Digital Next Best Action implemented across
Clydesdale & Yorkshire Bank
for immediate release…
Clydesdale and Yorkshire Bank took a step towards adopting a UK market leading customer
decisioning capability this week with the live implementation of their Digital Next Best Action (DNBA)
solution.
London 3rd June 2015: The implementation was jointly led by DecBlue, specialists in customer decisioning
within the banking sector, and Comet Global Consulting, the world’s leading provider of customer interaction
solutions, and extends the long standing strategic relationship with Pegasystems.
Using the Pegasystems Next Best Action Marketing (NBAM) platform, this Enterprise solution enables
Clydesdale and Yorkshire Bank to fully personalise and optimise the delivery of Next Best Action (NBA)
messages across multiple inbound and outbound channels, and gives them real-time control of the message
presentations and customer experience.
At the heart of DNBA is the ability to manage messages within a framework of customer journeys, recognising
the interaction of multiple messages across both Digital and traditional channels, choreographed to deliver a
personalised customer experience that will deepen the relationship with customers.
A key to the successful implementation was leveraging the award winning IP Accelerators (“Thought
Leadership in Financial Systems” Award - Pegaworld 2014), a joint venture between DecBlue and Comet,
based on Pega NBAM. As a result, a truly omni-channel marketing solution was able to be delivered in a timely
and robust manner on a proven scalable and performant solution. In the first two weeks of going live, over 3
million targeted and relevant messages were delivered to customers via the on-line banking application.
Helen Page, Product and Marketing Director for Clydesdale and Yorkshire Bank said: ‘For Clydesdale and
Yorkshire Bank this is a truly transformational programme that enables us to better interact with our customers
across all channels. The help and guidance of our implementation partners, DecBlue and Comet Global
Consulting, has been instrumental in delivering our vision.’
Tim Crick, Managing Partner at DecBlue commented: ‘This is a fantastic example of industrial scale customer
decisioning, having worked with Clydesdale and Yorkshire Bank to set out the vision and strategy for customer
contact management, through to delivering the capability that unlocks the value within the customer base.’
Iain Levein, Group Director, Comet Global Consulting, says: ‘This successful implementation utilising our
unique IP further underscores Comet’s enviable reputation as the market leader in helping global corporations
transform and optimise their omni-channel customer interactions.’
**end**
For further information, interviews or quotes please contact: [email protected] or call: UK
+44 (0)20 7151 0685 | USA: +1 646 453 6140| ES +34 93 495 1334
About Comet Global Consulting: Comet Global Consulting – the customer interaction experts, specialises in
supporting the successful implementation of CRM, marketing and decision management solutions. Comet
delivers complex, real world, inbound and outbound marketing and customer management technology
solutions ensuring that marketing reaches the right customers at the moments that most influence their
decisions. Comet has a proven track record from many years of experience in translating marketing
requirements into practical technology implementations for global customer service focused enterprises.
Comet Global Consulting has grown quickly and now employs more than 200 people across four continents
and manages complex projects from their Customer Interaction Centres in Atlanta, USA and Barcelona, Spain;
providing on-site and near-shore consultants to manage the most complex projects. Comet has delivered more
than 200 projects to 20+ of the world’s biggest names in media, mobile communications, financial services
and retail. Comet partners with world leading marketing technology platform suppliers including IBM,
Pegasystems, SAS and Teradata. The focus is to deliver outstanding results using innovative, best practice
project delivery methodologies with exceptional value for money.
For more information please visit www.cometgc.com