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IEEE TEP
Activity 2:
Marketing
Translation
2010 Spring Technical English Program
Санкт-Петербург, Рассия
May 15, 2010
Translating technical product
information into accurate,
persuasive English
IEEE TEP: Marketing Translation
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2
Objectives
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Read and understand product description sheets
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Translate technical and non-technical vocabulary into English
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Develop/employ a marketing strategy
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Present product information in English
IEEE TEP: Marketing Translation
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Provided to you:
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Each pair of students has one technical product sheet
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Product sheet:
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Describes a physical device, software application or service
Gives some technical information about the product
Lists notable and/or unique features of the product
May include graphs, tables or pictures
Easel with paper to aid in presentation
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IEEE TEP: Marketing Translation
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Your task
1. With partner, read and understand your product sheet
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Take note of features, details, operation, marketing strategy used
2. Extract information needed to describe your product
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What is it called?
What does it do?
Who is it useful for?
How does it operate?
How is it different than other alternatives?
Why would I want to purchase or use the product?
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IEEE TEP: Marketing Translation
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Your task
3. Using easel and paper as an aid if needed, develop a
marketing talk IN ENGLISH to “convince” your fellow
students that this would be a good product to consider.
4. Give a 2 minute presentation IN ENGLISH.
Time restrictions will not allow every pair to actually present,
however every pair should be ready to present!
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IEEE TEP: Marketing Translation
Overview
1. Work in pairs
2. Review and understand required
specifications
3. Discuss design solution in English
4. Draw/sketch your design
5. Build your design
6. Test your design and note deficiencies
7. Communicate design process and results
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IEEE TEP: Marketing Translation
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Design Specifications
1. “Robotic arm” must be operated from a
static position
2. Arm must be able to:
a) Pick up objects below 45 cm away at least 15 cm off table
b) Must pick up:
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Plastic cup rightside up
Plastic cup upside down
Plastic cup filled with 2 cm of metal washers/nuts
Small wooden pencil
3. Arm may have modular “gripper”
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IEEE TEP: Marketing Translation
Presentation
1. What aspect of your design was most
important? … most effective?
2. What aspect was the biggest weakness?
3. What algebraic or physical principles did you
utilize in your design?
4. How would you change your design? Why?
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