.1
Copyright holder is licensing this under the Creative Commons License, Attribution 3.0
Please feel free to make this template your own. You can co-brand, re-brand, edit,
build upon it and even use it commercially.
Web Strategy Planning Template
Buyer Persona
WHO
1:
COMPANY:
PRODUCT/SERVICE:
2:
Description
Who is this person?
Problems you solve for this buyer?
Why are they buying from you?
Actions you'd like them to take:
WHAT
Purchase
Enquire
Connect
Download
How are you remarkable?
WHY
WHERE
Proof
Guarantees, testimonials, press etc.
Where are they?
Google, blogs, Facebook, Twitter
etc.
Who do they trust?
Content is King (Strategy)
What will you publish?
Keywords buyers type into Google.
Marketing is Queen (Tactics)
Blog, Twitter, YouTube, email,
newsletter, e-books, Facebook,
podcasts etc.
Things to do this week:
WHEN
... thismonth:
... this quarter:
... this year:
SCORECARD
HOW
No. of Purchases:
No. of Enquiries:
No. of Connections:
No. of Downloads:
GOAL
Free Download at www.bluewiremedia.com.au/web-strategy-planning-template
Bluewire Media www.bluewiremedia.com.au @Bluewire_Media
David Meerman Scott www.webinknow.com @dmscott
© 2017 by Bluewire Media and David Meerman Scott v9.1
Copyright holder is licensing this under the Creative Commons License, Attribution 3.0
Please feel free to make this template your own. You can co-brand, re-brand, edit,
build upon it and even use it commercially.
RESULT