Comprehensive In Game Experience
Gaming is a Serious Opportunity
Significant Reach

108M people in the US play video
games

More than 4 in 10 Internet users visit a
gaming site every month
(44% Reach)

Gamers are avid Internet users overall:
•
They spend over 48 hours per month
on the Internet … twice as much time
as the average Internet user.
•
They consume 55% more pages on the
Web than the average
Internet user.
Sources: Yankee Group, comScore
The Casual Game Segment
Booming Industry

Every one of us has played a casual game – fun and easy to learn, but very
hard to master

Games are usually played as a download, in-browser, on cell phone or on a
console

Famous titles: Tetris, Bejeweled, Super Collapse, Mahjong, Sudoku, Free Cell
& Solitaire

Internationally accepted form of entertainment

$2B+ industry by 2008 with an estimated 40% coming from advertising and
sponsorships

Big players in the industry: Real, MSN, Pogo, Shockwave, Yahoo
In Game Streaming Video Advertisers
Top Tier Advertisers and Partners
Complete video play rate
100%
80%
77%
80%
Automotive
Entertainment
80%
74%
60%
40%
20%
0%
Pharmaceutical
Developer Partner Network
Combined Global Reach of
45M+ Unique Users per Month
CPG
Demographics
Casual Games – a Woman’s World!
Gender:
68% Female
Age:
80% between
35-64 years old
Family:
60% Married,
50% have children
Income:
Internet:
50% have HHI over $50k 95% use internet daily,
90% from home, 84%
broadband
Nielsen//NetRatings and RealArcade 2005 Annual User Survey
Education:
78% College
Educated
Usage:
6.5 hours per week
In Game Ads
Targeted streaming in-game video ads in casual games

Innovative new opportunity powered by Eyeblaster to deliver targeted
streaming in-game video ads in casual games.
Format:
 15 sec video, full
screen option +
reminder
 30 sec video, full
screen option +
reminder
 Full screen video
on user initiation
Strong
Performances:
 70% full video
play rate
 9% of video
played in full
screen mode
(Avg. of 6 sec)
 8% CTR
 Clickable
 Adjustable skip
option
In Game Reminder
 Clickable
 Adjustable
 Duration
In Game Ads
In game logo placements for a powerful branding experience




Short lead time
Immersive experience
User is exposed even when disconnected from the internet
Available games:
In Game Ads / Reports
Detailed reports with an easy online access
In Game Integrated Images
In Game Streaming Video
 All integrated elements in a game form
one skin on game start we count 1
impression.
 Impressions / clicks
 Total brand exposure time
 Video play duration (25%, 50%, 75%, 100%
and average)
 Average brand exposure per impression
 Full screen video (Initiated and average
duration in full screen)
 Average brand exposure per unique user
 Reminder duration
Ad-enabled Games
Top games are now ad-enabled
Eyeblaster In Game Ads Solution for Casual Games
Demo
Download and
Install a game
Click for video grab of a game
Thank You!
Aloha Solitaire
Slick and elegant integration
Card Backs:
Your logo is constantly
displayed in a polite
manner on the back of
the cards.
Game Background:
your logo / message
is laid on the sand
gradually revealed as
the game progresses.
Card Placements:
your logo is reexposed in the game
as the card pile is
empty.
Shape Shifter
Slick and elegant integration
Game Background:
your logo / message is
hidden and gradually
revealed as the game
progress.
Branded Shapes:
your logo is displayed
in a polite manner on
some shapes.
Bonus Bottle: Users
are waiting for the
branded bonus bottle
Mahjong Medley
Slick and elegant integration
Selected Tiles: your
logo is displayed in a
polite manner on some
tiles – user task is to
mach to tiles with your
logo on it.
Game Background:
your logo / message
is laid on the
background gradually
revealed as the game
progress.
In Game Ads / Integrated Images
Additional Examples
Casual Gaming
Female focused opportunities.
Raise awareness of online sweepstakes
Demographics*:
Gender:
68% Female
Age:
80% between 35-64 years old
Family:
60% Married, 50% have children
Education:
78% College Educated
Income:
50% have HHI over $50k
Internet:
95% use internet daily, 84% broadband
Social:
50% of users refer their friends
1
Intro
message
* Nielsen//NetRatings and RealArcade 2005 Annual User Survey
In game
reminder
3
2
Between
level
pre-roll
Branded
playing
space
In Game Streaming Video Advertising
In cooperation with RealNetworks


Launched with 12 GameHouse titles in July and expanding to 50 games



Full Screen Video



Several successful campaigns to date
15 & 30-second commercials shown between levels w/ one ad every 10
minutes max
Clickable In Game Reminder
Users are granted an additional 30-min of demo time or free forever game in
exchange for ads
Comprehensive online-reporting
Custom brand studies available